Insight-based decisioning for consumer products

Publish date:

How consumer products organizations can leverage insights-based decisioning to create competitive advantage and drive business outcomes

Insights-based decisioning goes beyond technical and tactical point solutions and fragmented pockets of excellence to unite the organization on a single, common journey.

Over the past several years, data has taken on a reverential or even mystical quality in board rooms around the world. Enter technology. Advanced applications, such as artificial intelligence (AI) and machine learning (ML), have been presented as one way for companies to harness the power of data. With these tools, it is possible for organizations to gather, analyze, and distil vast amounts of data into digestible observations. Indeed, many CP companies that have begun experimenting with AI and ML have uncovered interesting findings about the landscape, their customers, and their business.

Unfortunately, there is a difference between an interesting finding and a useful one. Data on its own has no real value to the business. Neither do analytic tools and technologies such as AI and ML, the likes of which have been around for decades. In fact, there is no meaningful link between investments in AI technology alone and business success. There is, however, a strong link between defining business needs and determining what AI can do to help. For these reasons, we think of the shift to insights-based decisioning not as a capability but as a new operating model – one that has the power to transform every CP organization.



Download insights-based...

File size: 1.33 MB File type: PDF

Related Resources

The Smart Digital Store Smart Store Guide

Have you ever had to rush out for a quick trip to the store and end up spending way more time...

Technomics Episode 2: Blockchain

Blockchain, one of the most hyped emerging technology trends generates just as much...


By continuing to navigate on this website, you accept the use of cookies.

For more information and to change the setting of cookies on your computer, please read our Privacy Policy.


Close cookie information