{"id":560311,"date":"2026-02-25T18:42:43","date_gmt":"2026-02-25T18:42:43","guid":{"rendered":"https:\/\/www.capgemini.com\/mx-es\/?post_type=research-and-insight&#038;p=560311"},"modified":"2026-02-25T18:44:33","modified_gmt":"2026-02-25T18:44:33","slug":"de-la-moda-a-la-practica-tendencias-de-ia-para-el-comercio-minorista-en-2026","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/de-la-moda-a-la-practica-tendencias-de-ia-para-el-comercio-minorista-en-2026\/","title":{"rendered":"De la moda a la pr\u00e1ctica: tendencias de IA para el comercio minorista en 2026"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/From-hype-to-how-The-new-reality-WEB-BANNER.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/From-hype-to-how-The-new-reality-WEB-BANNER.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/From-hype-to-how-The-new-reality-WEB-BANNER.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/From-hype-to-how-The-new-reality-WEB-BANNER.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/From-hype-to-how-The-new-reality-WEB-BANNER.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/From-hype-to-how-The-new-reality-WEB-BANNER.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/From-hype-to-how-The-new-reality-WEB-BANNER.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/From-hype-to-how-The-new-reality-WEB-BANNER.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/From-hype-to-how-The-new-reality-WEB-BANNER.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Data and AI<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">De la moda a la pr\u00e1ctica: tendencias de IA para el comercio minorista en 2026<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/PoV_From-hype-to-how_Retail-AI-Trends-2026.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><span>Descargar el PoV<\/span><span class=\"type\">521 KB pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1199872\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1199872\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-el-comercio-minorista-ha-pasado-de-la-experimentacion-con-ia-a-la-ejecucion-de-ia-y-los-ganadores-seran-aquellos-que-puedan-usarla-para-resolver-desafios-comerciales-reales-y-profundizar-las-conexiones-con-los-compradores\">El comercio minorista ha pasado de la experimentaci\u00f3n con IA a la ejecuci\u00f3n de IA, y los ganadores ser\u00e1n aquellos que puedan usarla para resolver desaf\u00edos comerciales reales y profundizar las conexiones con los compradores.<\/h2>\n\n\n\n<p>En este punto de vista, nuestros expertos exploran c\u00f3mo los principales minoristas aprovechan la IA para generar valor comercial medible, aplic\u00e1ndola de forma inteligente, estrat\u00e9gica y a gran escala. Descargue ahora para descubrir las tendencias de IA en el sector minorista que nuestros expertos observaron en NRF 2026, sus predicciones para el pr\u00f3ximo a\u00f1o y recomendaciones para que los minoristas puedan adaptarse a un panorama cambiante.<\/p>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-la-nueva-realidad-de-la-ia-en-el-retail-3-tendencias-a-tener-en-cuenta\">La nueva realidad de la IA en el retail: 3 tendencias a tener en cuenta<\/h3>\n\n\n\n<figure class=\"wp-block-table\"><table class=\"has-fixed-layout\"><tbody><tr><td class=\"has-text-align-left\" data-align=\"left\"><strong>Tendencia<\/strong> <strong>1: <\/strong><br><strong>Los agentes se vuelven pr\u00e1cticos: reconfigurando la ejecuci\u00f3n diaria del comercio minorista con IA<\/strong><\/td><td><strong>Tendencia<\/strong> <strong>2: <\/strong><br><strong>Simplificar para escalar: Las plataformas conectadas impulsan el comercio agente<\/strong><\/td><td><strong>Tendencia<\/strong> <strong>3: <\/strong><br><strong>Retail todo en uno: Tienda f\u00edsica | Tecnolog\u00eda digital | Experiencia humana<\/strong><\/td><\/tr><tr><td class=\"has-text-align-left\" data-align=\"left\">El a\u00f1o 2026 marc\u00f3 una clara transici\u00f3n de la IA como funci\u00f3n a la IA como capa operativa. Descubra c\u00f3mo se utiliza esta tecnolog\u00eda para reorganizar las organizaciones minoristas y resolver desaf\u00edos reales como el aumento repentino de llamadas al centro de soporte, las interrupciones en la cadena de suministro y la fijaci\u00f3n din\u00e1mica de precios.<\/td><td>Tras a\u00f1os de desarrollar multitud de herramientas \u00fanicas, la necesidad colectiva de simplificaci\u00f3n y orquestaci\u00f3n de la industria est\u00e1 ganando terreno. Descubra c\u00f3mo se utiliza la IA para conectar sistemas y soluciones y ofrecer mejores experiencias al cliente que impulsen un mayor rendimiento empresarial.<\/td><td>El rol de la tienda est\u00e1 cambiando de ser un punto de transacci\u00f3n a una fuente de confianza. Descubra c\u00f3mo las tiendas est\u00e1n experimentando un resurgimiento al ofrecer lo que la IA por s\u00ed sola no puede: experiencias sensoriales, experiencia humana e interacciones cara a cara reales.<\/td><\/tr><\/tbody><\/table><\/figure>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/PoV_From-hype-to-how_Retail-AI-Trends-2026.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Descargar ahora<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:30px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-asi-es-como-se-ve-el-comercio-minorista-orientado-a-un-proposito\">As\u00ed es como se ve el comercio minorista orientado a un prop\u00f3sito.<\/h3>\n\n\n\n<p>La implementaci\u00f3n de IA en el comercio minorista ya ha comenzado. Podemos ayudarte a liderarla.<\/p>\n\n\n\n<p>Comun\u00edquese con nuestros expertos para programar una consulta y obtener m\u00e1s informaci\u00f3n sobre c\u00f3mo Capgemini puede ayudar a su organizaci\u00f3n a aprovechar la IA de formas reales y pr\u00e1cticas, y hagamos que el comercio minorista orientado a un prop\u00f3sito sea una realidad, juntos.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-even layout-even-mixed-color-cards \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Investigaci\u00f3n y perspectivas<\/h2><\/div><div class=\"layout-two-card cards-normal\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/lo-que-importa-a-la-consumidora-de-hoy-2026\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/01\/Consumer-trend-2026-web-banner.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/01\/Consumer-trend-2026-web-banner.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/lo-que-importa-a-la-consumidora-de-hoy-2026\/\" aria-label=\"Lo que importa al consumidor de hoy 2026\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">Lo que importa al consumidor de hoy 2026<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                            <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/tendencias-del-comercio-minorista-2026\/\" aria-label=\"Tendencias del comercio minorista 2026\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Tendencias del comercio minorista 2026<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <\/div><div class=\"layout-two-card cards-reversed\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/las-redes-de-medios-minoristas-como-motores-de-crecimiento-de-los-ingresos\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/02\/RMN_PoV_Growth_Engines-web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/02\/RMN_PoV_Growth_Engines-web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/02\/RMN_PoV_Growth_Engines-web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/02\/RMN_PoV_Growth_Engines-web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/02\/RMN_PoV_Growth_Engines-web-banner.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/02\/RMN_PoV_Growth_Engines-web-banner.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/02\/RMN_PoV_Growth_Engines-web-banner.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/02\/RMN_PoV_Growth_Engines-web-banner.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/02\/RMN_PoV_Growth_Engines-web-banner.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-md-6 col-lg-4 flex-sm-order-reverse\">\n                            <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/agentes-de-ia-para-compradores-el-auge-de-la-ia-agentica-en-las-experiencias-minoristas\/\" aria-label=\"Agentes de IA para compradores: el auge de la IA ag\u00e9ntica en las experiencias minoristas\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Agentes de IA para compradores: el auge de la IA ag\u00e9ntica en las experiencias minoristas<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/las-redes-de-medios-minoristas-como-motores-de-crecimiento-de-los-ingresos\/\" aria-label=\"Las redes de medios minoristas como motores de crecimiento de los ingresos\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">Las redes de medios minoristas como motores de crecimiento de los ingresos<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><\/div>\n                    <\/div><div class=\"layout-two-card cards-normal\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/servicios-empresariales-globales-reinventados\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/Capgemini_Hub_of_the_future_pov_Web-banner_new.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/Capgemini_Hub_of_the_future_pov_Web-banner_new.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/Capgemini_Hub_of_the_future_pov_Web-banner_new.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/Capgemini_Hub_of_the_future_pov_Web-banner_new.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/Capgemini_Hub_of_the_future_pov_Web-banner_new.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/Capgemini_Hub_of_the_future_pov_Web-banner_new.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/Capgemini_Hub_of_the_future_pov_Web-banner_new.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/Capgemini_Hub_of_the_future_pov_Web-banner_new.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/Capgemini_Hub_of_the_future_pov_Web-banner_new.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/servicios-empresariales-globales-reinventados\/\" aria-label=\"Servicios empresariales globales reinventados\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Servicios empresariales globales reinventados<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                            <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/el-futuro-de-los-medios-comerciales\/\" aria-label=\"El futuro de los medios comerciales\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">El futuro de los medios comerciales<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <\/div><\/div><\/section>\n\n<section class=\"section section--expert-perspectives\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"expert-heading\">Perspectiva de expertos<\/h2><\/div><\/div><div class=\"expert-prospective-container\"><div class=\"row\"><div class=\"col-12 col-md-4 row-space\"><div class=\"box\"><div class=\"box-img-wrapper\"><a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/nrf-2026-3-strategic-shifts-retailers-cant-ignore\/\" aria-label=\"NRF 2026: 3 strategic shifts retailers can\u2019t ignore\" tabindex=\"-1\"><img decoding=\"async\" class=\"box-img\" alt=\"\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/01\/Web-banner_Mark_Blog.jpg?w=600&#038;quality=70\" style=\"object-position: 50% 50%; object-fit: cover;\" loading=\"lazy\" \/><\/a><\/div><div class=\"box-inner\"><div class=\"box-tag\">Customer experience, Data and AI<\/div><a class=\"content-box-title\" href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/nrf-2026-3-strategic-shifts-retailers-cant-ignore\/\" aria-label=\"NRF 2026: 3 strategic shifts retailers can\u2019t ignore\"><h3 class=\"expert-subtitle\">NRF 2026: 3 strategic shifts retailers can\u2019t ignore<\/h3><\/a><div class=\"box-bottom\">\n\t\t   <div class=\"box-logo\"><img decoding=\"async\" class=\"\" loading=\"lazy\" alt=\"\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2026\/02\/Mark_Ruston.jpg?w=960\" \/><\/div><div class=\"date-name-info\"><div class=\"author-text\">Mark Ruston<\/div><div class=\"date-text\">feb. 6, 2026<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-learn-more learnMoreBlock\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"learnmore-heading\">M\u00e1s informaci\u00f3n<\/h2><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/mx-es\/sectores\/retail\/\" target=\"\" aria-label=\"Minorista\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/08\/Retail_dotcom_banner.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/08\/Retail_dotcom_banner.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/08\/Retail_dotcom_banner.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"Retail Industry Consulting Service\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Minorista<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/mx-es\/sectores\/productos-de-consumo\/\" target=\"\" aria-label=\"Productos de consumo\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini-Consumer-hero-banner.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini-Consumer-hero-banner.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/04\/Capgemini-Consumer-hero-banner.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Productos de consumo<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/mx-es\/servicios\/customer-first\/\" target=\"\" aria-label=\"El cliente primero\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/Customer-first.webp?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/Customer-first.webp?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2026\/02\/Customer-first.webp?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">El cliente primero<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-blocks-faq-schema\"><section class=\"undefined section section--faqs-content\"><div class=\"container\"><div class=\"content-title\"><h2>Preguntas frecuentes<\/h2><\/div><div class=\"filters filters--vertical\" data-max=\"100\"><div class=\"expanders filters-content\"><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>\u00bfCu\u00e1les son las principales tendencias de IA seg\u00fan NRF 2026?<\/h3><\/div><div class=\"expander-content\"><p>NRF 2026 destac\u00f3 tres tendencias de IA: agentes de IA pr\u00e1cticos para operaciones minoristas, plataformas conectadas que permiten el comercio agente y el resurgimiento de las tiendas f\u00edsicas como centros de creaci\u00f3n de confianza.<\/p><\/div><\/div><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>\u00bfQu\u00e9 es el comercio agente?<\/h3><\/div><div class=\"expander-content\"><p>El comercio agente se refiere a sistemas de IA que toman decisiones en tiempo real en todas las operaciones minoristas, desde el abastecimiento y la fijaci\u00f3n de precios hasta el cumplimiento y el servicio al cliente.<\/p><\/div><\/div><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>\u00bfPor qu\u00e9 son importantes las tiendas f\u00edsicas en el comercio minorista impulsado por IA?<\/h3><\/div><div class=\"expander-content\"><p>Las tiendas f\u00edsicas ofrecen experiencias sensoriales, experiencia humana e interacciones que generan confianza que la IA por s\u00ed sola no puede replicar, lo que las hace vitales en el comercio minorista moderno.<\/p><\/div><\/div><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>\u00bfC\u00f3mo pueden los minoristas pasar de la experimentaci\u00f3n con IA a la ejecuci\u00f3n?<\/h3><\/div><div class=\"expander-content\"><p>Los minoristas pueden migrar a la ejecuci\u00f3n de IA integr\u00e1ndola en sus operaciones principales, simplificando las pilas de tecnolog\u00eda y concentr\u00e1ndose en resultados comerciales mensurables.<\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div>\n","protected":false},"excerpt":{"rendered":"<p>El comercio minorista ha pasado de la experimentaci\u00f3n con IA a la ejecuci\u00f3n de IA, y los ganadores ser\u00e1n aquellos que puedan usarla para resolver desaf\u00edos comerciales reales y profundizar las conexiones con los compradores.<\/p>\n","protected":false},"author":440,"featured_media":560312,"template":"","meta":{"cg_dt_proposed_to":[25],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":true,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":67,"primary_term":"Data and AI","featured_focal_points":"{\"x\":0.4,\"y\":0.14}"},"tags":[],"research-and-insight-type":[],"theme":[67],"brand":[],"service":[],"industry":[122],"partners":[],"content-group":[],"class_list":["post-560311","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","theme-data-and-ai","industry-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tendencias de IA en Retail 2026 | Capgemini<\/title>\n<meta name=\"description\" content=\"Las principales tendencias de IA que transforman el comercio minorista en 2026, desde personalizaci\u00f3n hasta operaciones inteligentes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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