Connect with Capgemini at the Promotion Optimization Institute’s (POI) Spring Summit to meet our team and learn more about our Intelligent Trade Promotion and Revenue Management (iTPRM) solutions. From trade promotion, revenue and demand chain optimization to digital and consumer marketing transformation, iTPRM solutions provide business and technology consulting and integration services to help you imagine and realize a better future for your business.

And while you’re there, don’t miss the interactive session on Friday, April 13 from 10:05 to 10:50am featuring industry pioneer and veteran Rob Hand, as he talks about the future of Blockchain and cryptocurrency in Trade promotion.

The Future of Blockchain and Cryptocurrency in Trade Promotion?

Friday, April 13  |  10:05 to 10:50 AM

Blockchain and Cryptocurrency use cases are proliferating; and the concept and technology are gaining momentum across a number of business sectors.  But what about trade promotion?  What does the future hold for cryptocurrency as a form of settlement?  Which use cases can or should be supported by blockchain technology? What is the realistic assessment of potential and timing for blockchain and cryptocurrency across the spectrum of trade management, consumer marketing and value chain planning?  Attend this lively and interactive session, and take a step toward defining and identifying the future of trade promotion through this innovative and exciting frontier of technology.

About Rob Hand

Rob is a 40-year veteran of consumer goods and retail, focusing on the key technologies and business processes surrounding trade channel promotion, retail execution, direct store distribution, and business analytics. He has pioneered innovative technologies and business practices for maximizing the efficiency and effectiveness of trade channel and marketing funds across several industries. His work spans retail, wholesale/distribution and value-added resellers worldwide as well as several strategy and product roles at SAP, Oracle and now Capgemini.


Interested in connecting before or during the event? Click here to request a meeting.