{"id":893944,"date":"2023-07-06T08:30:00","date_gmt":"2023-07-06T06:30:00","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=press-release&#038;p=923601"},"modified":"2025-03-12T04:16:18","modified_gmt":"2025-03-12T04:16:18","slug":"74-of-executives-believe-the-benefits-of-generative-ai-will-outweigh-the-associated-concerns","status":"publish","type":"press-release","link":"https:\/\/www.capgemini.com\/pl-pl\/aktualnosci\/informacje-prasowe\/74-of-executives-believe-the-benefits-of-generative-ai-will-outweigh-the-associated-concerns\/","title":{"rendered":"74% os\u00f3b na stanowiskach kierowniczych uwa\u017ca, \u017ce korzy\u015bci p\u0142yn\u0105ce z generatywnej sztucznej inteligencji przewa\u017c\u0105 nad zwi\u0105zanymi z ni\u0105 obawami."},"content":{"rendered":"\t\t<div class=\"wp-block-cg-blocks-hero-press-release\">\n\t\t\t<header class=\"header-hero-press-release\" role=\"main\" id=\"main-content-press-release\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<div class=\"hero-press-release\">\n\t\t\t\t\t\t<div class=\"hero-press-release-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t<div class=\"header-title\">\n\t\t\t\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\t74% os\u00f3b na stanowiskach kierowniczych uwa\u017ca, \u017ce korzy\u015bci p\u0142yn\u0105ce z generatywnej sztucznej inteligencji przewa\u017c\u0105 nad zwi\u0105zanymi z ni\u0105 obawami.\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"header-description\">\n\t\t\t\t\t\t\t\t\t\t<p>Generatywne narz\u0119dzia sztucznej inteligencji do chatbot\u00f3w, projektowania produkt\u00f3w i us\u0142ug oraz obs\u0142ugi klienta s\u0105 postrzegane jako najbardziej istotne dla firm.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"header-date\">\n\t\t\t\t\t\t\t\t\t\t<span>lip 6, 2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero-press-release-downloads\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 col-lg-3\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"download-item\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/07_06_Capgemini-Press-Release_Industry_Generative-AI.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Otwiera si\u0119 w nowym oknie\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-icon\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-title\">Download press release<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-props\">160 KB  pdf<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 col-lg-3\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"download-item\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/Final-Infographic-Harnessing-the-value-of-Gen-AI-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Otwiera si\u0119 w nowym oknie\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-icon\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-title\">Pobierz infografik\u0119<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-props\">544 KB  pdf<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/header>\n\t\t<\/div>\n\t\t\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"otwiera si\u0119 w nowym oknie\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"otwiera si\u0119 w nowym oknie\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"otwiera si\u0119 w nowym oknie\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p><strong>Pary\u017c, 6 lipca 2023 r. &#8211; 70% os\u00f3b na stanowiskach kierowniczych uwa\u017ca, \u017ce generatywna sztuczna inteligencja umo\u017cliwi organizacjom poszerzenie zakresu aktualnych r\u00f3l.<\/strong><a id=\"_ftnref1\" href=\"#_ftn1\"><strong>[1]<\/strong><\/a><strong> Prawie wszystkie osoby z grupy poddanej badaniu (96%) uznaj\u0105, \u017ce generatywna sztuczna inteligencja jest kluczowym tematem dla zarz\u0105d\u00f3w firm, a wi\u0119kszo\u015b\u0107 z nich potwierdza, \u017ce ich kierownictwo jest jej zdecydowanymi zwolennikami. Wynika to z najnowszego raportu Capgemini Research Institute, \u2018<a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/generative-ai-in-organizations\/\">Harnessing the value of generative AI: Top use cases across industries\u2019<\/a>, kt\u00f3ry analizuje transformacyjn\u0105 si\u0142\u0119 generatywnej sztucznej inteligencji dla innowacji w przedsi\u0119biorstwach.<\/strong><\/p>\n\n\n\n<p><strong>Organizations see generative AI as an opportunity to drive revenues <\/strong><strong><\/strong><\/p>\n\n\n\n<p>Despite apparent risks, such as copyright infringement or cybersecurity, 74% of executives believe that the benefits posed by generative AI outweigh the associated concerns. While 21% anticipate a disruption in their industries, 40% of organizations across industries have already established teams and budget for the technology, with a further 49% contemplating doing so within 12 months.<\/p>\n\n\n\n<p>The research also found:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Organizations believe that the most relevant generative AI based platforms or tools for their industries are chatbots for automating customer service and improving knowledge management (83%) and designing, collecting, or summarizing data (75%)<\/li>\n\n\n\n<li>Most executives believe that generative AI will make product and service design more efficient (78%) and accessible (76%)<\/li>\n\n\n\n<li>They also said it will make customer experiences more interactive and engaging (71%) or improve customer service with automated and personalized support (67%).<\/li>\n<\/ul>\n\n\n\n<p><strong>A range of further benefits within three years<\/strong><\/p>\n\n\n\n<p>Within three years\u2019 time, and following the successful implementation of generative AI, executives foresee a range of benefits. They believe that its integration will lead to an 8% increase in sales and a 7% decrease in costs. Alongside this, those surveyed indicated that they could expect to see a 9% improvement in both customer engagement and satisfaction, and operational efficiency.<\/p>\n\n\n\n<p><em>\u201cGenerative AI is a transformational force for innovation in organizations, accelerating industry specific use cases to create value, and it\u2019s no surprise that it\u2019s already at the top of the agenda of virtually every large organization,\u201d<\/em> comments Franck Greverie, Chief Portfolio Officer and Group Executive Board Member at Capgemini. <em>\u201cWhile generative AI can enable numerous benefits for businesses and employees alike, adopting a human-centric approach while scaling the technology and implementing necessary guidelines will be key to fostering trust in the workplace. As businesses accelerate their generative AI journeys, they must prioritize implementing it sustainably across the organization.\u201d<\/em><\/p>\n\n\n\n<p><strong>The high-tech industry is leading the way in generative AI integration<\/strong><\/p>\n\n\n\n<p>Executives in the high-tech industry are the ones most convinced (84%) that the overall impact of generative AI will be positive. Nearly 70% of executives in that industry said their organizations have generative AI pilots underway, and 18% state that they have already implemented generative AI across some locations or business functions. The top two use cases are 3D modelling for detailed shapes and predictive maintenance.<\/p>\n\n\n\n<p>The majority (67%) of executives across sectors see the most potential for generative AI in the IT function \u2013 this is particularly true within the high-tech sector which holds the largest percentage of executives (86%) saying their organization is using or plans to use generative AI in IT. Other areas where executives see generative AI driving value are sales (54%), and marketing and communications (48%).<\/p>\n\n\n\n<p><strong>The rise of generative AI will create new roles and will require investment in upskilling<\/strong><strong><\/strong><\/p>\n\n\n\n<p>According to 69% of businesses, generative AI will begin to provide concepts and initial designs for projects and, as such, employees\u2019 roles will shift away from ideation and creation, to review and refinement. This sentiment was also echoed by consumers, with 70% saying that they believe generative AI will make them more efficient at work, free them from routine tasks and enable them to explore more strategic aspects of their job.<a href=\"#_ftn2\" id=\"_ftnref2\">[2]<\/a><\/p>\n\n\n\n<p>The research reveals that 69% of executives believe generative AI will lead to the emergence of new roles such as AI auditors and AI ethicists. With the introduction of new generative AI-based roles, 68% of executives believe that integration of the technology into the workforce will require significant investment in upskilling and cross-skilling of talent.<\/p>\n\n\n\n<p><strong>Most organizations understand the need for sustainable generative AI<\/strong><\/p>\n\n\n\n<p>Nearly 80% of organizations understand the criticality of implementing and scaling generative AI sustainably. Alongside this, 78% of enterprises understand that generative AI can have a larger carbon footprint than traditional IT programs. However, out of the organizations that plan to train their own models (8%), roughly half have taken steps to mitigate their environmental impact, highlighting the need for more concrete efforts towards sustainability.<\/p>\n\n\n\n<p><strong>Methodology&nbsp;<\/strong>&nbsp;<\/p>\n\n\n\n<p>For this report, the Capgemini Research Institute surveyed 1,000 organizations interested in exploring generative AI across 13 countries across the US, Europe, and Asia Pacific: UK, US, Australia, Canada, France, Germany, Italy, Japan, Netherlands, Norway, Singapore, Spain, and Sweden. Alongside this survey, they conducted in-depth interviews with 10 industry executives. The vast majority (99%) of organizations surveyed had annual revenue of over $1 billion, and over half (55%) had revenue over $5 billion.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><a href=\"#_ftnref1\" id=\"_ftn1\">[1]<\/a> Knowledge workers are defined as professionals who use their intellectual abilities and expertise to contribute value within their fields. They rely on cognitive skills, problem-solving, and specialized knowledge.<\/p>\n\n\n\n<p><a href=\"#_ftnref2\" id=\"_ftn2\">[2]<\/a> According to Capgemini Research Institute report \u2018<a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/creative-and-generative-ai\/\">Why Consumers Love Generative AI\u2019,<\/a> June 2023<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<div class=\"wp-block-cg-blocks-cg-block-related-content\"><section class=\"relatedContentBlock\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"related-content-heading\">Related news<\/h2><\/div><\/div><div class=\"row relatedContent\"><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Czytaj wi\u0119cej o Moment prawdy dla AI w ubezpieczeniach maj\u0105tkowych i osobowych: liderzy odnotowuj\u0105 o 21% wy\u017cszy wzrost przychod\u00f3w, podczas gdy reszta rynku pozostaje w tyle\" href=\"https:\/\/www.capgemini.com\/pl-pl\/aktualnosci\/informacje-prasowe\/the-moment-of-ai-truth-for-property-casualty-insurance-trailblazers-see-21-higher-revenue-growth-while-broader-industry-lags\/\" class=\"anchorWrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"box-tag\"><span>Reports<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<div class=\"box-title\"><h3 class=\"box-subtitle\">Moment prawdy dla AI w ubezpieczeniach maj\u0105tkowych i osobowych: liderzy odnotowuj\u0105 o 21% wy\u017cszy wzrost przychod\u00f3w, podczas gdy reszta rynku pozostaje w tyle<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-date\">\n\t\t\t\t\t\t\t\t\t\t<span>May 5, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t&lt;a class=&quot;link-download&quot; 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href=&quot;https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/04\/2026_04_20_Capgemini_Reindustrialization-of-Europe-and-the-US-report_3e-edition_press-release.pdf&quot; aria-label=&quot;Download Press Release&quot; target=&quot;_blank&quot;  type=&quot;download&quot; title=&quot;Opens in a new window&quot;&gt;\n\t\t\t\t\t\t\t&lt;span&gt;Pobierz informacj\u0119 prasow\u0105&lt;\/span&gt;\n\t\t\t\t\t\t\t&lt;span&gt;152 KB PDF&lt;\/span&gt;\n\t\t\t\t\t\t&lt;\/a&gt;\n\t\t\t\t\t\t\t\t\t\t<a class=\"more\" aria-label=\"Czytaj wi\u0119cej o Reindustrializacja wchodzi w Europie i USA w bardziej selektywn\u0105, strategiczn\u0105 faz\u0119\" href=\"https:\/\/www.capgemini.com\/pl-pl\/aktualnosci\/informacje-prasowe\/reindustrialization-moves-into-a-more-selective-strategic-phase-in-europe-and-the-us\/\">Czytaj wi\u0119cej o<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Czytaj wi\u0119cej o Dwie trzecie organizacji uznaje Physical AI za wysoki priorytet na najbli\u017csze trzy do pi\u0119ciu lat.\" href=\"https:\/\/www.capgemini.com\/pl-pl\/aktualnosci\/informacje-prasowe\/two-thirds-of-organizations-rate-physical-ai-as-a-high-priority-for-the-next-three-to-five-years\/\" class=\"anchorWrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"box-tag\"><span>Reports<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<div class=\"box-title\"><h3 class=\"box-subtitle\">Dwie trzecie organizacji uznaje Physical AI za wysoki priorytet na najbli\u017csze trzy do pi\u0119ciu lat.<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Apr 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t&lt;a class=&quot;link-download&quot; href=&quot;https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/04\/04_16_Physical-AI-CRI-report-press-release-ENG.pdf&quot; aria-label=&quot;Download Press Release&quot; target=&quot;_blank&quot;  type=&quot;download&quot; title=&quot;Opens in a new window&quot;&gt;\n\t\t\t\t\t\t\t&lt;span&gt;Pobierz informacj\u0119 prasow\u0105&lt;\/span&gt;\n\t\t\t\t\t\t\t&lt;span&gt;173 KB PDF&lt;\/span&gt;\n\t\t\t\t\t\t&lt;\/a&gt;\n\t\t\t\t\t\t\t\t\t\t<a class=\"more\" aria-label=\"Czytaj wi\u0119cej o Dwie trzecie organizacji uznaje Physical AI za wysoki priorytet na najbli\u017csze trzy do pi\u0119ciu lat.\" href=\"https:\/\/www.capgemini.com\/pl-pl\/aktualnosci\/informacje-prasowe\/two-thirds-of-organizations-rate-physical-ai-as-a-high-priority-for-the-next-three-to-five-years\/\">Czytaj wi\u0119cej o<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div><\/div><\/section><\/div>","protected":false},"excerpt":{"rendered":"<p>70% of executives believe that generative AI will enable organizations to widen the scope of the roles of knowledge workers.[1] Nearly all executives (96%) recognize that generative AI is a key topic in the boardroom, with the majority confirming that their leadership are strong advocates. This is according to Capgemini Research Institute\u2019s latest report, \u2018Harnessing the value of generative AI: Top use cases across industries\u2019, which examines the transformative force of generative AI for innovation across enterprises.<\/p>\n","protected":false},"author":208,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"fd91b97d-e4fa-42b9-b255-d7f7eb0a7c95\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/07\/07_06_Capgemini-Press-Release_Industry_Generative-AI.pdf","related_resource_id":923605,"related_resource_size":"160 KB","related_resource_type":"pdf","cg_author":0,"featured_focal_points":""},"tags":[],"press-release-type":[142],"brand":[],"class_list":["post-893944","press-release","type-press-release","status-publish","hentry","press-release-type-reports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>74% os\u00f3b na stanowiskach kierowniczych uwa\u017ca, \u017ce korzy\u015bci p\u0142yn\u0105ce z generatywnej sztucznej inteligencji przewa\u017c\u0105 nad zwi\u0105zanymi z ni\u0105 obawami. - Capgemini Poland<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/pl-pl\/aktualnosci\/informacje-prasowe\/74-of-executives-believe-the-benefits-of-generative-ai-will-outweigh-the-associated-concerns\/\" \/>\n<meta property=\"og:locale\" content=\"pl_PL\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"74% os\u00f3b na stanowiskach kierowniczych uwa\u017ca, \u017ce korzy\u015bci p\u0142yn\u0105ce z generatywnej sztucznej inteligencji przewa\u017c\u0105 nad zwi\u0105zanymi z ni\u0105 obawami.\" \/>\n<meta property=\"og:description\" content=\"70% of executives believe that generative AI will enable organizations to widen the scope of the roles of knowledge workers.[1] Nearly all executives (96%) recognize that generative AI is a key topic in the boardroom, with the majority confirming that their leadership are strong advocates. 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