{"id":752317,"date":"2026-01-09T07:38:12","date_gmt":"2026-01-09T07:38:12","guid":{"rendered":"https:\/\/www.capgemini.com\/nl-nl\/?post_type=research-and-insight&#038;p=752317"},"modified":"2026-01-09T07:39:31","modified_gmt":"2026-01-09T07:39:31","slug":"van-hype-naar-gewoonte-hoe-consumenten-ai-omarmen","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/nl-nl\/expertise\/research\/van-hype-naar-gewoonte-hoe-consumenten-ai-omarmen\/","title":{"rendered":"Van hype naar gewoonte: Hoe consumenten AI omarmen"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/AI-and-consumer-2025_web-banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/AI-and-consumer-2025_web-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/AI-and-consumer-2025_web-banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/AI-and-consumer-2025_web-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/AI-and-consumer-2025_web-banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/AI-and-consumer-2025_web-banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/AI-and-consumer-2025_web-banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/AI-and-consumer-2025_web-banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/AI-and-consumer-2025_web-banner.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:51% 75%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Data and AI<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\"\/><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Van hype naar gewoonte: Hoe consumenten AI omarmen<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/Research-brief_From-hype-to-habit.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Research brief downloaden<\/span><span class=\"type\">5 MB pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=975561\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=975561&amp;text=What%20matters%20to%20todays%20consumer%202024\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=975561&amp;text=What%20matters%20to%20todays%20consumer%202024\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-ai-is-niet-langer-een-nieuwigheid-het-is-een-dagelijkse-metgezel-geworden\">AI is niet langer een nieuwigheid \u2013 het is een dagelijkse metgezel geworden.<\/h2>\n\n\n\n<p>Van Gen Z tot babyboomers: de adoptie versnelt in alle leeftijdsgroepen en verandert hoe consumenten leven, winkelen en communiceren. Maar naarmate AI mainstream wordt, nemen zorgen over vertrouwen toe.<\/p>\n\n\n\n<p><em>Van hype naar gewoonte: Hoe consumenten AI omarmen<\/em>, het nieuwste onderzoeksrapport van het Capgemini Research Institute, verkent dit veranderende landschap en biedt inzichten uit een enqu\u00eate onder 10.000 consumenten in 13 landen in Noord- en Zuid-Amerika, Europa en Azi\u00eb-Pacific. De resultaten laten zien hoe de houding ten opzichte van AI de afgelopen twee jaar is verschoven en wat dit betekent voor bedrijven die verantwoord willen innoveren. Belangrijkste bevindingen:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li><strong>AI is de nieuwe consumentengezel:<\/strong> Een derde van de consumenten besteedt dagelijks meer dan een uur aan AI-tools, en interacties met AI-tools zijn bijna verdubbeld sinds 2023. Meer dan de helft van de consumenten ziet AI nu als een informatiebron en samenwerkingspartner.<\/li>\n\n\n\n<li><strong>Gen Z drijft de AI-revolutie:<\/strong> 7 op de 10 Gen Z\u2019ers verkennen actief AI-tools, waarbij de meerderheid deze positief ziet als drijvers van innovatie. Oudere generaties, vooral babyboomers, wenden zich steeds vaker tot generative AI-platforms voor emotionele steun.<\/li>\n\n\n\n<li><strong>AI transformeert hoe consumenten winkelen:<\/strong> 53% van de consumenten heeft aankopen gedaan op basis van aanbevelingen van generatieve AI, en 64% staat open voor het kopen van nieuwe producten die door AI worden voorgesteld. Hyperpersonalisatie neemt toe: 43% geeft aan geen bezwaar te hebben tegen AI-gegenereerde advertenties in hun socialmediafeeds.<\/li>\n\n\n\n<li><strong>Vertrouwensverlies is een belangrijke uitdaging:<\/strong> Het algemene vertrouwen in AI-tools is gedaald ten opzichte van 2023. Vertrouwen in AI-gegenereerde content is aanzienlijk hoger bij Gen Z. Zorgen over AI-gerelateerde cyberaanvallen zijn verdubbeld sinds 2023, en meer dan de helft van de consumenten (53%) zou extra betalen voor AI-tools die gegevensveiligheid en cyberbeveiliging garanderen. Bijna 60% wil strengere veiligheids- en eerlijkheidsregels voordat AI verder evolueert.<\/li>\n<\/ul>\n\n\n\n<p><em>Van hype naar gewoonte: Hoe consumenten AI omarmen<\/em> biedt cruciale inzichten voor zakelijke en technologische leiders in alle sectoren, vooral voor C-level executives en iedereen die betrokken is bij AI, innovatie en analytics, klantervaring, supply chain en social commerce. De bevindingen vormen een waardevolle routekaart voor leiders om:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>AI-innovaties af te stemmen op consumentenbehoeften<\/li>\n\n\n\n<li>Uitdagingen rond vertrouwen aan te pakken<\/li>\n\n\n\n<li>Kansen voor hyperpersonalisatie en premium AI-diensten te benutten<\/li>\n<\/ul>\n\n\n\n<p>Wil je weten hoe AI consumentengedrag vormgeeft en wat organisaties moeten doen om vertrouwen te bevorderen en waarde toe te voegen in het post-digitale tijdperk? <a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/Final-Gen-AI-in-Consumers-Research-Brief.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Download<\/a> dan vandaag nog de onderzoekssamenvatting.<a id=\"_msocom_1\"><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-odd \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Latest insights<\/h2><\/div><div class=\"layout-single-card\">\n    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2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/19\/2025\/07\/CRI-AI-agents_web-banner.jpg\" alt=\"CRI AI agents\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div>\n                            <div class=\"col-12 col-md-5 col-lg-7\"><\/div>\n                        <div class=\"col-12 col-md-7 col-lg-5\">\n                            <a href=\"https:\/\/www.capgemini.com\/nl-nl\/expertise\/research\/ai-agents\/\" aria-label=\"AI agents\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Capgemini Research Institute<\/div>\n                                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modal-dialog-scrollable cta-frontend-modal\"><div class=\"modal-content\"><div class=\"modal-header\"><button type=\"button\" class=\"btn-close\" data-bs-dismiss=\"modal\" aria-label=\"close\"> <\/button><\/div><div class=\"modal-body\"><div class=\"logo-wrapper\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/logo-white.svg\" alt=\"logo\" class=\"dark\"\/><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2025\/assets\/images\/logo.svg\" alt=\"logo\" class=\"light\"\/><\/div><h4 class=\"form-title\">Stay informed<\/h4>\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_737928_4073646049\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t<div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_51541_6712_1789101520\" name=\"_mf_51541_6712\" placeholder=\"Voornaam\" required \/><label for=\"_mf_51541_6712_1789101520\" class=\"form-label\">Voornaam <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Voornaam is niet geldig.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_51541_7802_1595321185\" name=\"_mf_51541_7802\" placeholder=\"Achternaam\" required \/><label for=\"_mf_51541_7802_1595321185\" class=\"form-label\">Achternaam <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Achternaam is niet geldig.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_51541_2050_3718362207\" name=\"_mf_51541_2050\" placeholder=\"Email\" required \/><label for=\"_mf_51541_2050_3718362207\" class=\"form-label\">Email <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Email is niet geldig.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\">\n\t\t<select tabindex=\"0\" class=\"mac-form-selects form-control empty\"\n\t\t\tid=\"_mf_737928_4134_2746046846\"\n\t\t\tname=\"_mf_737928_4134\"\n\t\t\trequired\t\t>\n\t\t\t<option value=\"\">Selecteer een waarde<\/option>\n\t\t\t\t\t\t\t<option value=\"Yes\">Ja<\/option>\n\t\t\t\t\t\t\t<option value=\"No\">Nee<\/option>\n\t\t\t\t\t<\/select>\n\n\t\t<label for=\"_mf_737928_4134_2746046846\" class=\"form-label\">Wilt u worden ge\u00efnterviewd voor onderzoek? <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Wilt u worden ge\u00efnterviewd voor onderzoek? is niet geldig.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\">\n\t\t<select tabindex=\"0\" class=\"mac-form-selects form-control empty\"\n\t\t\tid=\"_mf_540420_6300_3850700468\"\n\t\t\tname=\"_mf_540420_6300\"\n\t\t\trequired\t\t>\n\t\t\t<option value=\"\">Selecteer een waarde<\/option>\n\t\t\t\t\t\t\t<option value=\"Assistant\/secretary\">Management Assistent<\/option>\n\t\t\t\t\t\t\t<option value=\"CDO\/CMO\">CDO\/CMO<\/option>\n\t\t\t\t\t\t\t<option value=\"CEO\">CEO<\/option>\n\t\t\t\t\t\t\t<option value=\"CFO\">CFO<\/option>\n\t\t\t\t\t\t\t<option value=\"Chairman\/Board of Directors\">Voorzitter Raad van Bestuur<\/option>\n\t\t\t\t\t\t\t<option value=\"CIO\/CTO\">CIO\/CTO<\/option>\n\t\t\t\t\t\t\t<option value=\"Consultant\/Senior Consultant\">Consultant\/Senior Consultant<\/option>\n\t\t\t\t\t\t\t<option value=\"Director\/Principle Consultant\">Director\/Pricipal Consultant<\/option>\n\t\t\t\t\t\t\t<option value=\"EVP\">Executive Vice President<\/option>\n\t\t\t\t\t\t\t<option value=\"Manager\">Manager<\/option>\n\t\t\t\t\t\t\t<option value=\"Operational\">Operationeel<\/option>\n\t\t\t\t\t\t\t<option value=\"Other CXO\">C-level anders<\/option>\n\t\t\t\t\t\t\t<option value=\"Purchaser\">Inkoop<\/option>\n\t\t\t\t\t\t\t<option value=\"Senior Manager\/Managing Consultant\">Senior Consultant\/ Managing Consultant<\/option>\n\t\t\t\t\t\t\t<option value=\"SVP\">SVP<\/option>\n\t\t\t\t\t\t\t<option value=\"Vice President\">Vice President<\/option>\n\t\t\t\t\t<\/select>\n\n\t\t<label for=\"_mf_540420_6300_3850700468\" class=\"form-label\">Functie\/Niveau <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Functie\/Niveau is niet geldig.<\/div><\/div>\n\t\t<div class=\"mf_field mf_field--multiselect floating mf-required\"\n\t\t\tdata-validate=\"multiselect\">\n\n\t\t\t<label class=\"floating__label\" for=\"_mf_737928_2642_620885824\">\n\t\t\t\tInteressen \t\t\t<\/label>\n\n\t\t\t<select multiple=\"true\" id=\"_mf_737928_2642_620885824\" class=\"mf_field__input js-with-select2 empty\"\n\t\t\t\tname=\"_mf_737928_2642[]\" required>\n\t\t\t\t<option value=\"all\">All<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Aerospace &amp; Defense\">Aerospace &amp; Defense<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Automotive\">Automotive<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Banking\">Banking and capital markets<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Cloud\">Cloud<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Consumer Products\">Consumer Products<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Customer Experience\">Customer Experience<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Cybersecurity\">Cybersecurity<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Data and AI\">Data and AI<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Enterprise Management\">Enterprise Management<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Energy and utilities\">Energy and utilities<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Healthcare\">Healthcare<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"High tech\">High tech<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Insurance\">Insurance<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Intelligent industry\">Intelligent industry<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Life Sciences\">Life Sciences<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Manufacturing\">Manufacturing<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Public Setor\">Public Setor<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Retail \">Retail <\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Sustainability\">Sustainability<\/option>\n\t\t\t\t\t\t\t\t\t<option value=\"Telcoms\">Telcoms<\/option>\n\t\t\t\t\t\t\t<\/select>\n\n\t\t\t<div class=\"invalid-feedback-frm\" role=\"alert\">Interessen is niet geldig.<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"mf_field mf_field--country mf_field--select floating form-country-select-parent mf-required\">\n\n\t\t\t<label for=\"_mf_737928_7486_3188841700\" class=\"floating__label form-country-select-label\" data-content=\"Land\">\n\t\t\t\t<span class=\"floating-label-content\">Land<\/span>\n\t\t\t<\/label>\n\n\t\t\t<div class=\"select-wrap\">\n<i class=\"icon icon-zodiak-chevron-down\"><\/i>\n\t\t\t\t<select id=\"_mf_737928_7486_3188841700\" class=\"mf_field__input empty mf-country-selectbox form_country_select\" name=\"_mf_737928_7486\" data-validate=\"select\" required>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"\" >Land<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AF\" >Afghanistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AL\" >Albani\u00eb<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DZ\" >Algerije<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AS\" >Amerikaans-Samoa<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VI\" >Amerikaanse Maagdeneilanden<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AD\" >Andorra<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AO\" >Angola<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AI\" >Anguilla<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AQ\" >Antarctica<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AG\" >Antigua en Barbuda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SY\" >Arabische Republiek Syri\u00eb<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AR\" >Argentini\u00eb<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AM\" >Armeni\u00eb<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AW\" >Aruba<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AU\" >Australi\u00eb<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AZ\" >Azerbeidzjan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BS\" >Bahamas<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BH\" >Bahrein<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BD\" >Bangladesh<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BB\" >Barbados<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BY\" >Belarus<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BE\" >Belgi\u00eb<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BZ\" >Belize<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BJ\" >Benin<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BM\" >Bermuda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PS\" >Bezet Palestijns gebied<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BT\" >Bhutan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BO\" >Bolivia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BA\" >Bosni\u00eb en Herzegovina<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BW\" >Botswana<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BV\" >Bouveteiland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BR\" >Brazili\u00eb<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IO\" >Brits Indische Oceaanterritorium<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VG\" >Britse Maagdeneilanden<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BN\" >Brunei Darussalam<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BG\" >Bulgarije<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BF\" >Burkina Faso<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BI\" >Burundi<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KH\" >Cambodja<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CA\" >Canada<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KY\" >Caymaneilanden<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CF\" >Centraal-Afrikaanse Republiek<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CL\" >Chili<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CN\" >China<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CX\" >Christmaseiland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CC\" >Cocoseilanden<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CO\" >Colombia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KM\" >Comoren<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CG\" >Congo<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CD\" >Congo, Democratische Republiek<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CK\" >Cookeilanden<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CR\" >Costa Rica<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CU\" >Cuba<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CY\" >Cyprus<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LA\" >Democratische Volksrepubliek Laos<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DK\" >Denemarken<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DJ\" >Djibouti<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DM\" >Dominica<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DO\" >Dominicaanse Republiek<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"DE\" >Duitsland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EC\" >Ecuador<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EG\" >Egypte<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IM\" >Eiland Man<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SV\" >El Salvador<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GQ\" >Equatoriaal-Guinea<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ER\" >Eritrea<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EE\" >Estland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ET\" >Ethiopi\u00eb<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FO\" >Faer\u00f6ereilanden<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FK\" >Falklandeilanden (Malvinas)<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FJ\" >Fiji<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PH\" >Filipijnen<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FI\" >Finland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FR\" >Frankrijk<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GF\" >Frans-Guyana<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PF\" >Frans-Polynesi\u00eb<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TF\" >Franse Zuidelijke Gebieden<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GA\" >Gabon<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GM\" >Gambia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GE\" >Georgi\u00eb<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GH\" >Ghana<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GI\" >Gibraltar<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GD\" >Grenada<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GR\" >Griekenland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GL\" >Groenland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GP\" >Guadeloupe<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GU\" >Guam<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GT\" >Guatemala<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GG\" >Guernsey<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GN\" >Guinee<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GW\" >Guinee-Bissau<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GY\" >Guyana<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HT\" >Ha\u00efti<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HM\" >Heard en MacDonaldeilanden<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VA\" >Heilige Stoel (Vaticaanstad)<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HN\" >Honduras<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HU\" >Hongarije<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HK\" >Hongkong<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IS\" >IJsland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IE\" >Ierland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IN\" >India<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ID\" >Indonesi\u00eb<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IQ\" >Irak<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IR\" >Iran, Islamitische Republiek<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IL\" >Isra\u00ebl<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"IT\" >Itali\u00eb<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CI\" >Ivoorkust<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JM\" >Jamaica<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JP\" >Japan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"YE\" >Jemen<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JE\" >Jersey<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"JO\" >Jordani\u00eb<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CV\" >Kaapverdi\u00eb<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CM\" >Kameroen<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KZ\" >Kazachstan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KE\" >Kenia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KG\" >Kirgizi\u00eb<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KI\" >Kiribati<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UM\" >Kleine afgelegen eilanden van de Verenigde Staten<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KW\" >Koeweit<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KR\" >Korea<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"HR\" >Kroati\u00eb<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LS\" >Lesotho<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LV\" >Letland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LB\" >Libanon<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LR\" >Liberia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LY\" >Libi\u00eb<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LI\" >Liechtenstein<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LT\" >Litouwen<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LU\" >Luxemburg<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MO\" >Macao<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MK\" >Macedoni\u00eb<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MG\" >Madagaskar<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MW\" >Malawi<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MV\" >Maldiven<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MY\" >Maleisi\u00eb<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ML\" >Mali<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MT\" >Malta<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MA\" >Marokko<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MH\" >Marshalleilanden<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MQ\" >Martinique<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MR\" >Mauritani\u00eb<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MU\" >Mauritius<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"YT\" >Mayotte<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MX\" >Mexico<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"FM\" >Micronesi\u00eb, Federale Staten van<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MD\" >Moldavi\u00eb<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MC\" >Monaco<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MN\" >Mongoli\u00eb<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ME\" >Montenegro<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MS\" >Montserrat<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MZ\" >Mozambique<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MM\" >Myanmar<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NA\" >Namibi\u00eb<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NR\" >Nauru<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NL\"  selected='selected'>Nederland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AN\" >Nederlandse Antillen<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NP\" >Nepal<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NI\" >Nicaragua<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NC\" >Nieuw-Caledoni\u00eb<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NZ\" >Nieuw-Zeeland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NE\" >Niger<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NG\" >Nigeria<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NU\" >Niue<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MP\" >Noordelijke Marianen<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NO\" >Noorwegen<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"NF\" >Norfolk<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UG\" >Oeganda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UA\" >Oekra\u00efne<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UZ\" >Oezbekistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"OM\" >Oman<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AT\" >Oostenrijk<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PK\" >Pakistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PW\" >Palau<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PA\" >Panama<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PG\" >Papoea-Nieuw-Guinea<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PY\" >Paraguay<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PE\" >Peru<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PN\" >Pitcairneilanden<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PL\" >Polen<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PT\" >Portugal<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PR\" >Puerto Rico<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"QA\" >Qatar<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RO\" >Roemeni\u00eb<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RU\" >Russische Federatie<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RW\" >Rwanda<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RE\" >R\u00e9union<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SH\" >Saint Helena<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"KN\" >Saint Kitts en Nevis<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LC\" >Saint Lucia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VC\" >Saint Vincent en de Grenadines<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"BL\" >Saint-Barth\u00e9lemy<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"MF\" >Saint-Martin<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"PM\" >Saint-Pierre en Miquelon<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SB\" >Salomonseilanden<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"WS\" >Samoa<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SM\" >San Marino<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SA\" >Saoedi-Arabi\u00eb<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SN\" >Senegal<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"RS\" >Servi\u00eb<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SC\" >Seychellen<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SL\" >Sierra Leone<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SG\" >Singapore<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SI\" >Sloveni\u00eb<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SK\" >Slowakije<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SD\" >Soedan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SO\" >Somali\u00eb<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ES\" >Spanje<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SJ\" >Spitsbergen en Jan Mayen<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"LK\" >Sri Lanka<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SR\" >Suriname<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SZ\" >Swaziland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ST\" >S\u00e3o Tom\u00e9 en Pr\u00edncipe<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TJ\" >Tadzjikistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TW\" >Taiwan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TZ\" >Tanzania<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TH\" >Thailand<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TL\" >Timor-Leste<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TG\" >Togo<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TK\" >Tokelau<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TO\" >Tonga<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TT\" >Trinidad en Tobago<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TD\" >Tsjaad<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CZ\" >Tsjechische Republiek<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TN\" >Tunesi\u00eb<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TR\" >Turkije<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TM\" >Turkmenistan<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TC\" >Turks- en Caicoseilanden<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"TV\" >Tuvalu<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"UY\" >Uruguay<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VU\" >Vanuatu<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VE\" >Venezuela<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GB\" >Verenigd Koninkrijk<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AE\" >Verenigde Arabische Emiraten<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"US\" >Verenigde Staten<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"VN\" >Vietnam<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"WF\" >Wallis en Futuna<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"EH\" >Westelijke Sahara<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ZM\" >Zambia<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ZW\" >Zimbabwe<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"ZA\" >Zuid-Afrika<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"GS\" >Zuid-Georgia en Sandwicheilanden<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"SE\" >Zweden<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"CH\" >Zwitserland<\/option>\n\t\t\t\t\t\t\t\t\t\t\t<option value=\"AX\" >\u00c5landseilanden<\/option>\n\t\t\t\t\t\t\t\t\t<\/select>\n\n\t\t\t\t<div class=\"invalid-feedback-frm\" role=\"alert\">Land is niet geldig.<\/div>\n\t\t\t<\/div>\n\n\t\t<\/div>\n\n\t\t<script type=\"text\/javascript\">\n            jQuery(document).ready(function($) {\n                $('.mf_form__form').each(function() {\n                    var $form = $(this); \/\/ This specific form instance\n\n                    \/\/ Find the country select in this form\n                    $form.find('.form_country_select').each(function() {\n                        var $select = $(this);\n\t\t\t\t\t\tvar clickCount = 0;\n                        \/\/ On change\n                        $select.on('click', function() {\n\t\t\t\t\t\t\tclickCount++;\n\t\t\t\t\t\t\tif (clickCount === 1) {\n\t\t\t\t\t\t\t\t$(this).parent().find('.icon-zodiak-chevron-down').addClass('active');\n\t\t\t\t\t\t\t} else {\n\t\t\t\t\t\t\t\tclickCount = 0;\n\t\t\t\t\t\t\t\t$(this).parent().find('.icon-zodiak-chevron-down').removeClass('active');\n\t\t\t\t\t\t\t}\n\t\t\t\t\t\t});\n\t\t\t\t\t\t$select.on('blur', function() {\n\t\t\t\t\t\t\tclickCount = 0;\n\t\t\t\t\t\t\t$(this).parent().find('.icon-zodiak-chevron-down').removeClass('active');\n\t\t\t\t\t\t});\n                    });\n                });\n            });\n        <\/script>\n\n\t\t<div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_51541_2376_553647394\" name=\"_mf_51541_2376\" placeholder=\"Organisatie\" required \/><label for=\"_mf_51541_2376_553647394\" class=\"form-label\">Organisatie <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Organisatie is niet geldig.<\/div><\/div>\t\t\t<div class=\"mf_field mf_field--hidden \">\n\t\t\t\t<label for=\"_mf_540420_3455_1837750244\">Page URL\t\t\t\t\t<\/label>\n\t\t\t\t<input\n\t\t\t\t\ttype=\"hidden\"\n\t\t\t\t\tid=\"_mf_540420_3455_1837750244\"\n\t\t\t\t\tclass=\"mf_field__input empty\"\n\t\t\t\t\tname=\"_mf_540420_3455\"\n\t\t\t\t\tdata-validate=\"text\"\n\t\t\t\t\tvalue=\"https:\/\/www.capgemini.com\/nl-nl\/expertise\/research\/van-hype-naar-gewoonte-hoe-consumenten-ai-omarmen\/\"\n\t\t\t\t\t\t\t\t\t\/>\n\t\t\t<\/div>\n\t\t\t\t\t<div class=\"mf_field mf_field--hidden \">\n\t\t\t\t<label for=\"_mf_540420_6835_1138634000\">Page title\t\t\t\t\t<\/label>\n\t\t\t\t<input type=\"hidden\" id=\"_mf_540420_6835_1138634000\" class=\"mf_field__input empty\" name=\"_mf_540420_6835\" data-validate=\"text\" value=\"Van hype naar gewoonte: Hoe consumenten AI omarmen\"  \/>\n\t\t\t<\/div>\n\t\t<div class=\"mf-field-wrapper  col-sm-12\">\n\t\t<div class=\"form-check checkbox-controls\">\n\n\t\t\t<input type=\"checkbox\" id=\"_mf_51541_4250_250526983\" class=\"form-check-input\"\n\t\t\t\tname=\"_mf_51541_4250[]\"\n\t\t\t\tvalue=\"1\"\n\t\t\t\trequired\n\t\t\t>\n\n\t\t\t<label for=\"_mf_51541_4250_250526983\" class=\"form-check-label consent-text\">\n\t\t\t\tMet het verzenden van dit formulier begrijp ik dat mijn gegevens worden verwerkt door Capgemini zoals hierboven aangegeven en beschreven in de <a href=\"\/nl-nl\/gebruiksvoorwaarden\/\">gebruiksvoorwaarden<\/a>. &nbsp;\t\t\t<\/label>\n\n\t\t<\/div>\n\t\t<\/div>\t\t\t<div class=\"mf_field mf_field--recaptcha\">\n\t\t\t\t<div class=\"g-recaptcha\" data-sitekey=\"6Lc3OpIUAAAAADY4ErEHF0HF6Tr7vuknduDU-fbl\"><\/div>\n\t\t\t<\/div>\n\t\t\t\n\t\t\t<div class=\"mf_field mf_field--submit\" >\n\t\t\t\t<div class=\"slide-button-background button-background\">\n\t\t\t\t\t<label for=\"slider-submit-_mf_51541_8297\" class=\"slide-text\">\n\t\t\t\t\t\tSlide om te verzenden\t\t\t\t\t<\/label>\n\t\t\t\t\t<input\n\t\t\t\t\t\tid=\"slider-submit-_mf_51541_8297\"\n\t\t\t\t\t\ttype=\"range\"\n\t\t\t\t\t\tclass=\"mf_field__input slider-frm-btn\"\n\t\t\t\t\t\trel=\"_mf_51541_8297\"\n\t\t\t\t\t\tmin=\"0\"\n\t\t\t\t\t\tmax=\"100\"\n\t\t\t\t\t\tvalue=\"0\"\n\t\t\t\t\t\taria-label=\"Slide to submit\"\n\t\t\t\t\t\taria-describedby=\"slide-instruction-_mf_51541_8297\"\n\t\t\t\t\t\taria-valuenow=\"0\"\n\t\t\t\t\t\taria-valuemin=\"0\"\n\t\t\t\t\t\taria-valuemax=\"100\"\n\t\t\t\t\t\taria-orientation=\"horizontal\"\n\t\t\t\t\t\trole=\"slider\"\n\t\t\t\t\t\ttabindex=\"0\"\n\t\t\t\t\t\/>\n\t\t\t\t\t<!-- Icon element for Firefox (doesn't support ::before\/::after on inputs) -->\n\t\t\t\t\t<span class=\"slider-icon\" aria-hidden=\"true\"><\/span>\n\t\t\t\t\t<span id=\"slide-instruction-_mf_51541_8297\" class=\"sr-only\">\n\t\t\t\t\t\tGebruik de pijltjestoets naar rechts om te schuiven of sleep naar rechts met uw vinger. Wanneer u 100 procent bereikt, wordt het formulier verzonden.\t\t\t\t\t<\/span>\n\t\t\t\t\t<!-- Mobile-only submit button fallback -->\n\t\t\t\t\t<button type=\"submit\" class=\"mf-mobile-submit-btn\" disabled>\n\t\t\t\t\t\t<span class=\"sr-only\">Als u een schermlezer of VoiceOver gebruikt, dubbeltik op deze knop om het formulier te verzenden.<\/span>\n\t\t\t\t\t\tSlide om te verzenden\t\t\t\t\t<\/button>\n\t\t\t\t<\/div>\n\t\t\t\t<input type=\"hidden\" name=\"submit_btn_txt\" class=\"submit_btn_txt\" value=\"Slide om te verzenden\"\/>\n\t\t\t\t<input type=\"hidden\" name=\"submitted_state_txt\" class=\"submitted_state_txt\" value=\"Verzonden\"\/>\n\t\t\t<\/div>\n\t\t\t\t\t\t<input type=\"hidden\" name=\"form_id\" data-validate=\"number\" class=\"mf_form__id\" value=\"737928\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"form_title\" class=\"mf_form__title\" value=\"capgemini-research-institute-subscription-2025\" \/>\n\t\t\t\t<input type=\"hidden\" name=\"wp_rest_nonce\" class=\"mf_form__wp_rest_nonce\" value=\"d464b52000\" \/>\n\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_conditional_logic\" class=\"mf_form__title conditional_logic\" value=\"\" \/>\n\t\t\t\t\n\t\t\t\t<input type=\"hidden\" name=\"mf_form_fields_country_dpo_field\" class=\"mf_form__title conditional_logic mf_form_fields_country_dpo_field\" value=\"\" \/>\n\n\t\t\t\t<!-- Anti-spam field -->\n\t\t\t\t<input type=\"text\" \n\t\t\t\t\tname=\"website_url\" \n\t\t\t\t\tclass=\"mf_field__url\" \n\t\t\t\t\tautocomplete=\"off\"\n\t\t\t\t\ttabindex=\"-1\"\n\t\t\t\t\taria-hidden=\"true\"\n\t\t\t\t\tstyle=\"position:absolute;left:-9999px;width:1px;height:1px;opacity:0;pointer-events:none;\" \n\t\t\t\t\/>\n\t\t\t<\/form>\n\n\t\t\t<div class=\"mf_form__success\" tabindex=\"0\" role=\"alert\">\n\t\t\t\t<em>Uw formulier is succesvol verzonden.<\/em><\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>Het indienen van het formulier is helaas mislukt. Probeer het opnieuw.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG737928 = {\"737928\":{\"errors\":[],\"redirect\":\"\"}};\n\t\t<\/script>\n\t<\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"section section--expert-slider wrapper-people-slider wp-block-cg-blocks-wrapper-people-slider undefined\"><div class=\"container\"><div class=\"content-title\"><h2 data-maxlength=\"34\" class=\"people-heading-title\">Meet our experts<\/h2><\/div><\/div><div class=\"slider slider-boxed\"><div class=\"container\"><div class=\"slider-window\"><div class=\"slider-list\">\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/19\/2026\/01\/Etienne-Grass.jpg\" alt=\"Etienne Grass\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Wordt in een nieuw venster geopend\" href=\"https:\/\/www.linkedin.com\/in\/etienne-grass-479a7430\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Etienne Grass<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Managing Director at Capgemini Invent France<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Wordt in een nieuw venster geopend\" href=\"https:\/\/www.linkedin.com\/in\/etienne-grass-479a7430\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Etienne serves as the Managing Director of Capgemini Invent for France. Having joined the Capgemini Group in 2017, he dedicated his initial four years to the Public Services sector in France and later expanded his scope globally within Capgemini Invent. Prior to his current role, he played a pivotal role in leading the BLEU sovereign cloud project for the entire Group.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/19\/2026\/01\/Craig-Suckling-e1751538394176.png\" alt=\"A bald man dressed in a black shirt and jacket poses, exuding a polished and sophisticated look.\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Wordt in een nieuw venster geopend\" href=\"https:\/\/www.linkedin.com\/in\/craigsuckling\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Craig Suckling<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Chief AI Officer, Europe<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Wordt in een nieuw venster geopend\" href=\"https:\/\/www.linkedin.com\/in\/craigsuckling\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Craig is the Chief AI Officer for Capgemini Insights &#038; Data, Europe. Before joining Capgemini, Craig was Chief Data Officer for the UK Government, accountable for the Government\u2019s strategy and change agenda for data and AI, and he was also the global head of Data and AI strategy for Amazon Web Services. Craig has also held numerous roles as a private sector CDO, startup founder and advisory board member. He featured in the top 100 data and AI leaders in Europe in 2020-2025, and the top 100 global data and AI leaders in 2024.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/19\/2025\/12\/Dreen-Yang.jpg\" alt=\"Dreen Yang\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Wordt in een nieuw venster geopend\" href=\"https:\/\/www.linkedin.com\/in\/dreen-yang\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Dreen Yang<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>EVP, Global Consumer Products and Retail Lead<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Wordt in een nieuw venster geopend\" href=\"https:\/\/www.linkedin.com\/in\/dreen-yang\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Dreen Yang is Global Industry Leader for Consumer Products &#038; Retail at Capgemini, driving strategic growth across 50+ countries. With deep FMCG expertise and leadership at Coca-Cola, he\u2019s launched $100M+ ventures and revitalized billion-dollar brands. Dreen excels at transforming complexity into opportunity through data-driven strategy and next-gen tech.\n<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/Mark-Oost.jpg\" alt=\"Mark Oost\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Wordt in een nieuw venster geopend\" href=\"https:\/\/www.linkedin.com\/in\/markoost\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Mark Oost<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Global Offer Leader, AI Analytics &amp; Data Science<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Wordt in een nieuw venster geopend\" href=\"https:\/\/www.linkedin.com\/in\/markoost\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Voordat hij bij Capgemini in dienst trad, was Mark CTO van AI en Analytics bij Sogeti Global, waar hij het AI-portfolio en de AI-strategie ontwikkelde. Daarvoor werkte hij als Practice Lead voor Data Science en AI bij Sogeti Nederland, waar hij het Data Science-team opstartte, en als Lead Data Scientist bij Teradata en Experian. Gedurende zijn carri\u00e8re heeft Mark de kans gehad om te werken met klanten uit verschillende markten over de hele wereld en heeft hij AI, deep learning en machine learning-technologie\u00ebn gebruikt om complexe problemen op te lossen.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/19\/2022\/05\/Steve-Hewett-capgemini-invent-5-1.jpg\" alt=\"Steve Hewett\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Wordt in een nieuw venster geopend\" href=\"https:\/\/uk.linkedin.com\/in\/stephenandrewhewett\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Steve Hewett<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Expert in CRM, Digital Operating Model (global), Ecommerce<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Wordt in een nieuw venster geopend\" href=\"https:\/\/uk.linkedin.com\/in\/stephenandrewhewett\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\n\n\t\t<div class=\"slide\">\n\t\t\t<div class=\"box\">\n\t\t\t\t<div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-6 col-lg-4 box-img-wrapper\">\n\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/19\/2021\/05\/Robert-Engels-1.png\" alt=\"Dr. Robert Engels\"\/>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"col-md-6 col-lg-8 box-inner\">\n\t\t\t\t\t\t<div class=\"row title-social-media-header\">\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 mbl-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"E-mail\" href=\"mailto:robert.engels@capgemini.com\"><i aria-hidden=\"true\" class=\"mail-ico\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Wordt in een nieuw venster geopend\" href=\"https:\/\/www.linkedin.com\/in\/robertengels\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 box-container\">\n\t\t\t\t\t\t\t\t<div class=\"box-title\">\n\t\t\t\t\t\t\t\t\t<h3 class=\"people-profile-title\">Dr. Robert Engels<\/h3>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span>Head of Innovation, Insights &amp; Data<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"col-md-12 col-lg-6 social-box-container dkt-social-icon\">\n\t\t\t\t\t\t\t\t<ul class=\"social-nav\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"E-mail\" href=\"mailto:robert.engels@capgemini.com\"><i aria-hidden=\"true\" class=\"mail-ico\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<li><a aria-label=\"Linkedin\" target=\"_blank\" title=\"Wordt in een nieuw venster geopend\" href=\"https:\/\/www.linkedin.com\/in\/robertengels\/\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><\/a><\/li>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/ul>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"people-info\">Robert is the Chief Technology Officer and the Head of the Global Generative AI Lab at Capgemini. He is a prominent thought leader in the field of Artificial Intelligence, with over three decades of experience and a PhD in AI from the Technical University of Karlsruhe, Germany. He leads Capgemini&#8217;s dedicated lab focused on exploring, understanding, and implementing cutting-edge advancements in AI and agentic systems.<\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div><\/div><\/div><div class=\"slider-nav\"><button class=\"slider-prev inactive\" aria-label=\"Slider-previous\" tabindex=\"-1\"><\/button><ul class=\"slider-paginator\"><\/ul><button class=\"slider-next\" aria-label=\"Slider-next\"><\/button><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>AI is niet langer een nieuwigheid \u2013 het is een dagelijkse metgezel geworden.<\/p>\n","protected":false},"author":33,"featured_media":752318,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"e43af91c-a280-4f6d-b734-f1aff24de573\",\"blogId\":\"1\",\"domain\":\"www.capgemini.com\",\"sitePath\":\"\/\",\"postLink\":\"https:\/\/www.capgemini.com\/research-and-insight\/creative-and-generative-ai-2025\/\",\"postId\":1103255,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false,\"isEnabled\":true}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":50,"primary_term":"Data and AI","featured_focal_points":""},"tags":[],"research-and-insight-type":[229],"theme":[50],"brand":[292],"service":[],"industry":[],"partners":[],"content-group":[],"class_list":["post-752317","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-capgemini-research-institute","theme-data-and-ai","brand-capgemini-research-institute"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Van hype naar gewoonte: Hoe consumenten AI omarmen - Capgemini Nederland<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/nl-nl\/expertise\/research\/van-hype-naar-gewoonte-hoe-consumenten-ai-omarmen\/\" \/>\n<meta property=\"og:locale\" content=\"nl_NL\" \/>\n<meta property=\"og:type\" 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