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A Consumer Perspective

What do automakers really understand what consumers want from self-driving cars

Automotive consumers are ready for the future and they are ready for self-driving cars. Fifty-nine percent of those we talked are awaiting them with anticipation. Consumers are also very clear about their expectations, concerns, and desires, and they are willing to pay a premium to receive them. In response, automotive and tech organizations are making significant investments in hardware and software and racing to test and pilot vehicles. But are their efforts in tune with consumer demands?

The Capgemini Research Institute decided to find out. In our latest report we surveyed 5,500 consumers and 280 executives from leading organizations in order to:

  • Explore consumer readiness for driverless cars
  • Understand, in-depth, consumers’ expectations for driverless cars
  • Assess automotive companies’ investments in driverless cars, and examine where they risk straying from consumer expectations
  • Share recommendations for how organizations can accelerate the journey towards a self-driving future.

Our research suggests that organizations that want to be trailblazers in the field of self-driving cars should start by understanding customer concerns about and expectations from self-driving cars. They must also work internally towards a software-led future where the self-driving car is an integral part of their overall company strategy and not just an innovation project. Moreover, they must develop an ecosystem of services to complement consumers’ experience while in a self-driving vehicle.

To find out if your business is on the shortest path to a driverless future, download the report.

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1min – Key Insights

Wielkość pliku: 950,76 KB File type: PDF

30min – Report

Wielkość pliku: 2,71 MB File type: PDF

Sound Bites

Borjana Lambreva, head of Autonomous Driving/Connected Car and Services and New Business Models at Volkswagen China Group

“There are cultural and geographic differences that could drive higher adoption for self-driving cars in the Chinese market”

Subodh Mhaisalkar, the professor in charge of Nanyang's Energy Research Institute

“Singapore is aging more rapidly and [at] a faster rate than anywhere else in the world, and so we have a situation where, in order to provide mobility for seniors, it would be really advantageous to have such technology available"

Key Insights


Share of consumers who feel a sense of anticipation about self-driving cars


Share of consumers who would prefer self-driving cars five years from now


Share of consumers who would be willing to pay a premium of up to 20% over their current budget for a self-driving car


Markus Winkler

Executive Vice President – Global Automotive. I am passionate about helping Automotive companies in their transformation towards end-to-end sustainable mobility .

Subrahmanyam KVJ

Expert in Digital Transformation, Future of Business, Innovation, Strategy