{"id":516811,"date":"2022-05-14T04:32:00","date_gmt":"2022-05-14T02:32:00","guid":{"rendered":"https:\/\/www.capgemini.com\/?p=859590"},"modified":"2025-03-26T09:29:24","modified_gmt":"2025-03-26T09:29:24","slug":"follow-the-money-how-are-big-tech-and-venture-capital-influencing-innovation-in-the-new-model","status":"publish","type":"post","link":"https:\/\/www.capgemini.com\/pt-en\/insights\/expert-perspectives\/follow-the-money-how-are-big-tech-and-venture-capital-influencing-innovation-in-the-new-model\/","title":{"rendered":"Follow the money : How are Big Tech and venture capital influencing innovation in the new model?"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-blogs header-hero-blogs\"><div class=\"container\"><div class=\"hero-blogs\"><div class=\"hero-blogs-content-wrapper\"><div class=\"row\"><div class=\"col-12\"><div class=\"header-title\"><h1>Follow the money : How are Big Tech and venture capital influencing innovation in the new model?<\/h1><\/div><\/div><\/div><\/div><div class=\"hero-blogs-bottom\"><div class=\"header-author\"><div class=\"author-img\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2021\/05\/lucia-2-1-1.jpg?w=960?w=200&amp;quality=10\" alt=\"\" loading=\"lazy\"\/><\/div><div class=\"author-name-date\"><h5 class=\"author-name\">Lucia Sinapi<\/h5><h5 class=\"blog-date\">10 Feb 2023<\/h5><\/div><\/div><div class=\"brand-image\"> <\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/pt-en\/insights\/expert-perspectives\/follow-the-money-how-are-big-tech-and-venture-capital-influencing-innovation-in-the-new-model\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/pt-en\/insights\/expert-perspectives\/follow-the-money-how-are-big-tech-and-venture-capital-influencing-innovation-in-the-new-model\/&amp;text=Follow the money : How are Big Tech and venture capital influencing innovation in the new model?\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/pt-en\/insights\/expert-perspectives\/follow-the-money-how-are-big-tech-and-venture-capital-influencing-innovation-in-the-new-model\/&amp;text=Follow the money : How are Big Tech and venture capital influencing innovation in the new model?\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">So far in this series of blogs and vlogs on startups and their role as a catalyst for sustainable innovation, we\u2019ve focused on the relationship between startups and corporates\/the public sector. But what about the other key players in this new collaboration paradigm \u2013 Big Tech and venture capital? Let\u2019s look at what they can bring to the table and where they fit in the new model.\u00a0<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>If you want to know who\u2019s driving the explosion of tech innovation, follow the money. Global venture funding increased 83% year over year from $392B to $718B in 2021, and it\u2019s the tech giants and venture capital firms who are the main sources of this investment.<\/p>\n\n\n\n<p>Their role is not limited to being a source of funds. They are having a major influence on the culture and direction of innovations. Indeed, Big Techs positively encourage the creation of startups to develop new products and services that enhance their vast product ecosystems; being one example among thousands, Salesforce has recently acquired the business communication platform Slack in order to integrate it into their own offering. But, for now, let\u2019s focus on how Big Techs are deploying their capital to enable young startups to grow.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-deep-pockets-of-big-tech\"><strong>The deep pockets of Big Tech<\/strong><\/h2>\n\n\n\n<p>It\u2019s no surprise that the tech giants are at the forefront of startup investment and acquisition. The world\u2019s biggest tech companies \u2013 Facebook, Amazon, Google, Microsoft, Intel, and Apple \u2013 were startups themselves not long ago, and they have grown rapidly on the back of innovation and disrupting the marketplace. In many ways, they still think like startups and have an understanding of startup culture that traditional investors cannot match.<\/p>\n\n\n\n<p>These are also the companies that have done well coming out of the pandemic and have capital to burn for M&amp;A and investment activity. Alphabet, Amazon, Apple, Facebook, and Microsoft had a combined total of $<a href=\"https:\/\/www.forbes.com\/sites\/kenberman\/2020\/05\/05\/big-techs-aaa-balance-sheets\/?sh=6d4988849118\" target=\"_blank\" rel=\"noreferrer noopener\">472B in cash in May 2020<\/a>. Big Tech is hungrily eyeing the next innovative business models, and they are in the driver\u2019s seat as startup valuations are exploding again across the board.<\/p>\n\n\n\n<p>So, which startups are catching their eye and their investment? The answers provide strong insight into where Big Tech sees growth coming over the next decade.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Automotive<\/strong>. While traditional auto manufacturers struggled during the pandemic, Amazon, Intel, and Google invested heavily in startups developing the new software-driven mobility ecosystem: notably, electric, autonomous, and shared vehicles as well as mapping, augmented displays, EVTOL, and system integration.<\/li>\n\n\n\n<li><strong>Developer tools<\/strong>. Google, Microsoft, and Amazon are investing in crowdsourcing platforms, code marketplaces, data training and modelling, automated testing, and database tech to empower developers.<\/li>\n\n\n\n<li><strong>Data<\/strong>. Google, Intel, and Apple are all buying into AI\/ML and big data analytics startups in areas such as automated monitoring platforms, AI\/ML, predictive analytics, NLP and voice tech, and data governance and visualization.<\/li>\n\n\n\n<li><strong>Computing technologies<\/strong>. Intel, Google, and Microsoft lead in powerful computing technologies, including quantum, cloud, edge, AI chips, and semiconductors.<\/li>\n<\/ol>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-a-global-phenomenon\"><strong>A global phenomenon<\/strong><\/h2>\n\n\n\n<p>US-based companies are not the only players in town. Big Tech players in China and India are also flexing their financial muscles, making the scramble for startup investment a global phenomenon. Chinese companies such as Alibaba, Tencent, Xiaomi, Huawei, Baidu, and ByteDance are on the acquisition trail and are rapidly gaining ground in new markets, especially in South Asia. They are not the only ones expanding in this region. For example, India\u2019s local ecommerce giant, Flipkart, backed in early stages by Microsoft, among others, was finally acquired by Walmart, and <a href=\"https:\/\/indbiz.gov.in\/google-to-invest-us10bn-in-indias-digital-economy\/\" target=\"_blank\" rel=\"noreferrer noopener\">Google has announced a $10B India Digitization Fund to provide their own funding for Indian startups<\/a><a href=\"#_msocom_2\">[SP2]<\/a>&nbsp;. Africa too has its own emerging startup culture, and in October 2021 Google announced its Africa Investment Fund, with plans to invest up to <a href=\"https:\/\/techcrunch.com\/2021\/10\/06\/google-sets-up-50m-fund-to-invest-in-african-startups\/?guccounter=1\" target=\"_blank\" rel=\"noreferrer noopener\">$50 million<\/a> in African early- and growth-stage startups.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-the-venture-capital-boom\"><strong>The venture capital boom<\/strong><\/h2>\n\n\n\n<p>VCs have been an equally vital pillar of the innovation economy, and VC money is flowing at unprecedented levels \u2013 in 2021, they invested a total of $718B (+83% YoY), making for a record year. There were more than 1,556 mega deals (defined as deals of more than $100M, +147% YoY), accounting for $414B in investment, and there are now no fewer than 959 unicorns (privately owned startups with a value of over $1 billion, +69% YoY)<a><\/a><a href=\"#_msocom_3\">[SP3]<\/a>&nbsp;. If we\u2019re following the money, the path leads directly to VCs.<\/p>\n\n\n\n<p>VC investment is flowing into startups in two different ways \u2013 from the traditional venture capital firms who invest their capital in exchange for equity for a return on investment, and from corporate venture capital (CVC) funds, which are set up specifically to give big corporates access to promising startups. Most big corporates today, including Capgemini, have created a CVC or are in the process of doing so. <a href=\"https:\/\/www.plugandplaytechcenter.com\/resources\/state-corporate-venture-capital-2021\/\" target=\"_blank\" rel=\"noreferrer noopener\">Today, there are more than 1000 CVCs in operation, and in 2020 they were involved in over 3,000 deals valued at a total of $120B<\/a>.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-vcs-as-a-primary-source-of-innovation-intelligence\"><strong>VCs as a primary source of innovation intelligence<\/strong><\/h2>\n\n\n\n<p>As we have seen, VCs are much more than just investors; they bring their own unique perspectives to the collaboration paradigm and are a valuable source of qualified market intelligence of emerging trends. They can analyze the market differently, bringing an outside-in perspective with the ability to take risky bets. This gives them unique expertise in identifying the most promising young companies. It\u2019s worth remembering that without the belief that VCs displayed in emerging payments trends, the fintech and payments revolution might not have happened at the speed that it did \u2013 large VCs like Andreessen Horowitz and Sequoia Capital invested early in firms such as Stripe and Klarna.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-capgemini-as-part-of-the-open-innovation-ecosystem\"><strong>Capgemini as part of the open innovation ecosystem<\/strong><\/h2>\n\n\n\n<p>If startups are providing the disruptive innovation and corporates are offering the go-to-market opportunities and augmenting delivery capabilities, Big Tech\u2019s and VC\u2019s financial firepower are key enablers in the new model. They help drive the innovation economy by supporting high-potential startups, spotting trends early, and giving startups the freedom to experiment, innovate, and disrupt while staying afloat.<\/p>\n\n\n\n<p>At Capgemini, we closely track the changing dynamics of the open ecosystem, giving our clients unique access to startup innovation and disruptive technologies. We are a growth partner for promising startups in the B2B space, providing them with access and penetration into markets and clients, insights and data, and our army of practitioners, experts, and thought leaders. With our ISAI Cap Ventures fund, in partnership with ISAI, Capgemini Ventures can on the one hand leverage rich sources of market intelligence and generate co-investment opportunities, and on the other hand can help shape partnerships between selected startups and Capgemini for joint market opportunities. For more information on how to incorporate startup solutions into your innovation model, look out for forthcoming blogs and vlogs in this series. Meanwhile, you can catch up on the previous blogs in the series <a href=\"https:\/\/www.capgemini.com\/2022\/01\/startups-are-the-new-catalyst-for-sustainable-innovation-that-no-enterprise-can-ignore\/\" target=\"_blank\" rel=\"noreferrer noopener\">here<\/a>.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n\n\n\n<p><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-people-slider section section--expert-slider wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h3 data-maxlength=\"34\"><\/h3><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2021\/05\/lucia-2-1-1.jpg\" alt=\"Lucia Sinapi\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/lucia-sinapi-thomas-7aa92967\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Lucia Sinapi<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Expert in Innovation, Startup Ecosystem<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Opens in a new window\" href=\"https:\/\/www.linkedin.com\/in\/lucia-sinapi-thomas-7aa92967\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">All along my professional career, I have been embracing a variety of domains and roles, both in the finance area or more recently in charge of a Capgemini business unit over 3 continents. Key drivers in this journey have been a mix of curiosity and strong commitment.\n\nNow in charge of Capgemini Ventures, I am delighted to extend this approach to the innovation playfield, and in particular to innovation stemming from the start-up ecosystem.\n\nIn partnership with ISAI, Capgemini Ventures has launched mid-2019 an investment fund into the most promising B2B start-ups and scaleups, future leaders of the software industry (SaaS, IaaS, PaaS), and sustainable IT whose innovations, ideas, and solutions will most benefit our clients and their business.\n\nWith an investment envelope of 90M\u20ac, ISAI Cap Venture will take minority tickets ranging from 1 to 5M\u20ac. This unique formula for a Corporate Investment fund combines the strengths of a recognized professional VC -ISAI- and Capgemini as a growth accelerator to start-ups in portfolio. No doubt Capgemini Ventures shall contribute to our Group innovation and market intelligence, as well as to support our strategic and growth agenda.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider next\"><\/button><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>In an open ecosystem, corporates and startups must work together to deliver sustainable innovation. But Big Techs and VCs also have key roles in this new collaboration paradigm.<\/p>\n","protected":false},"author":263,"featured_media":516812,"comment_status":"open","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"905750e2-c193-41ac-883e-acbfc7712e88\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","_jetpack_memberships_contains_paid_content":false,"footnotes":"","featured_focal_points":""},"categories":[1],"tags":[],"brand":[],"service":[],"industry":[],"partners":[],"blog-topic":[219],"content-group":[],"class_list":["post-516811","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-uncategorized","blog-topic-innovation"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Follow the money : How are Big Tech and venture capital influencing innovation in the new model? - Capgemini Portugal<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/pt-en\/insights\/expert-perspectives\/follow-the-money-how-are-big-tech-and-venture-capital-influencing-innovation-in-the-new-model\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Follow the money : How are Big Tech and venture capital influencing innovation in the new model? - Capgemini Portugal\" \/>\n<meta property=\"og:description\" content=\"In an open ecosystem, corporates and startups must work together to deliver sustainable innovation. 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