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Client Story

Revolutionizing Consumer Engagement with Our Industry-First Consumer Insights Center

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Client: Consumer Products
Region: Global

In a matter of weeks, Capgemini equipped a global consumer products company with its own data analytics platform for generating advanced consumer insights. The result is transforming the way the client engages with consumers and shoppers.

Client Challenges/Business Need: Improve the impact of the client’s marketing campaigns by turning raw consumer and sales data into meaningful analytics.

Solution-at-a-glance: A scalable data analytics platform that creates actionable, real-time insights – informing marketing campaigns that connect with consumers in a more meaningful way.

Benefits:

  • Precision: fact-based decisions not educated guesses
  • Agility: real-time tweaking of campaigns
  • Flexibility: a platform integrated into the client’s business that can be scaled up or down as needed.