{"id":602437,"date":"2021-05-24T07:41:13","date_gmt":"2021-05-24T07:41:13","guid":{"rendered":"https:\/\/www.capgemini.com\/?page_id=602437"},"modified":"2026-10-15T08:45:05","modified_gmt":"2026-10-15T08:45:05","slug":"marketing","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/pl-pl\/uslugi\/customer-first\/doswiadczenia-klienta\/marketing\/","title":{"rendered":"Marketing"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-picture-card undefined  heroPictureCard\"><div class=\"heroPictureCardBgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Connected-marketing.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Connected-marketing.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source 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0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Connected-marketing.jpg\" class=\"desktopImage\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Connected-marketing.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Connected-marketing.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Connected-marketing.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Connected-marketing.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Connected-marketing.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Connected-marketing.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Connected-marketing.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Connected-marketing.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Connected-marketing.jpg\" class=\"mobileImage\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-8 col-lg-6\"><div class=\"heroPictureCardBox\"><div class=\"heroPictureCardBoxTitle\"><h1 data-maxlength=\"144\">Marketing<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"small-device\"><div class=\"brandLogoWrapper\"> <\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/services\/customer-first\/customer-experience\/connected-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/services\/customer-first\/customer-experience\/connected-marketing\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div><div class=\"article-text article-quote-text\">\n<h3 id=\"h-marketing-wkracza-w-ere-oparta-natywnie-na-ai-zobacz-co-sie-dzieje-gdy-inteligencja-staje-sie-fundamentem-kazdej-interakcji\" class=\"wp-block-heading\"><strong>Marketing wkracza w<\/strong>\u00a0<strong>er\u0119 opart\u0105 natywnie na AI. Zobacz, co si\u0119 dzieje, gdy inteligencja staje si\u0119 fundamentem ka\u017cdej interakcji.<\/strong><\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Organizacje marketingowe stoj\u0105 dzi\u015b przed najwi\u0119ksz\u0105 transformacj\u0105 od czas\u00f3w ery cyfrowej, poniewa\u017c sztuczna inteligencja na nowo definiuje rol\u0119 wsp\u00f3\u0142czesnego marketera i\u00a0zmienia spos\u00f3b, w\u00a0jaki kampanie s\u0105 koncepcjonowane, tworzone oraz realizowane.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Nasze portfolio <strong>Marketing <\/strong>pomaga markom wykorzysta\u0107 potencja\u0142 generatywnej i\u00a0agentowej sztucznej inteligencji w\u00a0obszarze strategii, realizacji dzia\u0142a\u0144 oraz operacji, aby osi\u0105ga\u0107 wyk\u0142adniczy wzrost dzi\u0119ki terminowym, trafnym i\u00a0hiperpersonalizowanym do\u015bwiadczeniom.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p class=\"wp-block-paragraph\"><em>\u201eMarki, kt\u00f3re stawiaj\u0105 na inteligencj\u0119, wygrywaj\u0105 dzi\u0119ki budowaniu relacji. Niezale\u017cnie od tego, czy Twoim celem jest pozyskiwanie nowych klient\u00f3w, wzmacnianie lojalno\u015bci czy zwi\u0119kszanie przychod\u00f3w, nasz ekosystem Marketing pomaga zintegrowa\u0107 strategi\u0119, operacje, technologi\u0119 i<\/em>\u00a0<em>kompetencje, aby tworzy\u0107 warto\u015bciowe relacje przek\u0142adaj\u0105ce si\u0119 na mierzalne efekty.\u201d<\/em><\/p>\n<cite>Abi Feseha, Global Marketing Offer Lead, Capgemini<\/cite><\/blockquote>\n\n\n\n<p class=\"wp-block-paragraph\"><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video \"><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><h3 class=\"Video-title\">Connected Marketing for Engagement<\/h3><div class=\"video-info\"><p>Jak Connected Marketing Engine umo\u017cliwia rzeczywiste zaanga\u017cowanie<\/p><\/div><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video-section\" src=\"https:\/\/www.youtube.com\/embed\/tb1LLgdmlkY?rel=0&amp;modestbranding=1&amp;playsinline=1&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen loading=\"lazy\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-how-we-do-it section section--howwedoit block-howwedoit is-align-center\"><div class=\"container\"><div><div class=\"row\"><div class=\"col-12 col-md-2\"><\/div><div class=\"content-title col-12 col-md-8\"><h2 data-maxlength=\"72\" class=\"expandable-heading-tag\">Czym si\u0119 zajmujemy<\/h2><\/div><\/div><div class=\"row\"><div class=\"col-12 col-md-2\"><\/div><div class=\"col-12 col-md-8\"><p><\/p><\/div><\/div><\/div><div class=\"row\"><div class=\"col-12 col-md-2\"><\/div><div class=\"col-12 col-md-8\"><div class=\"section-content\">\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">AI-Powered Marketing Content Orchestration<\/h3><\/div><div class=\"expander-subtitle\"><p class=\"small-description\">Tre\u015bci tworzone o\u00a080% szybciej i\u00a0w\u00a0100% dopasowane do odbiorcy.<\/p><\/div><div class=\"expander-content\"><p><\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<p class=\"wp-block-paragraph\">Osi\u0105gnij nowy poziom doskona\u0142o\u015bci tre\u015bci dzi\u0119ki AI.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">AI-Powered Marketing Content Orchestration to neutralne technologicznie rozwi\u0105zanie Capgemini, kt\u00f3re integruje generatywn\u0105 i\u00a0agentow\u0105 sztuczn\u0105 inteligencj\u0119 z\u00a0istniej\u0105cymi platformami, narz\u0119dziami oraz procesami, pomagaj\u0105c zespo\u0142om automatyzowa\u0107 i\u00a0orkiestrowa\u0107 ka\u017cdy etap cyklu \u017cycia tre\u015bci. System wspierany przez AI stale si\u0119 uczy, wykorzystuj\u0105c dane dotycz\u0105ce efektywno\u015bci do dostosowywania strategii tre\u015bci, proces\u00f3w i\u00a0rezultat\u00f3w, aby z\u00a0ka\u017cd\u0105 kolejn\u0105 iteracj\u0105 tworzy\u0107 lepsze, szybsze i\u00a0bardziej trafne interakcje.<\/p>\n<div class=\"content-more\"><a class=\"more2\" aria-label=\"Dowiedz si\u0119 wi\u0119cej link\" href=\"https:\/\/www.capgemini.com\/solutions\/gen-ai-driven-content-velocity\/\" target=\"_blank\" title=\"Opens in a new window\" rel=\"noopener noreferrer\">Dowiedz si\u0119 wi\u0119cej<\/a><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">AI-Powered Customer Activation and Marketing Journeys<\/h3><\/div><div class=\"expander-subtitle\"><p class=\"small-description\">Potrzeby Twoich klient\u00f3w zmieniaj\u0105 si\u0119 z\u00a0minuty na minut\u0119. Twoja strategia marketingowa r\u00f3wnie\u017c powinna.<\/p><\/div><div class=\"expander-content\"><p>Od analizy po realizacj\u0119 \u2013 przekszta\u0142\u0107 ka\u017cdy aspekt do\u015bwiadczenia klienta dzi\u0119ki AI.<br><br>AI-Powered Customer Activation and Marketing Journeys to drugi filar naszego ekosystemu Connected Marketing, kt\u00f3ry pomaga markom tworzy\u0107 g\u0142\u0119boko spersonalizowane do\u015bwiadczenia we wszystkich kana\u0142ach w\u00a0oparciu o\u00a0sygna\u0142y klient\u00f3w w\u00a0czasie rzeczywistym oraz kompleksowe profile konsument\u00f3w. Elastyczny i\u00a0adaptacyjny system wykorzystuje AI do inicjowania kolejnych najlepszych dzia\u0142a\u0144 oraz budowania zamkni\u0119tej p\u0119tli informacji zwrotnej z\u00a0zespo\u0142ami sprzeda\u017cy, pomagaj\u0105c organizacjom osi\u0105ga\u0107 wy\u017csze wsp\u00f3\u0142czynniki konwersji, wi\u0119ksz\u0105 lojalno\u015b\u0107 klient\u00f3w oraz lepszy zwrot z\u00a0inwestycji.<\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<p class=\"wp-block-paragraph\"><\/p>\n<div class=\"content-more\"><a class=\"more2\" aria-label=\"Dowiedz si\u0119 wi\u0119cej link\" href=\"https:\/\/www.capgemini.com\/solutions\/ai-customer-activation-and-marketing-journeys\/\" target=\"_blank\" title=\"Opens in a new window\" rel=\"noopener noreferrer\">Dowiedz si\u0119 wi\u0119cej<\/a><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">AI-Powered Marketing Operations<\/h3><\/div><div class=\"expander-subtitle\"><p class=\"small-description\">O 50% wy\u017csza konwersja lead\u00f3w przy kosztach ni\u017cszych o\u00a040%.<\/p><\/div><div class=\"expander-content\"><p>P\u0142ynne i inteligentne operacje marketingowe zaczynaj\u0105 si\u0119 od AI i\u00a0wraz z\u00a0nim si\u0119 skaluj\u0105.<br><br>W obliczu rosn\u0105cej presji na osi\u0105ganie lepszych wynik\u00f3w przy mniejszych zasobach, AI sta\u0142a si\u0119 nieodzownym elementem ka\u017cdej nowoczesnej strategii marketingowej. AI-Powered Marketing Operations to oferta Capgemini, kt\u00f3ra pomaga organizacjom wykorzystywa\u0107 potencja\u0142 generatywnej i\u00a0agentowej sztucznej inteligencji do wzmacniania ludzkich kompetencji oraz przekszta\u0142cania tradycyjnych, manualnych proces\u00f3w w\u00a0adaptacyjne i\u00a0zautomatyzowane dzia\u0142ania.<\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<p class=\"wp-block-paragraph\"><\/p>\n<div class=\"content-more\"><a class=\"more2\" aria-label=\"Dowiedz si\u0119 wi\u0119cej link\" href=\"https:\/\/www.capgemini.com\/solutions\/ai-powered-marketing-operations\/\" target=\"_blank\" title=\"Opens in a new window\" rel=\"noopener noreferrer\">Dowiedz si\u0119 wi\u0119cej<\/a><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">Marketing Organization Strategy<\/h3><\/div><div class=\"expander-subtitle\"><p class=\"small-description\">Przygotuj swoj\u0105 organizacj\u0119 marketingow\u0105 do przewodzenia w\u00a0erze marketingu natywnie opartego na AI.<\/p><\/div><div class=\"expander-content\"><p>Zwinno\u015b\u0107 marketingowa jest kszta\u0142towana przez strategi\u0119 i\u00a0nap\u0119dzana przez AI.<br><br>Marketing Organization Strategy to fundamentalny element ekosystemu AI-Powered Connected Marketing, kt\u00f3ry pomaga zespo\u0142om przeprojektowa\u0107 modele operacyjne oraz wdro\u017cy\u0107 procesy, kultur\u0119 organizacyjn\u0105 i\u00a0technologie niezb\u0119dne do wspierania, umo\u017cliwiania i\u00a0skalowania hybrydowej wsp\u00f3\u0142pracy cz\u0142owieka z\u00a0AI.<\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<p class=\"wp-block-paragraph\"><\/p>\n<div class=\"content-more\"><a class=\"more2\" aria-label=\"Dowiedz si\u0119 wi\u0119cej link\" href=\"https:\/\/www.capgemini.com\/solutions\/marketing-organization-strategy\/\" target=\"_blank\" title=\"Opens in a new window\" rel=\"noopener noreferrer\">Dowiedz si\u0119 wi\u0119cej<\/a><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">Marketing technology<\/h3><\/div><div class=\"expander-subtitle\"><p class=\"small-description\">Nap\u0119dzaj sw\u00f3j marketing dzi\u0119ki stosowi technologii MarTech stworzonemu z\u00a0my\u015bl\u0105 o\u00a0erze AI.<\/p><\/div><div class=\"expander-content\"><p>Wyj\u0105tkowe do\u015bwiadczenia wymagaj\u0105 wyj\u0105tkowej technologii.<br><br>Marketing Technology to kompetencja wspieraj\u0105ca wszystkie rozwi\u0105zania w\u00a0ramach naszego ekosystemu AI-Powered Connected Marketing, kt\u00f3ra pomaga klientom szybciej osi\u0105ga\u0107 warto\u015b\u0107 biznesow\u0105 poprzez optymalny dob\u00f3r, wdra\u017canie, integracj\u0119, utrzymanie i\u00a0monitorowanie efektywno\u015bci narz\u0119dzi MarTech. Nasze podej\u015bcie, stworzone z\u00a0my\u015bl\u0105 o\u00a0przysz\u0142o\u015bci, pomaga firmom przezwyci\u0119\u017cy\u0107 wyzwania zwi\u0105zane z przestarza\u0142ymi systemami i\u00a0silosami organizacyjnymi, jednocze\u015bnie tworz\u0105c fundament pod p\u0142ynne wdra\u017canie i\u00a0skalowanie nowych rozwi\u0105za\u0144 technologicznych.<\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"content-more\"><a class=\"more2\" aria-label=\"Dowiedz si\u0119 wi\u0119cej link\" href=\"https:\/\/www.capgemini.com\/solutions\/marketing-technology\/\" target=\"_blank\" title=\"Opens in a new window\" rel=\"noopener noreferrer\">Dowiedz si\u0119 wi\u0119cej<\/a><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/section>\n\n\n\n\t\t<section\n\t\t\tclass=\"section section--lifeatcap-learning section--event-slider-careerInvent\">\n\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class='career-invent-header'>\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"heading col-12 col-md-8\">\n\t\t\t\t\t\t\t\t<h2>Wyr\u00f3\u017cnienia analityk\u00f3w<\/h2>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider slider-fader caa5b78b-1118-4eec-b015-33f284da2a78\">\n\t\t\t\t\t\t\t\t\t<div class=\"slider-nav-wrapper smallDevice\">\n\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 text-center\">\n\t\t\t\t\t\t\t\t<div class=\"slider-nav\">\n\t\t\t\t\t\t\t\t\t<button class=\"slider-prev inactive\"\n\t\t\t\t\t\t\t\t\t\taria-label=\"poprzedni banner\"><\/button>\n\t\t\t\t\t\t\t\t\t<ul class=\"slider-paginator\"><\/ul>\n\t\t\t\t\t\t\t\t\t<button class=\"slider-next \"\n\t\t\t\t\t\t\t\t\t\taria-label=\"nast\u0119pny banner\"><\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"slider-list \">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"slide active \">\n\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"slide-bg-wrapper wp-block-cg-blocks-career-invent \">\n\t\t\t\t\t\t\t\t<div class=\"bgImagesection\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"col-md-6 col-sm-12 box-inner \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"explore-header\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-maxlength=\"68\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Everest Group\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tEverest Group\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"box-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 data-maxlength=\"144\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Capgemini zosta\u0142o uznane za \u201eLidera\u201d w raporcie Everest Group Marketing Services PEAK Matrix\u00ae Assessment 2025.\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"white-space: pre-wrap;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tCapgemini zosta\u0142o uznane za \u201eLidera\u201d w raporcie Everest Group Marketing Services PEAK Matrix\u00ae Assessment 2025.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btnDiv\"> <a class=\"more2\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-maxlength=\"24\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\taria-label=\"Przeczytaj wi\u0119cej o Everest Group\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Opens in new window\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.capgemini.com\/pl-pl\/aktualnosci\/wyroznienia\/everest-group-recognizes-capgemini-as-a-leader-for-the-second-year-running-in-its-marketing-services-peak-matrix-2025\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPrzeczytaj wi\u0119cej\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a> <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-md-6 col-sm-12 text-right box-img-wrapper escaper escaper-right\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/AR-web-banner.png?w=1200&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/AR-web-banner.png?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/AR-web-banner.png?w=600&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/AR-web-banner.png?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/AR-web-banner.png?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/AR-web-banner.png?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/AR-web-banner.png?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/AR-web-banner.png?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\" \/>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" class=\"box-img\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/08\/AR-web-banner.png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tobject-position: 50% 50%; object-fit: cover;\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\" alt=\"\" \/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"box-img\" src=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\" alt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/> -->\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\tclass=\"\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"slide active \">\n\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"slide-bg-wrapper wp-block-cg-blocks-career-invent \">\n\t\t\t\t\t\t\t\t<div class=\"bgImagesection\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"col-md-6 col-sm-12 box-inner \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"explore-header\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-maxlength=\"68\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Gartner\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tGartner\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"box-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 data-maxlength=\"144\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Capgemini zosta\u0142o uznane za \u201eLidera\u201d w raporcie Gartner\u00ae Magic Quadrant\u2122 for Digital Experience Services 2025.\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"white-space: pre-wrap;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tCapgemini zosta\u0142o uznane za \u201eLidera\u201d w raporcie Gartner\u00ae Magic Quadrant\u2122 for Digital Experience Services 2025.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btnDiv\"> <a class=\"more2\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-maxlength=\"24\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\taria-label=\"Przeczytaj wi\u0119cej o Gartner\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Opens in new window\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.capgemini.com\/pl-pl\/aktualnosci\/wyroznienia\/capgemini-named-a-leader-in-the-2025-gartner-magic-quadrant-for-digital-experience-services\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPrzeczytaj wi\u0119cej\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a> <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-md-6 col-sm-12 text-right box-img-wrapper escaper escaper-right\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/Gartner.jpg?w=1200&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/Gartner.jpg?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/Gartner.jpg?w=600&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/Gartner.jpg?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/Gartner.jpg?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/Gartner.jpg?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/Gartner.jpg?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/Gartner.jpg?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\" \/>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" class=\"box-img\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/Gartner.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tobject-position: 50% 50%; object-fit: cover;\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\" alt=\"\" \/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"box-img\" src=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\" alt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/> -->\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\tclass=\"\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"slide active \">\n\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"slide-bg-wrapper wp-block-cg-blocks-career-invent \">\n\t\t\t\t\t\t\t\t<div class=\"bgImagesection\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"col-md-6 col-sm-12 box-inner \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"explore-header\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-maxlength=\"68\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Forrester\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tForrester\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"box-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 data-maxlength=\"144\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Capgemini zosta\u0142o uznane za Lidera w raporcie Forrester Wave\u2122: Customer Experience Strategy Consulting Services, Q4 2024.\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"white-space: pre-wrap;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tCapgemini zosta\u0142o uznane za Lidera w raporcie Forrester Wave\u2122: Customer Experience Strategy Consulting Services, Q4 2024.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btnDiv\"> <a class=\"more2\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-maxlength=\"24\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\taria-label=\"Przeczytaj wi\u0119cej o Forrester\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"Opens in new window\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\thref=\"https:\/\/www.capgemini.com\/pl-pl\/aktualnosci\/wyroznienia\/capgemini-named-a-leader-in-the-forrester-wave-customer-experience-strategy-consulting-services-q4-2024\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttarget=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tPrzeczytaj wi\u0119cej\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a> <\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-md-6 col-sm-12 text-right box-img-wrapper escaper escaper-right\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/Forrester.jpg?w=1200&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/Forrester.jpg?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/Forrester.jpg?w=600&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/Forrester.jpg?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/Forrester.jpg?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/Forrester.jpg?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/Forrester.jpg?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/Forrester.jpg?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\" \/>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" class=\"box-img\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/Forrester.jpg\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tobject-position: 47% 60%; object-fit: cover;\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\" alt=\"\" \/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"box-img\" src=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\" alt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/> -->\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\tclass=\"\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t<div class=\"slider-nav-wrapper largeDevice\">\n\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 text-center\">\n\t\t\t\t\t\t\t\t<div class=\"slider-nav\">\n\t\t\t\t\t\t\t\t\t<button class=\"slider-prev inactive\"\n\t\t\t\t\t\t\t\t\t\taria-label=\"poprzedni banner\"><\/button>\n\t\t\t\t\t\t\t\t\t<ul class=\"slider-paginator\"><\/ul>\n\t\t\t\t\t\t\t\t\t<button class=\"slider-next\"\n\t\t\t\t\t\t\t\t\t\taria-label=\"nast\u0119pny banner\"><\/button>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/section>\n\n\t\t\n\n<section class=\"latest-insights layout-even layout-even-mixed-color-cards \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\"><\/h2><\/div><div class=\"layout-two-card cards-normal\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/pl-pl\/insights\/biblioteka\/digital-sovereignty-in-the-public-sector-keeping-the-nation-running\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/10\/Public-Sector-Digital-sovereignty-web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/10\/Public-Sector-Digital-sovereignty-web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/10\/Public-Sector-Digital-sovereignty-web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/10\/Public-Sector-Digital-sovereignty-web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/10\/Public-Sector-Digital-sovereignty-web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/10\/Public-Sector-Digital-sovereignty-web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/10\/Public-Sector-Digital-sovereignty-web-banner.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/10\/Public-Sector-Digital-sovereignty-web-banner.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/10\/Public-Sector-Digital-sovereignty-web-banner.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/pl-pl\/insights\/biblioteka\/digital-sovereignty-in-the-public-sector-keeping-the-nation-running\/\" aria-label=\"Digital sovereignty in the public sector: Keeping the nation running\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Digital sovereignty in the public sector: Keeping the nation running<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                            <a href=\"https:\/\/www.capgemini.com\/pl-pl\/insights\/biblioteka\/modernizing-the-knowledge-base-at-the-center-of-the-service-desk\/\" aria-label=\"Modernizing the knowledge base at the center of the service desk\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Modernizing the knowledge base at the center of the service desk<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <\/div><div class=\"layout-two-card cards-reversed\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/pl-pl\/insights\/biblioteka\/ai-powered-product-lifecycle-management\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/10\/Capgemini_PLM-Web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/10\/Capgemini_PLM-Web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/10\/Capgemini_PLM-Web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/10\/Capgemini_PLM-Web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/10\/Capgemini_PLM-Web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/10\/Capgemini_PLM-Web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/10\/Capgemini_PLM-Web-banner.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/10\/Capgemini_PLM-Web-banner.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/10\/Capgemini_PLM-Web-banner.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-md-6 col-lg-4 flex-sm-order-reverse\">\n                            <a href=\"https:\/\/www.capgemini.com\/pl-pl\/insights\/biblioteka\/the-next-phase-of-materials-discovery\/\" aria-label=\"Kolejny etap odkrywania materia\u0142\u00f3w\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Kolejny etap odkrywania materia\u0142\u00f3w<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/pl-pl\/insights\/biblioteka\/ai-powered-product-lifecycle-management\/\" aria-label=\"AI-powered product lifecycle management\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">AI-powered product lifecycle management<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><\/div>\n                    <\/div><div class=\"layout-two-card cards-normal\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/pl-pl\/insights\/biblioteka\/application-modernization-is-now-a-business-priority\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/10\/Application-modernization-web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/10\/Application-modernization-web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/10\/Application-modernization-web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/10\/Application-modernization-web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/10\/Application-modernization-web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/10\/Application-modernization-web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/10\/Application-modernization-web-banner.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/10\/Application-modernization-web-banner.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/10\/Application-modernization-web-banner.jpg\" alt=\"Application modernization web banner\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/pl-pl\/insights\/biblioteka\/application-modernization-is-now-a-business-priority\/\" aria-label=\"Modernizacja aplikacji jest dzi\u015b priorytetem biznesowym\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Modernizacja aplikacji jest dzi\u015b priorytetem biznesowym<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                            <a href=\"https:\/\/www.capgemini.com\/pl-pl\/insights\/biblioteka\/solving-the-ai-paradox-sustainability-and-business-value-in-enterprise-deployments\/\" aria-label=\"Rozwi\u0105zanie paradoksu AI: zr\u00f3wnowa\u017cony rozw\u00f3j i warto\u015b\u0107 biznesowa we wdro\u017ceniach korporacyjnych\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Rozwi\u0105zanie paradoksu AI: zr\u00f3wnowa\u017cony rozw\u00f3j i warto\u015b\u0107 biznesowa we wdro\u017ceniach korporacyjnych<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-wrapper-partners section--partners-core undefined section section--partners-small\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"partner-heading\">Partnerzy<\/h2><\/div><\/div><div class=\"row\">\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n\t\t\t<a href=\"https:\/\/www.capgemini.com\/pl-pl\/o-nas\/partnerzy-technologiczni\/adobe\/\" class=\"partner-box-title\" aria-label=\"Achieve hyper-personalized customer experience using the power of data.\">\n\t\t<div class=\"partner-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"partner-box-bottom\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/07\/adobe.png?w=350&amp;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/Partners-adobe.png?w=350&amp;quality=70\" alt=\"\" class=\"partner-box-logo dark\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t<\/div>\n\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n\t\t\t<a href=\"https:\/\/www.capgemini.com\/pl-pl\/o-nas\/partnerzy-technologiczni\/microsoft\/\" class=\"partner-box-title\" aria-label=\"Working together to help companies boost business value with cloud-powered solutions.\">\n\t\t<div class=\"partner-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"partner-box-bottom\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/07\/microsoft.png?w=350&amp;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/Partners-microsoft.png?w=350&amp;quality=70\" alt=\"\" class=\"partner-box-logo dark\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t<\/div>\n\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n\t\t\t<a href=\"https:\/\/www.capgemini.com\/pl-pl\/o-nas\/partnerzy-technologiczni\/pega\/\" class=\"partner-box-title\" aria-label=\"Empowering your business for smarter, intelligent decisions and enhanced customer engagement.\">\n\t\t<div class=\"partner-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"partner-box-bottom\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/07\/pega.png?w=350&amp;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/Partners-pega.png?w=350&amp;quality=70\" alt=\"\" class=\"partner-box-logo dark\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t<\/div>\n\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n\t\t\t<a href=\"https:\/\/www.capgemini.com\/pl-pl\/o-nas\/partnerzy-technologiczni\/salesforce\/\" class=\"partner-box-title\" aria-label=\"Helping brands deliver personalized, engaging, relevant and memorable customer experiences.\">\n\t\t<div class=\"partner-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"partner-box-bottom\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/07\/salesforce.png?w=350&amp;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/Partners-salesforce.png?w=350&amp;quality=70\" alt=\"\" class=\"partner-box-logo dark\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t<\/div>\n\n\n\n\n<div class=\"col-6 col-md-4 col-lg-2 small\">\n\t\t\t<a href=\"https:\/\/www.capgemini.com\/pl-pl\/o-nas\/partnerzy-technologiczni\/sap\/\" class=\"partner-box-title\" aria-label=\"-Unlock growth, agility and value with a proven partner. 40+ years of SAP expertise.\">\n\t\t<div class=\"partner-box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"partner-box-bottom\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/07\/sap.png?w=350&amp;quality=70\" alt=\"\" class=\"partner-box-logo light\">\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/10\/Partners-sap.png?w=350&amp;quality=70\" alt=\"\" class=\"partner-box-logo dark\">\n\n\t\t\t\t\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/a>\n\t<\/div>\n\n<\/div><\/div><\/section>\n\n\n\n<div data-open-first=\"true\" class=\"wp-block-cg-blocks-cg-blocks-faq-schema\"><section class=\"wp-block-cg-blocks-cg-blocks-faq-schema section section--faqs-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"content-title\"><h2>FAQ<\/h2><\/div><div class=\"filters filters--vertical\" data-max=\"100\"><div class=\"expanders filters-content\">\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>Czym jest Marketing?<\/h3><\/div><div class=\"expander-content\">\n<p class=\"wp-block-paragraph\">Marketing to portfolio us\u0142ug Capgemini wspieranych przez AI, kt\u00f3re pomaga markom integrowa\u0107 generatywn\u0105 i\u00a0agentow\u0105 sztuczn\u0105 inteligencj\u0119 w\u00a0strategii marketingowej, realizacji dzia\u0142a\u0144 oraz operacjach. Dzi\u0119ki portfolio AI-Powered Marketing organizacje mog\u0105 uczyni\u0107 inteligencj\u0119 fundamentem ka\u017cdej interakcji, tworz\u0105c terminowe, trafne i\u00a0hiperpersonalizowane do\u015bwiadczenia, kt\u00f3re nap\u0119dzaj\u0105 wyk\u0142adniczy wzrost.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>Jaki wp\u0142yw biznesowy mo\u017ce mie\u0107 portfolio AI-Powered Marketing dla klient\u00f3w?<\/h3><\/div><div class=\"expander-content\">\n<p class=\"wp-block-paragraph\">AI umo\u017cliwia markom przej\u015bcie od statycznych, uniwersalnych kampanii marketingowych do dynamicznie orkiestrowanych \u015bcie\u017cek klienta. Transformacja ta wspiera skalowalno\u015b\u0107, poprawia wsp\u00f3\u0142czynniki konwersji, wzmacnia lojalno\u015b\u0107, skraca czas wprowadzania rozwi\u0105za\u0144 na rynek oraz obni\u017ca koszty operacyjne, co przek\u0142ada si\u0119 na mierzalny wzrost, lepszy zwrot z\u00a0inwestycji, wy\u017csz\u0105 produktywno\u015b\u0107 oraz wi\u0119ksz\u0105 satysfakcj\u0119 zar\u00f3wno pracownik\u00f3w, jak i\u00a0klient\u00f3w.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>W jaki spos\u00f3b Marketing poprawia do\u015bwiadczenia klient\u00f3w?<\/h3><\/div><div class=\"expander-content\">\n<p class=\"wp-block-paragraph\">Dzi\u0119ki interpretowaniu sygna\u0142\u00f3w w\u00a0czasie rzeczywistym oraz integracji danych o\u00a0klientach portfolio AI-Powered Marketing firmy Capgemini umo\u017cliwia markom dostarczanie hiperpersonalizowanych do\u015bwiadcze\u0144 we wszystkich kana\u0142ach. Do\u015bwiadczenia te dostosowuj\u0105 si\u0119 do zmieniaj\u0105cych si\u0119 potrzeb klient\u00f3w, pomagaj\u0105c markom zachowa\u0107 aktualno\u015b\u0107 i\u00a0budowa\u0107 d\u0142ugoterminow\u0105 lojalno\u015b\u0107.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>W jaki spos\u00f3b Marketing pomaga przeprojektowa\u0107 organizacje marketingowe?<\/h3><\/div><div class=\"expander-content\">\n<p class=\"wp-block-paragraph\">Za po\u015brednictwem Marketing Organization Strategy zespo\u0142y mog\u0105 na nowo zaprojektowa\u0107 swoje modele operacyjne, aby wspiera\u0107 hybrydow\u0105 wsp\u00f3\u0142prac\u0119 ludzi i\u00a0AI. Obejmuje to definiowanie nowych r\u00f3l, ustanawianie zasad \u0142adu i\u00a0zarz\u0105dzania AI oraz budowanie kultury organizacyjnej gotowej na ci\u0105g\u0142\u0105 adaptacj\u0119 oraz innowacje.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>W jaki spos\u00f3b Marketing wspiera sp\u00f3jno\u015b\u0107 komunikacji mi\u0119dzy kana\u0142ami?<\/h3><\/div><div class=\"expander-content\">\n<p class=\"wp-block-paragraph\">Dzi\u0119ki integracji strategii, danych i\u00a0technologii ekosystem umo\u017cliwia markom tworzenie skoordynowanych do\u015bwiadcze\u0144 w\u00a0kana\u0142ach internetowych, mobilnych, spo\u0142eczno\u015bciowych, e-mailowych, aplikacjach oraz kana\u0142ach obs\u0142ugi klienta. Dzi\u0119ki temu klienci otrzymuj\u0105 trafne komunikaty niezale\u017cnie od miejsca interakcji z\u00a0mark\u0105.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>Jak\u0105 rol\u0119 odgrywaj\u0105 generatywna i\u00a0agentowa sztuczna inteligencja w\u00a0Marketingu?<\/h3><\/div><div class=\"expander-content\">\n<p class=\"wp-block-paragraph\">Generatywna AI pomaga zespo\u0142om szybciej i\u00a0precyzyjniej tworzy\u0107 tre\u015bci, analizy oraz do\u015bwiadczenia. Agentowa AI podejmuje dzia\u0142ania w\u00a0imieniu zespo\u0142\u00f3w, inicjuj\u0105c kolejne najlepsze dzia\u0142ania, orkiestruj\u0105c \u015bcie\u017cki klienta i\u00a0automatyzuj\u0105c zadania operacyjne. Razem umo\u017cliwiaj\u0105 organizacjom marketingowym skalowanie kreatywno\u015bci, personalizacji oraz proces\u00f3w decyzyjnych.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>W jaki spos\u00f3b AI zwi\u0119ksza kreatywno\u015b\u0107 marketer\u00f3w?<\/h3><\/div><div class=\"expander-content\">\n<p class=\"wp-block-paragraph\">AI przyspiesza proces generowania pomys\u0142\u00f3w, dostarcza nowych wariant\u00f3w kreatywnych oraz analizuje wyniki, aby stale udoskonala\u0107 tre\u015bci. Dzi\u0119ki temu marketerzy mog\u0105 po\u015bwi\u0119ca\u0107 wi\u0119cej czasu na strategi\u0119, storytelling i\u00a0innowacje, podczas gdy AI zajmuje si\u0119 rutynow\u0105 produkcj\u0105 oraz optymalizacj\u0105.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>Czym jest AI-Powered Marketing Content Orchestration?<\/h3><\/div><div class=\"expander-content\">\n<p class=\"wp-block-paragraph\">AI-Powered Marketing Content Orchestration to oferta Capgemini, kt\u00f3ra integruje sztuczn\u0105 inteligencj\u0119 bezpo\u015brednio z\u00a0istniej\u0105cymi platformami i\u00a0przep\u0142ywami pracy w\u00a0celu automatyzacji tworzenia tre\u015bci, tagowania, dystrybucji oraz optymalizacji. System uczy si\u0119 na podstawie danych dotycz\u0105cych efektywno\u015bci, pomagaj\u0105c zespo\u0142om tworzy\u0107 tre\u015bci nawet o\u00a080% szybciej, przy jednoczesnym zachowaniu ich trafno\u015bci na ka\u017cdym etapie cyklu.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>Czym jest AI-Powered Customer Activation and Marketing Journeys?<\/h3><\/div><div class=\"expander-content\">\n<p class=\"wp-block-paragraph\">AI-Powered Customer Activation and Marketing Journeys to oferta Capgemini wykorzystuj\u0105ca sygna\u0142y klient\u00f3w w\u00a0czasie rzeczywistym do dostarczania spersonalizowanych do\u015bwiadcze\u0144 end-to-end. Rozwi\u0105zanie mo\u017ce inicjowa\u0107 kolejne najlepsze dzia\u0142ania, personalizowa\u0107 oferty oraz tworzy\u0107 zamkni\u0119t\u0105 p\u0119tl\u0119 informacji zwrotnej z\u00a0zespo\u0142ami sprzeda\u017cy, co prowadzi do wy\u017cszych wsp\u00f3\u0142czynnik\u00f3w konwersji i\u00a0wi\u0119kszej lojalno\u015bci klient\u00f3w.<\/p>\n<\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-block-card-faq-schema expander-box filter-box tag-active\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>Czym jest AI-Powered Marketing Operations?<\/h3><\/div><div class=\"expander-content\">\n<p class=\"wp-block-paragraph\">AI-Powered Marketing Operations to oferta Capgemini, kt\u00f3ra modernizuje tradycyjne procesy pracy poprzez wykorzystanie AI do automatyzacji powtarzalnych zada\u0144, optymalizacji proces\u00f3w oraz wspierania podejmowania decyzji przez ludzi. Pomaga to organizacjom dzia\u0142a\u0107 przy ni\u017cszych kosztach, z\u00a0wi\u0119ksz\u0105 dok\u0142adno\u015bci\u0105 oraz osi\u0105ga\u0107 znacz\u0105co wy\u017csze wska\u017aniki konwersji lead\u00f3w.<\/p>\n<\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section><\/div>\n\n\n\n<p 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