In a matter of weeks, Capgemini equipped a global consumer products company with its own data analytics platform for generating advanced consumer insights. The result is transforming the way the client engages with consumers and shoppers.
Industry: Consumer Products
Location: Global
Client Challenges/Business Need: Improve the impact of the client’s marketing campaigns by turning raw consumer and sales data into meaningful analytics.
Solution-at-a-glance: A scalable data analytics platform that creates actionable, real-time insights – informing marketing campaigns that connect with consumers in a more meaningful way.
Benefits:
- Precision: fact-based decisions not educated guesses
- Agility: real-time tweaking of campaigns
- Flexibility: a platform integrated into the client’s business that can be scaled up or down as needed.
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