{"id":914762,"date":"2026-02-04T09:14:01","date_gmt":"2026-02-04T09:14:01","guid":{"rendered":"https:\/\/www.capgemini.com\/pl-pl\/?post_type=research-and-insight&#038;p=914762"},"modified":"2026-02-26T10:27:14","modified_gmt":"2026-02-26T10:27:14","slug":"what-matters-to-todays-consumer-2026","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/pl-pl\/insights\/biblioteka\/what-matters-to-todays-consumer-2026\/","title":{"rendered":"Co si\u0119 liczy dla konsument\u00f3w w 2026 roku?"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/Consumer-trend-2026-web-banner.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\"\/><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Co si\u0119 liczy dla konsument\u00f3w w 2026 roku?<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/Final-Web-Version-Report-Consumer-Trends-2026.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Pobierz raport<\/span><span class=\"type\">6 MB pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/Final-Infographic-Consumer-Trends-2026.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Pobierz infografik\u0119<\/span><span class=\"type\">728 KB pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=975561\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=975561&amp;text=What%20matters%20to%20todays%20consumer%202024\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=975561&amp;text=What%20matters%20to%20todays%20consumer%202024\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-jak-ai-zmienia-postrzeganie-wartosci\">Jak AI zmienia postrzeganie warto\u015bci<\/h2>\n\n\n\n<p>Podejmowanie decyzji zakupowych przez konsument\u00f3w wchodzi w now\u0105 er\u0119. Narz\u0119dzia oparte na AI, rosn\u0105ce oczekiwania dotycz\u0105ce uczciwo\u015bci i przejrzysto\u015bci oraz potrzeba autentycznego, ludzkiego kontaktu zmieniaj\u0105 to, co klienci uznaj\u0105 za akceptowalne, warto\u015bciowe i warte swojej ceny. Cena przestaje by\u0107 jedynym wyznacznikiem warto\u015bci \u2014 coraz wi\u0119ksze znaczenie maj\u0105 jako\u015b\u0107, zaufanie i wi\u0119\u017a emocjonalna.<\/p>\n\n\n\n<p>Raport <strong>\u201eWhat matters to today\u2019s consumer 2026\u201d<\/strong>, najnowsza publikacja <strong>Capgemini Research Institute<\/strong>, analizuje, w jaki spos\u00f3b AI, personalizacja i emocje wp\u0142ywaj\u0105 na wybory konsumenckie oraz co marki musz\u0105 zrobi\u0107, aby dostarcza\u0107 do\u015bwiadczenia postrzegane jako przejrzyste, elastyczne i \u201eludzkie\u201d. Kluczowe wnioski, oparte na badaniu 12\u202f000 konsument\u00f3w w 12 krajach, obejmuj\u0105:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Uczciwo\u015b\u0107 i jako\u015b\u0107 definiuj\u0105 warto\u015b\u0107<\/strong>: Przejrzyste ceny, sp\u00f3jne zasady i jasna komunikacja s\u0105 dzi\u015b \u2014 obok jako\u015bci \u2014 kluczowymi czynnikami buduj\u0105cymi warto\u015b\u0107. 74% konsument\u00f3w deklaruje, \u017ce zmieni\u0142oby mark\u0119 na tak\u0105 oferuj\u0105c\u0105 ni\u017csze regularne ceny. Decyzje zakupowe kszta\u0142tuj\u0105 r\u00f3wnie\u017c korzy\u015bci zdrowotne, \u201eczyste\u201d sk\u0142ady produkt\u00f3w oraz ich trwa\u0142o\u015b\u0107, natomiast pakiety i gwarancje wzmacniaj\u0105 postrzegan\u0105 warto\u015b\u0107.<\/li>\n\n\n\n<li><strong>Rozwa\u017cne wydatki i \u015bwiadome przyjemno\u015bci<\/strong>: Konsumenci ograniczaj\u0105 wydatki w niekt\u00f3rych kategoriach, jednocze\u015bnie utrzymuj\u0105c je tam, gdzie liczy si\u0119 niezawodno\u015b\u0107. Spadek impulsywno\u015bci zakupowej zaczyna s\u0142abn\u0105\u0107, sygnalizuj\u0105c umiarkowany powr\u00f3t \u201e\u015bwiadomego dogadzania sobie\u201d, przy jednoczesnym utrzymaniu silnej orientacji na promocje. Siedmiu na dziesi\u0119ciu konsument\u00f3w (71%) si\u0119ga po drobne przyjemno\u015bci i \u201ema\u0142e luksusy\u201d, aby radzi\u0107 sobie z presj\u0105 finansow\u0105.<\/li>\n\n\n\n<li><strong>AI staje si\u0119 zaufanym przewodnikiem konsumenta<\/strong>: Jedna czwarta konsument\u00f3w (25%) korzysta\u0142a ju\u017c w 2025 roku z narz\u0119dzi zakupowych opartych na generatywnej AI, a kolejne 31% planuje to w przysz\u0142o\u015bci. Jednocze\u015bnie kluczowe pozostaj\u0105 kontrola i przejrzysto\u015b\u0107: 76% badanych oczekuje jasnych zasad okre\u015blaj\u0105cych, kiedy dzia\u0142a asystent AI, a 71% wyra\u017ca obawy dotycz\u0105ce sposobu wykorzystywania ich danych przez narz\u0119dzia GenAI.<\/li>\n\n\n\n<li><strong>Ludzki kontakt nadal buduje lojalno\u015b\u0107<\/strong>: Cho\u0107 technologia zmniejsza stres zakupowy u 65% konsument\u00f3w, wsparcie cz\u0142owieka pozostaje niezb\u0119dne przy bardziej z\u0142o\u017conych decyzjach. Preferencja dla bezpo\u015bredniej obs\u0142ugi wyra\u017anie wzros\u0142a: 74% konsument\u00f3w ceni j\u0105 podczas zakup\u00f3w stacjonarnych, a 66% \u2014 w procesie podejmowania decyzji zakupowej.<\/li>\n<\/ul>\n\n\n\n<p>Raport <strong>\u201eWhat matters to today\u2019s consumer 2026\u201d<\/strong> jest kluczowym \u017ar\u00f3d\u0142em wiedzy dla dyrektor\u00f3w marketingu (CMO), lider\u00f3w obszar\u00f3w digital i e\u2011commerce, zespo\u0142\u00f3w odpowiedzialnych za lojalno\u015b\u0107 i analityk\u0119 konsumenck\u0105, mened\u017cer\u00f3w produktu oraz category manager\u00f3w. Dostarcza on praktycznych wskaz\u00f3wek dla zespo\u0142\u00f3w strategicznych, cenowych i technologicznych, kt\u00f3re chc\u0105 skutecznie odpowiada\u0107 na zmieniaj\u0105ce si\u0119 oczekiwania konsument\u00f3w poprzez:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>Przyspieszanie wzrostu dzi\u0119ki inteligentnemu zaanga\u017cowaniu<\/strong>: Pozycjonowanie asystent\u00f3w cyfrowych jako pe\u0142noprawnych kana\u0142\u00f3w kontaktu z klientem, pilota\u017c modeli handlu antycypacyjnego z odpowiednimi zabezpieczeniami oraz projektowanie promocji dopasowanych do rzeczywistych zachowa\u0144 zakupowych.<\/li>\n\n\n\n<li><strong>Optymalizacj\u0119 operacji dzi\u0119ki sp\u00f3jnej AI:<\/strong> Wdra\u017canie AI, kt\u00f3ra zwi\u0119ksza przejrzysto\u015b\u0107 i sp\u00f3jno\u015b\u0107 dzia\u0142a\u0144, wzmacnia logik\u0119 cenow\u0105 oraz podnosi jako\u015b\u0107 do\u015bwiadczenia klienta.<\/li>\n\n\n\n<li><strong>Przyw\u00f3dztwo oparte na warto\u015bciach poprzez odporn\u0105 transformacj\u0119:<\/strong> Uczynienie zr\u00f3wnowa\u017conego rozwoju kluczowym elementem strategii, zapewnienie odpowiedzialnego wykorzystania AI oraz redefinicj\u0119 lojalno\u015bci jako relacji dwustronnej, \u0142\u0105cz\u0105cej korzy\u015bci finansowe i emocjonalne.<\/li>\n<\/ul>\n\n\n\n<p>Aby dowiedzie\u0107 si\u0119, w jaki spos\u00f3b coraz bardziej \u015bwiadomi konsumenci redefiniuj\u0105 poj\u0119cie warto\u015bci oraz jak marki mog\u0105 na to odpowiedzie\u0107, buduj\u0105c przejrzysto\u015b\u0107, zaufanie i zaanga\u017cowanie emocjonalne w erze zakup\u00f3w wspieranych przez AI, <a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/01\/Final-Web-Version-Report-Consumer-Trends-2026.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">pobierz raport ju\u017c dzi\u015b<\/a>.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-even layout-even-all-purple-cards \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Ostatnie wpisy<\/h2><\/div><div class=\"layout-two-card cards-normal\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/pl-pl\/insights\/biblioteka\/global-data-science-challenge\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/GDSC8_web-banner-2880x1800-1.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/GDSC8_web-banner-2880x1800-1.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/GDSC8_web-banner-2880x1800-1.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/GDSC8_web-banner-2880x1800-1.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/GDSC8_web-banner-2880x1800-1.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/GDSC8_web-banner-2880x1800-1.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/GDSC8_web-banner-2880x1800-1.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/GDSC8_web-banner-2880x1800-1.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/GDSC8_web-banner-2880x1800-1.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/pl-pl\/insights\/biblioteka\/global-data-science-challenge\/\" aria-label=\"Global Data Science Challenge\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Global Data Science Challenge<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                            <a href=\"https:\/\/www.capgemini.com\/pl-pl\/insights\/biblioteka\/world-corporate-and-investment-banking-report\/\" aria-label=\"\u015awiatowy raport dotycz\u0105cy bankowo\u015bci korporacyjnej i inwestycyjnej 2026\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Capgemini Research Institute<\/div>\n                                <h3 class=\"card-title\">\u015awiatowy raport dotycz\u0105cy bankowo\u015bci korporacyjnej i inwestycyjnej 2026<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <\/div><div class=\"layout-two-card cards-reversed\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/pl-pl\/insights\/biblioteka\/ai-perspectives-2026\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/02\/AI-perspectives-2026-DotCom_Banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/02\/AI-perspectives-2026-DotCom_Banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/02\/AI-perspectives-2026-DotCom_Banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/02\/AI-perspectives-2026-DotCom_Banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/02\/AI-perspectives-2026-DotCom_Banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/02\/AI-perspectives-2026-DotCom_Banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/02\/AI-perspectives-2026-DotCom_Banner.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/02\/AI-perspectives-2026-DotCom_Banner.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/02\/AI-perspectives-2026-DotCom_Banner.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-md-6 col-lg-4 flex-sm-order-reverse\">\n                            <a href=\"https:\/\/www.capgemini.com\/pl-pl\/insights\/biblioteka\/top-tech-trends-of-2026\/\" aria-label=\"Czo\u0142owe trendy technologiczne 2026 roku\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">Czo\u0142owe trendy technologiczne 2026 roku<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/pl-pl\/insights\/biblioteka\/ai-perspectives-2026\/\" aria-label=\"Wieloletnia przewaga dzi\u0119ki AI: Budowanie organizacji przysz\u0142o\u015bci.\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">Wieloletnia przewaga dzi\u0119ki AI: Budowanie organizacji przysz\u0142o\u015bci.<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><\/div>\n                    <\/div><\/div><\/section>\n\n\t<section class=\"wp-block-cg-blocks-wrapper-learning-slider section learning-slider\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"learning-header\">\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<div class=\"slider slider-fader\">\n\t\t\t\t<div class=\"slider-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide active card-learning-slide right-card short-copy\" data-align-right=\"false\" data-long-copy=\"false\">\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide-bg-wrapper\">\n\n                                        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n                                            \n                                            \n                                            \n                                            <img decoding=\"async\" loading=\"lazy\" class=\"slide-bg d-md-block\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/Capgemini_Industries_Consumer-Products.webp\" alt=\"Capgemini Industries Consumer Products\" style=\"object-position: 50% 50%;object-fit: cover\" \/>\n                                        \n\n                  \t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\n\t\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper card-learning-slider\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-lg-10 col-xl-6 col-xxl-6 right-card\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-info short-copy\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"title-link\" href=\"https:\/\/www.capgemini.com\/industries\/consumer-products\/\" target=\"\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title-text\" data-maxlength=\"88\">Consumer products<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p data-maxlength=\"330\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tMeeting the consumer at the crossroads of change\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-info-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logo-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btnDiv\">\t<a class=\"more2\" aria-label=\"Read more o Consumer products\" href=\"https:\/\/www.capgemini.com\/industries\/consumer-products\/\" target=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tRead more\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t         \t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"slider-nav-wrapper container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"slider-nav-content col-12 col-lg-10 col-xl-6 col-xxl-6\" data-nav-content>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-nav-container\">\n                                                                                                            <\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t<\/section>\n\n\t\n\n\n<section class=\"wp-block-cg-blocks-call-to-action undefined is-style-cg-secondary-3 call-to-action-block\"><div class=\"container\"><div class=\"call-to-action-block-content-wrapper has-description\"><div class=\"text-wrapper has-description\"><h3 class=\"title\" data-maxlength=\"144\">Pozosta\u0144 w kontakcie<\/h3><p class=\"description\" data-maxlength=\"210\">Zapisz si\u0119 aby otrzymywa\u0107 raporty bezpo\u015brednio na twoj\u0105 skrzynk\u0119 od Capgemini Research Institute.<\/p><\/div><div class=\"button-wrapper has-description\"><a class=\"cta-btn action-valid\" data-bs-toggle=\"modal\" data-bs-target=\"#CTA8a45928e_bb7f_4615_b632_ab7f778bf353\" data-maxlength=\"24\" tabindex=\"0\" href=\"#\"> Subscribe <\/a><\/div><div class=\"modal cta-frontend-modal-wrapper\" id=\"CTA8a45928e_bb7f_4615_b632_ab7f778bf353\"><div class=\"modal-dialog modal-lg modal-dialog-centered modal-dialog-scrollable cta-frontend-modal\"><div class=\"modal-content\"><div class=\"modal-header\"><button type=\"button\" class=\"btn-close\" data-bs-dismiss=\"modal\" aria-label=\"close\"> <\/button><\/div><div class=\"modal-body\"><div class=\"logo-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/logo-white.svg\" alt=\"logo\" class=\"dark\"\/><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/logo.svg\" alt=\"logo\" class=\"light\"\/><\/div><h4 class=\"form-title\">Pozosta\u0144 w kontakcie<\/h4>\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_892013_681389166\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t<div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_892013_4372_1482260225\" name=\"_mf_892013_4372\" placeholder=\"First Name\" required \/><label for=\"_mf_892013_4372_1482260225\" class=\"form-label\">First Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">First Name s\u0105 nieprawid\u0142owe.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_892013_6330_2611102871\" name=\"_mf_892013_6330\" placeholder=\"Last Name\" required \/><label for=\"_mf_892013_6330_2611102871\" class=\"form-label\">Last Name <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Last Name s\u0105 nieprawid\u0142owe.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_892013_6268_503337827\" name=\"_mf_892013_6268\" placeholder=\"Email\" required \/><label for=\"_mf_892013_6268_503337827\" class=\"form-label\">Email <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Email s\u0105 nieprawid\u0142owe.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_892013_5501_1907556359\" name=\"_mf_892013_5501\" placeholder=\"Company\" required \/><label for=\"_mf_892013_5501_1907556359\" class=\"form-label\">Company <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Company s\u0105 nieprawid\u0142owe.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_892013_5157_1640728826\" name=\"_mf_892013_5157\" placeholder=\"Job Title\" required \/><label for=\"_mf_892013_5157_1640728826\" class=\"form-label\">Job Title <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Job Title s\u0105 nieprawid\u0142owe.<\/div><\/div>\t\t<div class=\"mf_field mf_field--country mf_field--select floating form-country-select-parent mf-required\">\n\n\t\t\t<label for=\"_mf_892013_4843_4156445793\" class=\"floating__label form-country-select-label\" data-content=\"Country\">\n\t\t\t\t<span class=\"floating-label-content\">Country<\/span>\n\t\t\t<\/label>\n\n\t\t\t<div class=\"select-wrap\">\n<i class=\"icon icon-zodiak-chevron-down\"><\/i>\n\t\t\t\t<select id=\"_mf_892013_4843_4156445793\" class=\"mf_field__input empty mf-country-selectbox form_country_select\" name=\"_mf_892013_4843\" data-validate=\"select\" required>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"\"  selected='selected'>Kraj<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AF\" >Afganistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AL\" >Albania<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DZ\" >Algieria<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AD\" >Andora<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AO\" >Angola<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AI\" >Anguilla<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AQ\" >Antarktyda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AG\" >Antigua i Barbuda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AN\" >Antyle Niderlandzkie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SA\" >Arabia Saudyjska<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AR\" >Argentyna<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AM\" >Armenia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AW\" >Aruba<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AU\" >Australia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AT\" >Austria<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AZ\" >Azerbejd\u017can<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BS\" >Bahamy<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BH\" >Bahrajn<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BD\" >Bangladesz<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BB\" >Barbados<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BE\" >Belgia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BZ\" >Belize<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BJ\" >Benin<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BM\" >Bermudy<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BT\" >Bhutan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BY\" >Bia\u0142oru\u015b<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MM\" >Birma<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BO\" >Boliwia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BW\" >Botswana<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BA\" >Bo\u015bnia i Hercegowina<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BR\" >Brazylia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BN\" >Brunei Darussalam<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IO\" >Brytyjskie Terytorium Oceanu Indyjskiego<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VG\" >Brytyjskie Wyspy Dziewicze<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BF\" >Burkina Faso<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BI\" >Burundi<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BG\" >Bu\u0142garia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CL\" >Chile<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CN\" >Chiny<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HR\" >Chorwacja<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CY\" >Cypr<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TD\" >Czad<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ME\" >Czarnog\u00f3ra<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UM\" >Dalekie Wyspy Mniejsze Stan\u00f3w Zjednoczonych<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DK\" >Dania<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DM\" >Dominika<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DO\" >Dominikana<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DJ\" >D\u017cibuti<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EG\" >Egipt<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EC\" >Ekwador<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ER\" >Erytrea<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EE\" >Estonia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ET\" >Etiopia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FK\" >Falklandy (Malwiny)<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RU\" >Federacja Rosyjska<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FJ\" >Fid\u017ci<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PH\" >Filipiny<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FI\" >Finlandia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FR\" >Francja<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TF\" >Francuskie Terytoria Po\u0142udniowe<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GA\" >Gabon<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GM\" >Gambia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GH\" >Ghana<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GI\" >Gibraltar<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GR\" >Grecja<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GD\" >Grenada<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GL\" >Grenlandia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GE\" >Gruzja<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GU\" >Guam<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GG\" >Guernsey<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GY\" >Gujana<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GF\" >Gujana Francuska<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GP\" >Gwadelupa<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GT\" >Gwatemala<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GN\" >Gwinea<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GW\" >Gwinea Bissau<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GQ\" >Gwinea R\u00f3wnikowa<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HT\" >Haiti<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ES\" >Hiszpania<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NL\" >Holandia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HN\" >Honduras<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HK\" >Hong Kong<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IN\" >Indie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ID\" >Indonezja<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IQ\" >Irak<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IR\" >Iran, Republika Islamska<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IE\" >Irlandia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IS\" >Islandia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IL\" >Izrael<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JM\" >Jamajka<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JP\" >Japonia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"YE\" >Jemen<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JE\" >Jersey<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JO\" >Jordania<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KY\" >Kajmany<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KH\" >Kambod\u017ca<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CM\" >Kamerun<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CA\" >Kanada<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"QA\" >Katar<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KZ\" >Kazachstan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KE\" >Kenia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KG\" >Kirgistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KI\" >Kiribati<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CO\" >Kolumbia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KM\" >Komory<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CG\" >Kongo<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CD\" >Kongo, Republika Demokratyczna<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KR\" >Korea<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CR\" >Kostaryka<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CU\" >Kuba<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KW\" >Kuwejt<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LA\" >Laota\u0144ska Republika Ludowo-Demokratyczna<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LS\" >Lesotho<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LB\" >Liban<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LR\" >Liberia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LY\" >Libijska Arabska D\u017camahirijja<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LI\" >Liechtenstein<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LT\" >Litwa<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LU\" >Luksemburg<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MO\" >Macao<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MK\" >Macedonia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MG\" >Madagaskar<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"YT\" >Majotta<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MW\" >Malawi<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MV\" >Malediwy<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MY\" >Malezja<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ML\" >Mali<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MT\" >Malta<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MP\" >Mariany P\u00f3\u0142nocne<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MA\" >Maroko<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MQ\" >Martynika<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MR\" >Mauretania<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MU\" >Mauritius<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MX\" >Meksyk<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FM\" >Mikronezja, Sfederowane Stany Mikronezji<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MC\" >Monako<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MN\" >Mongolia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MS\" >Montserrat<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MZ\" >Mozambik<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MD\" >Mo\u0142dawia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NA\" >Namibia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NR\" >Nauru<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NP\" >Nepal<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DE\" >Niemcy<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NE\" >Niger<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NG\" >Nigeria<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NI\" >Nikaragua<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NU\" >Niue<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NO\" >Norwegia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NC\" >Nowa Kaledonia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NZ\" >Nowa Zelandia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"OM\" >Oman<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PK\" >Pakistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PW\" >Palau<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PA\" >Panama<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PG\" >Papua Nowa Gwinea<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PY\" >Paragwaj<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PE\" >Peru<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PN\" >Pitcairn<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PF\" >Polinezja Francuska<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PL\" >Polska<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PR\" >Portoryko<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PT\" >Portugalia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GS\" >Po\u0142udniowa Georgia i Sandwich Isl.<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CZ\" >Republika Czeska<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ZA\" >Republika Po\u0142udniowej Afryki<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CF\" >Republika \u015arodkowej Afryki<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RE\" >Reunion<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RO\" >Rumunia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RW\" >Rwanda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EH\" >Sahara Zachodnia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BL\" >Saint Barthelemy<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KN\" >Saint Kitts i Nevis<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MF\" >Saint Martin<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PM\" >Saint Pierre i Miquelon<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VC\" >Saint Vincent i Grenadyny<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SV\" >Salwador<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"WS\" >Samoa<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AS\" >Samoa Ameryka\u0144skie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SM\" >San Marino<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SN\" >Senegal<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RS\" >Serbia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SC\" >Seszele<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SL\" >Sierra Leone<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SG\" >Singapur<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SO\" >Somalia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LK\" >Sri Lanka<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"US\" >Stany Zjednoczone<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VA\" >Stolica Apostolska (Pa\u0144stwo Watyka\u0144skie)<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SZ\" >Suazi<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SD\" >Sudan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SR\" >Surinam<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SJ\" >Svalbard i Jan Mayen<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SY\" >Syryjska Republika Arabska<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CH\" >Szwajcaria<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SE\" >Szwecja<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SK\" >S\u0142owacja<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SI\" >S\u0142owenia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TJ\" >Tad\u017cykistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TH\" >Tajlandia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TW\" >Tajwan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TZ\" >Tanzania<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PS\" >Terytoria Palesty\u0144skie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TL\" >Timor Wschodni<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TG\" >Togo<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TK\" >Tokelau<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TO\" >Tonga<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TT\" >Trynidad i Tobago<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TN\" >Tunezja<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TR\" >Turcja<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TM\" >Turkmenistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TC\" >Turkmenistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TV\" >Tuvalu<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UG\" >Uganda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UA\" >Ukraina<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UY\" >Urugwaj<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UZ\" >Uzbekistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VU\" >Vanuatu<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"WF\" >Wallis i Futuna<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VE\" >Wenezuela<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GB\" >Wielka Brytania<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VN\" >Wietnam<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CI\" >Wybrze\u017ce Ko\u015bci S\u0142oniowej<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BV\" >Wyspa Bouveta<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CX\" >Wyspa Bo\u017cego Narodzenia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HM\" >Wyspa Heard i Wyspy Mcdonalda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IM\" >Wyspa Man<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NF\" >Wyspa Norfolk<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LC\" >Wyspa Saint Lucia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AX\" >Wyspy Alandzkie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CK\" >Wyspy Cooka<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VI\" >Wyspy Dziewicze, USA.<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CC\" >Wyspy Kokosowe (Keelinga)<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MH\" >Wyspy Marshalla<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FO\" >Wyspy Owcze<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SB\" >Wyspy Salomona<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CV\" >Wyspy Zielonego Przyl\u0105dka<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ST\" >Wyspy \u015awi\u0119tego Tomasza i Ksi\u0105\u017c\u0119ca<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HU\" >W\u0119gry<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IT\" >W\u0142ochy<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ZM\" >Zambia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ZW\" >Zimbabwe<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AE\" >Zjednoczone Emiraty Arabskie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LV\" >\u0141otwa<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SH\" 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