{"id":549860,"date":"2025-07-29T08:31:02","date_gmt":"2025-07-29T08:31:02","guid":{"rendered":"https:\/\/www.capgemini.com\/mx-es\/?post_type=research-and-insight&#038;p=549860"},"modified":"2025-07-29T08:34:30","modified_gmt":"2025-07-29T08:34:30","slug":"desbloquear-la-frontera-del-crecimiento-a-traves-de-la-innovacion-de-productos-de-software","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/desbloquear-la-frontera-del-crecimiento-a-traves-de-la-innovacion-de-productos-de-software\/","title":{"rendered":"Desbloquear la frontera del crecimiento a trav\u00e9s de la innovaci\u00f3n de productos de software"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/everest-banner.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/everest-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/everest-banner.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/everest-banner.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/everest-banner.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/everest-banner.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/everest-banner.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/everest-banner.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/everest-banner.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:27% 79%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Applications<\/span><\/div><\/div><div class=\"brandInfo\"><div class=\"brandLogo\"><img decoding=\"async\" loading=\"lazy\" src=\"\/wp-content\/themes\/capgemini2020\/assets\/images\/capgemini-engineering.svg\" alt=\"capgemini-engineering\"\/><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Desbloquear la frontera del crecimiento a trav\u00e9s de la innovaci\u00f3n de productos de software<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section 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class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=878784&amp;text=Preparing%20for%20multiple%20futures%20in%20aerospace\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p><\/p>\n\n\n\n<div class=\"wp-block-columns has-medium-font-size is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:24%\">\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/05\/Software-product-innovtion-whitepaper.png?w=408\" alt=\"\" class=\"wp-image-904201\"\/><\/figure>\n\n\n\n<div style=\"height:43px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<figure class=\"wp-block-image alignleft size-large is-resized\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/10\/Screenshot-2023-10-31-201258.png?w=355\" alt=\"\" class=\"wp-image-967631\"\/><\/figure>\n\n\n\n<div style=\"height:35px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cta-popin-form\"><section class=\"cta-popin-form-block\"><div class=\"container\"><div class=\"cta-popin-btn-wrapper cta-popin-btn-align-left\"><a class=\"cta-popin-btn  cta-popin-btn--outline\" href=\"https:\/\/indd.adobe.com\/view\/05ca3efb-5033-45b5-9660-c6a748666c54\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Ver la infograf\u00eda\" tabindex=\"0\">Ver la infograf\u00eda<\/a><\/div><\/div><\/section><\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-vertically-aligned-top is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:76%\">\n<p class=\"has-text-align-left\">Hoy en d\u00eda, los productos de software se han convertido en parte integral de su empresa, un componente crucial de la experiencia del cliente, los nuevos servicios y la generaci\u00f3n de ingresos. Se han convertido en el principal punto de contacto para conocer a sus clientes y en una fuente de innovaci\u00f3n continua, crucial para prosperar en el cambiante panorama tecnol\u00f3gico actual.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Las empresas buscan maximizar el valor a lo largo del ciclo de vida de sus productos de software. Sin embargo, a menudo les cuesta conseguirlo. Se enfrentan a dificultades para desarrollar un plan de I+D coherente debido a numerosos desaf\u00edos, como una cartera abultada que comprende m\u00faltiples productos de software con funcionalidades superpuestas, la falta de talento en ingenier\u00eda de software y de usuarios, la reticencia a migrar a nuevos productos y la necesidad de seguir atendiendo a su base de clientes tradicional. Esto, a la larga, se traduce en una asignaci\u00f3n deficiente del presupuesto de I+D en las tres etapas del ciclo de vida del producto de software, lo que impide a las empresas emprender iniciativas de innovaci\u00f3n.<\/p>\n\n\n\n<p class=\"has-text-align-left\">Si bien los productos existentes y heredados pueden generar ingresos significativos para las empresas, su mantenimiento suele consumir recursos considerables. Esto agota los presupuestos de I+D y limita las oportunidades de crear productos nuevos y modernizados que puedan impulsar el crecimiento a largo plazo. Una mayor visibilidad del ciclo de vida del software en sus tres fases (innovaci\u00f3n, desarrollo y mejora, y fin de vida \u00fatil) permite a las empresas tomar mejores decisiones comerciales, obtener una ventaja competitiva y optimizar la eficiencia de sus productos.<\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-call-to-action undefined call-to-action-block\"><div class=\"container\"><div class=\"call-to-action-block-content-wrapper has-description\"><div class=\"text-wrapper has-description\"><h3 class=\"title\" data-maxlength=\"144\">\u00danete a la conversaci\u00f3n en LinkedIn<\/h3><p class=\"description\" data-maxlength=\"210\">Con\u00e9ctate con nuestros expertos y sum\u00e9rgete en la vanguardia de la ingenier\u00eda de software. Forma parte de nuestra vibrante comunidad de innovadores.<\/p><\/div><div class=\"button-wrapper has-description\"><a class=\" cta-btn action-valid\" href=\"https:\/\/www.linkedin.com\/showcase\/98254387\/admin\/feed\/posts\/\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Sigue nuestra p\u00e1gina sobre \u00danete a la conversaci\u00f3n en LinkedIn\" title=\"Abrir en una nueva ventana\" data-maxlength=\"24\" tabindex=\"0\"> Sigue nuestra p\u00e1gina <\/a><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Desbloquear la frontera del crecimiento a trav\u00e9s de la innovaci\u00f3n de productos de software<\/p>\n","protected":false},"author":71,"featured_media":549861,"template":"","meta":{"cg_dt_proposed_to":[9,25],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"b13e839d-d6ba-46cb-bfc6-474a576773ba\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":true,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":404,"primary_term":"Applications","featured_focal_points":""},"tags":[],"research-and-insight-type":[78],"theme":[404,504],"brand":[81],"service":[],"industry":[],"partners":[],"content-group":[],"class_list":["post-549860","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-point-of-view","theme-applications","theme-software-product-engineering","brand-capgemini-engineering"],"yoast_head":"<!-- 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