Madan Sundararaju

Expert in Media & Entertainment, Mobile

I am  a change agent and strategic oriented IT executive who is highly effective at developing solutions.

Over the last 22 years, I have successfully designed, developed and implemented enterprise IT solutions, managed staff in multiple regions and partnered with client executives to provide technology vision. I have been focusing on Media & Entertainment for the last 12 years in the areas of Broadcast Media, TV, D2C/OTT, Film/Studios, Social Media, Digital Marketing.

My team and I have helped Fortune 500 clients to implement core M&E solutions like Digital/Media Asset Management, Consumer Intelligence, Direct to Consumer, IP Rights Management, Ad/Sales/Traffic Systems, Theatrical Distribution systems, Title Management, Event/Promo/Talent/Contract Management for Media, Predictive Olympics Reporting, Digital Media Delivery, Cross Platform Mobile Applications and large transformational ERP, AMS systems.

Currently I lead the Media Market Segment team for Capgemini in North America.

Madan Sundararaju

My experience

Vice President & Portfolio Leader M&E Sector @ Capgemini

Jul 2018 - Present

Associate Vice President - M&E Industry Sector @ Capgemini

Jul 2015 - Present

Associate Vice President - Media & Entertainment Sector @ Information Technology and Services

Apr 2011 - Jun 2015

Director & Engagement Head for Media & Entertainment @ Information Technology and Services

Oct 2008 - Jun 2011

Engagement / Relationship Manager @ Information Technology and Services

Dec 2000 - Aug 2008

Latest Publications


The new era of media: how moving from push to pull changes the game

Madan Sundararaju

As impressive and swift as this streaming revolution has been, with millions of viewers every...

Four technologies that are transforming media and events

Madan Sundararaju

Capturing, engaging, and retaining audiences is more important than ever for media...