{"id":555024,"date":"2025-11-18T04:14:59","date_gmt":"2025-11-18T04:14:59","guid":{"rendered":"https:\/\/www.capgemini.com\/mx-es\/?post_type=research-and-insight&#038;p=555024"},"modified":"2025-11-18T04:49:55","modified_gmt":"2025-11-18T04:49:55","slug":"tendencias-del-comercio-minorista-2026","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/tendencias-del-comercio-minorista-2026\/","title":{"rendered":"Tendencias del comercio minorista 2026"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/Top_Retail_Trends_2026_Web_Banner_2880x1800.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Tendencias del comercio minorista 2026<\/h1><\/div><h2 class=\"reasearchInsightTitle\">Cinco fuerzas que est\u00e1n transformando el panorama minorista<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/2026-Retail-Trends.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><span>Descarga el POV<\/span><span class=\"type\">528 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1170685\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1170685\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-que-esta-cambiando-en-el-sector-minorista-en-resumen-todo-entonces-en-que-deberian-centrarse-los-minoristas-nuestros-expertos-lo-analizan\">\u00bfQu\u00e9 est\u00e1 cambiando en el sector minorista? En resumen, todo. Entonces, \u00bfen qu\u00e9 deber\u00edan centrarse los minoristas? Nuestros expertos lo analizan.<\/h2>\n\n\n\n<p>En este punto de vista, nuestros l\u00edderes de la industria identifican las cinco tendencias m\u00e1s importantes para los minoristas y c\u00f3mo las organizaciones pueden responder para impulsar el crecimiento, adaptarse a las nuevas din\u00e1micas y liderar con prop\u00f3sito.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-cuales-son-las-tendencias-que-daran-forma-al-sector-minorista-en-2026\">\u00bfCu\u00e1les son las tendencias que dar\u00e1n forma al sector minorista en 2026?<\/h4>\n\n\n\n<p>Descubre las principales tecnolog\u00edas, la din\u00e1mica del mercado y las expectativas de los clientes que, seg\u00fan nuestros expertos, est\u00e1n transformando el sector minorista.<\/p>\n\n\n\n<ol class=\"wp-block-list\">\n<li><strong>Momentos m\u00e1s que productos<\/strong>: Impulsando el crecimiento en la econom\u00eda de la experiencia<\/li>\n\n\n\n<li><strong>El a\u00f1o de la marca propia<\/strong>: Diferenciaci\u00f3n basada en el valor<\/li>\n\n\n\n<li><strong>Comercio minorista sin b\u00fasquedas<\/strong>: Anticipando la intenci\u00f3n y ofreciendo soluciones mediante geolocalizaci\u00f3n<\/li>\n\n\n\n<li><strong>Inteligencia artificial invisible<\/strong>: Creando experiencias de cliente fluidas en segundo plano<\/li>\n\n\n\n<li><strong>La confianza como motor de rentabilidad<\/strong>: Aumentando los m\u00e1rgenes mediante la coherencia, la atenci\u00f3n al cliente y la contextualizaci\u00f3n<\/li>\n<\/ol>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/11\/2026-Retail-Trends.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">Desc\u00e1rgalo ahora<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-counter-para section counter-para-section\"><div class=\"container\"><div class=\"row\"><div class=\"article-text\"><div class=\"article-text\"><div class=\"content-title\"><h3>Sab\u00edas:<\/h3><\/div><\/div><div class=\"statistics-list\"><div class=\"row\"><div class=\"statistic col-12 col-md-4 col-lg-3 offset-lg-1\"><div class=\"statistic-top\">53%<\/div><span class=\"statistic-bottom\">El 90% de los consumidores ha realizado una compra bas\u00e1ndose en las recomendaciones de Gen AI.<\/span><\/div><div class=\"statistic col-12 col-md-4 col-lg-3 offset-lg-1\"><div class=\"statistic-top\">44%<\/div><span class=\"statistic-bottom\">Los compradores est\u00e1n optando por marcas blancas o de bajo coste en lugar de marcas de renombre.<\/span><\/div><div class=\"statistic col-12 col-md-4 col-lg-3 offset-lg-1\"><div class=\"statistic-top\">46%<\/div><span class=\"statistic-bottom\">Los compradores est\u00e1n optando por marcas blancas o de bajo coste en lugar de marcas de renombre.<\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>Nuestra secci\u00f3n &#8220;Punto de vista sobre tendencias&#8221; presenta los hallazgos iniciales de la \u00faltima <strong>edici\u00f3n de nuestra investigaci\u00f3n anual sobre el consumidor<\/strong>, &#8220;Lo que importa al consumidor actual&#8221;, cuya publicaci\u00f3n est\u00e1 prevista para enero de 2026.<\/p>\n\n\n\n<p>A medida que los minoristas se enfrentan a nuevas tecnolog\u00edas, expectativas de los consumidores en constante evoluci\u00f3n y una din\u00e1mica de mercado cambiante, mantenerse a la vanguardia requiere m\u00e1s que concienciaci\u00f3n: requiere acci\u00f3n.<\/p>\n\n\n\n<p>Contacte con nuestros expertos para programar una consulta y obtener m\u00e1s informaci\u00f3n sobre c\u00f3mo Capgemini puede ayudar a su organizaci\u00f3n a desbloquear el crecimiento de sus canales, adaptarse para competir y liderar con prop\u00f3sito.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-even layout-even-all-purple-cards \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">\u00daltimos datos<\/h2><\/div><div class=\"layout-two-card cards-normal\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/que-importa-al-consumidor-de-hoy-2025\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/01\/DotCom_Banner_1440-x-900.jpg.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/01\/DotCom_Banner_1440-x-900.jpg.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/01\/DotCom_Banner_1440-x-900.jpg.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/01\/DotCom_Banner_1440-x-900.jpg.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/01\/DotCom_Banner_1440-x-900.jpg.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/01\/DotCom_Banner_1440-x-900.jpg.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/01\/DotCom_Banner_1440-x-900.jpg.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/01\/DotCom_Banner_1440-x-900.jpg.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/01\/DotCom_Banner_1440-x-900.jpg.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/que-importa-al-consumidor-de-hoy-2025\/\" aria-label=\"Lo que importa al consumidor de hoy 2025\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Capgemini Research Institute<\/div>\n                                <h3 class=\"card-title\">Lo que importa al consumidor de hoy 2025<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                            <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/agentes-de-ia-para-compradores-el-auge-de-la-ia-agentica-en-las-experiencias-minoristas\/\" aria-label=\"Agentes de IA para compradores: el auge de la IA ag\u00e9ntica en las experiencias minoristas\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Point of view<\/div>\n                                <h3 class=\"card-title\">Agentes de IA para compradores: el auge de la IA ag\u00e9ntica en las experiencias minoristas<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <\/div><\/div><\/section>","protected":false},"excerpt":{"rendered":"<p>Explore the top 5 retail trends for 2026 \u2014 including AI, customer experience, and digital transformation. Learn how businesses can adapt to drive growth and lead with purpose.<\/p>\n","protected":false},"author":257,"featured_media":555025,"template":"","meta":{"cg_dt_proposed_to":[25],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":true,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":239,"primary_term":"Customer first","featured_focal_points":""},"tags":[],"research-and-insight-type":[78],"theme":[239],"brand":[],"service":[100],"industry":[122],"partners":[],"content-group":[],"class_list":["post-555024","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-point-of-view","theme-customer-first","service-customer-experience","industry-retail"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Tendencias del Comercio Minorista 2026 | Capgemini<\/title>\n<meta name=\"description\" content=\"Descubre las 5 tendencias clave que transformar\u00e1n el retail en 2026: IA, experiencia del cliente y comercio sin b\u00fasquedas.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" 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