Operators should rethink mobile broadband pricing

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Didier Bonnet, Global Head of Consulting Services, Telecom Media and Entertainment, Capgemini says operators should be encouraging a more cost-effective pricing model for new users.

With the increasing take up of mobile broadband, many fear the industry has rushed too soon to implement pricing levels that are unsustainable.

“I think there will be a rethink on mobile broadband pricing,” comments Didier. “Operators should consider how to encourage low users and restrain higher users, noting that 20% of users typically generate around 80% of the data traffic on networks” he adds.

Didier concludes, “Indeed, as the recession bites harder, pricing and bundling analysis will be an increasingly important tool for all mobile services”

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TotalTelecom.com: Operators should rethink mobile broadband pricing