{"id":536566,"date":"2026-02-24T07:38:37","date_gmt":"2026-02-25T15:57:58","guid":{"rendered":"https:\/\/www.capgemini.com\/pt-en\/?post_type=research-and-insight&#038;p=536566"},"modified":"2026-02-25T15:58:00","modified_gmt":"2026-02-25T15:58:00","slug":"b2b-in-telco-2026","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/b2b-in-telco-2026\/","title":{"rendered":"The B2B pulse for telcos"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/CRI_B2B-pulse_-banner-2880x1800-1.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/CRI_B2B-pulse_-banner-2880x1800-1.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/CRI_B2B-pulse_-banner-2880x1800-1.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/CRI_B2B-pulse_-banner-2880x1800-1.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/CRI_B2B-pulse_-banner-2880x1800-1.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/CRI_B2B-pulse_-banner-2880x1800-1.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/CRI_B2B-pulse_-banner-2880x1800-1.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/CRI_B2B-pulse_-banner-2880x1800-1.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/CRI_B2B-pulse_-banner-2880x1800-1.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:73% 71%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Intelligent industry<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\"\/><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">The B2B pulse for telcos<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/Final-Web-Version-Report-B2B-Pulse.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download report<\/span><span class=\"type\">9 MB pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/Final-Infographic-B2B-Pulse.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download infographic<\/span><span class=\"type\">452 KB pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1192687\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1192687\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div><div class=\"article-text article-quote-text\">\n<h2 id=\"h-six-strategic-imperatives-to-win-in-connectivity-and-beyond-2026-edition\" class=\"wp-block-heading\">Six strategic imperatives to win in connectivity and beyond &#8211; 2026 edition<\/h2>\n\n\n\n<p class=\"wp-block-paragraph\">The second edition of the Capgemini Research Institute\u2019s annual <em>B2B pulse <\/em>for the telecom industry examines the evolving needs, challenges, and experiences of business customers across 13 countries and sectors. Based on insights from 1,100 organizations and more than 15 executive interviews, the report highlights the experience gaps B2B customers face today, and identifies six priority areas where telecom providers must evolve to strengthen service delivery and unlock business value. Key findings include:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Telcos must evolve into growth partners.<\/strong> Customers want telcos to drive outcomes, not just connectivity: 74% expect accountability for business results, but only 39% say their provider contributes to top-line growth. Demand for tailored, industry-aware solutions is rising, with 65% willing to pay a premium for them.<\/li>\n\n\n\n<li><strong>Organizations expect telcos to orchestrate ecosystems. <\/strong>Enterprises want telcos to coordinate across IT, software, SIs, OEMs, and hyperscalers. While 65% expect telcos to orchestrate full ecosystems, only 35% see this happening today.<\/li>\n\n\n\n<li><strong>Network innovation is now essential.<\/strong> Intelligent, on-demand networks are becoming a priority: 61% see NTNs as essential, 55% are exploring NTN solutions, and 53% are adopting advanced network services such as SD-WAN, private 5G, NaaS, APIs, and slicing.<\/li>\n\n\n\n<li><strong>AI enablement is a defining expectation.<\/strong> AI has moved from pilots to platform decisions. Within two years, 84% plan to invest in AI\/ML and 76% in AI\/Gen AI platforms \u2013 yet 72% say telcos lag hyperscalers in AI and cloud capabilities.<\/li>\n\n\n\n<li><strong>Trust, sovereignty, and cybersecurity influence provider choice.<\/strong> Trust is influencing vendor selection: 86% consider a telco\u2019s country of origin, and 67% see sovereignty as the key reason to prefer telcos over hyperscalers. But satisfaction with AI-driven cybersecurity remains limited at 51%.<\/li>\n\n\n\n<li><strong>B2B customers want seamless, digital-first experiences. <\/strong>Experience gaps persist: while 64% say seamless CX is essential and 58% will pay a premium for it, 65% find the buying process too complex \u2013 especially billing \u2013 highlighting significant opportunity for improvement.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\"><em>B2B pulse \u2013 2026 Edition <\/em>is essential for executives shaping the future of B2B telecom strategy, including enterprise and B2B sales leaders, product and portfolio owners, network and infrastructure executives, and leaders driving customer experience, managed services, AI, and cybersecurity. The report provides guidance on how telcos can deliver differentiated, value-driven, AI-enabled solutions. To accelerate growth and meet customer expectations, telcos must:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prioritize high-value plays aligned to customer needs and core strengths<\/li>\n\n\n\n<li>Co-create with partners to orchestrate full ecosystems<\/li>\n\n\n\n<li>Strengthen trust with sovereign, secure digital solutions<\/li>\n\n\n\n<li>Embed AI across operations and customers journeys<\/li>\n\n\n\n<li>Build future-ready talent and culture with solution-oriented skills.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">To discover how telcos can redefine their role from connectivity providers to strategic, trusted, AI-enabled partners for enterprise growth, <a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/Final-Web-Version-Report-B2B-Pulse.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">download the full report today<\/a>.<a id=\"_msocom_1\"><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-call-to-action undefined is-style-cg-secondary-3 call-to-action-block\"><div class=\"container\"><div class=\"call-to-action-block-content-wrapper has-description\"><div class=\"text-wrapper has-description\"><h3 class=\"title\" data-maxlength=\"144\">Stay informed<\/h3><p class=\"description\" data-maxlength=\"210\">Subscribe to have the latest reports from the Capgemini Research Institute delivered direct to your inbox.<\/p><\/div><div class=\"button-wrapper has-description\"><a class=\"cta-btn action-valid\" data-bs-toggle=\"modal\" data-bs-target=\"#CTA8a45928e_bb7f_4615_b632_ab7f778bf353\" data-maxlength=\"24\" tabindex=\"0\" href=\"#\"> Subscribe <\/a><\/div><div class=\"modal cta-frontend-modal-wrapper\" id=\"CTA8a45928e_bb7f_4615_b632_ab7f778bf353\"><div class=\"modal-dialog modal-lg modal-dialog-centered modal-dialog-scrollable cta-frontend-modal\"><div class=\"modal-content\"><div class=\"modal-header\"><button type=\"button\" class=\"btn-close\" data-bs-dismiss=\"modal\" aria-label=\"close\"> <\/button><\/div><div class=\"modal-body\"><div class=\"logo-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/logo-white.svg\" alt=\"logo\" class=\"dark\"\/><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/logo.svg\" alt=\"logo\" class=\"light\"\/><\/div><h4 class=\"form-title\">Stay informed<\/h4>\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_344265_2412193832\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<div class=\"asterisk_title\">\n\t\t\t\t\t<p><span class=\"star-required\">*<\/span> Mandatory field<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<div class=\"mf_form__errors mf_form__errors--top\" role=\"alert\" aria-live=\"polite\">\n\t\t\t\t\t<ul class=\"mf_form__errors__list\"><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"344265\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"8e5a70e281\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\t\t\t\t\t<p>Thank You! We have received your form submission.\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>We are sorry, the form submission failed. Please try again.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG344265 = {\"344265\":{\"errors\":[],\"redirect\":\"\"}};\n\t\t<\/script>\n\t<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\" section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider undefined\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Meet our experts<\/h2><\/div><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\n\n\n\n\n\n<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n\n\n\n<div data-open-first=\"false\" class=\"wp-block-cg-blocks-cg-blocks-faq-schema\"><section class=\"wp-block-cg-blocks-cg-blocks-faq-schema section section--faqs-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"content-title\"><h2>FAQs<\/h2><\/div><div class=\"filters filters--vertical\" data-max=\"100\"><div class=\"expanders filters-content\">\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>What is this research about?<\/h3><\/div><div class=\"expander-content\">\n<p class=\"wp-block-paragraph\">This report examines how business customers&#8217; expectations of telecom providers are evolving and identifies six strategic imperatives that telcos must address to remain competitive and drive growth beyond traditional connectivity services.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>Why should telecom leaders pay attention to these findings?<\/h3><\/div><div class=\"expander-content\">\n<p class=\"wp-block-paragraph\">The research shows a significant expectation gap between what businesses want from their telco providers and what they currently receive. Many customers are looking for strategic partners who can help drive business outcomes, digital transformation, security, and innovation, not just connectivity.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>What are the six strategic imperatives highlighted in the report?<\/h3><\/div><div class=\"expander-content\">\n<p class=\"wp-block-paragraph\">The study recommends that telcos strengthen their role as:<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Growth Partner<\/li>\n\n\n\n<li>Ecosystem Orchestrator<\/li>\n\n\n\n<li>Network Innovation Architect<\/li>\n\n\n\n<li>Trusted AI and Sovereign Services Enabler<\/li>\n\n\n\n<li>Security and Resilience Partner<\/li>\n\n\n\n<li>Personalized and Simplified Experience Provider<\/li>\n<\/ol>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>What is the biggest message from business customers?<\/h3><\/div><div class=\"expander-content\">\n<p class=\"wp-block-paragraph\">Customers increasingly want telcos to be accountable for business outcomes. While 74% expect their telecom provider to help drive business success, only 39% believe their current provider contributes to top-line growth.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>Are businesses willing to pay more for better telco services?<\/h3><\/div><div class=\"expander-content\">\n<p class=\"wp-block-paragraph\">Yes. Nearly three-quarters of organizations say they are willing to invest more in telecom providers that act as strategic partners, and 65% are willing to pay a premium for tailored offerings that address their specific business needs.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>How important is AI in the future telecom landscape?<\/h3><\/div><div class=\"expander-content\">\n<p class=\"wp-block-paragraph\">AI is becoming central to enterprise expectations. Organizations increasingly expect telcos to collaborate on AI and Gen AI services, support sovereign AI initiatives, and provide AI-driven cybersecurity capabilities. However, customer satisfaction still lags behind expectations in several of these areas.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>What role do ecosystems and partnerships play?<\/h3><\/div><div class=\"expander-content\">\n<p class=\"wp-block-paragraph\">Businesses want telcos to coordinate broad partner ecosystems involving hyperscalers, software providers, system integrators, and OEMs. Yet only about one-third of customers believe their telco currently acts as an effective end-to-end ecosystem orchestrator.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>What emerging technologies are enterprises most interested in?<\/h3><\/div><div class=\"expander-content\">\n<p class=\"wp-block-paragraph\">Organizations are actively exploring advanced networking capabilities including SD-WAN, private 5G, Network-as-a-Service (NaaS), network APIs, and non-terrestrial networks (NTNs). Many see these technologies as critical to future growth, innovation, and new revenue opportunities.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>What are the biggest customer experience pain points today?<\/h3><\/div><div class=\"expander-content\">\n<p class=\"wp-block-paragraph\">Despite advances in digital channels, many B2B customers still find telecom buying experiences too complex. Billing transparency, purchasing complexity, and inconsistent service experiences remain major frustrations.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>How was the research conducted?<\/h3><\/div><div class=\"expander-content\">\n<p class=\"wp-block-paragraph\">The findings are based on a global survey of 1,100 organizations across 13 countries and 13 industries, supplemented with executive interviews. The study captures the perspectives of enterprise decision-makers and telecom business customers worldwide.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>What makes the 2026 edition different from previous years?<\/h3><\/div><div class=\"expander-content\">\n<p class=\"wp-block-paragraph\">The 2026 research shows that customer expectations are rapidly expanding beyond connectivity. Demand is rising for tailored solutions, ecosystem orchestration, sovereign AI capabilities, advanced cybersecurity services, and outcome-based partnerships, creating both a challenge and a growth opportunity for telecom providers.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Six strategic imperatives to win in connectivity and beyond edition 2<\/p>\n","protected":false},"author":33,"featured_media":536567,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[{\"uuid\":\"84713767-d7c5-4b0c-a999-cf0eb1e7d07b\",\"blogId\":\"42\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/pt-en\/\",\"postLink\":\"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/b2b-in-telco-2026\/\",\"postId\":536566,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false,\"hreflang\":\"\",\"link\":\"\",\"source\":\"cli-backfill\"}]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":82,"primary_term":"Intelligent industry","featured_focal_points":""},"tags":[],"research-and-insight-type":[381,206],"theme":[75],"brand":[302],"service":[],"industry":[],"partners":[],"content-group":[],"class_list":["post-536566","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-capgemini-research-institute","research-and-insight-type-report","theme-intelligent-industry","brand-capgemini-research-institute"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - 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