{"id":537903,"date":"2025-03-12T06:38:07","date_gmt":"2025-03-12T06:38:07","guid":{"rendered":"https:\/\/www.capgemini.com\/mx-es\/?post_type=research-and-insight&#038;p=537903"},"modified":"2025-12-05T15:52:12","modified_gmt":"2025-12-05T15:52:12","slug":"informe-mundial-sobre-banca-minorista-2022","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/informe-mundial-sobre-banca-minorista-2022\/","title":{"rendered":"Informe mundial sobre banca minorista 2022"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_THE-WORLD-RETAIL-BANKING-REPORT-2022.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_THE-WORLD-RETAIL-BANKING-REPORT-2022.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_THE-WORLD-RETAIL-BANKING-REPORT-2022.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_THE-WORLD-RETAIL-BANKING-REPORT-2022.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_THE-WORLD-RETAIL-BANKING-REPORT-2022.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_THE-WORLD-RETAIL-BANKING-REPORT-2022.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_THE-WORLD-RETAIL-BANKING-REPORT-2022.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_THE-WORLD-RETAIL-BANKING-REPORT-2022.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/05\/Capgemini_THE-WORLD-RETAIL-BANKING-REPORT-2022.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:47% 42%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Informe mundial sobre banca minorista 2022<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=835951\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=835951&amp;text=World%20Payments%20Report%202022\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=835951&amp;text=World%20Payments%20Report%202022\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-el-imperativo-de-la-implicacion-del-cliente-lo-que-los-bancos-pueden-aprender-de-las-fintech\">El imperativo de la implicaci\u00f3n del cliente: Lo que los bancos pueden aprender de las FinTech<\/h3>\n\n\n\n<p>Aunque los bancos disponen de muchos datos para ofrecer estas experiencias, la mayor\u00eda van a la zaga de sus competidores FinTech y Big Tech. El reto es que es dif\u00edcil llegar all\u00ed desde donde muchos bancos est\u00e1n hoy.<\/p>\n\n\n\n<p>Aspectos destacados del Informe mundial sobre banca minorista 2022 de Capgemini y Qorus:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Los bancos que satisfacen las expectativas cambiantes de los clientes con experiencias personalizadas que son divertidas, atractivas y omnicanal pueden aumentar la captaci\u00f3n, el compromiso y la fidelidad y seguir el ritmo de los \u00e1giles competidores fintech.<\/li>\n\n\n\n<li>Las entidades tradicionales deben invertir en an\u00e1lisis de macrodatos y soluciones de IA\/ML para orquestar las experiencias omnicanal de los clientes y ofrecerles mensajes y ofertas pertinentes en funci\u00f3n de sus necesidades y preferencias reales.<\/li>\n\n\n\n<li>Los directores de marketing se han convertido en estrategas del cliente, utilizando informaci\u00f3n basada en datos para dise\u00f1ar una experiencia hiperpersonalizada y automatizada que impulse el crecimiento.<\/li>\n<\/ul>\n\n\n\n<div style=\"height:2px\" aria-hidden=\"true\" class=\"wp-block-spacer\"><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-cta-popin-form\"><section class=\"cta-popin-form-block\"><div class=\"container\"><div class=\"cta-popin-btn-wrapper cta-popin-btn-align-left\"><a class=\"cta-popin-btn  \" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/04\/WRBR-2022-Report_web.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" aria-label=\"Descargar ahora\" tabindex=\"0\">Descargar ahora<\/a><\/div><\/div><\/section><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<div class=\"wp-block-anchor-block-standard\" id=\"Highlights\" data-anchor-padding=\"\" style=\"--data-anchor-padding: 0px\"><\/div>\n\n\n\n<section class=\"wp-block-cg-blocks-intro-para undefined section section--intro\"><div class=\"intro-para\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10\"><h2 class=\"intro-para-title\">M\u00e1s informaci\u00f3n sobre el informe de este a\u00f1o<\/h2><\/div><\/div><\/div><\/div><\/section>\n\n\n\t<section class=\"wp-block-cg-blocks-wrapper-learning-slider section learning-slider\">\n\t\t<div class=\"container\">\n\t\t\t<div class=\"learning-header\">\n\t\t\t\t\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\n\t<div class=\"slider slider-fader\">\n\t\t\t\t<div class=\"slider-list\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide active card-learning-slide left-card short-copy\" data-align-right=\"true\" data-long-copy=\"false\">\n\t\t\t\t\t\t\t\t<div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide-bg-wrapper\">\n\n                                        \n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\n                                            \n                                            \n                                            \n                                            <img decoding=\"async\" loading=\"lazy\" class=\"slide-bg d-md-block\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/WRBR_2024_Banner_2800X1800.jpg\" alt=\"\" style=\"object-position: 26% 43%;object-fit: cover\" \/>\n                                        \n\n                  \t<\/div>\n\t\t\t\t\t\t\t\t\t<div class=\"slide-reveal\"><\/div>\n\n\t\t\t\t\t\t\t\t\t\t<div class=\"container slide-info-wrapper card-learning-slider\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-lg-10 col-xl-6 col-xxl-6 offset-lg-2 offset-xl-6 offset-xxl-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-info short-copy\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"title-link\" href=\"\/mx-es\/insights\/biblioteca-de-investigacion\/informe-mundial-de-la-banca-minorista\/\" target=\"\" rel=\"noopener noreferrer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<h3 class=\"title-text\" data-maxlength=\"88\">Informe mundial sobre banca minorista 2024<\/h3>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<p data-maxlength=\"200\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tLos bancos inteligentes hacen m\u00e1s con menos: D\u00e9 un salto en eficiencia con una banca personalizada y sin fricciones\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/p>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"box-bottom\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-info-footer\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"brand-logo-wrapper\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"col-12 col-md-6\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"btnDiv\">\t<a class=\"more2\" aria-label=\"Descargar hoy sobre Informe mundial sobre banca minorista 2024\" href=\"\/mx-es\/insights\/biblioteca-de-investigacion\/informe-mundial-de-la-banca-minorista\/\" target=\"\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tDescargar hoy\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/a>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t         \t\t\t<\/div>\n\n\n\t\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t<\/div>\n\n\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<div class=\"slider-nav-wrapper container\">\n\t\t\t\t\t\t\t\t\t\t<div class=\"row\">\n\t\t\t\t\t\t\t\t\t\t\t<div class=\"slider-nav-content col-12 col-lg-10 col-xl-6 col-xxl-6\" data-nav-content>\n\t\t\t\t\t\t\t\t\t\t\t\t<div class=\"slide-nav-container\">\n                                                                                                            <\/div>\n\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t<\/section>\n\n\t\n\n\n<section class=\"wp-block-cg-blocks-how-we-do-it section section--howwedoit block-howwedoit\"><div class=\"container\"><div><div class=\"content-title\"><h2 data-maxlength=\"72\" class=\"expandable-heading-tag\">Aspectos m\u00e1s destacados<\/h2><\/div><p><\/p><\/div><div class=\"section-content\">\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active opened\"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-pressed=\"true\" aria-expanded=\"true\"><h3 class=\"expander-heading-title\">Destaque 1<\/h3><\/div><div class=\"expander-subtitle\"><p class=\"small-description\">Crear experiencias de cliente conectadas<\/p><\/div><div class=\"expander-content\"><p>Las expectativas de los clientes respecto a sus interacciones digitales est\u00e1n aumentando y los bancos no siguen el ritmo. Casi la mitad de los encuestados en nuestro estudio La Voz del Cliente afirmaron que sus relaciones bancarias no estaban conectadas emocionalmente ni bien integradas en su estilo de vida; el 52 % dijo que la banca no era \u00abdivertida\u00bb. Muchos encuestados tambi\u00e9n afirman que sus bancos no ofrecen las experiencias fluidas, la relaci\u00f3n calidad-precio y la innovaci\u00f3n que desean de sus relaciones digitales.<\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/connected-customer-experience_Fig1.jpg?w=960\" alt=\"connected-customer-experience\" class=\"wp-image-882911\"\/><\/figure>\n<div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-pressed=\"false\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">Destaque 2<\/h3><\/div><div class=\"expander-subtitle\"><p class=\"small-description\">Modernizar la infraestructura para optimizar el crecimiento basado en datos<\/p><\/div><div class=\"expander-content\"><p>Los retos estructurales impiden a la mayor\u00eda de los bancos aprovechar plenamente los an\u00e1lisis basados en datos para atraer clientes y aumentar las relaciones. En nuestra encuesta a ejecutivos, el 95% afirm\u00f3 que los sistemas heredados y los m\u00f3dulos bancarios centrales obsoletos inhiben los esfuerzos para optimizar las estrategias de crecimiento centradas en los datos y los clientes, mientras que el 80% coincidi\u00f3 en que las capacidades de datos subdesarrolladas obstaculizan las mejoras de los procesos del ciclo de vida del cliente. Por ejemplo, el 82% afirma tener dificultades para identificar nuevos segmentos de clientes; el 55% lucha por ofrecer experiencias de incorporaci\u00f3n fluidas.<\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/data-driven-growth_Fig2.jpg?w=960\" alt=\"data-driven-growth\" class=\"wp-image-882912\"\/><\/figure>\n<div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-howwedoit expanders\"><div class=\"box card-regulated-agreements card-howwedoit\"><div class=\"expander-box filter-box tag-active \"><div class=\"expander-title\" tabindex=\"0\" role=\"button\" aria-pressed=\"false\" aria-expanded=\"false\"><h3 class=\"expander-heading-title\">Destaque 3<\/h3><\/div><div class=\"expander-subtitle\"><p class=\"small-description\">Acelerar el aprendizaje y la integraci\u00f3n de plataformas para competir<\/p><\/div><div class=\"expander-content\"><p>Las plataformas de ecosistemas se perfilan como una forma prometedora de cubrir carencias de capacidades o ampliar los ingresos, pero los bancos a\u00fan est\u00e1n aprendiendo los entresijos de la innovaci\u00f3n en plataformas. En nuestra encuesta a ejecutivos, al 78% le preocupaba la canibalizaci\u00f3n de productos a trav\u00e9s de los socios del ecosistema, mientras que el 72% ten\u00eda dificultades para evitar la diluci\u00f3n de la marca. Mantener la exclusividad del ecosistema para los socios fue citado como un reto por el 53% de los encuestados.<\/p><div class=\"bg-color video-align-right\"><div class=\"container\"><div class=\"row video-align-left\"><div class=\"col-md-12\"><div class=\"video-align-left row box box--4 box--mini\"><div class=\"col-md-3\"><\/div><div class=\"col-md-8 box-img-wrapper\"><div class=\"video-box\"><\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<figure class=\"wp-block-image aligncenter size-large\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/accelerate-platform-learning_Fig3.jpg?w=960\" alt=\"accelerate-platform-learning\" class=\"wp-image-882913\"\/><\/figure>\n<div class=\"content-more\"><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-odd \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Investigaci\u00f3n y Conocimiento<\/h2><\/div><div class=\"layout-single-card\">\n                      <div class=\"row align-items-center w-lg-100\">\n                        <div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/principales-tendencias-en-banca-minorista-2023\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/01\/retail-banking-top-trends-2023.jpg?w=2048&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/01\/retail-banking-top-trends-2023.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/01\/retail-banking-top-trends-2023.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/01\/retail-banking-top-trends-2023.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/01\/retail-banking-top-trends-2023.jpg?w=1024&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/01\/retail-banking-top-trends-2023.jpg?w=2048&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/01\/retail-banking-top-trends-2023.jpg?w=500&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/01\/retail-banking-top-trends-2023.jpg?w=1000&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2023\/01\/retail-banking-top-trends-2023.jpg\" alt=\"retail-banking-top-trends-2023\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div>\n                            <div class=\"col-12 col-md-5 col-lg-7\"><\/div>\n                        <div class=\"col-12 col-md-7 col-lg-5\">\n                            <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/principales-tendencias-en-banca-minorista-2023\/\" aria-label=\"Principales tendencias en banca minorista 2023\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">Principales tendencias en banca minorista 2023<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                     <\/div>\n                    <\/div><div class=\"layout-two-card cards-reversed\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/principales-tendencias-en-gestion-patrimonial-2023\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/12\/Wealth-management-trends-2023.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/12\/Wealth-management-trends-2023.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/12\/Wealth-management-trends-2023.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/12\/Wealth-management-trends-2023.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/12\/Wealth-management-trends-2023.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/12\/Wealth-management-trends-2023.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/12\/Wealth-management-trends-2023.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/12\/Wealth-management-trends-2023.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/12\/Wealth-management-trends-2023.jpg\" alt=\"wealth management decisions\" style=\"object-position: 64% 38%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-md-6 col-lg-4 flex-sm-order-reverse\">\n                            <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/principales-tendencias-en-pagos-2023\/\" aria-label=\"Principales tendencias en pagos 2023\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">Principales tendencias en pagos 2023<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/principales-tendencias-en-gestion-patrimonial-2023\/\" aria-label=\"Principales tendencias en gesti\u00f3n patrimonial 2023\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Report<\/div>\n                                <h3 class=\"card-title\">Principales tendencias en gesti\u00f3n patrimonial 2023<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"\" alt=\"\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><\/div>\n                    <\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-comite-directivo-ejecutivo\">Comit\u00e9 Directivo Ejecutivo<\/h2>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-banks\">BANKS<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Fr\u00e9d\u00e9ric Chanfrau<br><\/strong>EVP &amp; CIO Commercial Bank, Payments &amp; Salesforce Services<strong><br>Citizens Bank<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Michael Anseeuw<br><\/strong>Executive Director, Retail Banking<strong><br>BNP Paribas Fortis<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Olivier Guillaumond<br><\/strong>Global Head of Innovation Labs and Fintechs<strong><br>ING<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-fintechs-and-technology-partners\">FINTECHS AND TECHNOLOGY PARTNERS<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Alexander Weber<br><\/strong>Chief Growth Officer<strong><br>N26<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Christopher Young<br><\/strong>Director, Financial Services Industry Strategy<strong><br>Adobe<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Sylwia Linden<br><\/strong>Vice President, Marketing<strong><br>Tink<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Travers Clarke-Walker<br><\/strong>Chief Commercial Officer<strong><br>Thought Machine<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Wilson D\u2019Souza<br><\/strong>Chief Technology Officer<strong><br>Akoya<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Zac Maufe<br><\/strong>Managing Director, Global Financial Services Solutions<strong><br>Google Cloud<\/strong><\/p>\n<\/div>\n<\/div>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-expertos-en-la-materia\">EXPERTOS EN LA MATERIA<\/h4>\n\n\n\n<div class=\"wp-block-columns is-layout-flex wp-container-core-columns-is-layout-28f84493 wp-block-columns-is-layout-flex\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Helene Panzarino<\/strong><br>Director, Centre for Digital Banking and Finance<br><strong>The London Institute of Banking and Finance<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>David Reibstein<\/strong><br>The William S. Woodside Professor and Professor of Marketing<br><strong>The Wharton School, University of Pennsylvania<\/strong><\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\">\n<p><strong>Raghuram Iyengar<br><\/strong>Professor or Marketing, Faculty Director<strong><br>Wharton Customer Analytics (WCA)<\/strong><\/p>\n<\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-wrapper-card-related-capabilities undefined card-related-capability\"><div class=\"cardelatedBgShape\"><\/div><div class=\"container\"><div class=\"contentTitle\"><h2 data-maxlength=\"34\" class=\"capabilities-heading\">Servicios financieros<\/h2><\/div><div class=\"row\">\n<div class=\"wp-block-cg-blocks-card-related-capabilities col-md-4 gridbox card-block\"><div class=\"box box--1 capblock\"><div class=\"box-img-wrapper\"><div class=\"img-ratio\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/12\/Capgemini_Industries_Capital-Markets_Retail-banking-e1638447185800.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/12\/Capgemini_Industries_Capital-Markets_Retail-banking-e1638447185800.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/12\/Capgemini_Industries_Capital-Markets_Retail-banking-e1638447185800.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><\/div><div class=\"box-inner\"><a class=\"box-title\" aria-label=\"Banca minorista\" href=\"\/mx-es\/sectores\/banca-y-mercados-de-capital\/banca-comercial-y-retail\/\" target=\"\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><h3 class=\"card-subtitle\">Banca minorista<\/h3><\/a><\/div><\/div><\/div>\n\n\n\n<div class=\"wp-block-cg-blocks-card-related-capabilities col-md-4 gridbox card-block\"><div class=\"box box--1 capblock\"><div class=\"box-img-wrapper\"><div class=\"img-ratio\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Capital-Markets.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Capital-Markets.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/08\/Capgemini_Industries_Capital-Markets.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><\/div><div class=\"box-inner\"><a class=\"box-title\" aria-label=\"Banca y mercados de capitales\" href=\"\/mx-es\/sectores\/banca-y-mercados-de-capital\/\" target=\"\" rel=\"noopener noreferrer\" title=\"opens in a new window\"><h3 class=\"card-subtitle\">Banca y mercados de capitales<\/h3><\/a><\/div><\/div><\/div>\n<\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>El imperativo de la implicaci\u00f3n del cliente: Lo que los bancos pueden aprender de las FinTech<\/p>\n","protected":false},"author":439,"featured_media":537904,"template":"","meta":{"cg_dt_proposed_to":[9,25],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"daa7335c-54a2-487a-8d39-4bb5fad95cbb\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":true,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":67,"primary_term":"Customer first","featured_focal_points":""},"tags":[],"research-and-insight-type":[],"theme":[239,67],"brand":[82],"service":[100,162],"industry":[171],"partners":[],"content-group":[],"class_list":["post-537903","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","theme-customer-first","theme-data-and-ai","brand-capgemini","service-customer-experience","service-data-ai","industry-banking-capital-markets"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Informe mundial sobre banca minorista 2022: Dominar la experiencia del cliente | Capgemini<\/title>\n<meta name=\"description\" content=\"Explore el informe sobre banca minorista que destaca la hiperpersonalizaci\u00f3n y las estrategias centradas en el cliente en la banca. Descubra c\u00f3mo los principales bancos est\u00e1n adoptando soluciones de IA\/ML para crecer en la era digital.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/informe-mundial-sobre-banca-minorista-2022\/\" \/>\n<meta property=\"og:locale\" content=\"es_MX\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Informe mundial sobre banca minorista 2022\" \/>\n<meta property=\"og:description\" content=\"Explore el informe sobre banca minorista que destaca la hiperpersonalizaci\u00f3n y las estrategias centradas en el cliente en la banca. Descubra c\u00f3mo los principales bancos est\u00e1n adoptando soluciones de IA\/ML para crecer en la era digital.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/informe-mundial-sobre-banca-minorista-2022\/\" \/>\n<meta property=\"og:site_name\" content=\"Capgemini Mexico\" \/>\n<meta property=\"article:modified_time\" content=\"2025-12-05T15:52:12+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/03\/Capgemini_THE-WORLD-RETAIL-BANKING-REPORT-2022.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2880\" \/>\n\t<meta property=\"og:image:height\" content=\"1800\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"5 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/informe-mundial-sobre-banca-minorista-2022\/\",\"url\":\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/informe-mundial-sobre-banca-minorista-2022\/\",\"name\":\"Informe mundial sobre banca minorista 2022: Dominar la experiencia del cliente | Capgemini\",\"isPartOf\":{\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/informe-mundial-sobre-banca-minorista-2022\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/informe-mundial-sobre-banca-minorista-2022\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/03\/Capgemini_THE-WORLD-RETAIL-BANKING-REPORT-2022.jpg\",\"datePublished\":\"2025-03-12T06:38:07+00:00\",\"dateModified\":\"2025-12-05T15:52:12+00:00\",\"description\":\"Explore el informe sobre banca minorista que destaca la hiperpersonalizaci\u00f3n y las estrategias centradas en el cliente en la banca. Descubra c\u00f3mo los principales bancos est\u00e1n adoptando soluciones de IA\/ML para crecer en la era digital.\",\"breadcrumb\":{\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/informe-mundial-sobre-banca-minorista-2022\/#breadcrumb\"},\"inLanguage\":\"es-MX\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/informe-mundial-sobre-banca-minorista-2022\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"es-MX\",\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/informe-mundial-sobre-banca-minorista-2022\/#primaryimage\",\"url\":\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/03\/Capgemini_THE-WORLD-RETAIL-BANKING-REPORT-2022.jpg\",\"contentUrl\":\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/03\/Capgemini_THE-WORLD-RETAIL-BANKING-REPORT-2022.jpg\",\"width\":2880,\"height\":1800},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/informe-mundial-sobre-banca-minorista-2022\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.capgemini.com\/mx-es\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Research &amp; insights\",\"item\":\"https:\/\/www.capgemini.com\/mx-es\/research-and-insight\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Informe mundial sobre banca minorista 2022\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/#website\",\"url\":\"https:\/\/www.capgemini.com\/mx-es\/\",\"name\":\"Capgemini Mexico\",\"description\":\"Capgemini\",\"publisher\":{\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.capgemini.com\/mx-es\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"es-MX\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/#organization\",\"name\":\"Capgemini Mexico\",\"url\":\"https:\/\/www.capgemini.com\/mx-es\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"es-MX\",\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/linkedin_mwo0q6.png\",\"contentUrl\":\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/linkedin_mwo0q6.png\",\"width\":800,\"height\":800,\"caption\":\"Capgemini Mexico\"},\"image\":{\"@id\":\"https:\/\/www.capgemini.com\/mx-es\/#\/schema\/logo\/image\/\"}}]}<\/script>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Informe mundial sobre banca minorista 2022: Dominar la experiencia del cliente | Capgemini","description":"Explore el informe sobre banca minorista que destaca la hiperpersonalizaci\u00f3n y las estrategias centradas en el cliente en la banca. Descubra c\u00f3mo los principales bancos est\u00e1n adoptando soluciones de IA\/ML para crecer en la era digital.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/informe-mundial-sobre-banca-minorista-2022\/","og_locale":"es_MX","og_type":"article","og_title":"Informe mundial sobre banca minorista 2022","og_description":"Explore el informe sobre banca minorista que destaca la hiperpersonalizaci\u00f3n y las estrategias centradas en el cliente en la banca. Descubra c\u00f3mo los principales bancos est\u00e1n adoptando soluciones de IA\/ML para crecer en la era digital.","og_url":"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/informe-mundial-sobre-banca-minorista-2022\/","og_site_name":"Capgemini Mexico","article_modified_time":"2025-12-05T15:52:12+00:00","og_image":[{"width":2880,"height":1800,"url":"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/03\/Capgemini_THE-WORLD-RETAIL-BANKING-REPORT-2022.jpg","type":"image\/jpeg"}],"twitter_card":"summary_large_image","twitter_misc":{"Est. reading time":"5 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/informe-mundial-sobre-banca-minorista-2022\/","url":"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/informe-mundial-sobre-banca-minorista-2022\/","name":"Informe mundial sobre banca minorista 2022: Dominar la experiencia del cliente | Capgemini","isPartOf":{"@id":"https:\/\/www.capgemini.com\/mx-es\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/informe-mundial-sobre-banca-minorista-2022\/#primaryimage"},"image":{"@id":"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/informe-mundial-sobre-banca-minorista-2022\/#primaryimage"},"thumbnailUrl":"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/03\/Capgemini_THE-WORLD-RETAIL-BANKING-REPORT-2022.jpg","datePublished":"2025-03-12T06:38:07+00:00","dateModified":"2025-12-05T15:52:12+00:00","description":"Explore el informe sobre banca minorista que destaca la hiperpersonalizaci\u00f3n y las estrategias centradas en el cliente en la banca. Descubra c\u00f3mo los principales bancos est\u00e1n adoptando soluciones de IA\/ML para crecer en la era digital.","breadcrumb":{"@id":"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/informe-mundial-sobre-banca-minorista-2022\/#breadcrumb"},"inLanguage":"es-MX","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/informe-mundial-sobre-banca-minorista-2022\/"]}]},{"@type":"ImageObject","inLanguage":"es-MX","@id":"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/informe-mundial-sobre-banca-minorista-2022\/#primaryimage","url":"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/03\/Capgemini_THE-WORLD-RETAIL-BANKING-REPORT-2022.jpg","contentUrl":"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/03\/Capgemini_THE-WORLD-RETAIL-BANKING-REPORT-2022.jpg","width":2880,"height":1800},{"@type":"BreadcrumbList","@id":"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/informe-mundial-sobre-banca-minorista-2022\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https:\/\/www.capgemini.com\/mx-es\/"},{"@type":"ListItem","position":2,"name":"Research &amp; insights","item":"https:\/\/www.capgemini.com\/mx-es\/research-and-insight\/"},{"@type":"ListItem","position":3,"name":"Informe mundial sobre banca minorista 2022"}]},{"@type":"WebSite","@id":"https:\/\/www.capgemini.com\/mx-es\/#website","url":"https:\/\/www.capgemini.com\/mx-es\/","name":"Capgemini Mexico","description":"Capgemini","publisher":{"@id":"https:\/\/www.capgemini.com\/mx-es\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.capgemini.com\/mx-es\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"es-MX"},{"@type":"Organization","@id":"https:\/\/www.capgemini.com\/mx-es\/#organization","name":"Capgemini Mexico","url":"https:\/\/www.capgemini.com\/mx-es\/","logo":{"@type":"ImageObject","inLanguage":"es-MX","@id":"https:\/\/www.capgemini.com\/mx-es\/#\/schema\/logo\/image\/","url":"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/linkedin_mwo0q6.png","contentUrl":"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/07\/linkedin_mwo0q6.png","width":800,"height":800,"caption":"Capgemini Mexico"},"image":{"@id":"https:\/\/www.capgemini.com\/mx-es\/#\/schema\/logo\/image\/"}}]}},"theme_term_info":[{"id":239,"name":"Customer first"},{"id":67,"name":"Data and AI"}],"industry_term_info":[{"id":171,"name":"Banking &amp; capital markets"}],"services_term_info":[{"id":100,"name":"Customer experience"},{"id":162,"name":"Data &amp; AI"}],"partners_term_info":[],"brand_term_info":[{"id":82,"name":"Capgemini","slug":"capgemini"}],"brand_term":[{"id":82,"slug":"capgemini"}],"parsely":{"version":"1.1.0","canonical_url":"https:\/\/capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/informe-mundial-sobre-banca-minorista-2022\/","smart_links":{"inbound":0,"outbound":0},"traffic_boost_suggestions_count":0,"meta":{"@context":"https:\/\/schema.org","@type":"NewsArticle","headline":"Informe mundial sobre banca minorista 2022","url":"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/informe-mundial-sobre-banca-minorista-2022\/","mainEntityOfPage":{"@type":"WebPage","@id":"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/informe-mundial-sobre-banca-minorista-2022\/"},"thumbnailUrl":"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/03\/Capgemini_THE-WORLD-RETAIL-BANKING-REPORT-2022.jpg?w=150&h=150&crop=1","image":{"@type":"ImageObject","url":"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/03\/Capgemini_THE-WORLD-RETAIL-BANKING-REPORT-2022.jpg"},"articleSection":"Uncategorized","author":[],"creator":[],"publisher":{"@type":"Organization","name":"Capgemini Mexico","logo":""},"keywords":[],"dateCreated":"2025-03-12T06:38:07Z","datePublished":"2025-03-12T06:38:07Z","dateModified":"2025-12-05T15:52:12Z"},"rendered":"<meta name=\"parsely-title\" content=\"Informe mundial sobre banca minorista 2022\" \/>\n<meta name=\"parsely-link\" content=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/informe-mundial-sobre-banca-minorista-2022\/\" \/>\n<meta name=\"parsely-type\" content=\"post\" \/>\n<meta name=\"parsely-image-url\" content=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/03\/Capgemini_THE-WORLD-RETAIL-BANKING-REPORT-2022.jpg?w=150&amp;h=150&amp;crop=1\" \/>\n<meta name=\"parsely-pub-date\" content=\"2025-03-12T06:38:07Z\" \/>\n<meta name=\"parsely-section\" content=\"Uncategorized\" \/>","tracker_url":"https:\/\/cdn.parsely.com\/keys\/capgemini.com\/p.js"},"archive_status":false,"featured_image_src":"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/03\/Capgemini_THE-WORLD-RETAIL-BANKING-REPORT-2022.jpg","featured_image_alt":"","jetpack_sharing_enabled":true,"distributor_meta":false,"distributor_terms":false,"distributor_media":false,"distributor_original_site_name":"Capgemini Mexico","distributor_original_site_url":"https:\/\/www.capgemini.com\/mx-es","push-errors":false,"tag_names":[],"featured_image_url":"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2025\/03\/Capgemini_THE-WORLD-RETAIL-BANKING-REPORT-2022.jpg","_links":{"self":[{"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/research-and-insight\/537903","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/research-and-insight"}],"about":[{"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/types\/research-and-insight"}],"author":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/users\/439"}],"version-history":[{"count":7,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/research-and-insight\/537903\/revisions"}],"predecessor-version":[{"id":556052,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/research-and-insight\/537903\/revisions\/556052"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/media\/537904"}],"wp:attachment":[{"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/media?parent=537903"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/tags?post=537903"},{"taxonomy":"research-and-insight-type","embeddable":true,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/research-and-insight-type?post=537903"},{"taxonomy":"theme","embeddable":true,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/theme?post=537903"},{"taxonomy":"brand","embeddable":true,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/brand?post=537903"},{"taxonomy":"service","embeddable":true,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/service?post=537903"},{"taxonomy":"industry","embeddable":true,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/industry?post=537903"},{"taxonomy":"partners","embeddable":true,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/partners?post=537903"},{"taxonomy":"content-group","embeddable":true,"href":"https:\/\/www.capgemini.com\/mx-es\/wp-json\/wp\/v2\/content-group?post=537903"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}