{"id":540650,"date":"2022-04-08T12:50:00","date_gmt":"2022-04-08T12:50:00","guid":{"rendered":"https:\/\/www.capgemini.com\/nl-nl\/?post_type=research-and-insight&#038;p=540650"},"modified":"2025-08-18T11:15:02","modified_gmt":"2025-08-18T11:15:02","slug":"capgemini-invent-talks-real-time-marketing-changing-the-role-of-the-cmo","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/nl-nl\/expertise\/research\/capgemini-invent-talks-real-time-marketing-changing-the-role-of-the-cmo\/","title":{"rendered":"Capgemini Invent Talks: Real Time marketing \u2013 de rol van de CMO veranderen"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/19\/2022\/01\/shutterstock_602578049.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/19\/2022\/01\/shutterstock_602578049.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/19\/2022\/01\/shutterstock_602578049.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/19\/2022\/01\/shutterstock_602578049.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/19\/2022\/01\/shutterstock_602578049.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/19\/2022\/01\/shutterstock_602578049.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/19\/2022\/01\/shutterstock_602578049.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/19\/2022\/01\/shutterstock_602578049.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/19\/2022\/01\/shutterstock_602578049.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:40% 30%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Capgemini Invent<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Capgemini Invent Talks: Real Time marketing \u2013 de rol van de CMO veranderen<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/19\/2022\/08\/Report-CMO-Playbook.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"wordt in een nieuw venster geopend\"><span>Download rapport<\/span><span class=\"type\">4 MB  pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/19\/2022\/08\/Infographic-CMO-Playbook.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"wordt in een nieuw venster geopend\"><span>Download infographic<\/span><span class=\"type\">451 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/nl-nl\/expertise\/research\/capgemini-invent-talks-real-time-marketing-changing-the-role-of-the-cmo\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"wordt in een nieuw venster geopend\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/nl-nl\/expertise\/research\/capgemini-invent-talks-real-time-marketing-changing-the-role-of-the-cmo\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"wordt in een nieuw venster geopend\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">De inzet van real-time data gedreven marketing heeft grote impact op organisaties. De impact en invloed van de CMO verandert daarmee. Dit brengt de nodige uitdagingen met zich mee voor de hedendaagse CMO.<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>Uit onderzoek blijkt dat organisaties die investeren in real-time data gedreven marketing, betere (financi\u00eble) resultaten behalen. Deze ontwikkeling gaat gepaard met veranderingen in de rol van een CMO en een onmisbare verbondenheid met andere rollen in de C-suite.<\/p>\n\n\n\n<p>Experts Jeannine Peek en Marc Peeters bespreken in deze video de belangrijkste bevindingen en adviezen voor CMO\u2019s afkomstig uit het&nbsp;Capgemini Research Institute rapport:&nbsp;<a href=\"https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/7\/2022\/03\/CMO-Playbook_2021-10-21.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><em>A new playbook for chief marketing officers, why CMOs should enable real\u2011time marketing to drive sustainable growth<\/em><\/a><em>.<\/em><\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Capgemini Invent Talks: Real Time marketing \u2013 changing the role of the CMO\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/sC3fwI4AH6I?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-meer-weten\">Meer weten?<\/h3>\n\n\n\n<p>Voor het Capgemini Research Institute rapport,&nbsp;<em>A new playbook for chief marketing officers, why CMOs should enable real<\/em><em>\u2011<\/em><em>time marketing to drive sustainable growth<\/em>, hebben wij 1.600 B2C marketing executives wereldwijd ge\u00efnterviewd vanuit de automotive, banking, consumer goods, insurance, retail, telecom, en utilities industrie\u00ebn.<\/p>\n\n\n\n<p>Download het rapport&nbsp;<a href=\"https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/19\/2022\/08\/Report-CMO-Playbook.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">hier<\/a>&nbsp;voor meer informatie over datagedreven marketing, of&nbsp;<a href=\"https:\/\/www.capgemini.com\/nl-nl\/diensten\/invent\/#contact\" target=\"_blank\" rel=\"noreferrer noopener\">neem contact op met onze experts<\/a>&nbsp;voor een vrijblijvend ori\u00ebntatiegesprek.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\"><strong>Onze Experts<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/7\/2022\/03\/Jeannine-Peek.jpg?w=235\" style=\"width: 200px;\"><a href=\"https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/7\/2022\/03\/Jeannine-Peek.jpg\"><\/a><\/td><td><a href=\"https:\/\/www.linkedin.com\/in\/jeanninepeek\/\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Jeannine Peek<\/strong><\/a><br>Managing Director, Capgemini Nederland<br><br>Jeannine Peek is Managing Director van Capgemini Nederland en op dagelijkse basis betrokken bij de uitdagingen van onze klanten. Naast haar functie bij Capgemini is zij frequent een spreker op evenementen, een ervaren bestuurder, lid van diverse raden van toezicht, en een actieve ambassadeur van de Universiteit van Twente, waar zij haar opleiding technische bedrijfskunde voltooide.&nbsp;<\/td><\/tr><tr><td><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/7\/2022\/03\/Marc-Peeters.jpg?w=235\" style=\"width: 200px;\"><a href=\"https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/7\/2022\/03\/Marc-Peeters.jpg\"><\/a><\/td><td><a href=\"https:\/\/www.linkedin.com\/in\/mjaepeeters\/?locale=nl_NL\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Marc Peeters<\/strong><\/a><br>Marketing Thought Leader, Capgemini Netherlands<br><br>Marc Peeters is principal consultant bij Capgemini Nederland en helpt klanten in hun transformatie naar meer real-time data driven marketing. Naast zijn werkzaamheden voor klanten is Marc verantwoordelijk voor de marketing propositie van Capgemini in de Nederlandse markt. Naast een achtergrond in marketing, innovatie en data heeft hij veel ervaring opgedaan op het vlak van bewustzijn ontwikkeling. Dit in de overtuiging dat marketing een belangrijke drijver is in het realiseren van een meer duurzame wereld.<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":301,"featured_media":701671,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"03ff0e4d-d37c-4086-b8f5-90770213e359\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":150,"primary_term":"CX and brand","featured_focal_points":""},"tags":[7],"research-and-insight-type":[41],"theme":[150],"brand":[233],"service":[],"industry":[25,27,36,216,121,70,77,79,123,97,98],"partners":[],"content-group":[],"class_list":["post-540650","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","tag-capgemini-invent","research-and-insight-type-cri-report","theme-cx-and-brand","brand-capgemini-invent","industry-automotive","industry-banking","industry-consumer-products","industry-energy","industry-hospitality-travel","industry-insurance","industry-media-entertainment","industry-other-financial-services","industry-retail","industry-telecoms","industry-travel-transport"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Real Time marketing \u2013 de rol van de CMO veranderen<\/title>\n<meta name=\"description\" content=\"Real-time data gedreven marketing transformeert organisaties en de rol van de CMO. 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