{"id":560301,"date":"2026-02-25T18:21:29","date_gmt":"2026-02-25T18:21:29","guid":{"rendered":"https:\/\/www.capgemini.com\/mx-es\/?post_type=research-and-insight&#038;p=560301"},"modified":"2026-02-25T18:22:50","modified_gmt":"2026-02-25T18:22:50","slug":"las-redes-de-medios-minoristas-como-motores-de-crecimiento-de-los-ingresos","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/las-redes-de-medios-minoristas-como-motores-de-crecimiento-de-los-ingresos\/","title":{"rendered":"Las redes de medios minoristas como motores de crecimiento de los ingresos"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/RMN_PoV_Growth_Engines-web-banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/RMN_PoV_Growth_Engines-web-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/RMN_PoV_Growth_Engines-web-banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/RMN_PoV_Growth_Engines-web-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/RMN_PoV_Growth_Engines-web-banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/RMN_PoV_Growth_Engines-web-banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/RMN_PoV_Growth_Engines-web-banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/RMN_PoV_Growth_Engines-web-banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/RMN_PoV_Growth_Engines-web-banner.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Las redes de medios minoristas como motores de crecimiento de los ingresos<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/RMN-Revenue-Growth-Engines.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><span>Descarga nuestro PoV<\/span><span class=\"type\">483 KB pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1178454\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1178454\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-el-valor-de-las-redes-de-medios-minoristas-rmn-es-claro\">El valor de las redes de medios minoristas (RMN) es claro.<\/h2>\n\n\n\n<p>Sorprendentemente, uno de cada cuatro minoristas genera m\u00e1s de <a href=\"https:\/\/www.epsilon.com\/us\/insights\/blog\/5-insights-on-the-future-of-retail-media\" target=\"_blank\" rel=\"noreferrer noopener\">100 millones de d\u00f3lares<\/a> en ingresos anuales gracias a las redes de distribuci\u00f3n minorista (RMN).<br>\u00bfLa desventaja? La mayor\u00eda de las redes se estancan entre los 100 y los 200 millones de d\u00f3lares. \u00bfC\u00f3mo planea superar este estancamiento en los ingresos de RMN?<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-impulsando-la-proxima-generacion-de-experiencias-minoristas-con-datos-y-conocimientos-de-rmn\">Impulsando la pr\u00f3xima generaci\u00f3n de experiencias minoristas con datos y conocimientos de RMN<\/h4>\n\n\n\n<p>En nuestro \u00faltimo PoV, <em>Redes de medios minoristas como motores de crecimiento de ingresos<\/em>, nuestros expertos exploran c\u00f3mo los minoristas pueden desbloquear nuevo valor al transformar las RMN de plataformas de venta de publicidad tradicionales en un poderoso motor de datos y conocimientos que impulsa toda la experiencia del comprador.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-descarguelo-ahora-para-obtener-informacion-de-expertos-sobre\">Desc\u00e1rguelo ahora para obtener informaci\u00f3n de expertos sobre:<\/h4>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Dise\u00f1amos una estrategia de RMN que maximiza el potencial de ingresos directos de los anuncios RMN y, al mismo tiempo, aprovecha las oportunidades de una experiencia m\u00e1s amplia mediante la activaci\u00f3n de datos RMN.<\/li>\n\n\n\n<li>Capturamos y aplicamos datos RMN en toda la experiencia del cliente para influir en el descubrimiento, profundizar la interacci\u00f3n y fortalecer las experiencias.<\/li>\n\n\n\n<li>Aprovechamos agentes de IA para automatizar y acelerar tareas clave dentro del flujo de trabajo de medios minoristas, incluyendo el procesamiento de recursos, la segmentaci\u00f3n de audiencias, la adaptaci\u00f3n creativa y los controles de calidad.<\/li>\n\n\n\n<li>Reducimos el ciclo de lanzamiento de campa\u00f1as de 30 d\u00edas a tan solo 10 mediante el uso estrat\u00e9gico a escala de tecnolog\u00edas avanzadas, incluyendo IA generativa y agente.<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/RMN-Revenue-Growth-Engines.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">M\u00e1s informaci\u00f3n<\/a><\/div>\n<\/div>\n\n\n\n<div style=\"height:40px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-como-puedes-maximizar-tu-potencial-rmn\">\u00bfC\u00f3mo puedes maximizar tu potencial RMN?<\/h4>\n\n\n\n<p>Las herramientas basadas en IA integradas en el modelo operativo, denominadas Agentes de Orquestaci\u00f3n Digital, automatizan los pasos manuales de las campa\u00f1as y aceleran dr\u00e1sticamente el tiempo de comercializaci\u00f3n de los anuncios. Aprovechando la IA generativa y agente, optimizan las tareas rutinarias a la vez que redise\u00f1an los flujos de trabajo para una integraci\u00f3n fluida. Al orquestar la interacci\u00f3n entre la actividad humana y la IA, y al aplicar las mejores pr\u00e1cticas probadas junto con el enfoque exclusivo de Capgemini, las operaciones de RMN se estandarizan, optimizan y generan un gran impacto.<\/p>\n\n\n\n<section class=\"wp-block-cg-blocks-counter-para section counter-para-section\"><div class=\"container\"><div class=\"article-text\"><div class=\"content-title\"><h3>Valor entregado: Explore el historial comprobado de RMN de Capgemini<\/h3><\/div><\/div><div class=\"row statistics-list\"><div class=\"col-md-4 statistic\"><div class=\"statistic-top\">6x<\/div><span class=\"statistic-bottom\">Mejora en la monetizaci\u00f3n de los proveedores de RMN a trav\u00e9s de los ingresos por medios de comunicaci\u00f3n en los 18 meses posteriores al lanzamiento de sus capacidades de IA, an\u00e1lisis y medici\u00f3n.<\/span><\/div><div class=\"col-md-4 statistic\"><div class=\"statistic-top\">440%<\/div><span class=\"statistic-bottom\">Aumento de los presupuestos de medios<br>12 meses de seguimiento de clientes que aprovecharon sus an\u00e1lisis de &#8220;guante blanco&#8221;<\/span><\/div><div class=\"col-md-4 statistic\"><div class=\"statistic-top\">570%<\/div><span class=\"statistic-bottom\">Mayor adopci\u00f3n de servicios de an\u00e1lisis y medici\u00f3n<\/span><\/div><\/div><\/div><\/section>\n\n\n\n<p><a id=\"_msocom_1\"><\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-odd \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Investigaci\u00f3n y perspectivas<\/h2><\/div><div class=\"layout-single-card\">\n                      <div class=\"row align-items-center w-lg-100\">\n                        <div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/estrategias-de-la-red-de-medios-minoristas\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/01\/CPR_Retail-Media-Network-PoV_web-banner-2880x1800-1.jpg?w=2048&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/01\/CPR_Retail-Media-Network-PoV_web-banner-2880x1800-1.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/01\/CPR_Retail-Media-Network-PoV_web-banner-2880x1800-1.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/01\/CPR_Retail-Media-Network-PoV_web-banner-2880x1800-1.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/01\/CPR_Retail-Media-Network-PoV_web-banner-2880x1800-1.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/01\/CPR_Retail-Media-Network-PoV_web-banner-2880x1800-1.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/01\/CPR_Retail-Media-Network-PoV_web-banner-2880x1800-1.jpg?w=500&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/01\/CPR_Retail-Media-Network-PoV_web-banner-2880x1800-1.jpg?w=1000&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/01\/CPR_Retail-Media-Network-PoV_web-banner-2880x1800-1.jpg\" alt=\"\" style=\"object-position: 47% 27%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div>\n                            <div class=\"col-12 col-md-5 col-lg-7\"><\/div>\n                        <div class=\"col-12 col-md-7 col-lg-5\">\n                            <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/estrategias-de-la-red-de-medios-minoristas\/\" aria-label=\"Estrategias de las redes de medios minoristas: Obtenci\u00f3n de ingresos de alto margen con IA generativa\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Estrategias de las redes de medios minoristas: Obtenci\u00f3n de ingresos de alto margen con IA generativa<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                     <\/div>\n                    <\/div><div class=\"layout-two-card cards-reversed\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/tendencias-del-comercio-minorista-2026\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg\" alt=\"Top Retail Trends 2026 Web Banner\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-md-6 col-lg-4 flex-sm-order-reverse\">\n                            <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/agentes-de-ia-para-compradores-el-auge-de-la-ia-agentica-en-las-experiencias-minoristas\/\" aria-label=\"Agentes de IA para compradores: el auge de la IA ag\u00e9ntica en las experiencias minoristas\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Agentes de IA para compradores: el auge de la IA ag\u00e9ntica en las experiencias minoristas<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/tendencias-del-comercio-minorista-2026\/\" aria-label=\"Tendencias del comercio minorista 2026\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Tendencias del comercio minorista 2026<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><\/div>\n                    <\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-call-to-action call-to-action-block\"><div class=\"container\"><div class=\"call-to-action-block-content-wrapper has-description\"><div class=\"text-wrapper has-description\"><h3 class=\"title\" data-maxlength=\"144\">\u00bfEst\u00e1s listo para llevar tu RMN al siguiente nivel?<\/h3><p class=\"description\" data-maxlength=\"210\">Nuestros expertos pueden ayudarle. Descargue nuestro punto de vista hoy mismo para obtener m\u00e1s informaci\u00f3n y programar una consulta para comenzar su proceso de reinvenci\u00f3n de RMN.<\/p><\/div><div class=\"button-wrapper has-description\"><a class=\"cta-btn action-valid\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/12\/RMN-Revenue-Growth-Engines.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Descargar ahora sobre \u00bfEst\u00e1s listo para llevar tu RMN al siguiente nivel?\" title=\"abrir en una nueva ventana\" data-maxlength=\"24\" tabindex=\"0\"> Descargar ahora <\/a><\/div><\/div><\/div><\/section>\n\n\n\n<div class=\"wp-block-cg-blocks-cg-blocks-faq-schema\"><section class=\"undefined section section--faqs-content\"><div class=\"container\"><div class=\"content-title\"><h2>Preguntas frecuentes<\/h2><\/div><div class=\"filters filters--vertical\" data-max=\"100\"><div class=\"expanders filters-content\"><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>\u00bfQu\u00e9 es una red de medios minoristas?<\/h3><\/div><div class=\"expander-content\"><p>Retail Media Network (RMN) es una plataforma que permite a los minoristas monetizar sus propiedades digitales vendiendo espacio publicitario a las marcas y aprovechando los datos de los compradores para campa\u00f1as espec\u00edficas.<\/p><\/div><\/div><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>\u00bfC\u00f3mo impulsan las redes de medios minoristas el crecimiento de los ingresos?<\/h3><\/div><div class=\"expander-content\"><p>Las RMN crean nuevas fuentes de ingresos al ofrecer a las marcas una segmentaci\u00f3n precisa y un ROI medible, al tiempo que mejoran la experiencia del comprador a trav\u00e9s de anuncios personalizados.<\/p><\/div><\/div><div class=\"expander-box filter-box tag-active \" data-filter=\"\"><div class=\"expander-title\" role=\"button\" tabindex=\"0\" aria-expanded=\"false\"><h3>\u00bfQu\u00e9 estrategias liberan el potencial de RMN?<\/h3><\/div><div class=\"expander-content\"><p>Las estrategias clave incluyen aprovechar datos propios, integrar personalizaci\u00f3n impulsada por IA y expandirse m\u00e1s all\u00e1 de los anuncios en el sitio a canales fuera del sitio y en la tienda.<\/p><\/div><\/div><\/div><\/div><\/div><\/section><\/div>\n\n\n\n<p><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Descubra c\u00f3mo las redes de medios minoristas (RMN) impulsan el crecimiento de los ingresos y transforman las experiencias de los compradores a trav\u00e9s de informaci\u00f3n sobre datos, inteligencia artificial y estrategias de \u00faltima generaci\u00f3n.<\/p>\n","protected":false},"author":33,"featured_media":560302,"template":"","meta":{"cg_dt_proposed_to":[25],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":true,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":239,"primary_term":"Customer first","featured_focal_points":""},"tags":[],"research-and-insight-type":[78,230],"theme":[239],"brand":[],"service":[],"industry":[122],"partners":[],"content-group":[],"class_list":["post-560301","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-point-of-view","research-and-insight-type-report","theme-customer-first","industry-retail"],"yoast_head":"<!-- This site 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