Truly being there for your customers ensures that they continue to remain your customers. At Capgemini we know how cloud-native can enable agility and innovation that helps you to increase customer retention and loyalty for your brand. We collaborate with you to differentiate your customer-facing applications and develop cloud-native applications to action real-time customer feedback that enables you to deliver winning customer experiences. This human centered approach to technology – which we call “The Capgemini Effect” – builds new digital services that go beyond your product and even creates new revenue streams for growth. This unique effect cannot be explained by existing words and so we have created a new language of innovative business lexicons that brings together multiple ideas which add-up to demonstrate the transformative effect created by human inspiration and technology innovation.