{"id":558382,"date":"2026-01-22T10:13:06","date_gmt":"2026-01-22T10:13:06","guid":{"rendered":"https:\/\/www.capgemini.com\/mx-es\/?post_type=research-and-insight&#038;p=558382"},"modified":"2026-01-22T10:16:02","modified_gmt":"2026-01-22T10:16:02","slug":"la-anatomia-de-una-gran-plataforma-de-datos-de-clientes-cdp","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/la-anatomia-de-una-gran-plataforma-de-datos-de-clientes-cdp\/","title":{"rendered":"La anatom\u00eda de una gran plataforma de datos de clientes (CDP)"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/CDP-customer-experience-banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/CDP-customer-experience-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/CDP-customer-experience-banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/CDP-customer-experience-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/CDP-customer-experience-banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/CDP-customer-experience-banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/CDP-customer-experience-banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/CDP-customer-experience-banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/CDP-customer-experience-banner.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:51% 20%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">La anatom\u00eda de una excelente plataforma de datos de clientes (CDP) y c\u00f3mo seleccionarla<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/02\/How-to-choose-the-right-CDP_V5.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><span>Descargar punto de vista<\/span><span class=\"type\">1 MB pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=864117\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=864117&amp;text=%C2%A0The%20anatomy%20of%20a%20great%20CDP\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=864117&amp;text=%C2%A0The%20anatomy%20of%20a%20great%20CDP\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"Abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-la-experiencia-del-cliente-es-el-nuevo-campo-de-batalla-y-las-marcas-estan-luchando-por-ofrecer-experiencias-atractivas-a-sus-clientes\">La experiencia del cliente es el nuevo campo de batalla y las marcas est\u00e1n luchando por ofrecer experiencias atractivas a sus clientes.<\/h3>\n\n\n\n<p>Para lograrlo, es fundamental romper con los silos de datos, los silos organizacionales y los silos de experiencia. Conectar sus datos es el arma secreta de su marca. La estrategia tradicional de &#8220;empuje&#8221; ya no es suficiente para destacar en este mundo digital y centrado en el cliente. Todos sabemos que la experiencia del cliente actual no cumple con las expectativas del consumidor moderno en cuanto a experiencias personalizadas y contextualizadas.<\/p>\n\n\n\n<p>Con el auge de las interacciones en l\u00ednea con los clientes, las organizaciones ahora pueden recopilar m\u00e1s datos que nunca. Pero, \u00bfqu\u00e9 est\u00e1n haciendo con toda esta informaci\u00f3n? Conectar sus datos ayuda a identificar c\u00f3mo se relacionan los diferentes elementos de datos entre s\u00ed y le permite gestionar un negocio m\u00e1s eficiente con una ventaja competitiva sostenible.<\/p>\n\n\n\n<blockquote class=\"wp-block-quote is-layout-flow wp-block-quote-is-layout-flow\">\n<p>\u201cEl 55% de las organizaciones afirma que es dif\u00edcil integrar las experiencias de los usuarios.\u201d<\/p>\n<\/blockquote>\n\n\n\n<p>Una soluci\u00f3n \u00fanica para alcanzar esta utop\u00eda de datos es implementar la Plataforma de Datos del Cliente (CDP) de Capgemini. En Capgemini, creemos que integrar las CDP en su estrategia de experiencia del cliente (CX) es el camino correcto; esta convicci\u00f3n est\u00e1 respaldada por una investigaci\u00f3n de la Learning Experience Alliance (anteriormente MarTech Alliance), que indica que el 73% de las empresas encuestadas afirmaron que una CDP ser\u00e1 crucial para ofrecer experiencias personalizadas a sus clientes.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>La anatom\u00eda de una gran plataforma de datos de clientes 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