{"id":914691,"date":"2026-01-29T05:06:56","date_gmt":"2026-01-29T05:06:56","guid":{"rendered":"https:\/\/www.capgemini.com\/pl-pl\/?post_type=research-and-insight&#038;p=914691"},"modified":"2026-02-26T06:01:40","modified_gmt":"2026-02-26T06:01:40","slug":"cmo-playbook-2025","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/pl-pl\/insights\/biblioteka\/cmo-playbook-2025\/","title":{"rendered":"Od z\u0142o\u017cono\u015bci do przejrzysto\u015bci: jak CMO mog\u0105 odzyska\u0107 kontrol\u0119 nad marketingiem, by zbudowa\u0107 przewag\u0119 konkurencyjn\u0105"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/CRI-CMO-Playbook_Banner_2880X1800.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Data and AI<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\"\/><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Od z\u0142o\u017cono\u015bci do przejrzysto\u015bci: jak CMO mog\u0105 odzyska\u0107 kontrol\u0119 nad marketingiem, by zbudowa\u0107 przewag\u0119 konkurencyjn\u0105<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/CRI_CMO-Playbook-2025_Web_updated-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Pobierz raport<\/span><span class=\"type\">7 MB pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/Final-Infographic-CMO-Playbook.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Pobierz infografik\u0119<\/span><span class=\"type\">805 KB pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1149202\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1149202\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-dzisiejsi-marketerzy-musza-robic-wiecej-niz-kiedykolwiek-wczesniej-napedzac-wzrost-angazowac-klientow-a-nawet-prowadzic-dzialania-marketingowe-skierowane-do-agentow-algorytmow-i-maszyn-jednak-w-tym-pedzie-do-modernizacji-zatracono-cos-fundamentalnego-dusze-marketingu\">Dzisiejsi marketerzy musz\u0105 robi\u0107 wi\u0119cej ni\u017c kiedykolwiek wcze\u015bniej \u2013 nap\u0119dza\u0107 wzrost, anga\u017cowa\u0107 klient\u00f3w, a nawet prowadzi\u0107 dzia\u0142ania marketingowe skierowane do agent\u00f3w, algorytm\u00f3w i maszyn. Jednak w tym p\u0119dzie do modernizacji zatracono co\u015b fundamentalnego: <strong>dusz\u0119 marketingu<\/strong>.<\/h2>\n\n\n\n<p>Najnowszy raport Capgemini Research Institute, <em>From complexity to clarity: How CMOs can reclaim marketing to build competitive edge<\/em> \u2013 trzecia publikacja z serii <strong><a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/cmo-playbook-gen-ai\/\" target=\"_blank\" rel=\"noreferrer noopener\">CMO Playbook<\/a><\/strong> \u2013 pokazuje, w jaki spos\u00f3b liderzy marketingu mog\u0105 odzyska\u0107 swoje rzemios\u0142o. Oznacza to ponowne po\u0142\u0105czenie storytellingu, orientacji na klienta i doskona\u0142o\u015bci operacyjnej, przy jednoczesnym mierzeniu si\u0119 z realiami AI, rozproszonych stos\u00f3w technologicznych oraz rosn\u0105cych oczekiwa\u0144. Raport oparto na wnioskach z badania ankietowego przeprowadzonego w\u015br\u00f3d 1\u202f500 przedstawicieli dzia\u0142\u00f3w marketingu (na poziomie dyrektorskim i wy\u017cszym) z 15 kraj\u00f3w oraz na 29 pog\u0142\u0119bionych wywiadach z czo\u0142owymi CMO i liderami marketingu.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-kluczowe-wnioski-obejmuja\">Kluczowe wnioski obejmuj\u0105:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI nie realizuje jeszcze swojego potencja\u0142u<\/strong> \u2013 jedynie 7% marketer\u00f3w zdecydowanie zgadza si\u0119 z tym, \u017ce poprawi\u0142a ona wyniki. Cho\u0107 narz\u0119dzia s\u0105 zaawansowane, rozproszone wizje, brak solidnych fundament\u00f3w oraz niejasne mapy drogowe ograniczaj\u0105 realny wp\u0142yw AI na efekty dzia\u0142a\u0144 marketingowych.<\/li>\n\n\n\n<li><strong>W\u0142asno\u015b\u0107 i wp\u0142yw w obszarze martechu ulegaj\u0105 zatarciu<\/strong> \u2013 39% lider\u00f3w marketingu wskazuje, \u017ce inicjatywy zwi\u0105zane z generatywn\u0105 AI i AI agentow\u0105 s\u0105 finansowane przez marketing, podczas gdy 55% twierdzi, \u017ce odpowiada za nie dzia\u0142 IT.<\/li>\n\n\n\n<li><strong>CMO s\u0105 ograniczani przez nieskuteczne modele dzia\u0142ania<\/strong> \u2013 tylko 15% lider\u00f3w marketingu w pe\u0142ni zgadza si\u0119, \u017ce obecna konfiguracja organizacyjna umo\u017cliwia im realizacj\u0119 pracy o wysokiej warto\u015bci.<\/li>\n\n\n\n<li><strong>Kluczem do wzrostu jest zaanga\u017cowanie, kt\u00f3re przek\u0142ada si\u0119 na wyniki<\/strong> \u2013 zaledwie 18% organizacji zdecydowanie zgadza si\u0119, \u017ce skutecznie personalizuje interakcje z klientami w celu poprawy rezultat\u00f3w.<\/li>\n<\/ul>\n\n\n\n<p><em>Reclaiming marketing<\/em> to lektura obowi\u0105zkowa dla CMO, dyrektor\u00f3w ds. marki, dyrektor\u00f3w ds. klient\u00f3w oraz do\u015bwiadczonych lider\u00f3w, kt\u00f3rzy odpowiadaj\u0105 za transformacj\u0119 marketingu. Publikacja dostarcza r\u00f3wnie\u017c cennych wniosk\u00f3w dla CEO, lider\u00f3w obszar\u00f3w rozwoju i sprzeda\u017cy oraz szef\u00f3w technologii wspieraj\u0105cych modernizacj\u0119 marketingu, a tak\u017ce dla konsultant\u00f3w i doradc\u00f3w specjalizuj\u0105cych si\u0119 w strategii marketingowej, transformacji cyfrowej oraz adopcji AI. Aby przywr\u00f3ci\u0107 marketing, organizacje musz\u0105:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Odbudowa\u0107 marketing wok\u00f3\u0142 storytellingu skoncentrowanego na kliencie oraz jasno zdefiniowanego celu marki<\/li>\n\n\n\n<li>Wykorzystywa\u0107 AI i automatyzacj\u0119 nie tylko do zwi\u0119kszania efektywno\u015bci operacyjnej, lecz tak\u017ce do wspierania opowie\u015bci marki, budowania relacji z klientami i osi\u0105gania mierzalnego wp\u0142ywu marketingu<\/li>\n\n\n\n<li>Upro\u015bci\u0107 pakiety technologiczne oraz dopasowa\u0107 narz\u0119dzia do strategicznych cel\u00f3w biznesowych<\/li>\n\n\n\n<li>Wzmacnia\u0107 zespo\u0142y poprzez klarowne plany dzia\u0142ania, wsp\u00f3\u0142prac\u0119 wielofunkcyjn\u0105 oraz strategie rozwoju kompetencji<\/li>\n\n\n\n<li>Na nowo zdefiniowa\u0107 rol\u0119 marketingu jako motoru wzrostu i architekta do\u015bwiadcze\u0144 klienta, a nie wy\u0142\u0105cznie funkcji wspieraj\u0105cej<\/li>\n<\/ul>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-pobierz-najnowszy-cmo-playbook-capgemini-research-institute-aby\"><strong>Pobierz najnowszy CMO Playbook Capgemini Research Institute, aby<\/strong>:<\/h4>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Dowiedzie\u0107 si\u0119, w jaki spos\u00f3b CMO odpowiadaj\u0105 na rosn\u0105ce oczekiwania mimo ograniczonych zasob\u00f3w \u2013 oraz jakie strategie mog\u0105 pom\u00f3c Ci osi\u0105gn\u0105\u0107 to samo.<\/li>\n\n\n\n<li>Zrozumie\u0107, dlaczego jedynie 7% marketer\u00f3w uwa\u017ca, \u017ce realnie czerpie warto\u015b\u0107 z AI, oraz pozna\u0107 sposoby prze\u0142amywania barier, kt\u00f3re powstrzymuj\u0105 pozosta\u0142ych.<\/li>\n\n\n\n<li>Ddkry\u0107 konkretne, mo\u017cliwe do wdro\u017cenia strategie wzmacniaj\u0105ce wp\u0142yw marketingu i pomagaj\u0105ce odzyska\u0107 jego strategiczne miejsce przy stole decyzyjnym.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div 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>Afganistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AL\" >Albania<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DZ\" >Algieria<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AD\" >Andora<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AO\" >Angola<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AI\" >Anguilla<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AQ\" >Antarktyda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AG\" >Antigua i Barbuda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AN\" >Antyle Niderlandzkie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SA\" >Arabia Saudyjska<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AR\" >Argentyna<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AM\" >Armenia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AW\" >Aruba<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AU\" >Australia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AT\" >Austria<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AZ\" >Azerbejd\u017can<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BS\" >Bahamy<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BH\" >Bahrajn<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BD\" >Bangladesz<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BB\" >Barbados<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BE\" >Belgia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BZ\" >Belize<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BJ\" >Benin<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BM\" >Bermudy<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BT\" >Bhutan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BY\" >Bia\u0142oru\u015b<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MM\" >Birma<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BO\" >Boliwia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BW\" >Botswana<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BA\" >Bo\u015bnia i Hercegowina<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BR\" >Brazylia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BN\" >Brunei Darussalam<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IO\" >Brytyjskie Terytorium Oceanu Indyjskiego<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VG\" >Brytyjskie Wyspy Dziewicze<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BF\" >Burkina Faso<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BI\" >Burundi<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BG\" >Bu\u0142garia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CL\" >Chile<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CN\" >Chiny<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HR\" >Chorwacja<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CY\" >Cypr<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TD\" >Czad<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ME\" >Czarnog\u00f3ra<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UM\" >Dalekie Wyspy Mniejsze Stan\u00f3w Zjednoczonych<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DK\" >Dania<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DM\" >Dominika<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DO\" >Dominikana<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DJ\" >D\u017cibuti<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EG\" >Egipt<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EC\" >Ekwador<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ER\" >Erytrea<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EE\" >Estonia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ET\" >Etiopia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FK\" >Falklandy (Malwiny)<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RU\" >Federacja Rosyjska<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FJ\" >Fid\u017ci<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PH\" >Filipiny<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FI\" >Finlandia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FR\" >Francja<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TF\" >Francuskie Terytoria Po\u0142udniowe<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GA\" >Gabon<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GM\" >Gambia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GH\" >Ghana<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GI\" >Gibraltar<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GR\" >Grecja<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GD\" >Grenada<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GL\" >Grenlandia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GE\" >Gruzja<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GU\" >Guam<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GG\" >Guernsey<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GY\" >Gujana<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GF\" >Gujana Francuska<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GP\" >Gwadelupa<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GT\" >Gwatemala<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GN\" >Gwinea<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GW\" >Gwinea Bissau<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GQ\" >Gwinea R\u00f3wnikowa<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HT\" >Haiti<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ES\" >Hiszpania<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NL\" >Holandia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HN\" >Honduras<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HK\" >Hong Kong<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IN\" >Indie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ID\" >Indonezja<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IQ\" >Irak<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IR\" >Iran, Republika Islamska<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IE\" >Irlandia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IS\" >Islandia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IL\" >Izrael<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JM\" >Jamajka<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JP\" >Japonia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"YE\" >Jemen<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JE\" >Jersey<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JO\" >Jordania<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KY\" >Kajmany<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KH\" >Kambod\u017ca<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CM\" >Kamerun<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CA\" >Kanada<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"QA\" >Katar<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KZ\" >Kazachstan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KE\" >Kenia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KG\" >Kirgistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KI\" >Kiribati<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CO\" >Kolumbia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KM\" >Komory<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CG\" >Kongo<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CD\" >Kongo, Republika Demokratyczna<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KR\" >Korea<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CR\" >Kostaryka<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CU\" >Kuba<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KW\" >Kuwejt<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LA\" >Laota\u0144ska Republika Ludowo-Demokratyczna<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LS\" >Lesotho<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LB\" >Liban<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LR\" >Liberia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LY\" >Libijska Arabska D\u017camahirijja<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LI\" >Liechtenstein<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LT\" >Litwa<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LU\" >Luksemburg<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MO\" >Macao<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MK\" >Macedonia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MG\" >Madagaskar<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"YT\" >Majotta<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MW\" >Malawi<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MV\" >Malediwy<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MY\" >Malezja<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ML\" >Mali<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MT\" >Malta<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MP\" >Mariany P\u00f3\u0142nocne<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MA\" >Maroko<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MQ\" >Martynika<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MR\" >Mauretania<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MU\" >Mauritius<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MX\" >Meksyk<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FM\" >Mikronezja, Sfederowane Stany Mikronezji<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MC\" >Monako<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MN\" >Mongolia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MS\" >Montserrat<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MZ\" >Mozambik<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MD\" >Mo\u0142dawia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NA\" >Namibia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NR\" >Nauru<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NP\" >Nepal<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DE\" >Niemcy<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NE\" >Niger<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NG\" >Nigeria<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NI\" >Nikaragua<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NU\" >Niue<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NO\" >Norwegia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NC\" >Nowa Kaledonia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NZ\" >Nowa Zelandia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"OM\" >Oman<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PK\" >Pakistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PW\" >Palau<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PA\" >Panama<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PG\" >Papua Nowa Gwinea<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PY\" >Paragwaj<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PE\" >Peru<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PN\" >Pitcairn<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PF\" >Polinezja Francuska<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PL\" >Polska<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PR\" >Portoryko<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PT\" >Portugalia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GS\" >Po\u0142udniowa Georgia i Sandwich Isl.<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CZ\" >Republika Czeska<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ZA\" >Republika Po\u0142udniowej Afryki<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CF\" >Republika \u015arodkowej Afryki<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RE\" >Reunion<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RO\" >Rumunia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RW\" >Rwanda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EH\" >Sahara Zachodnia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BL\" >Saint Barthelemy<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KN\" >Saint Kitts i Nevis<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MF\" >Saint Martin<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PM\" >Saint Pierre i Miquelon<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VC\" >Saint Vincent i Grenadyny<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SV\" >Salwador<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"WS\" >Samoa<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AS\" >Samoa Ameryka\u0144skie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SM\" >San Marino<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SN\" >Senegal<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RS\" >Serbia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SC\" >Seszele<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SL\" >Sierra Leone<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SG\" >Singapur<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SO\" >Somalia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LK\" >Sri Lanka<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"US\" >Stany Zjednoczone<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VA\" >Stolica Apostolska (Pa\u0144stwo Watyka\u0144skie)<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SZ\" >Suazi<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SD\" >Sudan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SR\" >Surinam<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SJ\" >Svalbard i Jan Mayen<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SY\" >Syryjska Republika Arabska<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CH\" >Szwajcaria<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SE\" >Szwecja<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SK\" >S\u0142owacja<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SI\" >S\u0142owenia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TJ\" >Tad\u017cykistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TH\" >Tajlandia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TW\" >Tajwan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TZ\" >Tanzania<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PS\" >Terytoria Palesty\u0144skie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TL\" >Timor Wschodni<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TG\" >Togo<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TK\" >Tokelau<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TO\" >Tonga<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TT\" >Trynidad i Tobago<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TN\" >Tunezja<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TR\" >Turcja<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TM\" >Turkmenistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TC\" >Turkmenistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TV\" >Tuvalu<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UG\" >Uganda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UA\" >Ukraina<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UY\" >Urugwaj<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UZ\" >Uzbekistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VU\" >Vanuatu<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"WF\" >Wallis i Futuna<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VE\" >Wenezuela<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GB\" >Wielka Brytania<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VN\" >Wietnam<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CI\" >Wybrze\u017ce Ko\u015bci S\u0142oniowej<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BV\" >Wyspa Bouveta<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CX\" >Wyspa Bo\u017cego Narodzenia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HM\" >Wyspa Heard i Wyspy Mcdonalda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IM\" >Wyspa Man<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NF\" >Wyspa Norfolk<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LC\" >Wyspa Saint Lucia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AX\" >Wyspy Alandzkie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CK\" >Wyspy Cooka<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VI\" >Wyspy Dziewicze, USA.<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CC\" >Wyspy Kokosowe (Keelinga)<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MH\" >Wyspy Marshalla<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FO\" >Wyspy Owcze<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SB\" >Wyspy Salomona<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CV\" >Wyspy Zielonego Przyl\u0105dka<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ST\" >Wyspy \u015awi\u0119tego Tomasza i Ksi\u0105\u017c\u0119ca<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HU\" >W\u0119gry<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IT\" >W\u0142ochy<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ZM\" >Zambia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ZW\" >Zimbabwe<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AE\" >Zjednoczone Emiraty Arabskie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LV\" >\u0141otwa<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SH\" >\u015awi\u0119ta Helena<\/option>\n\t\t\t\t\t\t\t\t\t<\/select>\n\n\t\t\t\t<div class=\"invalid-feedback-frm\" role=\"alert\">Country s\u0105 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Prosz\u0119 spr\u00f3bowa\u0107 ponownie.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG892013 = {\"892013\":{\"errors\":[],\"redirect\":\"\"}};\n\t\t<\/script>\n\t<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-odd \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Further insights<\/h2><\/div><div class=\"layout-single-card\">\n                      <div class=\"row align-items-center w-lg-100\">\n                        <div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/pl-pl\/insights\/biblioteka\/reindustrialization-of-europe-and-us-2026\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/Reindustrialization-2026.jpg?w=2048&#038;quality=70 1x, https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/Reindustrialization-2026.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/Reindustrialization-2026.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/Reindustrialization-2026.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/Reindustrialization-2026.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/Reindustrialization-2026.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/Reindustrialization-2026.jpg?w=500&#038;quality=70 1x, https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/Reindustrialization-2026.jpg?w=1000&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/Reindustrialization-2026.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div>\n                            <div class=\"col-12 col-md-5 col-lg-7\"><\/div>\n                        <div class=\"col-12 col-md-7 col-lg-5\">\n                            <a href=\"https:\/\/www.capgemini.com\/pl-pl\/insights\/biblioteka\/reindustrialization-of-europe-and-us-2026\/\" aria-label=\"Reindustrializacja Europy i USA - 2026\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Capgemini Research Institute<\/div>\n                                <h3 class=\"card-title\">Reindustrializacja Europy i USA &#8211; 2026<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                     <\/div>\n                    <\/div><div class=\"layout-two-card cards-reversed\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/pl-pl\/insights\/biblioteka\/ai-in-robotics\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/AI-in-robotics.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/AI-in-robotics.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/AI-in-robotics.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/AI-in-robotics.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/AI-in-robotics.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/AI-in-robotics.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/AI-in-robotics.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/AI-in-robotics.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/AI-in-robotics.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-md-6 col-lg-4 flex-sm-order-reverse\">\n                            <a href=\"https:\/\/www.capgemini.com\/pl-pl\/insights\/biblioteka\/discover-the-future-of-financial-services\/\" aria-label=\"Discover the\u00a0future of\u00a0financial\u00a0services\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Playbook<\/div>\n                                <h3 class=\"card-title\">Discover the\u00a0future of\u00a0financial\u00a0services<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/pl-pl\/insights\/biblioteka\/ai-in-robotics\/\" aria-label=\"Physical AI\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">Physical AI<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><\/div>\n                    <\/div><div class=\"layout-two-card cards-normal\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/pl-pl\/insights\/biblioteka\/human-led-ai-powered-cx-transformation\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/04\/Human-led-AI-powered_CRI-2880X1800.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/pl-pl\/insights\/biblioteka\/human-led-ai-powered-cx-transformation\/\" aria-label=\"Nowe spojrzenie na do\u015bwiadczenie klienta: podej\u015bcie human\u2011led, wsparte przez AI\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Capgemini Research Institute<\/div>\n                                <h3 class=\"card-title\">Nowe spojrzenie na do\u015bwiadczenie klienta: podej\u015bcie human\u2011led, wsparte przez AI<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                            <a href=\"https:\/\/www.capgemini.com\/pl-pl\/insights\/biblioteka\/global-data-science-challenge\/\" aria-label=\"Global Data Science Challenge\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Global Data Science Challenge<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Today\u2019s marketers are expected to do more than ever \u2013 drive growth, engage customers, and even market to agents, algorithms, and machines. But in this rush to modernize, something essential has been lost: the soul of marketing.<\/p>\n","protected":false},"author":440,"featured_media":914692,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":74,"primary_term":"Data and AI","featured_focal_points":""},"tags":[],"research-and-insight-type":[217,507],"theme":[371,74,219],"brand":[220],"service":[],"industry":[],"partners":[],"content-group":[],"class_list":["post-914691","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-capgemini-research-institute","research-and-insight-type-playbook","theme-customer-first","theme-data-and-ai","theme-innovation","brand-capgemini-research-institute"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Od z\u0142o\u017cono\u015bci do przejrzysto\u015bci: jak CMO mog\u0105 odzyska\u0107 kontrol\u0119 nad marketingiem, by zbudowa\u0107 przewag\u0119 konkurencyjn\u0105 - Capgemini Poland<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/pl-pl\/insights\/biblioteka\/cmo-playbook-2025\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Od z\u0142o\u017cono\u015bci do przejrzysto\u015bci: jak CMO mog\u0105 odzyska\u0107 kontrol\u0119 nad marketingiem, by zbudowa\u0107 przewag\u0119 konkurencyjn\u0105\" \/>\n<meta property=\"og:description\" content=\"Today\u2019s marketers are expected to do more than ever \u2013 drive growth, engage customers, and even market to agents, algorithms, and machines. 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