{"id":890593,"date":"2022-12-08T08:30:00","date_gmt":"2022-12-08T07:30:00","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=836633"},"modified":"2025-03-12T03:22:56","modified_gmt":"2025-03-12T03:22:56","slug":"total-immersion-how-immersive-experiences-and-the-metaverse-benefit-customer-experience-and-operations","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/pl-pl\/insights\/biblioteka\/calkowite-zanurzenie-jak-wciagajace-doswiadczenia-i-metaswiat-przynosza-korzysci-klientom-i-dzialaniom-operacyjnym\/","title":{"rendered":"Ca\u0142kowite zanurzenie: Jak wci\u0105gaj\u0105ce do\u015bwiadczenia I meta\u015bwiat przynosz\u0105 korzy\u015bci klientom I dzia\u0142aniom operacyjnym"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/12\/Immersive-experiences-banner_2800x1800.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/12\/Immersive-experiences-banner_2800x1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/12\/Immersive-experiences-banner_2800x1800.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/12\/Immersive-experiences-banner_2800x1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/12\/Immersive-experiences-banner_2800x1800.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/12\/Immersive-experiences-banner_2800x1800.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/12\/Immersive-experiences-banner_2800x1800.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/12\/Immersive-experiences-banner_2800x1800.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/12\/Immersive-experiences-banner_2800x1800.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:48% 67%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Ca\u0142kowite zanurzenie: Jak wci\u0105gaj\u0105ce do\u015bwiadczenia I meta\u015bwiat przynosz\u0105 korzy\u015bci klientom I dzia\u0142aniom operacyjnym<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/12\/CRI_Immersive-Experience_Web-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"otwiera si\u0119 w nowym oknie\"><span>Download the report<\/span><span class=\"type\">4 MB  pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/12\/Final-Infographic-Immersive-Experiences-the-Metaverse.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"otwiera si\u0119 w nowym oknie\"><span>Download infographic<\/span><span class=\"type\">987 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=836633\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"otwiera si\u0119 w nowym oknie\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=836633&amp;text=Immersive%20experiences\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"otwiera si\u0119 w nowym oknie\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=836633&amp;text=Immersive%20experiences\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"otwiera si\u0119 w nowym oknie\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p>Organizacje umieszczaj\u0105 popraw\u0119 do\u015bwiadcze\u0144 klient\u00f3w na pierwszych miejscach swoich plan\u00f3w. Rzeczywisto\u015b\u0107 mieszana \u2013 w tym rozszerzona i wirtualna \u2013 ju\u017c teraz pozwala firmom zapewnia\u0107 zr\u00f3\u017cnicowane wra\u017cenia u\u017cytkowe. W najnowszym raporcie Capgemini Research Institute \u201eCa\u0142kowite zanurzenie: jak wci\u0105gaj\u0105ce do\u015bwiadczenia i meta\u015bwiat przynosz\u0105 korzy\u015bci klientom i dzia\u0142aniom operacyjnym\u201d analizujemy potencja\u0142 i wp\u0142yw tych technologii.<\/p>\n\n\n\n<p>W ramach naszych bada\u0144 przeprowadzili\u015bmy ankiet\u0119 w\u015br\u00f3d 8000 konsument\u00f3w i 1000 organizacji z r\u00f3\u017cnych sektor\u00f3w i region\u00f3w geograficznych. Nasze badania uzupe\u0142nili\u015bmy o szczeg\u00f3\u0142owe wywiady z mened\u017cerami i partnerami technologicznymi w tej przestrzeni, a tak\u017ce o opinie spo\u0142ecze\u0144stwa. Jak uda\u0142o nam si\u0119 ustali\u0107, istnieje du\u017ce zainteresowanie klient\u00f3w technologiami immersyjnymi, a organizacje s\u0105 w stanie czerpa\u0107 z nich korzy\u015bci r\u00f3wnie\u017c w swoich wewn\u0119trznych dzia\u0142aniach.<\/p>\n\n\n\n<p>Gdy spogl\u0105damy w przysz\u0142o\u015b\u0107, potencja\u0142 tego rodzaju do\u015bwiadcze\u0144 wydaje si\u0119 ogromny. Konsumenci s\u0105 podekscytowani immersyjnymi technologiami, s\u0105 szczeg\u00f3lnie ciekawi meta\u015bwiata, a wci\u0105gaj\u0105ce do\u015bwiadczenia ostatecznie pomog\u0105 markom r\u00f3\u017cnicowa\u0107 do\u015bwiadczenia klient\u00f3w i umocni\u0107 swoj\u0105 dzia\u0142alno\u015b\u0107.<\/p>\n\n\n\n<p>Istnieje jednak kilka czynnik\u00f3w, kt\u00f3re powstrzymuj\u0105 powszechn\u0105 adaptacj\u0119 tego typu do\u015bwiadcze\u0144 i ca\u0142ego meta\u015bwiata. Po stronie konsument\u00f3w nadal istniej\u0105 powa\u017cne obawy dotycz\u0105ce cho\u0107by prywatno\u015bci i bezpiecze\u0144stwa, a organizacje staj\u0105 przed wyzwaniami zwi\u0105zanymi ze skalowaniem. W tym raporcie szczeg\u00f3\u0142owo analizujemy obecny stan rzeczy, a tak\u017ce przedstawiamy konkretne sugestie na temat tego, jak organizacje mog\u0105 rozwija\u0107 t\u0119 dziedzin\u0119 i wykorzysta\u0107 j\u0105 w przysz\u0142o\u015bci.<\/p>\n\n\n\n<p>Pobierz raport, aby dowiedzie\u0107 si\u0119 wi\u0119cej na temat wci\u0105gaj\u0105cych do\u015bwiadcze\u0144 i meta\u015bwiata, a tak\u017ce tego, w jaki spos\u00f3b organizacje i klienci mog\u0105 skorzysta\u0107 na tych prze\u0142omowych zmianach.&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-learn-more learnMoreBlock updated-new-sample-amal\"><div class=\"container\"><div class=\"content-title\"><h3>Related reading<\/h3><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/pl-pl\/o-nas\/kim-jestesmy\/ekosystem-innowacji\/metaverse\/\" target=\"\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/Metaverse-Website-Non-Moving-Banner-2880x1800-1.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/Metaverse-Website-Non-Moving-Banner-2880x1800-1.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/Metaverse-Website-Non-Moving-Banner-2880x1800-1.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h4 class=\"titleWithoutLink_learnMore\"><a href=\"https:\/\/www.capgemini.com\/about-us\/who-we-are\/innovation-ecosystem\/metaverse\/\">Welcome to the Metaverse<\/a><\/h4><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/services\/customer-first\/customer-experience\/immersive-experiences\/\" target=\"\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Immersive-experiences.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Immersive-experiences.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Immersive-experiences.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h4 class=\"titleWithoutLink_learnMore\"><a href=\"https:\/\/www.capgemini.com\/services\/customer-first\/customer-experience\/immersive-experiences\/\">Immersive experiences<\/a><\/h4><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/insights\/research-library\/smart-talk\/\" target=\"\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/02\/DotCom_Banner_1540x600-2-1.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/02\/DotCom_Banner_1540x600-2-1.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/02\/DotCom_Banner_1540x600-2-1.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h4 class=\"titleWithoutLink_learnMore\">Smart talk: How organizations and consumers are embracing voice and chat assistants<\/h4><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"https:\/\/www.capgemini.com\/insights\/research-library\/voice-on-the-go\/\" target=\"\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/02\/DotCom-Banner_1540x866-1-4.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/02\/DotCom-Banner_1540x866-1-4.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/02\/DotCom-Banner_1540x866-1-4.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h4 class=\"titleWithoutLink_learnMore\">Voice on the Go<\/h4><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-call-to-action undefined call-to-action-block is-style-cg-secondary-2\"><div class=\"container\"><div 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