{"id":702076,"date":"2023-01-19T11:27:00","date_gmt":"2023-01-19T11:27:00","guid":{"rendered":"https:\/\/www.capgemini.com\/pl-pl\/?post_type=press-release&#038;p=702076"},"modified":"2025-03-12T04:22:46","modified_gmt":"2025-03-12T04:22:46","slug":"umozliwienie-redukcji-kosztow-bedzie-kluczowe-dla-sprzedawcow-detalicznych-w-celu-przyciagniecia-dzisiejszego-oszczednego-konsumenta","status":"publish","type":"press-release","link":"https:\/\/www.capgemini.com\/pl-pl\/news\/umozliwienie-redukcji-kosztow-bedzie-kluczowe-dla-sprzedawcow-detalicznych-w-celu-przyciagniecia-dzisiejszego-oszczednego-konsumenta\/","title":{"rendered":"Umo\u017cliwienie redukcji koszt\u00f3w b\u0119dzie kluczowe dla sprzedawc\u00f3w detalicznych, w celu przyci\u0105gni\u0119cia dzisiejszego oszcz\u0119dnego konsumenta"},"content":{"rendered":"\t\t<div class=\"wp-block-cg-blocks-hero-press-release\">\n\t\t\t<header class=\"header-hero-press-release\" role=\"main\" id=\"main-content-press-release\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<div class=\"hero-press-release\">\n\t\t\t\t\t\t<div class=\"hero-press-release-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t<div class=\"header-title\">\n\t\t\t\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\tUmo\u017cliwienie redukcji koszt\u00f3w b\u0119dzie kluczowe dla sprzedawc\u00f3w detalicznych, w celu przyci\u0105gni\u0119cia dzisiejszego oszcz\u0119dnego konsumenta\t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"header-description\">\n\t\t\t\t\t\t\t\t\t\t<p>Z nowego raportu wynika, \u017ce wi\u0119kszo\u015b\u0107 konsument\u00f3w (61%) obawia si\u0119 o swoj\u0105 sytuacj\u0119 finansow\u0105, a 69% ogranicza zb\u0119dne wydatki.<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"header-date\">\n\t\t\t\t\t\t\t\t\t\t<span>sty 19, 2023<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero-press-release-downloads\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 col-lg-3\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"download-item\" type=\"download\" href=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2023\/02\/2023_01_09_Capgemini-Press-Release_Consumer-Trends-2023-CRI-Report.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Otwiera si\u0119 w nowym oknie\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-icon\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-title\">Download press release<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-props\">120 KB  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href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/pl-pl\/?post_type=press-release&amp;p=702076&amp;text=Umo%C5%BCliwienie%20redukcji%20koszt%C3%B3w%20b%C4%99dzie%20kluczowe%20dla%20sprzedawc%C3%B3w%20detalicznych%2C%20w%20celu%20przyci%C4%85gni%C4%99cia%20dzisiejszego%20oszcz%C4%99dnego%20konsumenta\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"otwiera si\u0119 w nowym oknie\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/pl-pl\/?post_type=press-release&amp;p=702076&amp;text=Umo%C5%BCliwienie%20redukcji%20koszt%C3%B3w%20b%C4%99dzie%20kluczowe%20dla%20sprzedawc%C3%B3w%20detalicznych%2C%20w%20celu%20przyci%C4%85gni%C4%99cia%20dzisiejszego%20oszcz%C4%99dnego%20konsumenta\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"otwiera si\u0119 w nowym oknie\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p><strong>Pary\u017c, 09 stycznia 2023 \u2013 61% konsument\u00f3w martwi si\u0119 o swoj\u0105 sytuacj\u0119 finansow\u0105, przy czym najbardziej zaniepokojeni s\u0105 Millenialsi<a href=\"https:\/\/www.capgemini.com\/pl-pl\/news\/enabling-cost-reductions-will-be-key-for-retailers-to-attract-todays-frugal-consumer\/#_ftn1\">[1]<\/a>&nbsp;(66%) i Gen X<a href=\"https:\/\/www.capgemini.com\/pl-pl\/news\/enabling-cost-reductions-will-be-key-for-retailers-to-attract-todays-frugal-consumer\/#_ftn2\">[2]<\/a>&nbsp;(64%), a najmniej Boomers<a href=\"https:\/\/www.capgemini.com\/pl-pl\/news\/enabling-cost-reductions-will-be-key-for-retailers-to-attract-todays-frugal-consumer\/#_ftn3\">[3]<\/a>&nbsp;(55%). Aby poradzi\u0107 sobie z t\u0105 presj\u0105, prawie po\u0142owa (44%) konsument\u00f3w twierdzi, \u017ce ogranicza swoje og\u00f3lne wydatki; to wzrost z 33% respondent\u00f3w, kt\u00f3rzy powiedzieli to samo w listopadzie 2020 roku. Tak wynika z drugiej edycji corocznego raportu Capgemini Research Institute na temat trend\u00f3w konsumenckich&nbsp;<a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/what-matters-to-todays-consumer-2023\/?utm_source=pr&amp;utm_medium=referral&amp;utm_content=cprd_none_none_pressrelease_none&amp;utm_campaign=CPRD_new-consumer-trend\">\u201eWhat Matters to Today\u2019s Consumer\u201d<\/a>, kt\u00f3ry ujawnia wp\u0142yw wzrostu koszt\u00f3w \u017cycia na zwyczaje i preferencje konsument\u00f3w w zakresie wydatk\u00f3w. Raport wskazuje, \u017ce podczas gdy organizacje detaliczne nadal napotykaj\u0105 trudno\u015bci, istnieje potrzeba przekszta\u0142cenia ich dzia\u0142a\u0144 w celu spe\u0142nienia zmieniaj\u0105cych si\u0119 oczekiwa\u0144 konsument\u00f3w dotycz\u0105cych produkt\u00f3w w przyst\u0119pnych cenach i przeniesienia korzy\u015bci kosztowych na klient\u00f3w.<\/strong><\/p>\n\n\n\n<p><strong>Nearly three-quarters of consumers cutting back on non-essential purchases during tough times<\/strong><\/p>\n\n\n\n<p>Purchasing behaviors are also changing. From its survey of 11,300 consumers in 11 countries, the report found that nearly three-quarters (73%) of consumers are making fewer impulse purchases, while 69% are cutting back on non-essential expenses such as electronics, toys, and dining out, as well as delaying the purchase of luxury items. Saving money is top of mind for many people, with 64% of consumers buying products from hypermarkets and discount stores and 65% buying cheaper private-label or low-cost brands.<\/p>\n\n\n\n<p><em>\u201dThere\u2019s an opportunity for retail businesses to dramatically reimagine their operational strategy in order to weather this storm and pass on price benefits to consumers. By identifying new revenue streams, creating new markets, transforming operations, and optimizing costs, businesses can succeed without compromising on sustainability or overall customer experience,\u201d s<\/em>aid Lindsey Mazza, Global Retail Lead, Capgemini Group.<em>&nbsp;\u201c<\/em><em>Harnessing technology for intelligent demand planning, inventory management and automated operations can not only help reduce costs and maintain margins<\/em><em>, but also yield sustainability benefits for organizations<\/em><em>.\u201d<\/em><\/p>\n\n\n\n<p><strong>Consumers will not pay more for sustainable products<\/strong><\/p>\n\n\n\n<p>Sustainability continues to be an important factor when deciding which retailer or brands to shop with, yet only 41% of consumers globally say that they are willing to pay more for a product they believe to be sustainable. This is a marked decrease as compared to the report findings in 2020, when 57% of consumers said that they paid higher-than-average prices for products that they perceive as sustainable.<a href=\"https:\/\/www.capgemini.com\/pl-pl\/news\/enabling-cost-reductions-will-be-key-for-retailers-to-attract-todays-frugal-consumer\/#_ftn4\">[4]<\/a>&nbsp;The report highlights that brands and retailers must re-evaluate their pricing strategies to provide affordable yet sustainable options to consumers and offer loyalty programs that help customers navigate the current crisis while building customer loyalty in the long term.<\/p>\n\n\n\n<p><strong>Retailers to rethink operational strategy for cost reductions, sustainability, and experience<\/strong><\/p>\n\n\n\n<p>Businesses too are grappling with challenges such as increased energy, labor, and transportation costs, yet according to the report, 67% of consumers say that brands and retailers should offer lower prices for the products their families require. The report highlights that retailers and consumer products companies will need to transform their operational strategy to achieve cost reductions in a way that also delivers on the sustainability and convenience expectations of consumers. Transforming the way organizations use labor, adopting a tech-led supply chain and automating warehouse operations can also go a long way in improving last mile delivery while also bringing down costs.<\/p>\n\n\n\n<p><strong>Opportunities to unlock new channel growth with personalized social media strategies<\/strong><\/p>\n\n\n\n<p>The report also suggests that by leveraging the power of social media influencers and expanding into newer channels to reach customers, brands can unlock new revenue streams and growth opportunities. According to the research, 70% of consumers buying products on social media said they trust influencers when they use the product and share their own experiences and reviews. For example, Gen Z shows the highest engagement here, with almost half (48%) discovering new products through online influencers and 32% going on to purchase.<\/p>\n\n\n\n<p><strong>Methodology<\/strong><\/p>\n\n\n\n<p>The Capgemini Research Institute surveyed 11,300 consumers over the age of 18 across 11 countries: Australia, Canada, France, Germany, Italy, Japan, the Netherlands, Spain, Sweden, the UK, and the US. To qualify for inclusion in the survey, consumers must have purchased groceries and\/or health and beauty products in the preceding six months. The global survey took place in October and November 2022.<\/p>\n\n\n\n<p>Read the full report&nbsp;<a href=\"https:\/\/www.capgemini.com\/insights\/research-library\/what-matters-to-todays-consumer-2023\/\">here<\/a>.<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/pl-pl\/news\/enabling-cost-reductions-will-be-key-for-retailers-to-attract-todays-frugal-consumer\/#_ftnref1\">[1]<\/a>&nbsp;Survey respondent aged between 25-40 in November 2022<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/pl-pl\/news\/enabling-cost-reductions-will-be-key-for-retailers-to-attract-todays-frugal-consumer\/#_ftnref2\">[2]<\/a>&nbsp;Survey respondent aged between 41-56 in November 2022<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/pl-pl\/news\/enabling-cost-reductions-will-be-key-for-retailers-to-attract-todays-frugal-consumer\/#_ftnref3\">[3]<\/a>&nbsp;Survey respondent aged between 57-75 in November 2022<\/p>\n\n\n\n<p><a href=\"https:\/\/www.capgemini.com\/pl-pl\/news\/enabling-cost-reductions-will-be-key-for-retailers-to-attract-todays-frugal-consumer\/#_ftnref4\">[4]<\/a>&nbsp;Capgemini Research Institute, How sustainability is fundamentally changing consumer preferences, June 2020.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":413,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2023\/02\/2023_01_09_Capgemini-Press-Release_Consumer-Trends-2023-CRI-Report.pdf","related_resource_id":702078,"related_resource_size":"120 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