{"id":670355,"date":"2022-04-05T07:29:52","date_gmt":"2022-04-05T07:29:52","guid":{"rendered":"https:\/\/www.capgemini.com\/?page_id=670355"},"modified":"2025-12-04T23:02:44","modified_gmt":"2025-12-04T23:02:44","slug":"ontwerp-van-business-model","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/nl-nl\/services\/customer-first\/continue-herdefinitie-van-bedrijven\/ontwerp-van-business-model\/","title":{"rendered":"Ontwerp van businessmodellen"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-picture-card undefined  heroPictureCard\"><div class=\"heroPictureCardBgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg\" class=\"desktopImage\" alt=\"\" style=\"object-fit:cover;object-position:47% 44%\" loading=\"eager\"\/><\/picture><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/03\/Capgemini_continuous-business-reinvention_Business-Model-design-e1650357295111.jpg\" class=\"mobileImage\" alt=\"\" style=\"object-fit:cover;object-position:47% 44%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-8 col-lg-6\"><div class=\"heroPictureCardBox\"><div class=\"heroPictureCardBoxTitle\"><h1 data-maxlength=\"144\">Ontwerp van businessmodellen<\/h1><\/div><\/div><\/div><\/div><\/div><div class=\"small-device\"><div class=\"brandLogoWrapper\"> <\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/nl-nl\/services\/customer-first\/continue-herdefinitie-van-bedrijven\/ontwerp-van-business-model\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/nl-nl\/services\/customer-first\/continue-herdefinitie-van-bedrijven\/ontwerp-van-business-model\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Innovatieve business modellen zijn van cruciaal belang voor doorbraken die industrie\u00ebn ontwrichten en baanbrekende idee\u00ebn tot leven brengen.<\/h2><p class=\"intro-para-content\">Briljante producten, services en baanbrekende innovaties ontstaan wanneer nieuwe technologische mogelijkheden worden gecombineerd met nieuwe gebruikerservaringen en nieuwe consumptiemodellen.<br><br>De geschiedenis is bezaaid met mijlpalen waarop nieuwe business-modellen de dynamiek van sectoren radicaal hebben veranderd. Uber en Lyft veranderden het transport van make-and-sell naar een brokerage-model, waardoor een snelle uitbreiding mogelijk was; Amazon ging van eenmalige transacties naar lidmaatschappen met Amazon Prime en een verhoogde loyaliteit; en Spotify was de bedenker van het freemium-model met een gratis basisproduct om meerdere gebruikers aan te trekken en een betaalde versie om gebruik te maken van geavanceerde functies.<br><br>Door onze bewezen methodologie en benadering op basis van design-thinking nemen we klanten mee op een creatief verkenningstraject voor het ontwikkelen van een business-model, waarna we idee\u00ebn evalueren en selecteren. We werken met klanten samen om grenzen te verleggen en de dominante logica van de industrie te doorbreken, zodat we business-modellen kunnen cre\u00ebren die de toekomst vormgeven en waarin duurzaamheidsdoelen centraal staan. We begeleiden klanten van idee tot uitvoering.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-how-we-do-it section section--howwedoit block-howwedoit\"><div class=\"container\"><div><div class=\"content-title\"><h2 data-maxlength=\"72\" class=\"expandable-heading-tag\">Wat we doen<\/h2><\/div><p><\/p><\/div><div class=\"section-content\">\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-pressed=\"false\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">Ontdekken &amp; idee\u00ebn vormgeven<\/h3><\/div><div class=\"expander-subtitle\"><p class=\"small-description\">Prototypen van nieuwe mogelijkheden<\/p><\/div><div class=\"expander-content\"><p>Waar begint uw traject naar een nieuw business-model? We bedenken toekomstige mogelijkheden en werken samen met klanten om bijzondere opties te verkennen.<br><br>We gebruiken klantsegmentanalyses, waardeproposities en klantrelaties en alles wat er nog meer nodig is om de markt op te gaan met nieuwe en baanbrekende business-modellen. Daarvoor verdiepen we ons in de kostenstructuur, activiteiten, middelen, kanalen, partners en inkomstenstromen. Door middel van model mapping kijken ook naar de huidige business-modellen en beoordelen we waar de zwakke punten liggen.<br><br>Door middel van strategiesessies, interactieve workshops en bewezen methodologie\u00ebn op basis van design thinking inspireren we organisaties om heel verschillende opties te overwegen. Deze kunnen afkomstig zijn uit uw eigen branche of een andere op basis van het gelijkenisprincipe, of van confronterende technieken, waarmee de grenzen worden opgerekt om te ontdekken of er nog andere interessantere idee\u00ebn te vinden zijn.<br><\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-pressed=\"false\" aria-expanded=\"false\"><h4>Evalueren &amp; selecteren<\/h4><\/div><div class=\"expander-subtitle\"><h5>Identificeren van opties met een hoog potentieel<\/h5><\/div><div class=\"expander-content\"><p>Op zoek naar dat disruptieve business-model? Het is niet eenvoudig om de juiste opties te kiezen voor uw bedrijf, maar deze moeten altijd de belangrijkste vraag beantwoorden: hoe kunnen we met de onderzochte business-modellen de uitdagingen waarmee we worden geconfronteerd aangaan?<br><br>We werken samen met onze klanten om een shortlist van 6 tot 8 potenti\u00eble modellen op te stellen, die vervolgens verder worden uitgewerkt om de implicaties ervan voor het bedrijf of concept vast te leggen. Dit is een dynamisch proces omdat uit de discussies over de waarde ervan kan blijken dat idee\u00ebn moeten worden aangepast, voordat de idee\u00ebn met het hoogste potentieel naar de volgende fase doorgaan.<br><br>Zodra we hebben bepaald welke business-modellen de beste kansen hebben, beoordelen we deze met behulp van kwantitatieve modellering, waarbij we de implicaties ervan op de bedrijfsactiviteiten van onze klant analyseren. We brengen in kaart hoe waarde wordt gecre\u00eberd, uitgewisseld en betaald. En we voeren voor elke aanname van het model stresstesten uit. We voeren markttests en experimenten uit om te bepalen hoe kopers reageren op het voorgestelde bedrijfsmodel en leggen de resultaten vast.<br><br>We documenteren de voorgestelde nieuwe business-modellen en stellen een plan met draaiboek voor de uitvoering ervan op voor onze klanten, zodat de idee\u00ebn tastbaar worden.<br><\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div><div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/section>\n\n\n\n\t\t<section\n\t\t\tclass=\"section section--lifeatcap-learning section--event-slider-careerInvent \">\n\n\t\t\t<div class=\"container\">\n\t\t\t\t<div class='career-invent-header'>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t<\/div>\n\n\t\t\t<div class=\"slider slider-fader 5fbad4ee-06dc-4fe9-b476-4637f903b1c5\">\n\t\t\t\t\t\t\t\t<div\n\t\t\t\t\tclass=\"slider-list \">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\tclass=\"slide active \">\n\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\tclass=\"slide-bg-wrapper wp-block-cg-blocks-career-invent is-style-sapphire1\">\n\t\t\t\t\t\t\t\t<div class=\"bgImagesection\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\tclass=\"col-md-6 col-sm-12 box-inner \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"bgColor\"><\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"content-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"explore-header\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tdata-maxlength=\"68\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"frog\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tfrog\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tclass=\"box-title \">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h4 data-maxlength=\"255\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\ttitle=\"frog is onderdeel van Capgemini Invent en stimuleert klantgerichte transformaties op schaal door innovatieve en mensgerichte ontwerpen.\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"white-space: pre-wrap;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tfrog is onderdeel van Capgemini Invent en stimuleert klantgerichte transformaties op schaal door innovatieve en mensgerichte ontwerpen.\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/h4>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div >\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-md-6 col-sm-12 text-right box-img-wrapper escaper escaper-right\">\n\t\t\t\t\t\t\t\t\t\t\t\t\n\n\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/MYM-1.png?w=1200&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/MYM-1.png?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/MYM-1.png?w=600&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/MYM-1.png?w=1200&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/MYM-1.png?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/MYM-1.png?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\" \/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<source\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/MYM-1.png?w=400&amp;quality=90 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/MYM-1.png?w=800&amp;quality=90 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\" \/>\n\n\n\t\t\t\t\t\t\t\t\t\t\t\t\t<img loading=\"lazy\" class=\"box-img\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tsrc=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/MYM-1.png\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\tstyle=\"object-position: 55% 47%; object-fit: cover;\" alt=\"\" \/>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<!-- <img decoding=\"async\" class=\"box-img\" src=\"\"\n\t\t\t\t\t\t\t\t\t\t\tstyle=\"\" alt=\"\"\n\t\t\t\t\t\t\t\t\t\t\/> -->\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"\">\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\n\t\t\t\t<\/div>\n\n\t\t\t\t\n\t\t\t<\/div>\n\n\t\t<\/section>\n\n\t\t\n\n<section class=\"section latestStoriesBlock \"><div class=\"container\"><div class=\"contentTitle\"><h2 class=\"story-heading\">Laatste inzichten<\/h2><\/div><div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-4 col-lg-8\">\n\t\t\t\t\t\t<div class=\"storyBox \">\n\t\t\t\t\t\t\t<div class=\"imageWrapper focused-image-container\">\n\t\t\t\t\t\t\t\t<a href=\"https:\/\/www.frog.co\/insights\/chief-challenges\" aria-label=\"Grootste uitdagingen\" http:\/\/target=_blank tabindex=\"-1\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/21-Marketing-Chief-Challenges-Episode-2-Hero-1.gif?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/21-Marketing-Chief-Challenges-Episode-2-Hero-1.gif?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/21-Marketing-Chief-Challenges-Episode-2-Hero-1.gif?w=500&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/21-Marketing-Chief-Challenges-Episode-2-Hero-1.gif\" alt=\"\" style=\"object-position: 0% 0%; object-fit: cover;\" class=\"focused-image\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t\t<span class=\"storyTag\">frog report<\/span>\n\t\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"https:\/\/www.frog.co\/insights\/chief-challenges\" aria-label=\"Grootste uitdagingen\" http:\/\/target=_blank>\n\t\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">Grootste uitdagingen<\/h3>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<p>De nieuwe realiteiten van leiderschap 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col-lg-12 col-md-6\">\n\t\t\t\t\t\t<div class=\"imageWrapper focused-image-container\">\n\t\t\t\t\t\t\t<a href=\"https:\/\/www.frog.co\/designmind\/the-business-value-of-design\" http:\/\/target=_blank aria-label=\"De waarde van design\" tabindex=\"-1\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/BVoD.jpeg?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/BVoD.jpeg?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/BVoD.jpeg?w=500&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/BVoD.jpeg\" alt=\"\" style=\"object-position: 0% 0%; object-fit: cover;\" class=\"focused-image\" \/>\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t<span class=\"storyTag\">frog report<\/span>\n\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"https:\/\/www.frog.co\/designmind\/the-business-value-of-design\" http:\/\/target=_blank aria-label=\"De waarde van design\">\n\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">De waarde van 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