Beyond the Buzz is where Capgemini offers business audiences a set of relevant, timely articles—generally around a specific topic—written by our top thought leaders from around Capgemini on a monthly basis.
French retailer Boulanger’s traditional success has been a big-box formula in suburban areas where real estate is reasonably priced. Using technology, they have been able to replicate the large store experience in small, chic city stores.
Even as technology tries to bring customers closer, digitization in our society has led to reduced personal contact, and has implications on how our brand is represented and received. Building relationships that move past the transactional is key.