{"id":540464,"date":"2022-06-14T09:42:00","date_gmt":"2022-06-14T09:42:00","guid":{"rendered":"https:\/\/www.capgemini.com\/nl-nl\/?post_type=research-and-insight&#038;p=540464"},"modified":"2025-08-18T11:13:27","modified_gmt":"2025-08-18T11:13:27","slug":"capgemini-invent-talks-why-marketingspecialisten-need-to-rethink-their-organization-now","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/nl-nl\/expertise\/research\/capgemini-invent-talks-why-marketing-leaders-need-to-rethink-their-organization-now\/","title":{"rendered":"Capgemini Invent Talks: Waarom marketingspecialisten hun organisatie nu moeten aanpassen"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/19\/2022\/05\/real-time-en-gerichte-marketing-aanbiedingen-verminderd-aantal-opzeggingen-voor-telecombedrijven-1.png?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/19\/2022\/05\/real-time-en-gerichte-marketing-aanbiedingen-verminderd-aantal-opzeggingen-voor-telecombedrijven-1.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/19\/2022\/05\/real-time-en-gerichte-marketing-aanbiedingen-verminderd-aantal-opzeggingen-voor-telecombedrijven-1.png?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/19\/2022\/05\/real-time-en-gerichte-marketing-aanbiedingen-verminderd-aantal-opzeggingen-voor-telecombedrijven-1.png?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/19\/2022\/05\/real-time-en-gerichte-marketing-aanbiedingen-verminderd-aantal-opzeggingen-voor-telecombedrijven-1.png?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/19\/2022\/05\/real-time-en-gerichte-marketing-aanbiedingen-verminderd-aantal-opzeggingen-voor-telecombedrijven-1.png?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/19\/2022\/05\/real-time-en-gerichte-marketing-aanbiedingen-verminderd-aantal-opzeggingen-voor-telecombedrijven-1.png?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/19\/2022\/05\/real-time-en-gerichte-marketing-aanbiedingen-verminderd-aantal-opzeggingen-voor-telecombedrijven-1.png?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/19\/2022\/05\/real-time-en-gerichte-marketing-aanbiedingen-verminderd-aantal-opzeggingen-voor-telecombedrijven-1.png\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:26% 49%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Capgemini Invent<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Capgemini Invent Talks: Waarom marketingspecialisten hun organisatie nu moeten aanpassen<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/nl-nl\/expertise\/research\/capgemini-invent-talks-why-marketing-leaders-need-to-rethink-their-organization-now\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"wordt in een nieuw venster geopend\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/nl-nl\/expertise\/research\/capgemini-invent-talks-why-marketing-leaders-need-to-rethink-their-organization-now\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"wordt in een nieuw venster geopend\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">De CMO zal de marketingorganisatie opnieuw moeten vormgeven vanwege continue veranderende klantenverwachtingen rondom responsiviteit en relevantie.<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>De klant verandert, constant. De toekomstige marketeer en marketingspecialisten moet worden ondersteund met relevante klantinzichten om snel beslissingen te kunnen nemen over content, campagnes, touchpoints en E2E-klantprocessen met het doel om relevant blijven. De toekomstige marketingorganisatie moet vloeiend zijn en zich constant kunnen aanpassen aan veranderend gedrag van meerdere segmenten tegelijk. Dit vereist dat CMO\u2019s en marketingmanagers voortdurend het volgende beste bedrijfsmodel heroverwegen.<\/p>\n\n\n\n<p>Onze experts Ruth Bos en Tim van der Gali\u00ebn bespreken de organisatorische uitdagingen waarmee bedrijven worden geconfronteerd en de belangrijkste trends in hoe merken een klantgericht bedrijfsmodel cre\u00ebren.<\/p>\n\n\n\n<figure class=\"wp-block-embed is-type-video is-provider-youtube wp-block-embed-youtube wp-embed-aspect-16-9 wp-has-aspect-ratio\"><div class=\"wp-block-embed__wrapper\">\n<iframe loading=\"lazy\" title=\"Capgemini Invent Talks: Why marketing leaders need to rethink their organization now\" width=\"960\" height=\"540\" src=\"https:\/\/www.youtube.com\/embed\/GLjzbJ_8D_c?feature=oembed\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture; web-share\" referrerpolicy=\"strict-origin-when-cross-origin\" allowfullscreen><\/iframe>\n<\/div><\/figure>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-meer-weten\"><strong>Meer weten?<\/strong><\/h3>\n\n\n\n<p>Marketingleiders en marketingspecialisten moeten hun organisatie nu gaan heroverwegen om zich aan te passen aan de voortdurend veranderende klantbehoeften. Wil je weten waar je moet beginnen? Bekijk ons laatste rapport over <a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Conversations-for-Tomorrow-4.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><em>The new face of marketing<\/em><\/a> of <a href=\"https:\/\/www.capgemini.com\/nl-nl\/diensten\/invent\/#contact\" target=\"_blank\" rel=\"noreferrer noopener\"><em>neem contact op met onze experts<\/em><\/a> voor een vrijblijvend ori\u00ebntatiegesprek.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-onze-experts\"><strong>Onze Experts<\/strong><\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table><tbody><tr><td><img loading=\"lazy\" decoding=\"async\" width=\"250\" height=\"250\" class=\"wp-image-736079\" style=\"width: 250px;\" src=\"https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/19\/2024\/12\/Portret_Ruth_Bos_frog_Customer_Transformation-resized.jpg\" alt=\"Portretfoto van Ruth Bos\" srcset=\"https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/19\/2024\/12\/Portret_Ruth_Bos_frog_Customer_Transformation-resized.jpg 200w, https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/19\/2024\/12\/Portret_Ruth_Bos_frog_Customer_Transformation-resized.jpg?resize=150,150 150w\" sizes=\"auto, (max-width: 200px) 100vw, 200px\" \/><\/td><td><strong>Ruth Bos<\/strong> <br>Senior Consultant Customer Transformation at frog, part of Capgemini Invent <br><br>Ruth is een ervaren marketingexpert die gespecialiseerd is in het ontwerp en de groei van klantgerichte organisaties. Ze heeft gewerkt met wereldwijde merken in de detailhandel, consumentenproducten en de publieke sector. &nbsp;<\/td><\/tr><tr><td><img loading=\"lazy\" decoding=\"async\" src=\"https:\/\/www.capgemini.com\/nl-nl\/wp-content\/uploads\/sites\/7\/2022\/06\/Tim-van-der-Galien-384-resized.jpg?w=200\" alt=\"\" width=\"200\" height=\"200\"><\/td><td><strong>Tim van der Gali\u00ebn<\/strong> <br>Senior Manager Connected Marketing at frog, part of Capgemini Invent <br><br>Tim is verantwoordelijk voor het strategische marketingaanbod binnen frog, onderdeel van Capgemini Invent. Hij is expert in marketingtransformatie &amp; klantstrategie en helpt merken bruggen te bouwen tussen mensen, data en technologie.<\/td><\/tr><\/tbody><\/table><\/figure>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>De CMO zal de marketingorganisatie opnieuw moeten vormgeven vanwege continue veranderende klantenverwachtingen rondom responsiviteit en relevantie.<\/p>\n","protected":false},"author":301,"featured_media":538463,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"{\"uuid\":\"cb4d2648-d90f-49aa-9a94-99a57297bcc6\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"d70fe574-6f9d-4631-ae0a-c4a4566a7cd2\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":0,"primary_term":"Customer 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