{"id":504865,"date":"2021-10-04T15:01:21","date_gmt":"2021-10-04T15:01:21","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=630621"},"modified":"2025-03-27T07:11:21","modified_gmt":"2025-03-27T07:11:21","slug":"deliver-the-experience-b2b-buyers-crave","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/deliver-the-experience-b2b-buyers-crave\/","title":{"rendered":"Point of view: Three key steps to deliver the experience B2B buyers crave"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_DELIVER-THE-EXPERIENCE-B2B-BUYERS-CRAVE.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_DELIVER-THE-EXPERIENCE-B2B-BUYERS-CRAVE.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_DELIVER-THE-EXPERIENCE-B2B-BUYERS-CRAVE.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_DELIVER-THE-EXPERIENCE-B2B-BUYERS-CRAVE.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_DELIVER-THE-EXPERIENCE-B2B-BUYERS-CRAVE.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_DELIVER-THE-EXPERIENCE-B2B-BUYERS-CRAVE.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_DELIVER-THE-EXPERIENCE-B2B-BUYERS-CRAVE.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_DELIVER-THE-EXPERIENCE-B2B-BUYERS-CRAVE.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/10\/Capgemini_DELIVER-THE-EXPERIENCE-B2B-BUYERS-CRAVE.jpg\" class=\"header-img header-img-d\" alt=\"Capgemini_DELIVER-THE-EXPERIENCE-B2B-BUYERS-CRAVE\" style=\"object-fit:cover;object-position:57.99999999999999% 37%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Deliver the experience B2B buyers crave<\/h1><\/div><h2 class=\"reasearchInsightTitle\">Three key steps to enhance B2B personalization<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Salesforce_B2B_Personalization.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download report<\/span><span class=\"type\">265 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content section--story-content article-body\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>The B2B industry is going through profound change. Buyers are demanding more intuitive, accessible, and personalized digital experiences, and organizations need to counter inherent complexity to deliver.<\/p>\n\n\n\n<p>In terms of personalization, this doesn\u2019t just represent an initiative, for most organizations, it requires a complete transformation of how they collect and utilize customer data. Addressing this doesn\u2019t just call for technology, it calls for new ways of doing business.<\/p>\n\n\n\n<p>This is why we\u2019ve put together a unique POV that looks at existing challenges and solutions to reframe the conversation and help organizations:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Prioritize challenges and opportunities<\/li>\n\n\n\n<li>Define their customers\u2019 journey<\/li>\n\n\n\n<li>Tackle personalization at scale.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-cg-blocks-autocloud-form undefined autocloudform\"><div class=\"section--autoCloud-form\"><div class=\"wrapperAutoCloudSection\" id=\"linkToForm\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12 col-lg-6 left-img align-self-center escaper-left\"><\/div><div class=\"  col-md-12\"><div class=\"autoCloudForm\"><h4 class=\"formHelpText\"><strong>Download the POV and deliver personalized experiences today.<\/strong><\/h4>\n\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_512586_4013519217\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<div class=\"asterisk_title\">\n\t\t\t\t\t<p><span class=\"star-required\">*<\/span> Mandatory field<\/p>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t<div class=\"col-12\">\n\t\t\t\t<div class=\"mf_form__errors mf_form__errors--top\" role=\"alert\" aria-live=\"polite\">\n\t\t\t\t\t<ul class=\"mf_form__errors__list\"><\/ul>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"512586\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"research-point-of-view-three-key-steps-to-deliver-the-experience-b2b-buyers-crave\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"ded46b7970\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\t<h2>Thank you for the submission. <a href=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/26\/2022\/11\/Capgemini_Salesforce_B2B_Personalization.pdf\" target=\"_blank\" rel=\"noopener\">Click here<\/a> to download brochure.<\/h2><\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>We are sorry, the form submission failed. Please try again.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG512586 = {\"512586\":{\"errors\":[],\"redirect\":\"\"}};\n\t\t<\/script>\n\t\n\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>The B2B industry is going through profound change. Buyers are demanding more intuitive, accessible, and personalized digital experiences, and<\/p>\n","protected":false},"author":33,"featured_media":504866,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":221,"primary_term":"Customer experience","featured_focal_points":"{\"x\":\"0.60\",\"y\":\"0.45\"}"},"tags":[],"research-and-insight-type":[66],"theme":[221],"brand":[],"service":[33],"industry":[],"partners":[],"content-group":[],"class_list":["post-504865","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-point-of-view","theme-customer-first","service-customer-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v27.7 (Yoast SEO v27.8) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Point of view: Three key steps to deliver the experience B2B buyers crave - Capgemini Portugal<\/title>\n<meta name=\"description\" content=\"The B2B industry is going through profound change. 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