{"id":526699,"date":"2025-07-28T10:32:37","date_gmt":"2025-07-28T10:32:37","guid":{"rendered":"https:\/\/www.capgemini.com\/pt-en\/?post_type=research-and-insight&#038;p=526699"},"modified":"2026-01-22T07:41:50","modified_gmt":"2026-01-22T07:41:50","slug":"generative-ai-accelerating-sustainability-through-responsible-innovation","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/pt-en\/insights\/our-research-library\/generative-ai-accelerating-sustainability-through-responsible-innovation\/","title":{"rendered":"Generative AI: Accelerating sustainability through responsible innovation"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Sustainability-and-GEN-AI_Webbanner-2880X1800.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Sustainability-and-GEN-AI_Webbanner-2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Sustainability-and-GEN-AI_Webbanner-2880X1800.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Sustainability-and-GEN-AI_Webbanner-2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Sustainability-and-GEN-AI_Webbanner-2880X1800.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Sustainability-and-GEN-AI_Webbanner-2880X1800.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Sustainability-and-GEN-AI_Webbanner-2880X1800.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Sustainability-and-GEN-AI_Webbanner-2880X1800.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Sustainability-and-GEN-AI_Webbanner-2880X1800.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Sustainability<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Generative AI: Accelerating sustainability through responsible innovation<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Infographic.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download infographic<\/span><span class=\"type\">4 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1052335\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1052335\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-generative-ai-has-taken-the-world-by-storm-promising-to-transform-industries\">Generative AI has taken the world by storm, promising to transform industries.<\/h3>\n\n\n\n<p>Eighty percent of organizations have increased their investment in generative AI since 2023, while the remaining&nbsp;20% have maintained their investment level, according to the 2nd edition of the&nbsp;<a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/generative-ai-in-organizations-2024\/\">Generative AI in organizations<\/a>&nbsp;report. And generative AI has already begun delivering on its promise with respondents from said report seeing a 6.7% improvement in customer experience and a 5.8% increase in operational&nbsp;efficiency in areas where generative AI has been piloted or deployed. And these are only the first results.<\/p>\n\n\n\n<p>However, this innovation comes at a price and it\u2019s not just monetary. Organizations deploying generative AI often overlook its resource consumption resulting in a higher carbon footprint and the&nbsp;accelerated depletion of natural resources. And this cost remains hidden: today, only one-third of organizations are doing any monitoring of generative AI\u2019s resource, carbon, and water costs. Additionally, organizations must also consider the social costs of generative&nbsp;AI such as the impact of bias.&nbsp;<\/p>\n\n\n\n<p>So how can we balance the potential of generative AI while considering its cost to the planet at large?&nbsp;&nbsp;<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Minimize generative AI\u2019s impact by consciously taking a sustainable by design mindset into how we engineer and architect solutions while establishing clear guardrails.&nbsp;<\/li>\n\n\n\n<li>Accelerate sustainability initiatives such as sustainable product design or Environment Society and Governance (ESG) disclosures by leveraging generative AI.&nbsp;<\/li>\n\n\n\n<li>Create tangible progress towards achieving UN Sustainable Development Goal commitments through innovation driven by generative AI.&nbsp;<\/li>\n<\/ol>\n\n\n\n<p>As the leader of the eco-digital revolution, we at Capgemini are committed to helping our clients harness the immense potential of generative AI while considering its cost to the planet and&nbsp;society. Over the next few months, we will explore these topics in depth. To learn more today:&nbsp;<\/p>\n\n\n\n<p>1. Download our infographic: <a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/Infographic.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Generative AI: Accelerating sustainability through responsible innovation&nbsp;<\/a><\/p>\n\n\n\n<p>2. Read the&nbsp;<a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/generative-ai-in-organizations-2024\/\" target=\"_blank\" rel=\"noreferrer noopener\">Generative AI in organizations<\/a>&nbsp;report.&nbsp;&nbsp;<\/p>\n\n\n\n<p>3.&nbsp;Join us for a discussion on this topic and others at the&nbsp;<a href=\"https:\/\/www.capgemini.com\/news\/events\/business-to-planet-connect-at-climate-week-nyc\/\">Capgemini Business to Planet Connect<\/a>&nbsp;at New York Climate Week.&nbsp;&nbsp;<\/p>\n\n\n\n<p>Connect with Capgemini to consciously accelerate sustainability today.&nbsp;<a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<div class=\"wp-block-cg-blocks-autocloud-form undefined autocloudform\"><div class=\"section--autoCloud-form\"><div class=\"wrapperAutoCloudSection\" id=\"linkToForm\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12 col-lg-6 left-img align-self-center escaper-left\"><\/div><div class=\"  col-md-12\"><div class=\"autoCloudForm\"><h3 class=\"formHelpText\">Contact us<\/h3>\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_1058549_761006638\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"1058549\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"c761b96a25\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\t\t\t\t\t<p>Thank You! We have received your form submission.\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>We are sorry, the form submission failed. Please try again.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG1058549 = {\"1058549\":{\"errors\":[],\"redirect\":\"\"}};\n\t\t<\/script>\n\t\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Generative AI has taken the world by storm, promising to transform industries.<\/p>\n<p>Eighty percent of organizations have increased their investment in generative AI since 2023, while the remaining\u00a020% have maintained their investment level, according to the 2nd edition of the\u00a0Generative AI in organizations\u00a0report. And generative AI has already begun delivering on its promise with respondents from said report seeing a 6.7% improvement in customer experience and a 5.8% increase in operational\u00a0efficiency in areas where generative AI has been piloted or deployed. And these are only the first results.<\/p>\n","protected":false},"author":440,"featured_media":526700,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"485e9f27-1b62-480d-abab-ad080cf8e761\",\"blogId\":\"1\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/\",\"postLink\":\"https:\/\/www.capgemini.com\/insights\/research-library\/generative-ai-accelerating-sustainability-through-responsible-innovation\/\",\"postId\":1052335,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false,\"isEnabled\":true}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":0,"primary_term":"Sustainability","featured_focal_points":""},"tags":[],"research-and-insight-type":[66],"theme":[76],"brand":[],"service":[],"industry":[],"partners":[],"content-group":[],"class_list":["post-526699","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-point-of-view","theme-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Generative AI: Accelerating sustainability through responsible innovation - Capgemini Portugal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/pt-en\/insights\/our-research-library\/generative-ai-accelerating-sustainability-through-responsible-innovation\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Generative AI: Accelerating sustainability through responsible innovation - Capgemini Portugal\" \/>\n<meta property=\"og:description\" content=\"Generative AI has taken the world by storm, promising to transform industries. 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