{"id":5989,"date":"2023-03-03T02:00:03","date_gmt":"2023-03-03T02:00:03","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=story&#038;p=520411"},"modified":"2026-01-12T18:20:04","modified_gmt":"2026-01-12T18:20:04","slug":"ciclo-virtuoso","status":"publish","type":"story","link":"https:\/\/www.capgemini.com\/mx-es\/news\/inside-stories\/ciclo-virtuoso\/","title":{"rendered":"Ciclo virtuoso"},"content":{"rendered":"\n<div class=\"wp-block-cg-blocks-hero-bleed-banner\"><div class=\"hero-bleed-mp-banner wp-block-cg-blocks-hero-bleed-banner no-overlay  is-image has-card\" data-nav-menu-position=\"no-overlay\" data-nav-menu-text-color=\"black\" data-fp-desktop-x=\"0.5\" data-fp-desktop-y=\"0.5\" data-fp-tablet-x=\"0.5\" data-fp-tablet-y=\"0.5\" data-fp-mobile-x=\"0.5\" data-fp-mobile-y=\"0.5\" data-hero-bleed-attributes=\"\"><div class=\"hero-image d-block\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Virtuous-cycle.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Virtuous-cycle.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Virtuous-cycle.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Virtuous-cycle.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><img decoding=\"async\" width=\"100%\" height=\"100%\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Virtuous-cycle.jpg\" alt=\"\"\/><\/picture><\/div><div class=\"header-line hero-bg-shape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-6 col-lg-6\"><div class=\"content-box-wrapper\"><div class=\"content-box is-short centralized\"><span class=\"title-tag story-title-tag\">Environment<\/span><h1 class=\"title\">Ciclo virtuoso<\/h1><p class=\"description\">Nuestra participaci\u00f3n en un proyecto para &#8216;Uberizar&#8217; el reciclaje de residuos pl\u00e1sticos en el sudeste asi\u00e1tico<\/p><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/mx-es\/news\/inside-stories\/ciclo-virtuoso\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/sharing\/share-offsite\/?url=https:\/\/www.capgemini.com\/mx-es\/news\/inside-stories\/ciclo-virtuoso\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">Capgemini ha estado trabajando con Heng Hiap Industries para desarrollar y fortalecer un modelo &#8220;circular&#8221; de reciclaje de pl\u00e1stico en el sudeste asi\u00e1tico.<\/h2><p class=\"intro-para-content\">\u00bfC\u00f3mo podemos dise\u00f1ar una aplicaci\u00f3n para &#8220;Uberizar&#8221; el reciclaje de desechos pl\u00e1sticos en Malasia y desplegarla en todo el sudeste asi\u00e1tico, sin el modelo de consumo lineal tradicional de &#8220;tomar, hacer, desechar&#8221;? Ese fue el desaf\u00edo que nos plante\u00f3 <a href=\"https:\/\/henghiap.com\/\">Heng Hiap Industries<\/a>, una empresa de reciclaje de pl\u00e1sticos con sede en Malasia, cuando nos pidieron que los ayud\u00e1ramos a digitalizar sus procesos de recolecci\u00f3n de pl\u00e1sticos.<\/p><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para-video section section--info-2cols section--insights section-video \"><div class=\"bg-color video-align-left\"><div class=\"container\"><div class=\"row video-align-right\"><div class=\"col-md-12\"><div class=\"video-align-right row box box--4 box--mini\"><div class=\"col-md-1\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><div class=\"video-wrapper\"><iframe title=\"video-section\" src=\"https:\/\/www.youtube.com\/embed\/GckZ2YStwBE?rel=0&amp;modestbranding=1&amp;playsinline=1&amp;enablejsapi=1\" frameborder=\"0\" allow=\"accelerometer; autoplay; clipboard-write; encrypted-media; gyroscope; picture-in-picture\" allowfullscreen loading=\"lazy\" referrerpolicy=\"strict-origin-when-cross-origin\"><\/iframe><\/div><\/div><\/div><div class=\"col-md-3\"><h3 class=\"Video-title\" data-maxlength=\"34\">El futuro del reciclaje<\/h3><div class=\"video-info\"><p data-maxlength=\"68\"><\/p><\/div><\/div><div class=\"col-md-1\"><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-recogida-de-residuos-plasticos-uberizantes\">Recogida de residuos pl\u00e1sticos &#8216;uberizantes&#8217;<\/h2>\n\n\n\n<p>Heng Hiap Industries recibe desechos pl\u00e1sticos de 28,000 recicladores individuales en la regi\u00f3n. La empresa convierte el material en una resina de alto rendimiento antes de venderlo a clientes que incluyen a los principales fabricantes de electrodom\u00e9sticos de Corea del Sur y empresas automotrices japonesas.&nbsp;<br>&nbsp;<br>La demanda de pl\u00e1stico reciclado de calidad es tan alta que Heng Hiap Industries luchaba por mantener el ritmo. Anteriormente, hab\u00eda comprado residuos pl\u00e1sticos de recolectores informales cerca de la f\u00e1brica. Sin embargo, este proceso fue manual, complejo e involucr\u00f3 transacciones con l\u00e1piz y papel y negociaci\u00f3n en persona.&nbsp;<br>&nbsp;<br>Heng Hiap Industries quer\u00eda aprovechar las posibilidades que ofrece la transformaci\u00f3n digital en el sector de los residuos para simplificar y digitalizar este proceso, al tiempo que aprovechaba otras oportunidades para permitir el reciclaje &#8220;inteligente&#8221;, aumentando as\u00ed el valor del pl\u00e1stico reciclado a lo largo de la cadena de suministro.&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-card-text-pic wrapperCardTextPic hero-bg-shape\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\">\n<div class=\"wp-block-cg-blocks-card-text-pic-left row card-text-pic leftCard\"><div class=\"row card-text-pic leftCard\"><div class=\"col-md-12\"><div class=\"box--section\"><div class=\"box row-nobleed\"><div class=\"col-lg-5 col-md-12 box-img-wrapper \"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/HengHiap-factory-new.jpeg?w=1000&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/HengHiap-factory-new.jpeg?w=1000&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/HengHiap-factory-new.jpeg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/HengHiap-factory-new.jpeg?w=1000&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/HengHiap-factory-new.jpeg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/HengHiap-factory-new.jpeg?w=768&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/HengHiap-factory-new.jpeg?w=556&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/HengHiap-factory-new.jpeg?w=556&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/HengHiap-factory-new.jpeg\" class=\"box-img-without-hover\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/picture><\/div><div class=\"col-lg-8 col-md-12 box-inner \"><h3 class=\"titlewithoutLink\" data-maxlength=\"144\">Una estrategia ganar-ganar<\/h3><p class=\"box-text\" data-maxlength=\"600\">Capgemini trabaj\u00f3 en estrecha colaboraci\u00f3n con Heng Hiap Industries para desarrollar una estrategia de cinco a\u00f1os para hacer realidad este objetivo. Uno de los elementos clave es una aplicaci\u00f3n que permite a los consumidores reservar una recogida de sus pl\u00e1sticos reciclables en la puerta de su casa con solo unos pocos clics. Los recolectores se benefician porque les brinda un nuevo flujo de pl\u00e1stico para recolectar y vender, lo que genera m\u00e1s ingresos, al tiempo que permite los pagos digitales.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\" id=\"quoteWrapper\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n\n<h2 class=\"wp-block-heading\" id=\"h-dirigirse-a-consumidores-conscientes-del-medio-ambiente\">Dirigirse a consumidores conscientes del medio ambiente<\/h2>\n\n\n<p>El trabajo en el proyecto super\u00f3 las expectativas, incluso durante la pandemia de COVID-19, a tal punto que Heng Hiap Industries ampli\u00f3 su infraestructura de recolecci\u00f3n m\u00e1s all\u00e1 de los recolectores informales, los recicladores de base y los recolectores de basura, hasta llegar al nivel dom\u00e9stico.\u00a0<br>\u00a0<br>Kian Hoe Seah, fundador y director gerente, explica c\u00f3mo el proyecto se ubica dentro de los objetivos a largo plazo del negocio. \u201cNuestra aspiraci\u00f3n es habilitar una industria avanzada de reciclaje de pl\u00e1stico en el sudeste asi\u00e1tico, comenzando con Malasia. Nuestro modelo de reciclaje inteligente se adapta a la cadena industrial informal fragmentada que existe actualmente\u201d.\u00a0<\/p>\n\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-card-text-pic wrapperCardTextPic hero-bg-shape\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\">\n<div class=\"wp-block-cg-blocks-card-text-pic-right row card-text-pic rightCard\"><div class=\"row card-text-pic rightCard\"><div class=\"col-md-12\"><div class=\"box--section\"><div class=\"box  row-nobleed\"><div class=\"col-lg-8 col-md-12 box-inner\"><h3 class=\"titlewithoutLink\" data-maxlength=\"144\">Consumidores m\u00e1s exigentes<\/h3><p class=\"box-text\" data-maxlength=\"600\">Si bien la aplicaci\u00f3n facilita las recolecciones, dice Kian, tambi\u00e9n est\u00e1 dise\u00f1ada para motivar a las personas a reciclar m\u00e1s a trav\u00e9s de juegos e incentivos. \u201cLos consumidores se han vuelto m\u00e1s conscientes del problema de la contaminaci\u00f3n pl\u00e1stica, particularmente en los oc\u00e9anos, y quieren aportar su granito de arena para ayudar al medio ambiente. Estas personas con conciencia ecol\u00f3gica rechazan el pl\u00e1stico insostenible de un solo uso y exigen productos que utilicen materiales reciclados\u201d.<\/p><\/div><div class=\"col-lg-5 col-md-12 box-img-wrapper\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_consumers.jpg?w=1000&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_consumers.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_consumers.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_consumers.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_consumers.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_consumers.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_consumers.jpg?w=556&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_consumers.jpg?w=556&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_consumers.jpg\" class=\"box-img-without-hover\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/picture><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-recompensas-por-reciclar\">Recompensas por reciclar<\/h2>\n\n\n\n<p>\u201cMantener el pl\u00e1stico fuera del suelo requiere una soluci\u00f3n tecnol\u00f3gica que involucre la consolidaci\u00f3n y la racionalizaci\u00f3n de los procesos e incentivos de la industria\u201d, explica Keziah Quek, l\u00edder de innovaci\u00f3n en <a href=\"\/mx-es\/sobre-nosotros\/quienes-somos\/ecosistema-de-innovacion\/applied-innovation-exchange\/\">Applied Innovation Exchange<\/a> de Capgemini, quien particip\u00f3 en el proyecto.<\/p>\n\n\n\n<p>\u201cSin embargo, la genialidad de la estrategia de Heng Hiap Industries es que reconoce la verdadera fuerza impulsora de una econom\u00eda circular: simplificar que los consumidores conscientes del medio ambiente elijan comportamientos pro-planeta que se alineen con sus valores y sean recompensados por reciclar. \u201d<\/p>\n\n\n\n<p>A lo largo de la colaboraci\u00f3n, Capgemini aplic\u00f3 el pensamiento basado en el dise\u00f1o, con un fuerte enfoque en los factores que har\u00edan que el proyecto fuera un \u00e9xito: aprovechar a los consumidores \u00e9ticos para impulsar la demanda de pl\u00e1sticos reciclados, hacer que la soluci\u00f3n sea atractiva tanto para los coleccionistas como para los consumidores, y ayudar a mejorar las marcas de consumo cumplen con sus compromisos de sostenibilidad.<\/p>\n\n\n\n<h2 class=\"wp-block-heading\" id=\"h-crear-un-bucle-circular\">Crear un bucle circular<\/h2>\n\n\n\n<p>A trav\u00e9s de este proyecto, Heng Hiap Industries y Capgemini est\u00e1n desarrollando y fortaleciendo un modelo &#8220;circular&#8221; de reciclaje de pl\u00e1stico en la regi\u00f3n que rechaza el modelo lineal tradicional de consumo de &#8220;tomar, hacer, desechar&#8221;.&nbsp;<br>&nbsp;<br>En parte, esto se debe a una mayor presi\u00f3n sobre las empresas por parte de los consumidores para que usen m\u00e1s pl\u00e1stico reciclado, como explica Kian: \u201cLas marcas globales buscan pl\u00e1stico reciclado de alta calidad con altos est\u00e1ndares de cumplimiento, trazabilidad y transparencia. M\u00e1s de 70 marcas importantes, incluidas Unilever y Nestl\u00e9, se han comprometido p\u00fablicamente a utilizar el 25% del contenido reciclado para 2025\u201d.&nbsp;<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-card-text-pic wrapperCardTextPic hero-bg-shape\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\">\n<div class=\"wp-block-cg-blocks-card-text-pic-left row card-text-pic leftCard\"><div class=\"row card-text-pic leftCard\"><div class=\"col-md-12\"><div class=\"box--section\"><div class=\"box row-nobleed\"><div class=\"col-lg-5 col-md-12 box-img-wrapper \"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_solution.jpg?w=1000&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_solution.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_solution.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_solution.jpg?w=1000&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_solution.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_solution.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_solution.jpg?w=556&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_solution.jpg?w=556&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_solution.jpg\" class=\"box-img-without-hover\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/picture><\/div><div class=\"col-lg-8 col-md-12 box-inner \"><h3 class=\"titlewithoutLink\" data-maxlength=\"144\">Una soluci\u00f3n circular<\/h3><p class=\"box-text\" data-maxlength=\"600\">La aplicaci\u00f3n Heng Hiap Industries contribuye a la creaci\u00f3n de un ciclo de materiales &#8220;circular&#8221;: los consumidores compran productos de pl\u00e1stico, los usan y luego organizan su reciclaje a trav\u00e9s de la aplicaci\u00f3n. Heng Hiap Industries convierte el pl\u00e1stico de desecho en resina y lo vende a las marcas para que lo usen en sus productos. Las marcas compran el material, r referenciando los datos de trazabilidad proporcionados por la aplicaci\u00f3n para garantizar la procedencia del material, antes de convertirlo en nuevos productos.<\/p><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/section>\n\n\n\t<section class=\"wp-block-cg-blocks-wrapper-learning-slider section learning-slider\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"learning-header\">\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<div class=\"slider slider-fader\">\n\t\t\t\t<div class=\"slider-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide active card-learning-slide right-card short-copy\" data-align-right=\"false\" data-long-copy=\"false\">\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide-bg-wrapper\">\n\n                                        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n                                            \n                                            \n                                            \n                                            <img decoding=\"async\" loading=\"lazy\" class=\"slide-bg d-md-block\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini_Inside-Stories_HengHiap_partner.jpg\" alt=\"\" style=\"object-position: 50% 50%;object-fit: cover\" \/>\n                                        \n\n                  \t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\n\t\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper card-learning-slider\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-lg-10 col-xl-6 col-xxl-6 right-card\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-info short-copy\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"mb24LearningSlider\" data-maxlength=\"88\">Haciendo magia a trav\u00e9s de la sostenibilidad digital<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p data-maxlength=\"330\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\u201cCapgemini cree en la digitalizaci\u00f3n y la sostenibilidad\u201d, dice Kian. \u201cCuando se juntan, sucede la magia, y por eso elegimos asociarnos con Capgemini\u201d. Al trabajar juntos, Heng Hiap Industries y Capgemini han podido dar forma al futuro del reciclaje de pl\u00e1stico en el sudeste asi\u00e1tico, ayudando al medio ambiente y contribuyendo a\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-info-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logo-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t         \t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"slider-nav-wrapper container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"slider-nav-content col-12 col-lg-10 col-xl-6 col-xxl-6\" data-nav-content>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-nav-container\">\n                                                                                                            <\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t<\/section>\n\n\t\n\n<section class=\"section latestStoriesBlock \"><div class=\"container\"><div class=\"contentTitle\"><h2 class=\"story-heading\">Historias inspiradoras<\/h2><\/div><div class=\"row\">\n\t\t\t\t\t<div class=\"col-md-4 col-lg-8\">\n\t\t\t\t\t\t<div class=\"storyBox \">\n\t\t\t\t\t\t\t<div class=\"imageWrapper focused-image-container\">\n\t\t\t\t\t\t\t\t<a href=\"\/mx-es\/news\/inside-stories\/cazando-dragones\/\" aria-label=\"Cazando dragones\"  tabindex=\"-1\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Dragons-without-shape.png?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Dragons-without-shape.png?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Dragons-without-shape.png?w=500&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Dragons-without-shape.png\" alt=\"\" style=\"object-position: 58% 27%; object-fit: cover;\" class=\"focused-image\" \/>\n\t\t\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t\t<span class=\"storyTag\">Proyectos que dan forma al futuro<\/span>\n\t\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"\/mx-es\/news\/inside-stories\/cazando-dragones\/\" aria-label=\"Cazando dragones\" >\n\t\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">Cazando dragones<\/h3>\n\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t<p>Sarah Gon\u00e7alves no siempre fue ingeniera de datos. Comenz\u00f3 su carrera como arque\u00f3loga, desenterrando los secretos del pasado en sitios de toda Francia antes de volver a capacitarse como ingeniera de datos.<\/p>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><div class=\"col-md-8 col-lg-4\"><div class=\"row\"><div class=\"storyBox btmSpaceThreeStory col-lg-12 col-md-6\">\n\t\t\t\t\t\t<div class=\"imageWrapper focused-image-container\">\n\t\t\t\t\t\t\t<a href=\"\/mx-es\/news\/inside-stories\/sostenibilidad-en-una-maravilla-natural-mediante-ia\/\"  aria-label=\"Mantener una maravilla nacional con IA\" tabindex=\"-1\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Mojave-without-shape.png?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Mojave-without-shape.png?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Mojave-without-shape.png?w=500&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Mojave-without-shape.png\" alt=\"\" style=\"object-position: 0% 0%; object-fit: cover;\" class=\"focused-image\" \/>\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t<span class=\"storyTag\">Ambiente<\/span>\n\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"\/mx-es\/news\/inside-stories\/sostenibilidad-en-una-maravilla-natural-mediante-ia\/\"  aria-label=\"Mantener una maravilla nacional con IA\">\n\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">Mantener una maravilla nacional con IA<\/h3>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<p><\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><div class=\"storyBox btmSpaceThreeStory col-lg-12 col-md-6\">\n\t\t\t\t\t\t<div class=\"imageWrapper focused-image-container\">\n\t\t\t\t\t\t\t<a href=\"\/mx-es\/news\/inside-stories\/construyendo-puentes\/\"  aria-label=\"Construyendo puentes\" tabindex=\"-1\">\n\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Building-bridges.png?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Building-bridges.png?w=1024&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Building-bridges.png?w=500&#038;quality=70\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Building-bridges.png\" alt=\"\" style=\"object-position: 41% 30%; object-fit: cover;\" class=\"focused-image\" \/>\n\t\t\t\t\t\t\t\t<\/picture>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<div class=\"storyInfo\">\n\t\t\t\t\t\t\t<span class=\"storyTag\">Vida en Capgemini<\/span>\n\t\t\t\t\t\t\t<a class=\"storyTitle\" href=\"\/mx-es\/news\/inside-stories\/construyendo-puentes\/\"  aria-label=\"Construyendo puentes\">\n\t\t\t\t\t\t\t\t<h3 class=\"story-subtitle\">Construyendo puentes<\/h3>\n\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t<p><br \/>\n<\/p>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div><\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Nuestra participaci\u00f3n en un proyecto para &#8216;Uberizar&#8217; el reciclaje de residuos pl\u00e1sticos en el sudeste asi\u00e1tico<\/p>\n","protected":false},"author":26,"featured_media":505496,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":false,"footnotes":"","featured_focal_points":"","gsap_animation":0},"tags":[],"story-theme":[19],"class_list":["post-5989","story","type-story","status-publish","has-post-thumbnail","hentry","story-theme-environment"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Ciclo virtuoso | Capgemini<\/title>\n<meta name=\"description\" content=\"Capgemini lleva a cabo proyecto para desarrollar y fortalecer un modelo 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