{"id":532021,"date":"2025-07-22T13:33:14","date_gmt":"2025-07-22T13:33:14","guid":{"rendered":"https:\/\/www.capgemini.com\/pt-en\/?post_type=research-and-insight&#038;p=532021"},"modified":"2026-01-22T07:42:09","modified_gmt":"2026-01-22T07:42:09","slug":"taking-control-of-generative-ai","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/pt-en\/insights\/our-research-library\/taking-control-of-generative-ai\/","title":{"rendered":"Taking control of generative AI"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png?w=2880&amp;quality=70 1x, https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png?w=1440&amp;quality=70 1x, https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png?w=1024&amp;quality=70 1x, https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png?w=768&amp;quality=70 1x, https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/06\/Web-Banner_v1.png\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:94% 86%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Data and AI<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Taking control of generative AI<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/06\/POV_CustomGenerativeAiForEnterprise2023.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download our Point of View<\/span><span class=\"type\">1 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=912840\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=912840&amp;text=Taking%20control%20of%20generative%20AI\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=912840&amp;text=Taking%20control%20of%20generative%20AI\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-the-hype-surrounding-the-capabilities-of-generative-ai-is-immense-while-generative-ai-has-been-around-for-some-time-the-launch-of-foundation-models-like-chatgpt-has-sparked-a-surge-of-interest-in-the-technology-leading-to-an-unparalleled-adoption-rate\">The hype surrounding the capabilities of generative AI is immense. While generative AI has been around for some time, the launch of foundation models like ChatGPT has sparked a surge of interest in the technology, leading to an unparalleled <a href=\"https:\/\/www.reuters.com\/technology\/chatgpt-sets-record-fastest-growing-user-base-analyst-note-2023-02-01\/\">adoption rate.<\/a><\/h2>\n\n\n\n<p>According to <a href=\"https:\/\/www.gartner.com\/en\/newsroom\/press-releases\/2023-05-03-gartner-poll-finds-45-percent-of-executives-say-chatgpt-has-prompted-an-increase-in-ai-investment\" target=\"_blank\" rel=\"noreferrer noopener\">Gartner<\/a>, 70% of global organizations are currently exploring Gen AI.<\/p>\n\n\n\n<p>While the market is already shifting to bring Generative AI closer to business use, organizations have several factors to consider in order to get the most out of these large language models.<\/p>\n\n\n\n<p>In this point of view we explore how foundation models can be tuned,  integrating company knowledge to create tailored intelligence that meets business needs, producing the right outcomes while guaranteeing security and data privacy.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/prod.ucwe.capgemini.com\/wp-content\/uploads\/2023\/06\/POV_CustomGenerativeAiForEnterprise2023.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download our point of view<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>While generative AI has been around for some time, the launch of foundation models like ChatGPT has sparked a surge of interest in the 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