{"id":783339,"date":"2022-08-16T12:50:42","date_gmt":"2022-08-16T10:50:42","guid":{"rendered":"https:\/\/www.capgemini.com\/no-no\/?post_type=research-and-insight&#038;p=783339"},"modified":"2025-03-19T17:48:05","modified_gmt":"2025-03-19T17:48:05","slug":"the-great-gbs-pivot-from-process-excellence-to-digital-value-at-scale-2","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/the-great-gbs-pivot-from-process-excellence-to-digital-value-at-scale-2\/","title":{"rendered":"The great GBS pivot \u2013 from process excellence to digital value at scale"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/GBS-POV-web-banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/GBS-POV-web-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/GBS-POV-web-banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/GBS-POV-web-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/GBS-POV-web-banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/GBS-POV-web-banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/GBS-POV-web-banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/GBS-POV-web-banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/GBS-POV-web-banner.jpg\" class=\"header-img header-img-d\" alt=\"GBS POV web banner\" style=\"object-fit:cover;object-position:46% 42%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Business Operations<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">The great GBS pivot \u2013 from process excellence to digital value at scale<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/The-great-GBS-pivot-\u2013-from-process-excellence-to-digital-value-at-scale.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Download report<\/span><span class=\"type\">371 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/the-great-gbs-pivot-from-process-excellence-to-digital-value-at-scale-2\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/the-great-gbs-pivot-from-process-excellence-to-digital-value-at-scale-2\/&amp;text=The great GBS pivot \u2013 from process excellence to digital value at scale\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/the-great-gbs-pivot-from-process-excellence-to-digital-value-at-scale-2\/&amp;text=The great GBS pivot \u2013 from process excellence to digital value at scale\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">The future of global business services is data-driven<\/h2><p class=\"intro-para-content\">The old model of global business services (GBS) organizations \u2013 focusing on process excellence and transactional efficiency \u2013 is evolving into one that provides value-added services with data access and analysis at its core. This trend is accelerating as more companies look to GBS to provide decision-making and breakdown silos between different parts of the business to ensure they get more digital value at scale than ever before.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>This shift is leading to a future where the GBS is evolving to become a fully realized center of excellence (CoE) that drives data-driven insights and decision-making, guiding effective allocation and deployment of people, process, and technology.<\/p>\n\n\n\n<p>In this paper by Melissa O\u2019Brien (Executive Research Leader, HFS) and Don Ryan (Chief Strategy Officer, HFS), you will learn:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>How data improves experiences to drive increased service adoption<\/li>\n\n\n\n<li>How service delivery models are evolving to drive cost reduction and scale through technology<\/li>\n\n\n\n<li>How a new operating models will drive digitally-enabled, frictionless experiences<\/li>\n\n\n\n<li>The steps you can take to implement an effective GBS in the digital age.<\/li>\n<\/ul>\n\n\n\n<p>While the fundamental nature of GBS is evolving \u2013 with technology as the catalyst to frictionless processes at scale \u2013 it is data that is critical to success.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-download-the-full-hfs-paper-here\"><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/The-great-GBS-pivot-%E2%80%93-from-process-excellence-to-digital-value-at-scale.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download the full HFS paper here<\/a><\/h4>\n\n\n\n<div class=\"wp-block-columns alignwide is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<figure class=\"wp-block-image is-resized\"><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/The-great-GBS-pivot-%E2%80%93-from-process-excellence-to-digital-value-at-scale.pdf\" target=\"_blank\" rel=\"noopener\"><img loading=\"lazy\" decoding=\"async\" width=\"765\" height=\"1053\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/The-great-GBS-pivot-\u2013-from-process-excellence-to-digital-value-at-scale-1.jpg?w=744\" alt=\"\" class=\"wp-image-783353\" style=\"width:284px;height:391px\" srcset=\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/sites\/23\/2022\/08\/The-great-GBS-pivot-\u2013-from-process-excellence-to-digital-value-at-scale-1.jpg 765w, https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/sites\/23\/2022\/08\/The-great-GBS-pivot-\u2013-from-process-excellence-to-digital-value-at-scale-1.jpg?resize=218,300 218w, https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/sites\/23\/2022\/08\/The-great-GBS-pivot-\u2013-from-process-excellence-to-digital-value-at-scale-1.jpg?resize=744,1024 744w\" sizes=\"auto, (max-width: 765px) 100vw, 765px\" \/><\/a><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:50%\">\n<p><\/p>\n\n\n\n<p><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>GBS currently provides decision-making and reinforce links between different departments to ensure businesses get more digital value at scale than ever.<\/p>\n","protected":false},"author":257,"featured_media":783378,"template":"","meta":{"cg_dt_proposed_to":[18,5,30,10,14,17,7,26,28,23,29,20,24],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":true,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":325,"primary_term":"Business operations","featured_focal_points":""},"tags":[],"research-and-insight-type":[72],"theme":[325],"brand":[],"service":[347],"industry":[],"partners":[],"content-group":[],"class_list":["post-783339","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-point-of-view","theme-business-operations","service-intelligent-business-operations"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>The great GBS pivot to digital value at scale | Capgemini Norway<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/the-great-gbs-pivot-from-process-excellence-to-digital-value-at-scale-2\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"The great GBS pivot \u2013 from process excellence to digital value at scale\" \/>\n<meta property=\"og:description\" content=\"GBS currently provides decision-making and reinforce links between different departments to ensure businesses get more digital value at scale than ever.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/the-great-gbs-pivot-from-process-excellence-to-digital-value-at-scale-2\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Norway\" \/>\n<meta property=\"article:modified_time\" content=\"2025-03-19T17:48:05+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/sites\/23\/2022\/08\/GBS-POV-web-banner.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2880\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"2 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/the-great-gbs-pivot-from-process-excellence-to-digital-value-at-scale-2\/\",\"url\":\"https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/the-great-gbs-pivot-from-process-excellence-to-digital-value-at-scale-2\/\",\"name\":\"The great GBS pivot to digital value at scale | Capgemini Norway\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/no-no\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/the-great-gbs-pivot-from-process-excellence-to-digital-value-at-scale-2\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/the-great-gbs-pivot-from-process-excellence-to-digital-value-at-scale-2\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/sites\/23\/2022\/08\/GBS-POV-web-banner.jpg\",\"datePublished\":\"2022-08-16T10:50:42+00:00\",\"dateModified\":\"2025-03-19T17:48:05+00:00\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/the-great-gbs-pivot-from-process-excellence-to-digital-value-at-scale-2\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/the-great-gbs-pivot-from-process-excellence-to-digital-value-at-scale-2\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/the-great-gbs-pivot-from-process-excellence-to-digital-value-at-scale-2\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/sites\/23\/2022\/08\/GBS-POV-web-banner.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/sites\/23\/2022\/08\/GBS-POV-web-banner.jpg\",\"width\":2880,\"height\":1800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/the-great-gbs-pivot-from-process-excellence-to-digital-value-at-scale-2\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capgemini.com\/no-no\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Research &amp; insights\",\"item\":\"https:\/\/www.capgemini.com\/no-no\/research-and-insight\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"The great GBS pivot \u2013 from process excellence to digital value at scale\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/no-no\/#website\",\"url\":\"https:\/\/www.capgemini.com\/no-no\/\",\"name\":\"Capgemini Norway\",\"description\":\"Capgemini\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/no-no\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"The great GBS pivot to digital value at scale | Capgemini Norway","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/the-great-gbs-pivot-from-process-excellence-to-digital-value-at-scale-2\/","og_locale":"en_US","og_type":"article","og_title":"The great GBS pivot \u2013 from process excellence to digital value at scale","og_description":"GBS currently provides decision-making and reinforce links between different departments to ensure businesses get more digital value at scale than ever.","og_url":"https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/the-great-gbs-pivot-from-process-excellence-to-digital-value-at-scale-2\/","og_site_name":"Capgemini Norway","article_modified_time":"2025-03-19T17:48:05+00:00","og_image":[{"width":2880,"height":1800,"url":"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/sites\/23\/2022\/08\/GBS-POV-web-banner.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"2 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/the-great-gbs-pivot-from-process-excellence-to-digital-value-at-scale-2\/","url":"https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/the-great-gbs-pivot-from-process-excellence-to-digital-value-at-scale-2\/","name":"The great GBS pivot to digital value at scale | Capgemini Norway","isPartOf":{"@id":"https:\/\/www.capgemini.com\/no-no\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/the-great-gbs-pivot-from-process-excellence-to-digital-value-at-scale-2\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/the-great-gbs-pivot-from-process-excellence-to-digital-value-at-scale-2\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/sites\/23\/2022\/08\/GBS-POV-web-banner.jpg","datePublished":"2022-08-16T10:50:42+00:00","dateModified":"2025-03-19T17:48:05+00:00","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/the-great-gbs-pivot-from-process-excellence-to-digital-value-at-scale-2\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/the-great-gbs-pivot-from-process-excellence-to-digital-value-at-scale-2\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/the-great-gbs-pivot-from-process-excellence-to-digital-value-at-scale-2\/#primaryimage","url":"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/sites\/23\/2022\/08\/GBS-POV-web-banner.jpg","contentUrl":"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/sites\/23\/2022\/08\/GBS-POV-web-banner.jpg","width":2880,"height":1800},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/the-great-gbs-pivot-from-process-excellence-to-digital-value-at-scale-2\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capgemini.com\/no-no\/"},{"@type":"ListItem","position":2,"name":"Research &amp; insights","item":"https:\/\/www.capgemini.com\/no-no\/research-and-insight\/"},{"@type":"ListItem","position":3,"name":"The great GBS pivot \u2013 from process excellence to digital value at scale"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/no-no\/#website","url":"https:\/\/www.capgemini.com\/no-no\/","name":"Capgemini Norway","description":"Capgemini","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/no-no\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"}]}},"theme_term_info":[{"id":325,"name":"Business operations"}],"industry_term_info":[],"services_term_info":[{"id":347,"name":"Intelligent business operations"}],"partners_term_info":[],"brand_term_info":[],"brand_term":[],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/no-no\/insights\/research-library\/the-great-gbs-pivot-from-process-excellence-to-digital-value-at-scale-2\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"The great GBS pivot \u2013 from process excellence to digital value at scale","url":"https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/the-great-gbs-pivot-from-process-excellence-to-digital-value-at-scale-2\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/the-great-gbs-pivot-from-process-excellence-to-digital-value-at-scale-2\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/sites\/23\/2022\/08\/GBS-POV-web-banner.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/sites\/23\/2022\/08\/GBS-POV-web-banner.jpg"},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini Norway","logo":""},"keywords":[],"dateCreated":"2022-08-16T10:50:42Z","datePublished":"2022-08-16T10:50:42Z","dateModified":"2025-03-19T17:48:05Z"},"rendered":"<meta name=\"parsely-title\" content=\"The great GBS pivot \u2013 from process excellence to digital value at scale\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/the-great-gbs-pivot-from-process-excellence-to-digital-value-at-scale-2\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/sites\/23\/2022\/08\/GBS-POV-web-banner.jpg?w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2022-08-16T10:50:42Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/sites\/23\/2022\/08\/GBS-POV-web-banner.jpg","featured_image_alt":"","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini Norway","distributor_original_site_url":"https:\/\/www.capgemini.com\/no-no","push-errors":false,"tag_names":[],"featured_image_url":"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/sites\/23\/2022\/08\/GBS-POV-web-banner.jpg","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/no-no\/wp-json\/wp\/v2\/research-and-insight\/783339","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/no-no\/wp-json\/wp\/v2\/research-and-insight"}],"about":[{"href":"https:\/\/www.capgemini.com\/no-no\/wp-json\/wp\/v2\/types\/research-and-insight"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/no-no\/wp-json\/wp\/v2\/users\/257"}],"version-history":[{"count":19,"href":"https:\/\/www.capgemini.com\/no-no\/wp-json\/wp\/v2\/research-and-insight\/783339\/revisions"}],"predecessor-version":[{"id":854022,"href":"https:\/\/www.capgemini.com\/no-no\/wp-json\/wp\/v2\/research-and-insight\/783339\/revisions\/854022"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/no-no\/wp-json\/wp\/v2\/media\/783378"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/no-no\/wp-json\/wp\/v2\/media?parent=783339"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/no-no\/wp-json\/wp\/v2\/tags?post=783339"},{"taxonomy":"research-and-insight-type","embeddable":true,"href":"https:\/\/www.capgemini.com\/no-no\/wp-json\/wp\/v2\/research-and-insight-type?post=783339"},{"taxonomy":"theme","embeddable":true,"href":"https:\/\/www.capgemini.com\/no-no\/wp-json\/wp\/v2\/theme?post=783339"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/no-no\/wp-json\/wp\/v2\/brand?post=783339"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/no-no\/wp-json\/wp\/v2\/service?post=783339"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/no-no\/wp-json\/wp\/v2\/industry?post=783339"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/no-no\/wp-json\/wp\/v2\/partners?post=783339"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/no-no\/wp-json\/wp\/v2\/content-group?post=783339"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}