{"id":562420,"date":"2026-03-31T14:16:46","date_gmt":"2026-03-31T14:16:46","guid":{"rendered":"https:\/\/www.capgemini.com\/mx-es\/?post_type=research-and-insight&#038;p=562420"},"modified":"2026-03-31T14:18:17","modified_gmt":"2026-03-31T14:18:17","slug":"gbs-como-catalizador-del-crecimiento-de-centro-de-costos-a-potencia-estrategica","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/gbs-como-catalizador-del-crecimiento-de-centro-de-costos-a-potencia-estrategica\/","title":{"rendered":"GBS como catalizador del crecimiento: de centro de costos a potencia estrat\u00e9gica"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/GBS-as-a-catalyst-for-growth-Report-Web-copy-banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/GBS-as-a-catalyst-for-growth-Report-Web-copy-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/GBS-as-a-catalyst-for-growth-Report-Web-copy-banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/GBS-as-a-catalyst-for-growth-Report-Web-copy-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/GBS-as-a-catalyst-for-growth-Report-Web-copy-banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/GBS-as-a-catalyst-for-growth-Report-Web-copy-banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/GBS-as-a-catalyst-for-growth-Report-Web-copy-banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/GBS-as-a-catalyst-for-growth-Report-Web-copy-banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/GBS-as-a-catalyst-for-growth-Report-Web-copy-banner.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Business operations<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">GBS como catalizador del crecimiento: de centro de costos a potencia estrat\u00e9gica<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/GBS-as-a-Catalyst_SSONResearch.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><span>Descargar el informe<\/span><span class=\"type\">5 MB pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"grid-container\"><div class=\"col-12 col-md-2\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1143631\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1143631\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-sson-research-and-analytics-en-colaboracion-con-capgemini-revela-la-evolucion-de-los-servicios-empresariales-globales-de-una-funcion-de-back-office-orientada-al-ahorro-de-costes-a-un-socio-estrategico-que-impulsa-el-crecimiento-empresarial\">SSON Research and Analytics, en colaboraci\u00f3n con Capgemini, revela la evoluci\u00f3n de los servicios empresariales globales: de una funci\u00f3n de <em>back-office<\/em> orientada al ahorro de costes a un socio estrat\u00e9gico que impulsa el crecimiento empresarial.<\/h2>\n\n\n\n<p>La inestabilidad geopol\u00edtica, el r\u00e1pido avance de la IA y la volatilidad de las cadenas de suministro est\u00e1n llevando a las empresas a considerar los Servicios Empresariales Globales (GBS) como un elemento cr\u00edtico para el \u00e9xito empresarial a largo plazo; de hecho, muchas de ellas los est\u00e1n alineando actualmente con los objetivos estrat\u00e9gicos fundamentales de sus consejos de administraci\u00f3n.<\/p>\n\n\n\n<p>Sin embargo, si bien muchas organizaciones consideran que el GBS ofrece visibilidad interfuncional y solidez operativa \u2014lo que lo convierte en un actor clave en la transformaci\u00f3n digital\u2014, la ejecuci\u00f3n se queda rezagada respecto a la intenci\u00f3n.<\/p>\n\n\n\n<p>Este documento ofrece una hoja de ruta sobre c\u00f3mo los Servicios Empresariales Globales (GBS) pueden aportar valor en las \u00e1reas de finanzas, cadena de suministro, operaciones con clientes y recursos humanos, aprovechando el poder de la IA, la automatizaci\u00f3n y los datos. No obstante, para liberar este potencial, las organizaciones deben superar la resistencia cultural, al tiempo que invierten estrat\u00e9gicamente en anal\u00edtica y aseguran el patrocinio de ejecutivos clave.<\/p>\n\n\n\n<p>Esto puede parecer abrumador, pero las organizaciones cuentan con un arma secreta en esta batalla: los agentes de IA. Se trata de sistemas inteligentes que resuelven problemas complejos mediante algoritmos avanzados de razonamiento, predicci\u00f3n y adaptaci\u00f3n, posicionando as\u00ed a GBS como una fuerza transformadora en cualquier estrategia empresarial.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>El GBS ya no se trata \u00fanicamente de la contenci\u00f3n de costos, sino de realizar contribuciones significativas, innovadoras y duraderas a la generaci\u00f3n de ingresos y a la rentabilidad, mediante la identificaci\u00f3n y orquestaci\u00f3n de iniciativas que sean verdaderamente transversales a toda la organizaci\u00f3n.<\/p>\n<cite>\u2013 Harsh Madan, L\u00edder Global de Estrategia de Salida al Mercado para GBS, Servicios Empresariales de Capgemini<\/cite><\/blockquote>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/07\/GBS-as-a-Catalyst_SSONResearch.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descargar el informe<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<p><strong>Contactar a Servicios Empresariales<\/strong><\/p>\n\n\n\n<p>Para obtener m\u00e1s informaci\u00f3n, p\u00f3ngase en contacto con los Servicios Empresariales de Capgemini en <a href=\"mailto:businessservices.global@capgemini.com\" target=\"_blank\" rel=\"noreferrer noopener nofollow\">businessservices.global@capgemini.com<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>SSON Research and Analytics, en colaboraci\u00f3n con Capgemini, revela la evoluci\u00f3n de los Servicios Empresariales Globales: de una funci\u00f3n de *back-office* orientada al ahorro de costos a un socio estrat\u00e9gico que impulsa el crecimiento empresarial.<\/p>\n","protected":false},"author":499,"featured_media":562421,"template":"","meta":{"cg_dt_proposed_to":[25],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":true,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":310,"primary_term":"Business operations","featured_focal_points":""},"tags":[],"research-and-insight-type":[230],"theme":[310],"brand":[],"service":[155],"industry":[],"partners":[],"content-group":[],"class_list":["post-562420","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-report","theme-business-operations","service-intelligent-business-operations"],"yoast_head":"<!-- This site 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