{"id":505851,"date":"2019-12-13T05:03:00","date_gmt":"2019-12-13T05:03:00","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=608594"},"modified":"2025-03-27T07:59:56","modified_gmt":"2025-03-27T07:59:56","slug":"unlocking-the-true-potential-of-ai-through-its-ethical-implementation-cecilia-bonefeld-dahl","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/unlocking-the-true-potential-of-ai-through-its-ethical-implementation-cecilia-bonefeld-dahl\/","title":{"rendered":"Unlocking the True Potential of AI Through Its Ethical Implementation"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/02\/DTR_Speaker-Banner_1920x480_061-copy-2.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/02\/DTR_Speaker-Banner_1920x480_061-copy-2.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/02\/DTR_Speaker-Banner_1920x480_061-copy-2.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/02\/DTR_Speaker-Banner_1920x480_061-copy-2.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/02\/DTR_Speaker-Banner_1920x480_061-copy-2.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/02\/DTR_Speaker-Banner_1920x480_061-copy-2.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/02\/DTR_Speaker-Banner_1920x480_061-copy-2.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/02\/DTR_Speaker-Banner_1920x480_061-copy-2.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/02\/DTR_Speaker-Banner_1920x480_061-copy-2.jpg\" class=\"header-img header-img-d\" alt=\"DTR_Speaker-Banner_1920x480_061-copy-2\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Unlocking the True Potential of AI Through Its Ethical Implementation <\/h1><\/div><h2 class=\"reasearchInsightTitle\">Cecilia Bonefeld-Dahl, DIGITALEUROPE <\/h2><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content section--story-content article-body\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h4 class=\"wp-block-heading\" id=\"h-cecilia-bonefeld-dahl-is-director-nbsp-general-of-digitaleurope-the-nbsp-digital-technology-industry-nbsp-association-that-represents-over-nbsp-35-000-digital-companies-in-nbsp-europe-she-is-a-member-of-the-european-nbsp-commission-s-high-level-expert-group-on-nbsp-artificial-intelligence-a-board-member-of-the-nbsp-european-commission-s-digital-skills-and-jobs-nbsp-coalition-and-a-board-member-of-the-european-nbsp-parliament-led-european-internet-forum\">Cecilia Bonefeld-Dahl is director&nbsp;general of DIGITALEUROPE, the&nbsp;digital technology industry&nbsp;association that represents over&nbsp;35,000 digital companies in&nbsp;Europe. She is a member of the European&nbsp;Commission\u2019s High-Level Expert Group on&nbsp;Artificial Intelligence, a board member of the&nbsp;European Commission\u2019s Digital Skills and Jobs&nbsp;Coalition, and a board member of the European&nbsp;Parliament-led European Internet Forum.<\/h4>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-the-capgemini-research-institute-spoke-with-nbsp-cecilia-to-understand-more-about-the-nbsp-state-of-nbsp-ethical-and-transparent-ai-in-europe\">The Capgemini Research Institute spoke with&nbsp;Cecilia to understand more about the&nbsp;state of&nbsp;ethical and transparent AI in Europe.<\/h4>\n\n\n\n<p><\/p>\n\n\n\n<hr class=\"wp-block-separator has-css-opacity\"\/>\n\n\n\n<p><\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-digitaleurope-and-ethical-ai\">DIGITALEUROPE AND ETHICAL AI<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-can-you-tell-us-about-digitaleurope-nbsp-and-its-mandate-in-ethics-and-ai\">Can you tell us about DigitalEurope&nbsp;and its mandate in ethics and AI?<\/h3>\n\n\n\n<p>DIGITALEUROPE is the biggest association of tech in the&nbsp;world. We represent 36,000 tech companies in Europe, and&nbsp;we have 40 associations around the European territory.&nbsp;We also have a chamber of big global companies, such as&nbsp;SAP, Siemens, Bosch, Schneider, Microsoft, and Google. So,&nbsp;you can call it a collaboration partner, where we work with&nbsp;them to shape regulation on tech in Europe.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-regulation-and-guidelines-nbsp-on-ethical-ai\">REGULATION AND GUIDELINES&nbsp;ON ETHICAL AI<\/h3>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-could-you-tell-a-bit-more-about-the-nbsp-guidelines-published-by-the-eu-s-nbsp-high-level-expert-group-and-what-is-nbsp-currently-happening-in-that-space\">Could you tell a bit more about the&nbsp;guidelines published by the EU\u2019s&nbsp;high-level expert group and what is&nbsp;currently happening in that space?<\/h3>\n\n\n\n<p>When the GDPR was launched, it had been was discussed&nbsp;in the political environment for about seven or eight years.&nbsp;But, once it finally came into force, many companies,&nbsp;especially the SMEs, were not ready. The change in&nbsp;legislation slowed down European industry to a high&nbsp;degree. Learning from that, we realized that it is good&nbsp;to have regulation and guidelines, but they need to align&nbsp;with industry and companies. After developing the&nbsp;guidelines, we have launched a pilot where they are being&nbsp;tested by different companies, public institutions, and&nbsp;representatives from civil society. We are now collecting&nbsp;feedback on how we should implement these guidelines,&nbsp;and this runs until the end of 2019.<\/p>\n\n\n\n<p>In parallel, we also have a series of sector workshops,&nbsp;where we look at different areas \u2013 such as the public&nbsp;sector, manufacturing, and health. We basically&nbsp;look at the high-level expert group\u2019s guidelines and&nbsp;recommendations, and how we can implement ethical&nbsp;and trustworthy AI. We are listening closely and taking it&nbsp;on the ground to test the right way to work with it. If we&nbsp;don\u2019t do it this way, we might just slow down innovation by&nbsp;dropping things on people that might not fit into the way&nbsp;they work. So, it is extremely important that we adopt an&nbsp;approach where industry and institutions are being asked&nbsp;for their views. It gives them an opportunity of working&nbsp;with something like trustworthy AI in a way that it is&nbsp;coherent with the real world.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-are-there-any-milestone-dates-that-the-expert-nbsp-group-has-put-for-moving-toward-regulation\">Are there any milestone dates that the expert&nbsp;group has put for moving toward regulation?<\/h3>\n\n\n\n<p>It is not only about regulation but also looking at whether&nbsp;regulation is necessary or not. It is also about keeping an&nbsp;open mind and looking at existing regulations. The overall&nbsp;goal is not just about implementing trustworthy AI, but&nbsp;also about boosting its uptake and getting a competitive&nbsp;start on how to do this in Europe. So, the next big step&nbsp;is to have all the feedback, understand how we can work&nbsp;with trustworthy AI, and \u2013 if changes are needed &#8211; how we&nbsp;can handle those changes.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-how-do-you-think-the-approaches-nbsp-to-regulation-or-guidelines-on-nbsp-trustworthy-ai-will-differ-for-europe-nbsp-compared-to-the-us-and-china\">How do you think the approaches&nbsp;to regulation or guidelines on&nbsp;trustworthy AI will differ for Europe&nbsp;compared to the US and China?<\/h3>\n\n\n\n<p>It is basically about creating an approach to AI where we&nbsp;are all sure that its application is for the benefit of people,&nbsp;companies, and society as a whole. And I think in most&nbsp;cases, it is. For example, we can do amazing stuff with&nbsp;artificial intelligence in health, preventive medicine, and&nbsp;predicting life-threatening diseases before they break out.&nbsp;We need to make sure that the development is pushed&nbsp;in a direction where it is for good for the society and the&nbsp;company. So, the whole idea is to create a feeling of safety&nbsp;and trust around AI and its benefits.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-what-is-your-position-with-respect-nbsp-to-regulations-in-this-space\">What is your position with respect&nbsp;to regulations in this space?<\/h3>\n\n\n\n<p>I want to be sure that the companies and institutions sit&nbsp;down and look at their environment and the current laws&nbsp;and see if there are any missing links. Let us do a thorough&nbsp;exercise and ask people, and if we find something that is&nbsp;missing, let us add it in. If we find something that we need&nbsp;to interpret \u2013 or give clear guidance on how to apply the&nbsp;rules \u2013 let us do it. But let\u2019s not do this simply for the sake&nbsp;of it. So, I am not against regulation, I just want things to&nbsp;be done right.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-do-you-think-self-regulation-in-the-nbsp-form-of-organizations-crafting-their-nbsp-own-code-of-conduct-or-policies-around-nbsp-ethics-in-ai-could-be-useful\">Do you think self-regulation in the&nbsp;form of organizations crafting their&nbsp;own code of conduct or policies around&nbsp;ethics in AI could be useful?<\/h3>\n\n\n\n<p>My first response is that a tool in itself is not bad, it&nbsp;depends on how the tool is used. So, self-certification is&nbsp;something that has been done for cybersecurity. And, giving people responsibility for their own actions is a very&nbsp;European thing, which seems to work very well and can be&nbsp;really powerful. But we need to be sure that we do not just&nbsp;talk about tools without knowing how to apply them. It will&nbsp;take at least around a year before we know exactly what&nbsp;the results are. So, I would say \u201cgive it time.\u201d<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-team-diversity-is-one-way-to-tackle-bias-in-ai-nbsp-what-approaches-can-organizations-adopt-nbsp-to-have-more-diversity-in-their-ai-teams\">Team diversity is one way to tackle bias in AI.&nbsp;What approaches can organizations adopt&nbsp;to have more diversity in their AI teams?<\/h3>\n\n\n\n<p>First of all, it is about creating an interest. The Commission&nbsp;has put a lot of money in the DigitalEurope program&nbsp;toward education of AI and cyber specialists. And, we also&nbsp;have more projects with people who retrain secretaries&nbsp;and PAs into cyber and AI specialists.&nbsp;It is also about teaching people right from elementary&nbsp;school. I think we have failed in discussing education and&nbsp;technology. We just started talking about it 10 years ago. I&nbsp;hope that in the next five years we actually take ourselves&nbsp;seriously and start training people in a different way, not&nbsp;just internally in the organization, but also all the way from&nbsp;elementary school.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Cecilia Bonefeld-Dahl is director general of DIGITALEUROPE, the digital technology industry association that represents over 35,000 digital<\/p>\n","protected":false},"author":33,"featured_media":505852,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":0,"primary_term":"Data and AI","featured_focal_points":""},"tags":[],"research-and-insight-type":[206],"theme":[74],"brand":[],"service":[],"industry":[],"partners":[],"content-group":[],"class_list":["post-505851","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-report","theme-data-and-ai"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Unlocking the True Potential of AI Through Its Ethical Implementation - Capgemini Portugal<\/title>\n<meta name=\"description\" content=\"Cecilia Bonefeld-Dahl is director general of DIGITALEUROPE, the digital technology industry association that represents over 35,000 digital\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/unlocking-the-true-potential-of-ai-through-its-ethical-implementation-cecilia-bonefeld-dahl\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Unlocking the True Potential of AI Through Its Ethical Implementation\" \/>\n<meta property=\"og:description\" content=\"Cecilia Bonefeld-Dahl is director general of DIGITALEUROPE, the digital technology industry association that represents over 35,000 digital\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/unlocking-the-true-potential-of-ai-through-its-ethical-implementation-cecilia-bonefeld-dahl\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Portugal\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/Capgemini\/\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-27T07:59:56+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2019\/12\/DTR_Speaker-Banner_1920x480_061-copy-2-1.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"480\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":[\"Article\",\"Report\"],\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/pt-en\\\/insights\\\/research-library\\\/unlocking-the-true-potential-of-ai-through-its-ethical-implementation-cecilia-bonefeld-dahl\\\/#article\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/pt-en\\\/insights\\\/research-library\\\/unlocking-the-true-potential-of-ai-through-its-ethical-implementation-cecilia-bonefeld-dahl\\\/\"},\"author\":{\"name\":\"rajeshrangdal\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/pt-en\\\/#\\\/schema\\\/person\\\/fb68cfdf2f3fc6a3333669ef0b59e9cb\"},\"headline\":\"Unlocking the True Potential of AI Through Its Ethical Implementation\",\"datePublished\":\"2019-12-13T05:03:00+00:00\",\"dateModified\":\"2025-03-27T07:59:56+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/pt-en\\\/insights\\\/research-library\\\/unlocking-the-true-potential-of-ai-through-its-ethical-implementation-cecilia-bonefeld-dahl\\\/\"},\"wordCount\":1152,\"publisher\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/pt-en\\\/#organization\"},\"image\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/pt-en\\\/insights\\\/research-library\\\/unlocking-the-true-potential-of-ai-through-its-ethical-implementation-cecilia-bonefeld-dahl\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.capgemini.com\\\/pt-en\\\/wp-content\\\/uploads\\\/sites\\\/42\\\/2019\\\/12\\\/DTR_Speaker-Banner_1920x480_061-copy-2-1.jpg\",\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/pt-en\\\/insights\\\/research-library\\\/unlocking-the-true-potential-of-ai-through-its-ethical-implementation-cecilia-bonefeld-dahl\\\/\",\"url\":\"https:\\\/\\\/www.capgemini.com\\\/pt-en\\\/insights\\\/research-library\\\/unlocking-the-true-potential-of-ai-through-its-ethical-implementation-cecilia-bonefeld-dahl\\\/\",\"name\":\"Unlocking the True Potential of AI Through Its Ethical Implementation - Capgemini Portugal\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/pt-en\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/pt-en\\\/insights\\\/research-library\\\/unlocking-the-true-potential-of-ai-through-its-ethical-implementation-cecilia-bonefeld-dahl\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/pt-en\\\/insights\\\/research-library\\\/unlocking-the-true-potential-of-ai-through-its-ethical-implementation-cecilia-bonefeld-dahl\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/www.capgemini.com\\\/pt-en\\\/wp-content\\\/uploads\\\/sites\\\/42\\\/2019\\\/12\\\/DTR_Speaker-Banner_1920x480_061-copy-2-1.jpg\",\"datePublished\":\"2019-12-13T05:03:00+00:00\",\"dateModified\":\"2025-03-27T07:59:56+00:00\",\"description\":\"Cecilia Bonefeld-Dahl is director general of DIGITALEUROPE, the digital technology industry association that represents over 35,000 digital\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/pt-en\\\/insights\\\/research-library\\\/unlocking-the-true-potential-of-ai-through-its-ethical-implementation-cecilia-bonefeld-dahl\\\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/www.capgemini.com\\\/pt-en\\\/insights\\\/research-library\\\/unlocking-the-true-potential-of-ai-through-its-ethical-implementation-cecilia-bonefeld-dahl\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/pt-en\\\/insights\\\/research-library\\\/unlocking-the-true-potential-of-ai-through-its-ethical-implementation-cecilia-bonefeld-dahl\\\/#primaryimage\",\"url\":\"https:\\\/\\\/www.capgemini.com\\\/pt-en\\\/wp-content\\\/uploads\\\/sites\\\/42\\\/2019\\\/12\\\/DTR_Speaker-Banner_1920x480_061-copy-2-1.jpg\",\"contentUrl\":\"https:\\\/\\\/www.capgemini.com\\\/pt-en\\\/wp-content\\\/uploads\\\/sites\\\/42\\\/2019\\\/12\\\/DTR_Speaker-Banner_1920x480_061-copy-2-1.jpg\",\"width\":1920,\"height\":480},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/pt-en\\\/insights\\\/research-library\\\/unlocking-the-true-potential-of-ai-through-its-ethical-implementation-cecilia-bonefeld-dahl\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\\\/\\\/www.capgemini.com\\\/pt-en\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Unlocking the True Potential of AI Through Its Ethical Implementation\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/pt-en\\\/#website\",\"url\":\"https:\\\/\\\/www.capgemini.com\\\/pt-en\\\/\",\"name\":\"Capgemini\",\"description\":\"Capgemini\",\"publisher\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/pt-en\\\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/www.capgemini.com\\\/pt-en\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/pt-en\\\/#organization\",\"name\":\"Capgemini\",\"url\":\"https:\\\/\\\/www.capgemini.com\\\/pt-en\\\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/pt-en\\\/#\\\/schema\\\/logo\\\/image\\\/\",\"url\":null,\"contentUrl\":null,\"width\":null,\"height\":null,\"caption\":\"Capgemini\"},\"image\":{\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/pt-en\\\/#\\\/schema\\\/logo\\\/image\\\/\"},\"sameAs\":[\"https:\\\/\\\/www.facebook.com\\\/Capgemini\\\/\",\"https:\\\/\\\/www.linkedin.com\\\/company\\\/capgemini\",\"https:\\\/\\\/www.instagram.com\\\/capgemini\\\/\",\"https:\\\/\\\/www.youtube.com\\\/user\\\/capgeminimedia\",\"https:\\\/\\\/www.glassdoor.com\\\/Overview\\\/Working-at-Capgemini-EI_IE3803.11,20.htm\"],\"description\":\"Businesses everywhere are transforming. AI and cutting-edge technologies have created a groundswell of opportunities, new sources of long-term value and resilience. Capgemini is at the heart of this new technology revolution, partnering with clients in every sector to deliver real, sustainable transformation at scale. Collaborating across multiple business and tech ecosystems, our team of 420,000 experts in more than 50 countries unleashes human energy through technology and AI for an inclusive and sustainable future. Fostering agility, leveraging creativity, and maximizing competitiveness, Capgemini is the partner of choice for the businesses and organizations of tomorrow, helping our clients unlock the value of technology that will define their success in the decades to come.\",\"legalName\":\"Capgemini\",\"foundingDate\":\"1967-10-01\",\"numberOfEmployees\":{\"@type\":\"QuantitativeValue\",\"minValue\":\"5001\",\"maxValue\":\"10000\"},\"actionableFeedbackPolicy\":\"https:\\\/\\\/www.capgemini.com\\\/pt-en\\\/news\\\/client-stories\\\/bluescope-futureproofs-its-finance-function-to-achieve-efficiency-beyond-costs-savings\\\/\",\"correctionsPolicy\":\"https:\\\/\\\/www.capgemini.com\\\/pt-en\\\/news\\\/client-stories\\\/bluescope-futureproofs-its-finance-function-to-achieve-efficiency-beyond-costs-savings\\\/\"},{\"@type\":\"Person\",\"@id\":\"https:\\\/\\\/www.capgemini.com\\\/pt-en\\\/#\\\/schema\\\/person\\\/fb68cfdf2f3fc6a3333669ef0b59e9cb\",\"name\":\"rajeshrangdal\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9aef7fc35eaa6cad6d60f5e9d34427c99006436cd342fe7c9037d95fe1117fc1?s=96&d=mm&r=g\",\"url\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9aef7fc35eaa6cad6d60f5e9d34427c99006436cd342fe7c9037d95fe1117fc1?s=96&d=mm&r=g\",\"contentUrl\":\"https:\\\/\\\/secure.gravatar.com\\\/avatar\\\/9aef7fc35eaa6cad6d60f5e9d34427c99006436cd342fe7c9037d95fe1117fc1?s=96&d=mm&r=g\",\"caption\":\"rajeshrangdal\"},\"sameAs\":[\"rajesh.rangdal@capgemini.com\"],\"url\":\"https:\\\/\\\/www.capgemini.com\\\/pt-en\\\/author\\\/rajeshrangdal\\\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Unlocking the True Potential of AI Through Its Ethical Implementation - Capgemini Portugal","description":"Cecilia Bonefeld-Dahl is director general of DIGITALEUROPE, the digital technology industry association that represents over 35,000 digital","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/unlocking-the-true-potential-of-ai-through-its-ethical-implementation-cecilia-bonefeld-dahl\/","og_locale":"en_US","og_type":"article","og_title":"Unlocking the True Potential of AI Through Its Ethical Implementation","og_description":"Cecilia Bonefeld-Dahl is director general of DIGITALEUROPE, the digital technology industry association that represents over 35,000 digital","og_url":"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/unlocking-the-true-potential-of-ai-through-its-ethical-implementation-cecilia-bonefeld-dahl\/","og_site_name":"Capgemini Portugal","article_publisher":"https:\/\/www.facebook.com\/Capgemini\/","article_modified_time":"2025-03-27T07:59:56+00:00","og_image":[{"width":1920,"height":480,"url":"https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2019\/12\/DTR_Speaker-Banner_1920x480_061-copy-2-1.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":["Article","Report"],"@id":"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/unlocking-the-true-potential-of-ai-through-its-ethical-implementation-cecilia-bonefeld-dahl\/#article","isPartOf":{"@id":"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/unlocking-the-true-potential-of-ai-through-its-ethical-implementation-cecilia-bonefeld-dahl\/"},"author":{"name":"rajeshrangdal","@id":"https:\/\/www.capgemini.com\/pt-en\/#\/schema\/person\/fb68cfdf2f3fc6a3333669ef0b59e9cb"},"headline":"Unlocking the True Potential of AI Through Its Ethical Implementation","datePublished":"2019-12-13T05:03:00+00:00","dateModified":"2025-03-27T07:59:56+00:00","mainEntityOfPage":{"@id":"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/unlocking-the-true-potential-of-ai-through-its-ethical-implementation-cecilia-bonefeld-dahl\/"},"wordCount":1152,"publisher":{"@id":"https:\/\/www.capgemini.com\/pt-en\/#organization"},"image":{"@id":"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/unlocking-the-true-potential-of-ai-through-its-ethical-implementation-cecilia-bonefeld-dahl\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2019\/12\/DTR_Speaker-Banner_1920x480_061-copy-2-1.jpg","inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/unlocking-the-true-potential-of-ai-through-its-ethical-implementation-cecilia-bonefeld-dahl\/","url":"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/unlocking-the-true-potential-of-ai-through-its-ethical-implementation-cecilia-bonefeld-dahl\/","name":"Unlocking the True Potential of AI Through Its Ethical Implementation - Capgemini Portugal","isPartOf":{"@id":"https:\/\/www.capgemini.com\/pt-en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/unlocking-the-true-potential-of-ai-through-its-ethical-implementation-cecilia-bonefeld-dahl\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/unlocking-the-true-potential-of-ai-through-its-ethical-implementation-cecilia-bonefeld-dahl\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2019\/12\/DTR_Speaker-Banner_1920x480_061-copy-2-1.jpg","datePublished":"2019-12-13T05:03:00+00:00","dateModified":"2025-03-27T07:59:56+00:00","description":"Cecilia Bonefeld-Dahl is director general of DIGITALEUROPE, the digital technology industry association that represents over 35,000 digital","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/unlocking-the-true-potential-of-ai-through-its-ethical-implementation-cecilia-bonefeld-dahl\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/unlocking-the-true-potential-of-ai-through-its-ethical-implementation-cecilia-bonefeld-dahl\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/unlocking-the-true-potential-of-ai-through-its-ethical-implementation-cecilia-bonefeld-dahl\/#primaryimage","url":"https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2019\/12\/DTR_Speaker-Banner_1920x480_061-copy-2-1.jpg","contentUrl":"https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2019\/12\/DTR_Speaker-Banner_1920x480_061-copy-2-1.jpg","width":1920,"height":480},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/unlocking-the-true-potential-of-ai-through-its-ethical-implementation-cecilia-bonefeld-dahl\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capgemini.com\/pt-en\/"},{"@type":"ListItem","position":2,"name":"Unlocking the True Potential of AI Through Its Ethical Implementation"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/pt-en\/#website","url":"https:\/\/www.capgemini.com\/pt-en\/","name":"Capgemini","description":"Capgemini","publisher":{"@id":"https:\/\/www.capgemini.com\/pt-en\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/pt-en\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.capgemini.com\/pt-en\/#organization","name":"Capgemini","url":"https:\/\/www.capgemini.com\/pt-en\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.capgemini.com\/pt-en\/#\/schema\/logo\/image\/","url":null,"contentUrl":null,"width":null,"height":null,"caption":"Capgemini"},"image":{"@id":"https:\/\/www.capgemini.com\/pt-en\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/Capgemini\/","https:\/\/www.linkedin.com\/company\/capgemini","https:\/\/www.instagram.com\/capgemini\/","https:\/\/www.youtube.com\/user\/capgeminimedia","https:\/\/www.glassdoor.com\/Overview\/Working-at-Capgemini-EI_IE3803.11,20.htm"],"description":"Businesses everywhere are transforming. AI and cutting-edge technologies have created a groundswell of opportunities, new sources of long-term value and resilience. Capgemini is at the heart of this new technology revolution, partnering with clients in every sector to deliver real, sustainable transformation at scale. Collaborating across multiple business and tech ecosystems, our team of 420,000 experts in more than 50 countries unleashes human energy through technology and AI for an inclusive and sustainable future. Fostering agility, leveraging creativity, and maximizing competitiveness, Capgemini is the partner of choice for the businesses and organizations of tomorrow, helping our clients unlock the value of technology that will define their success in the decades to come.","legalName":"Capgemini","foundingDate":"1967-10-01","numberOfEmployees":{"@type":"QuantitativeValue","minValue":"5001","maxValue":"10000"},"actionableFeedbackPolicy":"https:\/\/www.capgemini.com\/pt-en\/news\/client-stories\/bluescope-futureproofs-its-finance-function-to-achieve-efficiency-beyond-costs-savings\/","correctionsPolicy":"https:\/\/www.capgemini.com\/pt-en\/news\/client-stories\/bluescope-futureproofs-its-finance-function-to-achieve-efficiency-beyond-costs-savings\/"},{"@type":"Person","@id":"https:\/\/www.capgemini.com\/pt-en\/#\/schema\/person\/fb68cfdf2f3fc6a3333669ef0b59e9cb","name":"rajeshrangdal","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/secure.gravatar.com\/avatar\/9aef7fc35eaa6cad6d60f5e9d34427c99006436cd342fe7c9037d95fe1117fc1?s=96&d=mm&r=g","url":"https:\/\/secure.gravatar.com\/avatar\/9aef7fc35eaa6cad6d60f5e9d34427c99006436cd342fe7c9037d95fe1117fc1?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/9aef7fc35eaa6cad6d60f5e9d34427c99006436cd342fe7c9037d95fe1117fc1?s=96&d=mm&r=g","caption":"rajeshrangdal"},"sameAs":["rajesh.rangdal@capgemini.com"],"url":"https:\/\/www.capgemini.com\/pt-en\/author\/rajeshrangdal\/"}]}},"theme_term_info":[{"id":74,"name":"Data and AI"}],"industry_term_info":[],"services_term_info":[],"partners_term_info":[],"brand_term_info":[],"brand_term":[],"archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2019\/12\/DTR_Speaker-Banner_1920x480_061-copy-2-1.jpg","featured_image_alt":"","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini Portugal","distributor_original_site_url":"https:\/\/www.capgemini.com\/pt-en","push-errors":false,"tag_names":[],"featured_image_url":"https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2019\/12\/DTR_Speaker-Banner_1920x480_061-copy-2-1.jpg","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/pt-en\/wp-json\/wp\/v2\/research-and-insight\/505851","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/pt-en\/wp-json\/wp\/v2\/research-and-insight"}],"about":[{"href":"https:\/\/www.capgemini.com\/pt-en\/wp-json\/wp\/v2\/types\/research-and-insight"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/pt-en\/wp-json\/wp\/v2\/users\/33"}],"version-history":[{"count":2,"href":"https:\/\/www.capgemini.com\/pt-en\/wp-json\/wp\/v2\/research-and-insight\/505851\/revisions"}],"predecessor-version":[{"id":530257,"href":"https:\/\/www.capgemini.com\/pt-en\/wp-json\/wp\/v2\/research-and-insight\/505851\/revisions\/530257"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/pt-en\/wp-json\/wp\/v2\/media\/505852"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/pt-en\/wp-json\/wp\/v2\/media?parent=505851"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/pt-en\/wp-json\/wp\/v2\/tags?post=505851"},{"taxonomy":"research-and-insight-type","embeddable":true,"href":"https:\/\/www.capgemini.com\/pt-en\/wp-json\/wp\/v2\/research-and-insight-type?post=505851"},{"taxonomy":"theme","embeddable":true,"href":"https:\/\/www.capgemini.com\/pt-en\/wp-json\/wp\/v2\/theme?post=505851"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/pt-en\/wp-json\/wp\/v2\/brand?post=505851"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/pt-en\/wp-json\/wp\/v2\/service?post=505851"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/pt-en\/wp-json\/wp\/v2\/industry?post=505851"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/pt-en\/wp-json\/wp\/v2\/partners?post=505851"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/pt-en\/wp-json\/wp\/v2\/content-group?post=505851"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}