{"id":505696,"date":"2020-04-23T06:21:00","date_gmt":"2020-04-23T06:21:00","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=512326"},"modified":"2025-03-27T07:55:10","modified_gmt":"2025-03-27T07:55:10","slug":"covid-19-and-the-automotive-consumer","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/covid-19-and-the-automotive-consumer\/","title":{"rendered":"COVID-19 and the automotive consumer"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/04\/Capgemini_Research_COVID-19-AND-THE-AUTOMOTIVE-CONSUMER.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/04\/Capgemini_Research_COVID-19-AND-THE-AUTOMOTIVE-CONSUMER.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/04\/Capgemini_Research_COVID-19-AND-THE-AUTOMOTIVE-CONSUMER.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/04\/Capgemini_Research_COVID-19-AND-THE-AUTOMOTIVE-CONSUMER.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/04\/Capgemini_Research_COVID-19-AND-THE-AUTOMOTIVE-CONSUMER.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/04\/Capgemini_Research_COVID-19-AND-THE-AUTOMOTIVE-CONSUMER.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/04\/Capgemini_Research_COVID-19-AND-THE-AUTOMOTIVE-CONSUMER.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/04\/Capgemini_Research_COVID-19-AND-THE-AUTOMOTIVE-CONSUMER.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2020\/04\/Capgemini_Research_COVID-19-AND-THE-AUTOMOTIVE-CONSUMER.jpg\" class=\"header-img header-img-d\" alt=\"Capgemini_Research_COVID-19-AND-THE-AUTOMOTIVE-CONSUMER\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Mobility<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">COVID-19 and the automotive consumer <\/h1><\/div><h2 class=\"reasearchInsightTitle\">How can automotive organizations re-engage consumers and reignite demand? <\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/02\/COVID-19-Automotive-2.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download report<\/span><span class=\"type\">692 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content section--story-content article-body\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-shifting-gears-to-drive-resilience-and-recovery\">Shifting gears to drive resilience and recovery<\/h3>\n\n\n\n<p>The health and economic repercussions of this pandemic will force many industries to completely reinvent themselves. That is why the Capgemini Research Institute is releasing a series of research notes with pragmatic guidance on how organizations can take action on the things that matter in the wake of COVID-19.<\/p>\n\n\n\n<p>Last week, we examined how consumer products and retail organizations can drive operational resilience and maintain their pre-crisis focus on customer relationships and engagement. This time with <strong>COVID-19 and the automotive consumer \u2013 How can automotive organizations re-engage consumers and reignite demand?<\/strong>, we broached key issues that will shape the future of the automotive industry. We showcase actions and examples that organizations can emulate to boost resilience and build their recovery plans.<\/p>\n\n\n\n<p>To these ends, we surveyed more than 11,000 consumers from 11 countries representing 62% of global annual vehicle sales and found that health and safety concerns will continue to shape consumer behavior even after this crisis subsides. There will be a marked preference for individual mobility over public and shared modes of transport. Our research also shows the rekindling of interest in vehicle ownership among younger consumers along with a preference for digital engagement channels. At the same time, however, inevitable economic fallout and trends like work-from-home could dampen demand.<\/p>\n\n\n\n<p>In a post-pandemic world, automotive organizations will have to respond to and leverage these shifting consumer trends to gain a competitive advantage. Those who are leading the way in offering a digital customer experience and innovative business models such as subscription and pay-per-use, are well placed to weather this storm. They also show us valuable lessons and examples of agile innovation for the automotive consumer.<\/p>\n\n\n\n<p>As we navigate this unprecedented crisis together, we hope that these research notes shed some light on how consumer sentiment is changing for the automotive industry. For more information on the subject, <a href=\"mailto:research@capgemini.com\">contact us<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>The health and economic repercussions of this pandemic will force many industries to completely reinvent themselves.<\/p>\n","protected":false},"author":103,"featured_media":505697,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":210,"primary_term":"Mobility","featured_focal_points":""},"tags":[],"research-and-insight-type":[206],"theme":[210],"brand":[302],"service":[],"industry":[],"partners":[],"content-group":[],"class_list":["post-505696","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-report","theme-mobility","brand-capgemini-research-institute"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - 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