{"version":"1.0","provider_name":"Capgemini Poland","provider_url":"https:\/\/www.capgemini.com\/pl-pl","author_name":"vrushalimandarkhopkar","author_url":"https:\/\/www.capgemini.com\/pl-pl\/author\/vrushalimandarkhopkar\/","title":"Od z\u0142o\u017cono\u015bci do przejrzysto\u015bci: jak CMO mog\u0105 odzyska\u0107 kontrol\u0119 nad marketingiem, by zbudowa\u0107 przewag\u0119 konkurencyjn\u0105","type":"rich","width":600,"height":338,"html":"<blockquote class=\"wp-embedded-content\" data-secret=\"IeZ6mYmnXl\"><a href=\"https:\/\/www.capgemini.com\/pl-pl\/insights\/biblioteka\/cmo-playbook-2025\/\">Od z\u0142o\u017cono\u015bci do przejrzysto\u015bci: jak CMO mog\u0105 odzyska\u0107 kontrol\u0119 nad marketingiem, by zbudowa\u0107 przewag\u0119 konkurencyjn\u0105<\/a><\/blockquote><iframe sandbox=\"allow-scripts\" security=\"restricted\" src=\"https:\/\/www.capgemini.com\/pl-pl\/insights\/biblioteka\/cmo-playbook-2025\/embed\/#?secret=IeZ6mYmnXl\" width=\"600\" height=\"338\" title=\"&#8220;Od z\u0142o\u017cono\u015bci do przejrzysto\u015bci: jak CMO mog\u0105 odzyska\u0107 kontrol\u0119 nad marketingiem, by zbudowa\u0107 przewag\u0119 konkurencyjn\u0105&#8221; &#8212; Capgemini Poland\" data-secret=\"IeZ6mYmnXl\" frameborder=\"0\" marginwidth=\"0\" marginheight=\"0\" scrolling=\"no\" class=\"wp-embedded-content\"><\/iframe><script>\n\/*! This file is auto-generated *\/\n!function(d,l){\"use strict\";l.querySelector&&d.addEventListener&&\"undefined\"!=typeof URL&&(d.wp=d.wp||{},d.wp.receiveEmbedMessage||(d.wp.receiveEmbedMessage=function(e){var t=e.data;if((t||t.secret||t.message||t.value)&&!\/[^a-zA-Z0-9]\/.test(t.secret)){for(var s,r,n,a=l.querySelectorAll('iframe[data-secret=\"'+t.secret+'\"]'),o=l.querySelectorAll('blockquote[data-secret=\"'+t.secret+'\"]'),c=new RegExp(\"^https?:$\",\"i\"),i=0;i<o.length;i++)o[i].style.display=\"none\";for(i=0;i<a.length;i++)s=a[i],e.source===s.contentWindow&&(s.removeAttribute(\"style\"),\"height\"===t.message?(1e3<(r=parseInt(t.value,10))?r=1e3:~~r<200&&(r=200),s.height=r):\"link\"===t.message&&(r=new URL(s.getAttribute(\"src\")),n=new URL(t.value),c.test(n.protocol))&&n.host===r.host&&l.activeElement===s&&(d.top.location.href=t.value))}},d.addEventListener(\"message\",d.wp.receiveEmbedMessage,!1),l.addEventListener(\"DOMContentLoaded\",function(){for(var e,t,s=l.querySelectorAll(\"iframe.wp-embedded-content\"),r=0;r<s.length;r++)(t=(e=s[r]).getAttribute(\"data-secret\"))||(t=Math.random().toString(36).substring(2,12),e.src+=\"#?secret=\"+t,e.setAttribute(\"data-secret\",t)),e.contentWindow.postMessage({message:\"ready\",secret:t},\"*\")},!1)))}(window,document);\n\/\/# sourceURL=https:\/\/www.capgemini.com\/pl-pl\/wp-includes\/js\/wp-embed.min.js\n<\/script>\n","thumbnail_url":"https:\/\/www.capgemini.com\/pl-pl\/wp-content\/uploads\/sites\/27\/2026\/01\/CRI-CMO-Playbook_Banner_2880X1800.jpg","thumbnail_width":2880,"thumbnail_height":1800,"description":"Today\u2019s marketers are expected to do more than ever \u2013 drive growth, engage customers, and even market to agents, algorithms, and machines. But in this rush to modernize, something essential has been lost: the soul of marketing."}