{"id":660595,"date":"2022-03-17T06:34:20","date_gmt":"2022-03-17T06:34:20","guid":{"rendered":"https:\/\/www.capgemini.com\/?page_id=660595"},"modified":"2025-03-20T17:03:53","modified_gmt":"2025-03-20T17:03:53","slug":"ai-for-customer-products-and-retail","status":"publish","type":"page","link":"https:\/\/www.capgemini.com\/nl-nl\/oplossingen\/ai-for-customer-products-and-retail\/","title":{"rendered":"AI for Consumer Products and Retail"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_cunsumer-products_OutPerform.webp?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_cunsumer-products_OutPerform.webp?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_cunsumer-products_OutPerform.webp?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_cunsumer-products_OutPerform.webp?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_cunsumer-products_OutPerform.webp?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_cunsumer-products_OutPerform.webp?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_cunsumer-products_OutPerform.webp?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_cunsumer-products_OutPerform.webp?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_cunsumer-products_OutPerform.webp\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Solution<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">AI for consumer Products and Retail<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/nl-nl\/oplossingen\/ai-for-customer-products-and-retail\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"wordt in een nieuw venster geopend\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/nl-nl\/oplossingen\/ai-for-customer-products-and-retail\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"wordt in een nieuw venster geopend\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">De weg naar een op inzichten gedreven bedrijf kan lang zijn en de weg onduidelijk. Om onze cli\u00ebnten te helpen bij deze reis, hebben we Capgemini Retail &amp; CP OutPerform ontwikkeld. <\/h2><p class=\"intro-para-content\">Deze aanpak is ontworpen om twee verschillende problemen aan te pakken die we voortdurend zien dat klanten tegenkomen: onvoldoende toegang hebben tot gegevens en inzichten in hun hele bedrijf en\/of niet in staat zijn om data-driven insights naar het hart van besluitvorming te verplaatsen.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-een-inzichtgedreven-aanpak\">Een inzichtgedreven aanpak<\/h2>\n\n\n\n<p>Velen praten over hoe belangrijk data zijn voor een succesvol bedrijf vandaag. Voor bedrijven in retail en consumentenproducten is het van cruciaal belang om data te hebben over hoe klanten omgaan met uw merk. Maar data over uw klanten zijn tegenwoordig niet genoeg meer. <\/p>\n\n\n\n<p>Snel veranderend sentiment op sociale media, consumententrends en productadvertentiecampagnes zijn allemaal factoren die een integraal onderdeel zijn van hoe u beslissingen neemt over uw bedrijf.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<h5 class=\"wp-block-heading\" id=\"h-capgemini-retail-amp-cp-outperform-kan-u-ondersteunen-bij-het-maken-van-uw-op-inzichten-gebaseerde-reis-over-3-belangrijke-lagen\">Capgemini Retail &amp; CP OutPerform kan u ondersteunen bij het maken van uw op inzichten gebaseerde reis over 3 belangrijke lagen:<\/h5>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Resultaten \u2013 Duurzame waarde door cultuur, organisatorische wendbaarheid en partnerschappen<\/li>\n\n\n\n<li>Inzichten \u2013 Beslissingsondersteuning op het moment van nood op een werkbare manier<\/li>\n\n\n\n<li>Data \u2013 Veilige, conforme, beschikbare en betrouwbare data, gebruikt als brandstof van de moderne organisatie.<\/li>\n<\/ol>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-image\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/us-en\/wp-content\/uploads\/sites\/4\/2019\/03\/CPR-OutPerform-Web-Graphic-EDITED.png\" alt=\"\" class=\"wp-image-89176\"\/><\/figure>\n\n\n\n<p>Capgemini Retail &amp; CP OutPerform biedt de inzichtgestuurde journey-aanpak die klein begint, die in de eerste weken waarde laat zien en die snel schaalt.<\/p>\n\n\n\n<p><\/p>\n\n\n\n<p><\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-het-doel-definieren\">Het doel defini\u00ebren<\/h2>\n\n\n\n<p>U hebt slimme en werkbare inzichten binnen uw bedrijf nodig die leiden tot zinvolle resultaten om concurrerend en winstgevend te blijven. Het begint allemaal met een gedefinieerd doel van wat u wilt bereiken in uw bedrijf. Vanuit het doel kunt u afstemmen op de gewenste resultaten die belangrijk zijn voor uw bedrijf, de nodige inzichten begrijpen en vervolgens toegang krijgen tot de nodige data.<\/p>\n\n\n\n<p>Bij Capgemini werken onze teams in de retail- en consumentenproductenindustrie samen met &#8216;s werelds toonaangevende merken om inzichten en analyses centraal te stellen in alle besluitvorming in hun bedrijf.<\/p>\n\n\n\n<p>We beginnen met doel. Capgemini Retail &amp; CP OutPerform is ontworpen om binnen enkele weken doelgerichte resultaten te leveren en tegelijkertijd de basis te leggen voor duurzame verandering in uw bedrijf.<\/p>\n\n\n\n<p>Onze aanpak maakt gebruik van end-customer data op elk contactpunt om bedrijfsproblemen op te lossen, tastbare business-uitkomsten te produceren en nieuwe kansen te ontdekken. Wat u voorheen mogelijk 12 maanden zou kosten, kost ons nu 12 weken.<\/p>\n\n\n\n<p>Van luxe moderetailers tot &#8216;s werelds grootste merken voor consumentenproducten, we werken samen met onze klanten om inzichten en analyses centraal te stellen in alle besluitvorming. Of het nu gaat om de marketing-, operationele, handels- of toeleveringsketenfuncties van een klant, wij helpen bedrijven hun vermogen activeren om consumentengedrag in markten over de hele wereld te begrijpen en erop te anticiperen. <\/p>\n\n\n\n<p><strong>Onze resultaatgerichte aanpak levert ongekende inzichten rechtstreeks aan retailers en organisaties voor consumentenproducten &#8211; en vormt de kern van de digitale transformatie van een klant.<\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":151,"featured_media":660134,"parent":607284,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"ff82c122-1336-497b-9592-dcebc536ca60\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"_yoast_wpseo_primary_brand":"","footnotes":"","featured_focal_points":"","partner_card_description":"","gsap_animation":0},"brand":[],"partner_type":[],"service":[],"industry":[],"partners":[],"page-type":[251],"content-group":[],"class_list":["post-660595","page","type-page","status-publish","has-post-thumbnail","hentry","page-type-solutions"],"yoast_head":"<!-- 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