Consumers demanding a move to sustainability

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A circular economy will promote a system of reuse and regeneration

Sustainability is not a fad or a fashion – it is the future. Studies confirm that people must change the way they consume products and companies must alter how they structure and run their business to address the effects of climate change and make the best use of Earth’s natural resources.

The circular economy is an economic system that promotes sustainability by mimicking nature’s ability to design out waste and pollution, keep products and materials in use, and regenerate natural systems. It is the business model of the future.

Consumer products and retail companies operate within a complex web of suppliers, manufacturers, retailers, and other stakeholders. Successfully transitioning to a circular economy requires collaboration from across this network. But this is a challenging task.

Read how Capgemini’s methodology helps assess your situation and identify opportunities to embrace circular-economy principles in Loops of life.

Discover what’s next for retail by joining Capgemini at NRF 2020, Retail’s BIG Show

Circular Economy_POV

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Key takeaways from the authors

Katja van Beaumont, Vice President, Capgemini

"If the organization is not the one ahead, then it will be the one left behind – caught by legislation or outpaced by society."

Dr. James Robey, Global Head of Environmental Sustainability, Capgemini

"Many organizations are approaching the conversation around sustainability with the aim of being ‘less bad’…operating somewhere between a traditional linear and theoretical circular economy – what we sometimes call the semi-circular economy."

Andrea Fischer, Senior Service Designer, Idean, the design arm of Capgemini

"When designers create a product, part of the brief should focus on what happens when the owner no longer needs or wants the item. What do we expect the consumer to do with this product at the end of the experience? How does the organization’s supply chain need to change to accommodate this new behavior?"

Meet our experts

Steve Hewett

Expert in CRM, Customer Experience Design, Digital Operating Model, Ecommerce