{"id":506930,"date":"2022-05-23T11:49:59","date_gmt":"2022-05-23T11:49:59","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=712855"},"modified":"2025-03-27T06:30:50","modified_gmt":"2025-03-27T06:30:50","slug":"start-ups-new-role-in-the-value-chain","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/start-ups-new-role-in-the-value-chain\/","title":{"rendered":"Start-ups&#8217; new role in the value chain"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_research-and-insights_start-ups.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_research-and-insights_start-ups.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_research-and-insights_start-ups.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_research-and-insights_start-ups.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_research-and-insights_start-ups.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_research-and-insights_start-ups.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_research-and-insights_start-ups.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_research-and-insights_start-ups.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_research-and-insights_start-ups.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:53% 61%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">start-ups&#8217; new role in the value chain<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/start-ups-new-role-in-the-value-chain\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/start-ups-new-role-in-the-value-chain\/&amp;text=Start-ups' new role in the value chain\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/start-ups-new-role-in-the-value-chain\/&amp;text=Start-ups' new role in the value chain\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Is the traditional collaboration of R&amp;D departments and strategic partnerships with BigTech enough these days? Probably not.<\/h2><p class=\"intro-para-content\">Increasingly start-ups are delivering the innovation that businesses need and by <a>2025, it is estimated they will contribute 44% of innovation sources, as against 10% today<\/a><a href=\"#_ftn1\">[1]<\/a>. In response to such a seismic change, Capgemini Ventures Managing Director Lucia Sinapi-Thomas, together with other <a>subject matter experts<\/a><a href=\"#_msocom_2\">, <\/a>have put together some thought-provoking insights to help companies negotiate the move to this new kind of collaboration.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-card-text-pic wrapperCardTextPic hero-bg-shape\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\">\n<div class=\"wp-block-cg-blocks-card-text-pic-left row card-text-pic leftCard\"><div class=\"row card-text-pic leftCard\"><div class=\"col-md-12\"><div class=\"box--section\"><div class=\"box row-nobleed\"><div class=\"col-lg-5 col-md-12 box-img-wrapper \"><a href=\"https:\/\/www.linkedin.com\/posts\/lucia-sinapi-thomas-7aa92967_isaicapventure-capventures-getthefutureyouwant-activity-6896699591975153664-8cvH?utm_source=linkedin_share&amp;utm_medium=member_desktop_web\" aria-label=\"Read more about Talking innovation\" tabindex=\"-1\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/03\/Lucia-Sinapi-Thomas.jpg?w=1000&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/03\/Lucia-Sinapi-Thomas.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/03\/Lucia-Sinapi-Thomas.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/03\/Lucia-Sinapi-Thomas.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/03\/Lucia-Sinapi-Thomas.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/03\/Lucia-Sinapi-Thomas.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/03\/Lucia-Sinapi-Thomas.jpg?w=556&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/03\/Lucia-Sinapi-Thomas.jpg?w=556&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/03\/Lucia-Sinapi-Thomas.jpg\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:76% 47%\" loading=\"lazy\"\/><\/picture><\/a><\/div><div class=\"col-lg-8 col-md-12 box-inner \"><a href=\"https:\/\/www.linkedin.com\/posts\/lucia-sinapi-thomas-7aa92967_isaicapventure-capventures-getthefutureyouwant-activity-6896699591975153664-8cvH?utm_source=linkedin_share&amp;utm_medium=member_desktop_web\" aria-label=\"Talking innovation\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><h3 class=\"titlewithLink\" data-maxlength=\"144\">Talking innovation<\/h3><\/a><p class=\"box-text\" data-maxlength=\"\">&#8220;Co-innovation is the new market paradigm, but that can not happen without adequate collaboration.&#8221; Lucia Sinapi-Thomas talks about the crucial role of start-ups in the acceleration of the pace of innovation. <\/p><div class=\"box-bottom\"><a aria-label=\"Read more about Talking innovation\" class=\"more2\" data-maxlength=\"24\" href=\"https:\/\/www.linkedin.com\/posts\/lucia-sinapi-thomas-7aa92967_isaicapventure-capventures-getthefutureyouwant-activity-6896699591975153664-8cvH?utm_source=linkedin_share&amp;utm_medium=member_desktop_web\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\">Watch the video<\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>Our series of blogs and vlogs get to the essence of what working with start-ups means, and the need to develop open ecosystems rather than siloed partnerships to enable ground-breaking innovation at speed. They address key questions such as:<br><br>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; Will organizations need to change to work successfully with start-ups?<br>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; How can risk management cope with start-ups when there is intrinsic risk aversion?<br>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; How will Big Tech and VCs influence innovation in the new model?<br>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; How do businesses leverage a start-ups&#8217; ecosystem for strategic insight?<br>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; What\u2019s the best approach to start-ups: collaborate or buy?<br>\u00b7&nbsp;&nbsp;&nbsp;&nbsp;&nbsp; How do organizations ensure adoption at scale and overcome integration and cultural issues?<br><br>No big private or public company can afford to look the other way at a moment when start-ups become the providers of sustainable innovation. Yet, without a framework in place to ensure sustainable collaboration, the advantage of the new model will be lost. Because Capgemini Ventures has been working with tech providers and start-ups for decades, we can offer the insights so that innovation at scale really works.<\/p>\n\n\n\n<p>[1] Lifting the lid on corporate innovation in the digital age. Capgemini Invent x MIT 2020.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\t<section class=\"wp-block-cg-blocks-wrapper-learning-slider section learning-slider\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"learning-header\">\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<div class=\"slider slider-fader\">\n\t\t\t\t<div class=\"slider-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide active card-learning-slide left-card short-copy\" data-align-right=\"true\" data-long-copy=\"false\">\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide-bg-wrapper\">\n\n                                        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n                                            \n                                            \n                                            \n                                            <img decoding=\"async\" loading=\"lazy\" class=\"slide-bg d-md-block\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/capgemini_AboutUS_ventures.jpg\" alt=\"\" style=\"object-position: 52% 30%;object-fit: cover\" \/>\n                                        \n\n                  \t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\n\t\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper card-learning-slider\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-lg-10 col-xl-6 col-xxl-6 offset-lg-2 offset-xl-6 offset-xxl-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-info short-copy\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"title-link\" href=\"\/pt-en\/about-us\/who-we-are\/innovation-ecosystem\/capgemini-ventures\/\" target=\"\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title-text\" data-maxlength=\"\">Capgemini Ventures<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p data-maxlength=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tInnovation needs energy and momentum. It needs a thriving ecosystem that provides partnerships and investment initiatives for both large organizations and the brightest startups. Capgemini Ventures, part of our open innovation strategy, was conceived to do just that.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-info-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logo-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btnDiv\">\t<a class=\"more2\" aria-label=\"Learn more about Capgemini Ventures\" href=\"\/pt-en\/about-us\/who-we-are\/innovation-ecosystem\/capgemini-ventures\/\" target=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tLearn more\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t         \t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"slider-nav-wrapper container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"slider-nav-content col-12 col-lg-10 col-xl-6 col-xxl-6\" data-nav-content>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-nav-container\">\n                                                                                                            <\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t<\/section>\n\n\t","protected":false},"excerpt":{"rendered":"","protected":false},"author":81,"featured_media":506931,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":209,"primary_term":"Innovation","featured_focal_points":""},"tags":[200],"research-and-insight-type":[66],"theme":[209,76],"brand":[],"service":[],"industry":[],"partners":[],"content-group":[],"class_list":["post-506930","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","tag-innovation","research-and-insight-type-point-of-view","theme-innovation","theme-sustainability"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Start-ups&#039; new role in the value chain - Capgemini Portugal<\/title>\n<meta name=\"description\" content=\"start-ups&#039; new role in the value chain FacebookTwitterLinkedinIs the traditional collaboration of R&amp;D departments and strategic partnerships with\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/start-ups-new-role-in-the-value-chain\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Start-ups&#039; new role in the value chain\" \/>\n<meta property=\"og:description\" content=\"start-ups&#039; new role in the value chain FacebookTwitterLinkedinIs the traditional collaboration of R&amp;D departments and strategic partnerships with\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/start-ups-new-role-in-the-value-chain\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Portugal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Capgemini\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-27T06:30:50+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2022\/05\/Capgemini_research-and-insights_start-ups.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2880\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"Report\"],\"@id\":\"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/start-ups-new-role-in-the-value-chain\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/start-ups-new-role-in-the-value-chain\/\"},\"author\":{\"name\":\"andreafedderson\",\"@id\":\"https:\/\/www.capgemini.com\/pt-en\/#\/schema\/person\/f15605d9e6e17233b6b0fe01b151d116\"},\"headline\":\"Start-ups&#8217; 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