{"id":522142,"date":"2024-05-03T06:55:19","date_gmt":"2024-05-03T06:55:19","guid":{"rendered":"https:\/\/www.capgemini.com\/mx-es\/?post_type=research-and-insight&#038;p=522142"},"modified":"2025-04-05T08:15:49","modified_gmt":"2025-04-05T08:15:49","slug":"la-salud-financiera-crece-con-la-confianza-y-la-defensa-de-los-clientes","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/la-salud-financiera-crece-con-la-confianza-y-la-defensa-de-los-clientes\/","title":{"rendered":"La salud financiera crece con la confianza y la defensa de los clientes"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Financial_Wellness_POV-Webpage_Background_v3.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Financial_Wellness_POV-Webpage_Background_v3.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Financial_Wellness_POV-Webpage_Background_v3.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Financial_Wellness_POV-Webpage_Background_v3.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Financial_Wellness_POV-Webpage_Background_v3.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Financial_Wellness_POV-Webpage_Background_v3.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Financial_Wellness_POV-Webpage_Background_v3.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Financial_Wellness_POV-Webpage_Background_v3.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Financial_Wellness_POV-Webpage_Background_v3.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:66% 34%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Data and AI<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">La salud financiera crece con la confianza y la defensa de los clientes<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/solutions\/hr-data-analytics\/\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/solutions\/hr-data-analytics\/&amp;text=HR%20data%20analytics\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/solutions\/hr-data-analytics\/&amp;text=HR%20data%20analytics\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-una-receta-para-una-cuenta-de-resultados-beneficiosa\">Una receta para una cuenta de resultados beneficiosa.<\/h3>\n\n\n\n<figure class=\"wp-block-image alignright size-full is-resized\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/11\/Financial_Wellness_POV-Document_Thumbnail-1.jpg\" alt=\"\" class=\"wp-image-973728\" style=\"width:200px\"\/><\/figure>\n\n\n\n<p>La pandemia y otros acontecimientos macroecon\u00f3micos y pol\u00edticos mundiales de los \u00faltimos a\u00f1os nos han pasado factura a todos y, como resultado, el bienestar -tanto personal como financiero- es quiz\u00e1 m\u00e1s importante que nunca para los consumidores. Las instituciones de servicios financieros pueden proteger la cuota de cartera, la cuota mental y la lealtad a largo plazo convirti\u00e9ndose en verdaderos y valiosos defensores de la salud financiera de sus clientes.<\/p>\n\n\n\n<p>Los consumidores de servicios financieros quiz\u00e1 necesiten m\u00e1s que nunca una asistencia m\u00e1s amplia y profunda en materia de bienestar financiero. La buena noticia es que dos tercios de los clientes reconocen hoy su deseo de encontrar ayuda para el bienestar financiero, seg\u00fan un reciente informe mundial de Capgemini, en el que los bancos, las aseguradoras y los asesores financieros son los socios preferidos para el bienestar financiero..<sup><a href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/04\/WLHIR_2022_Web-2.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">1<\/a><\/sup><\/p>\n\n\n\n<p>Con un 77% de estadounidenses preocupados por su situaci\u00f3n econ\u00f3mica, las empresas que demuestran empat\u00eda y ofrecen capacidades de bienestar financiero pueden aumentar la confianza, mejorar la satisfacci\u00f3n de la experiencia del cliente y aumentar las ventas..<a href=\"https:\/\/www.cnbc.com\/select\/how-to-take-control-of-your-finances\/\" target=\"_blank\" rel=\"noreferrer noopener\"><sup>2<\/sup>&nbsp;<\/a>Convertirse en un verdadero defensor de la salud financiera de los clientes ofrece resultados en tres m\u00e9tricas clave:<sup><a href=\"https:\/\/cfsi-innovation-files-2018.s3.amazonaws.com\/wp-content\/uploads\/2020\/08\/25175501\/FHN_PulsePFI-Report_final.pdf\" target=\"_blank\" rel=\"noreferrer noopener\">3<\/a><\/sup><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Satisfacci\u00f3n &#8211; Los clientes tienen tres veces m\u00e1s probabilidades de estar &#8220;muy satisfechos&#8221; con su entidad financiera principal.<\/li>\n\n\n\n<li>Fidelidad: los clientes tienen tres veces m\u00e1s probabilidades de recomendar su entidad financiera principal y m\u00e1s del doble de probabilidades de mantener su relaci\u00f3n con ella en los pr\u00f3ximos cinco a\u00f1os.<\/li>\n\n\n\n<li>Venta cruzada: los clientes tienen cinco veces m\u00e1s probabilidades de manifestar su inter\u00e9s por adquirir productos y servicios adicionales, y m\u00e1s probabilidades de mantener servicios m\u00e1s all\u00e1 de los productos b\u00e1sicos de cuenta corriente y de ahorro.<\/li>\n<\/ul>\n\n\n\n<p>Descargue nuestro \u00faltimo punto de vista para obtener m\u00e1s informaci\u00f3n sobre las ventajas de defender el bienestar financiero de sus clientes en su cuenta de resultados.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.capgeminigroup.com\/Capgemini-financial-health-grows-with-customer-trust-and-advocacy\" target=\"_blank\" rel=\"noreferrer noopener\">Descargar el documento<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<div class=\"wp-block-cg-blocks-autocloud-form undefined autocloudform\"><div class=\"section--autoCloud-form\"><div class=\"wrapperAutoCloudSection\" id=\"linkToForm\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12 col-lg-6 left-img align-self-center escaper-left\"><\/div><div class=\"  col-md-12\"><div class=\"autoCloudForm\"><h4 class=\"formHelpText\"><strong>Contact us<\/strong><\/h4>\n\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_522145_6282610\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t<div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_9256_3440_3392722250\" name=\"_mf_9256_3440\" placeholder=\"Nombre\" required \/><label for=\"_mf_9256_3440_3392722250\" class=\"form-label\">Nombre <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Nombre no es v\u00e1lido.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_9256_5466_446568792\" name=\"_mf_9256_5466\" placeholder=\"Apellido\" required \/><label for=\"_mf_9256_5466_446568792\" class=\"form-label\">Apellido <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Apellido no es v\u00e1lido.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_9256_8281_1239049918\" name=\"_mf_9256_8281\" placeholder=\"Email\" required \/><label for=\"_mf_9256_8281_1239049918\" class=\"form-label\">Email <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Email no es v\u00e1lido.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_9256_8835_3489151800\" name=\"_mf_9256_8835\" placeholder=\"Empresa\" required \/><label for=\"_mf_9256_8835_3489151800\" class=\"form-label\">Empresa <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Empresa no es v\u00e1lido.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_511152_4917_2008533206\" name=\"_mf_511152_4917\" placeholder=\"Puesto\" required \/><label for=\"_mf_511152_4917_2008533206\" class=\"form-label\">Puesto <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Puesto no es v\u00e1lido.<\/div><\/div><div class=\"mf-field-wrapper  col-sm-12\">\n\t\t<div class=\"form-check checkbox-controls\">\n\n\t\t\t<input type=\"checkbox\" id=\"_mf_9256_2781_40511033\" class=\"form-check-input\"\n\t\t\t\tname=\"_mf_9256_2781[]\"\n\t\t\t\tvalue=\"1\"\n\t\t\t\trequired\n\t\t\t>\n\n\t\t\t<label for=\"_mf_9256_2781_40511033\" class=\"form-check-label consent-text\">\n\t\t\t\tAcepto que Capgemini recopile y procese mis datos personales para permitirme recibir informaci\u00f3n sobre los servicios de Capgemini. 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