{"id":851905,"date":"2025-01-20T09:42:28","date_gmt":"2025-01-20T09:42:28","guid":{"rendered":"https:\/\/www.capgemini.com\/no-no\/?post_type=press-release&#038;p=851905"},"modified":"2025-02-26T09:44:42","modified_gmt":"2025-02-26T09:44:42","slug":"business-leaders-more-optimistic-about-their-organizations-outlook-in-2025","status":"publish","type":"press-release","link":"https:\/\/www.capgemini.com\/no-no\/news\/press-releases\/business-leaders-more-optimistic-about-their-organizations-outlook-in-2025\/","title":{"rendered":"Business leaders more optimistic about their organization\u2019s outlook in 2025"},"content":{"rendered":"\t\t<div class=\"wp-block-cg-blocks-hero-press-release\">\n\t\t\t<header class=\"header-hero-press-release\" role=\"main\" id=\"main-content-press-release\">\n\t\t\t\t<div class=\"container\">\n\t\t\t\t\t<div class=\"hero-press-release\">\n\t\t\t\t\t\t<div class=\"hero-press-release-content-wrapper\">\n\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t<div class=\"col-12\">\n\t\t\t\t\t\t\t\t\t<div class=\"header-title\">\n\t\t\t\t\t\t\t\t\t\t<h1>\n\t\t\t\t\t\t\t\t\t\t\tBusiness leaders more optimistic about their organization\u2019s outlook in 2025 &#8211; plan to focus investment on innovation, efficiency, and resilience \t\t\t\t\t\t\t\t\t\t<\/h1>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"header-description\">\n\t\t\t\t\t\t\t\t\t\t<p>In spite of a cost containment imperative, 50% of organizations plan to increase their overall investment in 2025 to drive efficiency and long-term competitiveness. Organizations are also de-risking their supply chains to mitigate concerns over tariffs and trade disputes<\/p>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"header-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Jan 20, 2025<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"hero-press-release-downloads\">\n\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6 col-lg-3\">\n\t\t\t\t\t\t\t\t\t\t\t<a class=\"download-item\" type=\"download\" href=\"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/sites\/23\/2025\/02\/01_20-Capgemini_2025_Investment-Trends-Report_ENG.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Opens in a new window\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-icon\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-details\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-title\">Download press release<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"download-props\">163 KB  pdf<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/header>\n\t\t<\/div>\n\t\t\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?=http:\/\/capgeminiucwe.develop\/?post_type=press-release&amp;p=179\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p><strong>Paris, January 20, 2025 \u2013 The Capgemini Research Institute\u2019s new report, <a>\u201c<\/a><\/strong><a href=\"https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/investment-trends-2025\/\"><strong><em>Navigating uncertainty with confidence \u2013 Investment priorities for 2025<\/em><\/strong><\/a><strong><em>,<\/em>\u201d published today, suggests that, in a context of ongoing uncertainty in the market environment, business leaders feel more positive about their organization\u2019s outlook. In spite of a cost containment imperative, this optimism is driving increased investment, notably in customer experience, supply chains, and sustainability, to enable more innovation, efficiency, competitiveness and resilience-building.<\/strong><\/p>\n\n\n\n<p><strong>Increased optimism and planned investment focused on cost reduction<\/strong><\/p>\n\n\n\n<p>The report finds business leaders feeling more confident about the year ahead than they were 12 months ago \u2013 62% are optimistic about their organization\u2019s prospects for 2025, up 6 percentage points on the same time last year and 20 since 2023. However, executives have more confidence in their own organizations than the global market at large, with 37% optimistic about the prospects for the global operating environment in the next 12-18 months, only slightly up on last year.<\/p>\n\n\n\n<p>In the current uncertain market environment, 56% expect to prioritize cost reduction over revenue growth for 2025. But executives realize that this change requires investment \u2013 half say that their organization plans to increase overall investment in 2025, with just under a quarter anticipating lower levels of investment compared to 2024, and the rest expecting no change.<\/p>\n\n\n\n<p>\u201c<em>As we look to 2025, business leaders are navigating uncertainty with an attitude of confidence and resilience \u2013 two qualities that our research shows they are looking to instill in their organizations through technology investment,<\/em>\u201d said Aiman Ezzat, Chief Executive Officer at Capgemini. \u201c<em>Technology has a key role to play to improve competitiveness and productivity, while reducing costs and making all-important efficiency gains. With a focus on innovation, supply chains and sustainability \u2013 which is increasingly being harnessed for its value-driving potential \u2013 leaders will set themselves up to succeed in an uncertain environment and build resilient, adaptable organizations. Crucially, this will help shape a more innovative, sustainable and inclusive global economy<\/em>.\u201d<\/p>\n\n\n\n<p><strong>A focus on customer experience, innovation, and smarter supply chains<\/strong><\/p>\n\n\n\n<p>Much of business leaders\u2019 confidence continues to focus on customer experience, followed by engineering, R&amp;D, and innovation &#8211; with nearly 8 in 10 and nearly three quarters of executives now planning to increase investment in these areas, respectively. However, the sharpest acceleration in investment is focused on supply chain transformation, where 63% say they will increase their spend in 2025 &#8211; up from less than half in 2024 \u2013 and by 9.4% on average. New-generation supply chains will integrate AI and IoT to enhance efficiency, reduce waste, and support a business\u2019s sustainability goals, as well as improve decision-making and reduce costs overall.<\/p>\n\n\n\n<p><strong>De-risking supply chains to address concerns over tariffs and trade disputes in 2025<\/strong><\/p>\n\n\n\n<p>Globally, 7 in 10 executives are concerned about the impact of rising tariffs and bilateral trade disputes on their organization\u2019s competitiveness. Almost two thirds are also concerned about the impact of a potential global trade war on their organization\u2019s operations and market access. On that front, executives in Japan and China are the most concerned about rising tariffs and bilateral trade disputes, and the least about a potential global trade war. To mitigate these risks and build resilience, most organizations globally are diversifying their sourcing and\/or friendshoring. Almost 3 in 4 executives are already de-risking their supply chains by investing in other emerging countries to reduce reliance on China, up from less than half last year. In parallel, almost two thirds of them now confirm that friendshoring will represent a significant part their organization\u2019s sourcing and production strategies in 2025 (up from 45% last year).<\/p>\n\n\n\n<p><strong>Climate tech leads investment priorities in sustainability<\/strong><\/p>\n\n\n\n<p>In a context where sustainability investment is more and more seen as a business value driver as well as an asset for compliance and efficiency, and increasingly impacted by geopolitics,<a href=\"#_ftn1\" id=\"_ftnref1\">[1]<\/a> 62% of executives (up 10 percentage points from 2024) are planning to increase their sustainability budgets, by 10.5% on average. The priority areas are climate tech (72% of executives planning to spend more), including hydrogen, renewables, batteries, nuclear, and carbon capture. Batteries are seen as the top climate tech investment in 2025, with over half of business leaders ranking them in their top three, in particular manufacturers and automotive companies \u2013 followed by solar energy. Besides climate tech, the other top areas of increased investment in sustainability are sustainable R&amp;D and product development, biodiversity protection and restoration, and water conservation\/management.<\/p>\n\n\n\n<p><strong>AI and generative AI drive the acceleration of tech investments \u2013 especially in the US<\/strong><\/p>\n\n\n\n<p>Globally, US organizations are expected to outpace their peers in terms of tech investments in 2025. Besides, US business leaders are also more likely to feel they should invest more to be competitive (84%) compared to their European counterparts (64%). In terms of technology investments, nearly 3 in 4 executives ranked AI\/generative AI in their top three priority technologies in 2025 \u2013 and again, even more so in the US.<\/p>\n\n\n\n<p>To read the full report: <a href=\"https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/investment-trends-2025\/\">https:\/\/www.capgemini.com\/insights\/research-library\/investment-trends-2025<\/a><\/p>\n\n\n\n<p><strong>Methodology<\/strong><\/p>\n\n\n\n<p>The Capgemini Research Institute surveyed 2,500 business leaders from 2,500 organizations across 17 countries in North America, Europe. and Asia-Pacific and included nine industries and sectors: automotive; consumer products; banking and capital markets; insurance; retail; life sciences; telecoms, media and high-tech; manufacturing; and energy and utilities. The survey took place from October 23 to November 20, 2024 &#8211; half of the sample as collected prior to the US elections, and half was collected after. Across the total sample, 70% of respondents are from organizations with more than $1 billion in annual revenue and 30% are mid-sized organizations with $100 million to $1 billion in annual revenue.<\/p>\n\n\n\n<hr class=\"wp-block-separator has-alpha-channel-opacity\"\/>\n\n\n\n<p><a id=\"_ftn1\" href=\"#_ftnref1\">[1]<\/a> In the recent report <a href=\"https:\/\/www.capgemini.com\/no-no\/insights\/research-library\/sustainability-trends-2024\/\"><em>A world in balance 2024<\/em><\/a> (Sept 2024), less than a quarter (23%) of executives surveyed said that the cost of sustainability investments outweigh the benefits, and over two thirds agree that anticipating or pre-empting stricter future regulations is a key driver of sustainability initiatives, up from 57% in 2023. In addition, 64% of executives surveyed (in June-July 2024) agreed that current geopolitics were an increasing consideration in sustainability investments<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<div class=\"wp-block-cg-blocks-cg-block-related-content\"><section class=\"relatedContentBlock\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"related-content-heading\">Related news<\/h2><\/div><\/div><div class=\"row relatedContent\"><div class=\"col-lg-4 col-md-6 col-xs-12\">\n\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t<a aria-label=\"Read more about 85% of banks\u2019 corporate clients plan to engage with a non-bank financial institution within the next year as competition with private capital intensifies\" href=\"https:\/\/www.capgemini.com\/no-no\/news\/press-releases\/85-of-banks-corporate-clients-plan-to-engage-with-a-non-bank-financial-institution-within-the-next-year-as-competition-with-private-capital-intensifies\/\" class=\"anchorWrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"box-tag\"><span>Reports<\/span><\/span>\n\t\t\t\t\t\t\t\t\t<div class=\"box-title\"><h3 class=\"box-subtitle\">85% of banks\u2019 corporate clients plan to engage with a non-bank financial institution within the next year as competition with private capital intensifies<\/h3><\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-date\">\n\t\t\t\t\t\t\t\t\t\t<span>Mar 16, 2026<\/span>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t&lt;a class=&quot;link-download&quot; 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href=&quot;https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/sites\/23\/2026\/01\/01_06_Capgemini-news-alert_Consumer-Trends-report-1.pdf&quot; aria-label=&quot;Download Press Release&quot; target=&quot;_blank&quot;  type=&quot;download&quot; title=&quot;Opens in a new window&quot;&gt;\n\t\t\t\t\t\t\t&lt;span&gt;Download press release&lt;\/span&gt;\n\t\t\t\t\t\t\t&lt;span&gt;145 KB PDF&lt;\/span&gt;\n\t\t\t\t\t\t&lt;\/a&gt;\n\t\t\t\t\t\t\t\t\t\t<a class=\"more\" aria-label=\"Read more about Consumers are balancing spending on essentials with small indulgences that provide an emotional boost\" href=\"https:\/\/www.capgemini.com\/no-no\/news\/press-releases\/consumers-are-balancing-spending-on-essentials-with-small-indulgences-that-provide-an-emotional-boost\/\">Read more about<\/a>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div><\/div><\/div><\/section><\/div>","protected":false},"excerpt":{"rendered":"<p>The Capgemini Research Institute\u2019s new report, \u201cNavigating uncertainty with confidence \u2013 Investment priorities for 2025,\u201d published today, suggests that, in a context of ongoing uncertainty in the market environment, business leaders feel more positive about their organization\u2019s outlook. In spite of a cost containment imperative, this optimism is driving increased investment, notably in customer experience, supply chains, and sustainability, to enable more innovation, efficiency, competitiveness and resilience-building.<\/p>\n","protected":false},"author":202,"featured_media":0,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"e44d2d42-5c18-4fd9-86e0-7fc940ec32bc\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"d2bcef8d-e2d3-4ec4-bd9d-be3165664b13\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"https:\/\/www.capgemini.com\/no-no\/wp-content\/uploads\/sites\/23\/2025\/02\/01_20-Capgemini_2025_Investment-Trends-Report_ENG.pdf","related_resource_id":851907,"related_resource_size":"163 KB","related_resource_type":"pdf","cg_author":0,"featured_focal_points":""},"tags":[],"press-release-type":[56],"brand":[],"class_list":["post-851905","press-release","type-press-release","status-publish","hentry","press-release-type-reports"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Business leaders more optimistic about their organization\u2019s outlook in 2025 - Capgemini Norway<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/no-no\/news\/press-releases\/business-leaders-more-optimistic-about-their-organizations-outlook-in-2025\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Business leaders more optimistic about their organization\u2019s outlook in 2025\" \/>\n<meta property=\"og:description\" content=\"The Capgemini Research Institute\u2019s new report, \u201cNavigating uncertainty with confidence \u2013 Investment priorities for 2025,\u201d published today, suggests that, in a context of ongoing uncertainty in the market environment, business leaders feel more positive about their organization\u2019s outlook. 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