{"id":615069,"date":"2021-08-20T09:55:11","date_gmt":"2021-08-20T09:55:11","guid":{"rendered":"https:\/\/www.capgemini.com\/?page_id=615069"},"modified":"2025-03-13T04:12:30","modified_gmt":"2025-03-13T04:12:30","slug":"hospitality-and-travel-2","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/pl-pl\/branze\/hotelarstwo-i-turystyka\/","title":{"rendered":"Hotelarstwo i turystyka"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-picture-card undefined  heroPictureCard\"><div class=\"heroPictureCardBgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Industries_Hospitality-Travel.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Industries_Hospitality-Travel.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Industries_Hospitality-Travel.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Industries_Hospitality-Travel.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Industries_Hospitality-Travel.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Industries_Hospitality-Travel.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Industries_Hospitality-Travel.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Industries_Hospitality-Travel.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Industries_Hospitality-Travel.jpg\" class=\"desktopImage\" alt=\"\" style=\"object-fit:cover;object-position:49% 30%\" loading=\"eager\"\/><\/picture><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Industries_Hospitality-Travel.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Industries_Hospitality-Travel.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Industries_Hospitality-Travel.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Industries_Hospitality-Travel.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Industries_Hospitality-Travel.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Industries_Hospitality-Travel.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Industries_Hospitality-Travel.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Industries_Hospitality-Travel.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/09\/Capgemini_Industries_Hospitality-Travel.jpg\" class=\"mobileImage\" alt=\"\" style=\"object-fit:cover;object-position:49% 30%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-8 col-lg-6\"><div class=\"heroPictureCardBox\"><div class=\"heroPictureCardBoxTitle\"><h1 data-maxlength=\"144\">Hotelarstwo I turystyka<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"small-device\"><div class=\"brandLogoWrapper\"> <\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/pl-pl\/branze\/hotelarstwo-i-turystyka\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"otwiera si\u0119 w nowym oknie\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/pl-pl\/branze\/hotelarstwo-i-turystyka\/&amp;text=Hotelarstwo%20i%20turystyka\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"otwiera si\u0119 w nowym oknie\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/pl-pl\/branze\/hotelarstwo-i-turystyka\/&amp;text=Hotelarstwo%20i%20turystyka\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"otwiera si\u0119 w nowym oknie\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-branza-hotelarska-i-turystyczna-zostala-wywrocona-do-gory-nogami-na-rynku-pojawily-sie-nowe-podmioty-nowe-modele-biznesowe-i-nowe-zagrozenia-w-postaci-globalnej-pandemii\">Bran\u017ca hotelarska i turystyczna zosta\u0142a wywr\u00f3cona do g\u00f3ry nogami. Na rynku pojawi\u0142y si\u0119 nowe podmioty, nowe modele biznesowe i nowe zagro\u017cenia w postaci globalnej pandemii.<\/h3>\n\n\n\n<p>Dzi\u015b, bardziej ni\u017c kiedykolwiek wcze\u015bniej, firmy dzia\u0142aj\u0105ce w przestrzeni hotelarsko-turystycznej powinny znale\u017a\u0107 spos\u00f3b na zmian\u0119 ka\u017cdego aspektu dzia\u0142alno\u015bci. Musz\u0105 dotrze\u0107 do klient\u00f3w korzystaj\u0105cych z cyfrowych narz\u0119dzi do rezerwacji nocleg\u00f3w czy atrakcji turystycznych. Ka\u017cdy punkt styku musi by\u0107 przemy\u015blany na nowo i wykorzystywa\u0107 zaawansowan\u0105 technologi\u0119 do tworzenia mo\u017cliwo\u015bci w\u015br\u00f3d ci\u0105gle zmieniaj\u0105cych si\u0119 zagro\u017ce\u0144 i wyzwa\u0144 w \u015brodowisku globalnym.<br><br>Nie my\u015blimy o pojedynczych rozwi\u0105zaniach cyfrowych. My\u015blimy o systemach \u2014 \u0142\u0105cz\u0105cych ludzi, procesy i technologie w celu usprawnienia operacji, do\u015bwiadczenia pracownik\u00f3w i klient\u00f3w.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>Bardziej odporne na zmiany. Bardziej op\u0142acalne. Bardziej zorientowane na klient\u00f3w.<\/p>\n<\/blockquote>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-czym-sie-zajmujemy\">Czym si\u0119 zajmujemy<\/h2>\n\n\n\n<p><strong>Opracowujemy strategie dzia\u0142ania po pandemii COVID-19: <\/strong>Pomagamy Ci radzi\u0107 sobie z dzisiejsz\u0105 rzeczywisto\u015bci\u0105, opracowuj\u0105c skuteczn\u0105 odpowied\u017a na pandemi\u0119. Pomagamy Ci r\u00f3wnie\u017c przygotowa\u0107 si\u0119 na jutro, przekszta\u0142caj\u0105c praktyki pracy i modele operacyjne, oszcz\u0119dzaj\u0105c pieni\u0105dze i projektuj\u0105c nowe do\u015bwiadczenia klient\u00f3w.<\/p>\n\n\n\n<p><strong>Cyfrowi go\u015bcie i do\u015bwiadczenie klienta:<\/strong> Pomagamy Ci po\u0142\u0105czy\u0107 \u015bwiat cyfrowy i fizyczny oraz systemy. Dzi\u0119ki programom nowej generacji dla os\u00f3b odwiedzaj\u0105cych dany obiekt oraz dla tych, kt\u00f3rzy ich obs\u0142uguj\u0105, mo\u017cesz zaoferowa\u0107 im bezpieczne, bezproblemowe i spersonalizowane do\u015bwiadczenia.<\/p>\n\n\n\n<p><strong>Transformacja sprzeda\u017cy i marketingu: <\/strong>W ka\u017cdym kanale i w ka\u017cdym punkcie styku. Pomagamy zrozumie\u0107 klient\u00f3w i reagowa\u0107 na ich potrzeby dzi\u0119ki kompleksowym i zintegrowanym programom CRM, sprzeda\u017cy, marketingu, obs\u0142ugi klienta i lojalno\u015bci, dzi\u0119ki czemu ka\u017cdy go\u015b\u0107 mo\u017ce poczu\u0107 si\u0119 wyj\u0105tkowo.<\/p>\n\n\n\n<p><strong>Modernizacja infrastruktury: <\/strong>Dzi\u0119ki nam Twoja platforma zacznie dzia\u0142a\u0107 efektywnie. Dzi\u0119ki chmurze, 5G, IoT i innym zmieniaj\u0105cym gr\u0119 technologiom poprawisz wydajno\u015b\u0107 i zaoszcz\u0119dzisz pieni\u0105dze. A tak\u017ce stworzysz kreatywne \u015brodowisko, w kt\u00f3rym b\u0119dziesz mie\u0107 mo\u017cliwo\u015b\u0107 wprowadzania nowych produkt\u00f3w i us\u0142ug.<\/p>\n\n\n\n<p><strong>Personalizacja: <\/strong>Co ludzie lubi\u0105? Czego oczekuj\u0105? I co sk\u0142ania ich do dzia\u0142ania? Dzi\u0119ki inteligentnej analityce danych i inteligentnej automatyzacji mo\u017cesz znale\u017a\u0107 odpowiedzi.<\/p>\n\n\n\n<p><strong>Modernizacja platformy: <\/strong>Modernizacja podstawowych system\u00f3w i przekszta\u0142canie aplikacji bran\u017cowych s\u0142u\u017cy jako podstawa do wspierania stale zmieniaj\u0105cych si\u0119 trend\u00f3w w hotelarstwie. Wykorzystaj technologi\u0119 do rozwini\u0119cia swojego biznesu.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-partners undefined section section--partners-small\"><div class=\"container\"><div class=\"content-title\"><h3>Partnerzy<\/h3><\/div><div class=\"row\">\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/pl-pl\/o-nas\/partnerzy-technologiczni\/aws\/\" class=\"partner-box-title\" aria-label=\"Unlock sustainable growth and competitive advantage through scalable, cloud-powered innovation.\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/07\/aws.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n                                                        <h3 class=\"partner-title-fallback\">AWS<\/h3>\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/pl-pl\/o-nas\/partnerzy-technologiczni\/microsoft\/\" class=\"partner-box-title\" aria-label=\"Working together to help companies boost business value with cloud-powered solutions.\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/07\/microsoft.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n                                                        <h3 class=\"partner-title-fallback\">Microsoft<\/h3>\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/pl-pl\/o-nas\/partnerzy-technologiczni\/mulesoft\/\" class=\"partner-box-title\" aria-label=\"Connect everything, transform your business. Quickly, flexibly, and cost-effectively.\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/07\/mulesoft.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/Partners-mulesoft.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo dark\">\n\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/pl-pl\/o-nas\/partnerzy-technologiczni\/oracle\/\" class=\"partner-box-title\" aria-label=\"Business with imagination. We shape powerful Oracle technology to create winning solutions.\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/07\/oracle.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/Partners-oracle.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo dark\">\n\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/pl-pl\/o-nas\/partnerzy-technologiczni\/salesforce\/\" class=\"partner-box-title\" aria-label=\"Helping brands deliver personalized, engaging, relevant and memorable customer experiences.\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/07\/salesforce.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/Partners-salesforce.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo dark\">\n\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/pl-pl\/o-nas\/partnerzy-technologiczni\/sap\/\" class=\"partner-box-title\" aria-label=\"-Unlock growth, agility and value with a proven partner. 40+ years of SAP expertise.\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/07\/sap.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/Partners-sap.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo dark\">\n\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n            <a href=\"https:\/\/www.capgemini.com\/pl-pl\/o-nas\/partnerzy-technologiczni\/servicenow\/\" class=\"partner-box-title\" aria-label=\"Build your future with ServiceNow. We provide strategy, consulting, and implementation.\">\n        <div class=\"partner-box\">\n                                                     <div class=\"partner-box-bottom\">\n                        <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/07\/service-now.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n                                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/Partners-service-now.png?w=350&#038;quality=70\" alt=\"\" class=\"partner-box-logo dark\">\n\n                            \n                    <\/div>\n                                                    <\/div>\n            <\/a>\n    <\/div>\n\n\n<\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":118,"featured_media":619041,"parent":506597,"menu_order":8,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[8,18,5,30],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"b02b9dcd-eeea-4ae5-8e26-da950184e890\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":true,"_yoast_wpseo_primary_brand":"","footnotes":"","featured_focal_points":"","partner_card_description":"","gsap_animation":0},"brand":[],"partner_type":[],"service":[],"industry":[],"partners":[],"page-type":[197],"content-group":[],"class_list":["post-615069","page","type-page","status-publish","has-post-thumbnail","hentry","page-type-industry"],"yoast_head":"<!-- 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