{"id":501620,"date":"2022-04-19T16:59:29","date_gmt":"2022-04-19T16:59:29","guid":{"rendered":"https:\/\/www.capgemini.com\/?page_id=680950"},"modified":"2022-10-08T07:59:46","modified_gmt":"2022-10-08T07:59:46","slug":"ethical-ai","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/pt-en\/about-us\/who-we-are\/our-values\/our-ethical-culture\/ethical-ai\/","title":{"rendered":"Ethical AI"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-picture-card undefined  heroPictureCard is-style-blue-theme-2\"><div class=\"heroPictureCardBgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Ventures-Business-Ventures-1.jpg?w=2880&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Ventures-Business-Ventures-1.jpg?w=2880&amp;quality=90 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Ventures-Business-Ventures-1.jpg?w=1440&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Ventures-Business-Ventures-1.jpg?w=2880&amp;quality=90 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Ventures-Business-Ventures-1.jpg?w=1024&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Ventures-Business-Ventures-1.jpg?w=1024&amp;quality=90 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Ventures-Business-Ventures-1.jpg?w=768&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Ventures-Business-Ventures-1.jpg?w=768&amp;quality=90 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Ventures-Business-Ventures-1.jpg\" class=\"desktopImage\" alt=\"\" style=\"object-fit:cover;object-position:37% 38%\" loading=\"eager\"\/><\/picture><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Ventures-Business-Ventures-1.jpg?w=2880&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Ventures-Business-Ventures-1.jpg?w=2880&amp;quality=90 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Ventures-Business-Ventures-1.jpg?w=1440&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Ventures-Business-Ventures-1.jpg?w=2880&amp;quality=90 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Ventures-Business-Ventures-1.jpg?w=1024&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Ventures-Business-Ventures-1.jpg?w=1024&amp;quality=90 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Ventures-Business-Ventures-1.jpg?w=768&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Ventures-Business-Ventures-1.jpg?w=768&amp;quality=90 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Ventures-Business-Ventures-1.jpg\" class=\"mobileImage\" alt=\"\" style=\"object-fit:cover;object-position:37% 38%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-8 col-lg-6\"><div class=\"heroPictureCardBox\"><div class=\"heroPictureCardBoxTitle\"><h1 data-maxlength=\"144\">Ethical AI<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"small-device\"><div class=\"brandLogoWrapper\"> <\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\" id=\"introParaWrapper\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/o\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/o\/&amp;text=Our Code of Ethics for AI\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/o\/&amp;text=Our Code of Ethics for AI\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Our ethical culture drives our vision of AI, guided notably by 5 of our core Values: Honesty, Trust, Boldness, Freedom, and Modesty. <\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\" id=\"quoteWrapper\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-lg-10 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h4 class=\"wp-block-heading\" id=\"h-why-did-we-build-a-code-of-ethics-for-artificial-intelligence-ai\"><strong>Why did we build a Code of Ethics for Artificial Intelligence (AI)?<\/strong><\/h4>\n\n\n\n<p>At Capgemini, our ethical culture drives our vision of AI. As a leader in digital transformation, we are committed to the adoption of AI in a way that delivers clear benefits from it within a trusted framework, by building a Code of Ethics for AI.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"><\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-what-is-in-our-code-of-ethics-for-ai\"><strong>What is in Our Code of Ethics for AI?<\/strong><\/h4>\n\n\n\n<p>Our Code of Ethics for AI guides us on how to embed ethical thinking in our AI related work. It includes concrete examples from projects we deliver and is intended to launch ethical discussions within the company, with our clients and stakeholders.<\/p>\n\n\n\n<p>Our Code addresses both the intended purpose of the AI solution and the way we embed ethics in the design and delivery of AI solutions and services to our clients.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"><\/h2>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link\" href=\"\/wp-content\/uploads\/2021\/06\/Capgemini_Code_of_Ethics_for_AI_2021_EN.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download our Code of Ethics for AI<\/a><\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-\"><\/h2>\n\n\n\n<p>If you have any questions or feedback about the code, please email us at&nbsp;<a href=\"mailto:Ethics@capgemini.com\">Ethics@capgemini.com<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-odd \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Research and insights<\/h2><\/div><div class=\"layout-single-card\">\n                      <div class=\"row align-items-center w-lg-100\">\n                        <div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/conversations-towards-ethical-ai\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2019\/11\/Capgemini_Business-integrity_Ethical-AI-e1632901969829.jpg?w=2048&#038;quality=70 1x, https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2019\/11\/Capgemini_Business-integrity_Ethical-AI-e1632901969829.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2019\/11\/Capgemini_Business-integrity_Ethical-AI-e1632901969829.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2019\/11\/Capgemini_Business-integrity_Ethical-AI-e1632901969829.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2019\/11\/Capgemini_Business-integrity_Ethical-AI-e1632901969829.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2019\/11\/Capgemini_Business-integrity_Ethical-AI-e1632901969829.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2019\/11\/Capgemini_Business-integrity_Ethical-AI-e1632901969829.jpg?w=500&#038;quality=70 1x, https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2019\/11\/Capgemini_Business-integrity_Ethical-AI-e1632901969829.jpg?w=1000&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2019\/11\/Capgemini_Business-integrity_Ethical-AI-e1632901969829.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div>\n                            <div class=\"col-12 col-md-5 col-lg-7\"><\/div>\n                        <div class=\"col-12 col-md-7 col-lg-5\">\n                            <a href=\"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/conversations-towards-ethical-ai\/\" aria-label=\"Conversations towards ethical AI\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">Conversations towards ethical AI<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                     <\/div>\n                    <\/div><div class=\"layout-two-card cards-reversed\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/ai-and-the-ethical-conundrum\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2021\/02\/Capgemini_Research_AI-AND-THE-ET.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2021\/02\/Capgemini_Research_AI-AND-THE-ET.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2021\/02\/Capgemini_Research_AI-AND-THE-ET.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2021\/02\/Capgemini_Research_AI-AND-THE-ET.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2021\/02\/Capgemini_Research_AI-AND-THE-ET.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2021\/02\/Capgemini_Research_AI-AND-THE-ET.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2021\/02\/Capgemini_Research_AI-AND-THE-ET.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2021\/02\/Capgemini_Research_AI-AND-THE-ET.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2021\/02\/Capgemini_Research_AI-AND-THE-ET.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-md-6 col-lg-4 flex-sm-order-reverse\">\n                            <a href=\"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/climate-ai\/\" aria-label=\"Climate AI: How artificial intelligence can power your climate action strategy\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">Climate AI: How artificial intelligence can power your climate action strategy<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/pt-en\/insights\/research-library\/ai-and-the-ethical-conundrum\/\" aria-label=\"AI and the ethical conundrum: How organizations can build ethically robust AI systems and gain trust\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">AI and the ethical conundrum: How organizations can build ethically robust AI systems and gain trust<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><\/div>\n                    <\/div><\/div><\/section>\n\n<section class=\"section section--expert-perspectives\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"expert-heading\">Expert perspectives<\/h2><\/div><\/div><div class=\"expert-prospective-container\"><div class=\"row\"><div class=\"col-12 col-md-4 row-space\"><div class=\"box\"><div class=\"box-img-wrapper\"><a href=\"https:\/\/www.capgemini.com\/pt-en\/insights\/expert-perspectives\/trends-in-2026-for-smart-cities-from-technology-led-to-insights-driven\/\" aria-label=\"Trends in 2026 for smart cities \u2013 from technology led to insights driven\" tabindex=\"-1\"><img decoding=\"async\" class=\"box-img\" alt=\"\" src=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2026\/04\/Designer-8.png?w=600&#038;quality=70\" style=\"object-position: 50% 50%; object-fit: cover;\" loading=\"lazy\" \/><\/a><\/div><div class=\"box-inner\"><div class=\"box-tag\">Data &amp; AI<\/div><a class=\"content-box-title\" href=\"https:\/\/www.capgemini.com\/pt-en\/insights\/expert-perspectives\/trends-in-2026-for-smart-cities-from-technology-led-to-insights-driven\/\" aria-label=\"Trends in 2026 for smart cities \u2013 from technology led to insights driven\"><h3 class=\"expert-subtitle\">Trends in 2026 for smart cities \u2013 from technology led to insights driven<\/h3><\/a><div class=\"box-bottom\">\n\t\t   <div class=\"box-logo\"><img decoding=\"async\" class=\"light\" loading=\"lazy\" alt=\"Capgemini\" src=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/themes\/capgemini2025\/assets\/images\/cg-logo-blue.svg\" \/><img decoding=\"async\" class=\"dark\" loading=\"lazy\" alt=\"Capgemini\" src=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/themes\/capgemini2025\/assets\/images\/cg-logo-white.svg\" \/><\/div><div class=\"date-name-info\"><div class=\"author-text\">Capgemini<\/div><div class=\"date-text\">Apr 22, 2026<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"col-12 col-md-4 row-space\"><div class=\"box\"><div class=\"box-img-wrapper\"><a href=\"https:\/\/www.capgemini.com\/pt-en\/insights\/expert-perspectives\/how-ai-is-transforming-retail-customer-experience\/\" aria-label=\"How AI is transforming retail customer experience\" tabindex=\"-1\"><img decoding=\"async\" class=\"box-img\" alt=\"\" src=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2026\/04\/Web_Preview_AI_CX.jpg?w=600&#038;quality=70\" style=\"object-position: 50% 50%; object-fit: cover;\" loading=\"lazy\" \/><\/a><\/div><div class=\"box-inner\"><div class=\"box-tag\">Customer experience, Data &amp; AI<\/div><a class=\"content-box-title\" href=\"https:\/\/www.capgemini.com\/pt-en\/insights\/expert-perspectives\/how-ai-is-transforming-retail-customer-experience\/\" aria-label=\"How AI is transforming retail customer experience\"><h3 class=\"expert-subtitle\">How AI is transforming retail customer experience<\/h3><\/a><div class=\"box-bottom\">\n\t\t   <div class=\"box-logo\"><img decoding=\"async\" class=\"light\" loading=\"lazy\" alt=\"Capgemini\" src=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/themes\/capgemini2025\/assets\/images\/cg-logo-blue.svg\" \/><img decoding=\"async\" class=\"dark\" loading=\"lazy\" alt=\"Capgemini\" src=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/themes\/capgemini2025\/assets\/images\/cg-logo-white.svg\" \/><\/div><div class=\"date-name-info\"><div class=\"author-text\">Capgemini<\/div><div class=\"date-text\">Apr 22, 2026<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"col-12 col-md-4 row-space\"><div class=\"box\"><div class=\"box-img-wrapper\"><a href=\"https:\/\/www.capgemini.com\/pt-en\/insights\/expert-perspectives\/five-trends-reshaping-the-telco-agenda-our-expert-insights-from-mwc\/\" aria-label=\"Five trends reshaping the telco agenda: Our expert insights from MWC\" tabindex=\"-1\"><img decoding=\"async\" class=\"box-img\" alt=\"MWC 2026 blog featured image\" src=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/uploads\/sites\/42\/2026\/04\/MWC-2026-blog-featured-image.jpg?w=600&#038;quality=70\" style=\"object-position: 50% 50%; object-fit: cover;\" loading=\"lazy\" \/><\/a><\/div><div class=\"box-inner\"><div class=\"box-tag\">Data &amp; AI<\/div><a class=\"content-box-title\" href=\"https:\/\/www.capgemini.com\/pt-en\/insights\/expert-perspectives\/five-trends-reshaping-the-telco-agenda-our-expert-insights-from-mwc\/\" aria-label=\"Five trends reshaping the telco agenda: Our expert insights from MWC\"><h3 class=\"expert-subtitle\">Five trends reshaping the telco agenda: Our expert insights from MWC<\/h3><\/a><div class=\"box-bottom\">\n\t\t   <div class=\"box-logo\"><img decoding=\"async\" class=\"light\" loading=\"lazy\" alt=\"Capgemini\" src=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/themes\/capgemini2025\/assets\/images\/cg-logo-blue.svg\" \/><img decoding=\"async\" class=\"dark\" loading=\"lazy\" alt=\"Capgemini\" src=\"https:\/\/www.capgemini.com\/pt-en\/wp-content\/themes\/capgemini2025\/assets\/images\/cg-logo-white.svg\" \/><\/div><div class=\"date-name-info\"><div class=\"author-text\">Capgemini<\/div><div class=\"date-text\">Apr 15, 2026<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"","protected":false},"author":121,"featured_media":0,"parent":503971,"menu_order":4,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","footnotes":"","featured_focal_points":"","partner_card_description":"","gsap_animation":0},"brand":[],"partner_type":[],"service":[],"industry":[],"partners":[],"page-type":[],"content-group":[],"class_list":["post-501620","page","type-page","status-publish","hentry"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ethical AI | Our Ethical Culture | Capgemini<\/title>\n<meta name=\"description\" content=\"Ethical AI FacebookTwitterLinkedinOur ethical culture drives our vision of AI, guided notably by 5 of our core Values: Honesty, Trust, Boldness, Freedom,\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/pt-en\/about-us\/who-we-are\/our-values\/our-ethical-culture\/ethical-ai\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Ethical AI\" \/>\n<meta property=\"og:description\" content=\"Ethical AI FacebookTwitterLinkedinOur ethical culture drives our vision of AI, guided notably by 5 of our core Values: Honesty, Trust, Boldness, Freedom,\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/pt-en\/about-us\/who-we-are\/our-values\/our-ethical-culture\/ethical-ai\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Portugal\" \/>\n<meta property=\"article:modified_time\" content=\"2022-10-08T07:59:46+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Ventures-Business-Ventures-1.jpg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/pt-en\/about-us\/who-we-are\/our-values\/our-ethical-culture\/ethical-ai\/\",\"url\":\"https:\/\/www.capgemini.com\/pt-en\/about-us\/who-we-are\/our-values\/our-ethical-culture\/ethical-ai\/\",\"name\":\"Ethical AI | Our Ethical Culture | Capgemini\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/pt-en\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/pt-en\/about-us\/who-we-are\/our-values\/our-ethical-culture\/ethical-ai\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/pt-en\/about-us\/who-we-are\/our-values\/our-ethical-culture\/ethical-ai\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Ventures-Business-Ventures-1.jpg\",\"datePublished\":\"2022-04-19T16:59:29+00:00\",\"dateModified\":\"2022-10-08T07:59:46+00:00\",\"description\":\"Ethical AI FacebookTwitterLinkedinOur ethical culture drives our vision of AI, guided notably by 5 of our core Values: Honesty, Trust, Boldness, Freedom,\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/pt-en\/about-us\/who-we-are\/our-values\/our-ethical-culture\/ethical-ai\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/pt-en\/about-us\/who-we-are\/our-values\/our-ethical-culture\/ethical-ai\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.capgemini.com\/pt-en\/about-us\/who-we-are\/our-values\/our-ethical-culture\/ethical-ai\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Ventures-Business-Ventures-1.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Ventures-Business-Ventures-1.jpg\"},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/pt-en\/about-us\/who-we-are\/our-values\/our-ethical-culture\/ethical-ai\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capgemini.com\/pt-en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"About us\",\"item\":\"https:\/\/www.capgemini.com\/pt-en\/about-us\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Who we are\",\"item\":\"https:\/\/www.capgemini.com\/pt-en\/about-us\/who-we-are\/\"},{\"@type\":\"ListItem\",\"position\":4,\"name\":\"Our ethical culture\",\"item\":\"https:\/\/www.capgemini.com\/pt-en\/about-us\/who-we-are\/our-values\/our-ethical-culture\/\"},{\"@type\":\"ListItem\",\"position\":5,\"name\":\"Ethical AI\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/pt-en\/#website\",\"url\":\"https:\/\/www.capgemini.com\/pt-en\/\",\"name\":\"Capgemini\",\"description\":\"Capgemini\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/pt-en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.capgemini.com\/pt-en\/#\/schema\/person\/83ca74951e2edc05ebc1f04fde55ec49\",\"name\":\"translator0aboutus\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.capgemini.com\/pt-en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/e84def5ca88a301ae424ec88c4ab4ea2c7f4ab041b3763d6d9dcd55c3dcc397d?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/e84def5ca88a301ae424ec88c4ab4ea2c7f4ab041b3763d6d9dcd55c3dcc397d?s=96&d=mm&r=g\",\"caption\":\"translator0aboutus\"},\"url\":\"https:\/\/www.capgemini.com\/pt-en\/author\/translator0aboutus\/\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Ethical AI | Our Ethical Culture | Capgemini","description":"Ethical AI FacebookTwitterLinkedinOur ethical culture drives our vision of AI, guided notably by 5 of our core Values: Honesty, Trust, Boldness, Freedom,","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/pt-en\/about-us\/who-we-are\/our-values\/our-ethical-culture\/ethical-ai\/","og_locale":"en_US","og_type":"article","og_title":"Ethical AI","og_description":"Ethical AI FacebookTwitterLinkedinOur ethical culture drives our vision of AI, guided notably by 5 of our core Values: Honesty, Trust, Boldness, Freedom,","og_url":"https:\/\/www.capgemini.com\/pt-en\/about-us\/who-we-are\/our-values\/our-ethical-culture\/ethical-ai\/","og_site_name":"Capgemini Portugal","article_modified_time":"2022-10-08T07:59:46+00:00","og_image":[{"url":"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Ventures-Business-Ventures-1.jpg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/pt-en\/about-us\/who-we-are\/our-values\/our-ethical-culture\/ethical-ai\/","url":"https:\/\/www.capgemini.com\/pt-en\/about-us\/who-we-are\/our-values\/our-ethical-culture\/ethical-ai\/","name":"Ethical AI | Our Ethical Culture | Capgemini","isPartOf":{"@id":"https:\/\/www.capgemini.com\/pt-en\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/pt-en\/about-us\/who-we-are\/our-values\/our-ethical-culture\/ethical-ai\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/pt-en\/about-us\/who-we-are\/our-values\/our-ethical-culture\/ethical-ai\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Ventures-Business-Ventures-1.jpg","datePublished":"2022-04-19T16:59:29+00:00","dateModified":"2022-10-08T07:59:46+00:00","description":"Ethical AI FacebookTwitterLinkedinOur ethical culture drives our vision of AI, guided notably by 5 of our core Values: Honesty, Trust, Boldness, Freedom,","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/pt-en\/about-us\/who-we-are\/our-values\/our-ethical-culture\/ethical-ai\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/pt-en\/about-us\/who-we-are\/our-values\/our-ethical-culture\/ethical-ai\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.capgemini.com\/pt-en\/about-us\/who-we-are\/our-values\/our-ethical-culture\/ethical-ai\/#primaryimage","url":"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Ventures-Business-Ventures-1.jpg","contentUrl":"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Ventures-Business-Ventures-1.jpg"},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/pt-en\/about-us\/who-we-are\/our-values\/our-ethical-culture\/ethical-ai\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capgemini.com\/pt-en\/"},{"@type":"ListItem","position":2,"name":"About us","item":"https:\/\/www.capgemini.com\/pt-en\/about-us\/"},{"@type":"ListItem","position":3,"name":"Who we are","item":"https:\/\/www.capgemini.com\/pt-en\/about-us\/who-we-are\/"},{"@type":"ListItem","position":4,"name":"Our ethical culture","item":"https:\/\/www.capgemini.com\/pt-en\/about-us\/who-we-are\/our-values\/our-ethical-culture\/"},{"@type":"ListItem","position":5,"name":"Ethical AI"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/pt-en\/#website","url":"https:\/\/www.capgemini.com\/pt-en\/","name":"Capgemini","description":"Capgemini","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/pt-en\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/www.capgemini.com\/pt-en\/#\/schema\/person\/83ca74951e2edc05ebc1f04fde55ec49","name":"translator0aboutus","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.capgemini.com\/pt-en\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/e84def5ca88a301ae424ec88c4ab4ea2c7f4ab041b3763d6d9dcd55c3dcc397d?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/e84def5ca88a301ae424ec88c4ab4ea2c7f4ab041b3763d6d9dcd55c3dcc397d?s=96&d=mm&r=g","caption":"translator0aboutus"},"url":"https:\/\/www.capgemini.com\/pt-en\/author\/translator0aboutus\/"}]}},"brand_term":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/pt-en\/about-us\/who-we-are\/our-values\/our-ethical-culture\/ethical-ai\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"WebPage","headline":"Ethical AI","url":"https:\/\/www.capgemini.com\/pt-en\/about-us\/who-we-are\/our-values\/our-ethical-culture\/ethical-ai\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/pt-en\/about-us\/who-we-are\/our-values\/our-ethical-culture\/ethical-ai\/"},"thumbnailUrl":"","image":{"@type":"ImageObject","url":""},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini Portugal","logo":""},"keywords":[],"dateCreated":"2022-04-19T16:59:29Z","datePublished":"2022-04-19T16:59:29Z","dateModified":"2022-10-08T07:59:46Z"},"rendered":"<meta name=\"parsely-title\" content=\"Ethical AI\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/pt-en\/about-us\/who-we-are\/our-values\/our-ethical-culture\/ethical-ai\/\" \/>\n<meta name=\"parsely-type\" content=\"index\" \/>\n<meta name=\"parsely-pub-date\" content=\"2022-04-19T16:59:29Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/pt-en\/wp-content\/themes\/capgemini2025\/assets\/images\/mockup.png","featured_image_alt":false,"jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini Portugal","distributor_original_site_url":"https:\/\/www.capgemini.com\/pt-en","push-errors":false,"_links":{"self":[{"href":"https:\/\/www.capgemini.com\/pt-en\/wp-json\/wp\/v2\/pages\/501620","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/pt-en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.capgemini.com\/pt-en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/pt-en\/wp-json\/wp\/v2\/users\/121"}],"replies":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/pt-en\/wp-json\/wp\/v2\/comments?post=501620"}],"version-history":[{"count":2,"href":"https:\/\/www.capgemini.com\/pt-en\/wp-json\/wp\/v2\/pages\/501620\/revisions"}],"predecessor-version":[{"id":506324,"href":"https:\/\/www.capgemini.com\/pt-en\/wp-json\/wp\/v2\/pages\/501620\/revisions\/506324"}],"up":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/pt-en\/wp-json\/wp\/v2\/pages\/503971"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/pt-en\/wp-json\/wp\/v2\/media?parent=501620"}],"wp:term":[{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/pt-en\/wp-json\/wp\/v2\/brand?post=501620"},{"taxonomy":"partner_type","embeddable":true,"href":"https:\/\/www.capgemini.com\/pt-en\/wp-json\/wp\/v2\/partner_type?post=501620"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/pt-en\/wp-json\/wp\/v2\/service?post=501620"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/pt-en\/wp-json\/wp\/v2\/industry?post=501620"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/pt-en\/wp-json\/wp\/v2\/partners?post=501620"},{"taxonomy":"page-type","embeddable":true,"href":"https:\/\/www.capgemini.com\/pt-en\/wp-json\/wp\/v2\/page-type?post=501620"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/pt-en\/wp-json\/wp\/v2\/content-group?post=501620"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}