Becoming an Insight-Driven Business: the Journey for Consumer Products and Retail Companies

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Capgemini partners with consumer goods and retail players as they embrace an increasingly data- and insight-driven world via digital approaches. Adopters of these strategies are achieving competitive differentiation and improving their return on investment, across everything from media spends to trade promotions, and discounts to manufacturing assets.

Capgemini partners with consumer goods and retail players as they embrace an increasingly data- and insight-driven world via digital approaches. Adopters of these strategies are achieving competitive differentiation and improving their return on investment, across everything from media spends to trade promotions, and discounts to manufacturing assets.

becoming_an_insight_dri...

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