{"id":537858,"date":"2026-02-24T15:24:50","date_gmt":"2026-05-13T16:48:36","guid":{"rendered":"https:\/\/www.capgemini.com\/pt-en\/?post_type=research-and-insight&#038;p=537858"},"modified":"2026-05-13T16:48:39","modified_gmt":"2026-05-13T16:48:39","slug":"from-hype-to-how-retail-ai-trends-2026","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/from-hype-to-how-retail-ai-trends-2026\/","title":{"rendered":"From hype to how: Retail AI trends 2026"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/From-hype-to-how-The-new-reality-WEB-BANNER.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/From-hype-to-how-The-new-reality-WEB-BANNER.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/From-hype-to-how-The-new-reality-WEB-BANNER.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/From-hype-to-how-The-new-reality-WEB-BANNER.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/From-hype-to-how-The-new-reality-WEB-BANNER.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/From-hype-to-how-The-new-reality-WEB-BANNER.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/From-hype-to-how-The-new-reality-WEB-BANNER.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/From-hype-to-how-The-new-reality-WEB-BANNER.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/From-hype-to-how-The-new-reality-WEB-BANNER.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Data and AI<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">From hype to how: Retail AI trends 2026<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/PoV_From-hype-to-how_Retail-AI-Trends-2026.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download the PoV<\/span><span class=\"type\">521 KB pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1199872\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1199872\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div><div class=\"article-text article-quote-text\">\n<h2 id=\"h-retail-has-moved-from-ai-experimentation-to-ai-execution-and-the-winners-will-be-those-who-can-use-it-to-solve-real-business-challenges-and-deepen-connections-with-shoppers\" class=\"wp-block-heading\">Retail has moved from AI experimentation to AI execution\u2014and the winners will be those who can use it to solve real business challenges and deepen connections with shoppers.<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">In this POV, our experts explore how leading retailers are leveraging AI to deliver measurable business value by applying it thoughtfully, strategically, and at scale. Download now to reveal the retail AI trends our experts observed at NRF 2026, their predictions for the coming year, and recommendations for how retailers can navigate a changing landscape.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"h-the-new-reality-of-ai-in-retail-3-trends-to-watch\" class=\"wp-block-heading\">The new reality of AI in retail: 3 trends to watch<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\">                            <strong>Trend 1: <\/strong><br><strong>Agents get practical: Rewiring day-to-day retail execution with AI<\/strong><\/td><td>                                <strong>Trend 2: <\/strong><br><strong>Simplify to scale: Connected platforms power agentic commerce<\/strong> <strong>&nbsp;<\/strong> <\/td><td>                                <strong>Trend 3: <\/strong><br><strong>All-in-one retail: Physical store | Digital tech | Human experience<\/strong><\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">2026 marked a clear shift from AI as a feature to AI as an operating layer. See how this technology is being used to rewire retail organizations to solve real challenges like support center call surges, supply chain disruptions, and dynamic pricing. <strong>&nbsp;<\/strong><\/td><td>After years of assembling stacks of one-off tools, the industry\u2019s collective need for simplification and orchestration is winning out. Learn how AI is being used to connect systems and solutions to provide better customer experiences that deliver stronger business performance.<\/td><td>The store\u2019s role is shifting from a point of transaction to a source of trust. Explore how stores are experiencing a resurgence by providing what AI alone cannot: sensory experiences, human expertise, and real face-to-face interactions.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/PoV_From-hype-to-how_Retail-AI-Trends-2026.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download now<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 id=\"h-this-is-what-purpose-driven-retail-looks-like\" class=\"wp-block-heading\">This is what purpose-driven retail looks like.<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Retail\u2019s AI execution has begun. We can help you lead it.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Contact our experts to set up a consultation and learn more about how Capgemini can help your organization leverage AI in real, practical ways\u2014and let\u2019s make purpose-driven retail real, together.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\" section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Meet our authors<\/h2><\/div><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\n\n<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-even layout-even-all-purple-cards \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Research and insights<\/h2><\/div><div class=\"layout-two-card cards-normal\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/what-matters-to-todays-consumer-2026\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2026\/01\/Consumer-trend-2026-web-banner.jpg\" alt=\"Consumer trend 2026 web banner\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/what-matters-to-todays-consumer-2026\/\" aria-label=\"What matters to today\u2019s consumer 2026\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Cloud<\/div>\n                                <h3 class=\"card-title\">What matters to today\u2019s consumer 2026<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                            <a href=\"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/the-future-of-commerce-media\/\" aria-label=\"The future of commerce media\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Financial services<\/div>\n                                <h3 class=\"card-title\">The future of commerce media<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <\/div><\/div><\/section>\n\n<section class=\"section section--expert-perspectives\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"expert-heading\">Expert perspective<\/h2><\/div><\/div><div class=\"expert-prospective-container\"><div class=\"row\"><\/div><\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-learn-more learnMoreBlock\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"learnmore-heading\">Learn more<\/h2><\/div><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/industries\/retail\/\" target=\"\" aria-label=\"Retail\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/08\/Retail_dotcom_banner.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/08\/Retail_dotcom_banner.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/08\/Retail_dotcom_banner.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"Retail Industry Consulting Service\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Retail<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/industries\/consumer-products\/\" target=\"\" aria-label=\"Consumer products\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini-Consumer-hero-banner.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini-Consumer-hero-banner.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini-Consumer-hero-banner.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Consumer products<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/services\/customer-first\/\" target=\"\" aria-label=\"Customer first\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/Customer-first.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/Customer-first.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/Customer-first.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Customer first<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<div data-open-first=\"false\" class=\"wp-block-cg-blocks-cg-blocks-faq-schema\"><section class=\"wp-block-cg-blocks-cg-blocks-faq-schema section section--faqs-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"content-title\"><h2>FAQs<\/h2><\/div><div class=\"filters filters--vertical\" data-max=\"100\"><div class=\"expanders filters-content\">\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>What are the key AI trends from NRF 2026?<\/h3><\/div><div class=\"expander-content\">\n<p class=\"wp-block-paragraph\">NRF 2026 highlighted three AI trends: practical AI agents for retail operations, connected platforms enabling agentic commerce, and the resurgence of physical stores as trust-building hubs.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>What is agentic commerce?<\/h3><\/div><div class=\"expander-content\">\n<p class=\"wp-block-paragraph\">Agentic commerce refers to AI systems making real-time decisions across retail operations\u2014from sourcing and pricing to fulfillment and customer service.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>Why are physical stores important in AI-powered retail?<\/h3><\/div><div class=\"expander-content\">\n<p class=\"wp-block-paragraph\">Physical stores offer sensory experiences, human expertise, and trust-building interactions that AI alone cannot replicate, making them vital in modern retail.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>How can retailers move from AI experimentation to execution?<\/h3><\/div><div class=\"expander-content\">\n<p class=\"wp-block-paragraph\">Retailers can shift to AI execution by integrating AI into core operations, simplifying tech stacks, and focusing on measurable business outcomes.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Retail has moved from AI experimentation to AI execution\u2014and the winners will be those who can use it to solve real business challenges and deepen connections with shoppers. <\/p>\n","protected":false},"author":440,"featured_media":537859,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":78,"primary_term":"Data and 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