{"id":521958,"date":"2024-04-27T02:39:11","date_gmt":"2024-04-27T02:39:11","guid":{"rendered":"https:\/\/www.capgemini.com\/mx-es\/?post_type=research-and-insight&#038;p=521958"},"modified":"2025-04-05T08:19:51","modified_gmt":"2025-04-05T08:19:51","slug":"mejorar-la-experiencia-del-cliente-de-la-interaccion-al-compromiso","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/mejorar-la-experiencia-del-cliente-de-la-interaccion-al-compromiso\/","title":{"rendered":"Mejorar la experiencia del cliente: de la interacci\u00f3n al compromiso"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/03\/2024-03-27_Genesys_PoV-Assets_web-banner-2880x1800px_FINAL_JJ.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/03\/2024-03-27_Genesys_PoV-Assets_web-banner-2880x1800px_FINAL_JJ.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/03\/2024-03-27_Genesys_PoV-Assets_web-banner-2880x1800px_FINAL_JJ.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/03\/2024-03-27_Genesys_PoV-Assets_web-banner-2880x1800px_FINAL_JJ.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/03\/2024-03-27_Genesys_PoV-Assets_web-banner-2880x1800px_FINAL_JJ.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/03\/2024-03-27_Genesys_PoV-Assets_web-banner-2880x1800px_FINAL_JJ.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/03\/2024-03-27_Genesys_PoV-Assets_web-banner-2880x1800px_FINAL_JJ.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/03\/2024-03-27_Genesys_PoV-Assets_web-banner-2880x1800px_FINAL_JJ.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/03\/2024-03-27_Genesys_PoV-Assets_web-banner-2880x1800px_FINAL_JJ.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Mejorar la experiencia del cliente: de la interacci\u00f3n al compromiso<\/h1><\/div><h2 class=\"reasearchInsightTitle\">C\u00f3mo los bancos est\u00e1n hiperpersonalizando las interacciones del centro de contacto con copilotos de IA generativa<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/03\/2024-03-27_CCT-tech-GENESYS_PoV_final_Weblocked_JJ.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Download our point of view<\/span><span class=\"type\">3 MB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1010886\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=1010886\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h2 class=\"wp-block-heading\" id=\"h-con-la-adopcion-acelerada-de-la-ia-generativa-los-bancos-tienen-una-oportunidad-unica-para-reimaginar-las-experiencias-de-los-clientes\">Con la adopci\u00f3n acelerada de la IA generativa, los bancos tienen una oportunidad \u00fanica para reimaginar las experiencias de los clientes.<\/h2>\n\n\n\n<p>Esto incluye la hiperpersonalizaci\u00f3n de las interacciones en el centro de contacto para poder interactuar con los clientes de nuevas formas.<\/p>\n\n\n\n<p>Aunque las interacciones humanas altamente personalizadas siguen siendo fundamentales para atraer, retener y rentabilizar las relaciones bancarias, la mayor\u00eda de los centros de contacto bancarios se enfrentan al reto de satisfacer las expectativas de personalizaci\u00f3n en constante evoluci\u00f3n, ya que los datos de los clientes est\u00e1n atrapados en silos.<\/p>\n\n\n\n<p><strong>Descargue nuestro punto de vista en colaboraci\u00f3n con Genesys y desc\u00fabralo:\u202f<\/strong><\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>C\u00f3mo los bancos est\u00e1n superando los obst\u00e1culos tradicionales de los centros de contacto para capacitar al personal con un tipo de IA generativa especialmente dise\u00f1ada, conocida como copiloto, que puede presentar r\u00e1pidamente a los CSR informaci\u00f3n multifac\u00e9tica y contextual sobre el cliente.<\/li>\n\n\n\n<li>Cu\u00e1les son las capacidades cr\u00edticas que los bancos deben buscar en una plataforma basada en la nube completa, segura y compatible para garantizar que un copiloto colabore con los CSR de forma eficiente y eficaz.<\/li>\n\n\n\n<li>Los cinco pasos cr\u00edticos para implementar con \u00e9xito una plataforma de copiloto de centro de contacto que permita alcanzar los objetivos de transformaci\u00f3n.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-a89b3969 wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2024\/03\/2024-03-27_CCT-tech-GENESYS_PoV_final_Weblocked_JJ.pdf\">Descargue nuestro punto de vista<\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"latest-insights layout-even layout-even-all-purple-cards \"><div class=\"container\"><div class=\"insight-title\"><h2 class=\"latest-insight-title\">Investigaci\u00f3n y Conocimiento<\/h2><\/div><div class=\"layout-two-card cards-normal\">\n                                <div class=\"row align-items-center\"><div class=\"card-image-wrapper\">\n                                <div class=\"card-image\" data-image-url=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/informe-mundial-de-la-banca-minorista\/\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<picture>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/03\/Website-hero-banner-2880x1800-1.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/03\/Website-hero-banner-2880x1800-1.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 1500px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/03\/Website-hero-banner-2880x1800-1.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/03\/Website-hero-banner-2880x1800-1.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 992px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/03\/Website-hero-banner-2880x1800-1.jpg?w=800&#038;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/03\/Website-hero-banner-2880x1800-1.jpg?w=800&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 768px)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/03\/Website-hero-banner-2880x1800-1.jpg?w=350&#038;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/03\/Website-hero-banner-2880x1800-1.jpg?w=700&#038;quality=70 2x\"\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\tmedia=\"(min-width: 0)\"\/>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2025\/03\/Website-hero-banner-2880x1800-1.jpg\" alt=\"\" style=\"object-position: 50% 50%; object-fit: cover;\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/picture>\n                                <\/div>\n                            <\/div><div class=\"col-12 col-lg-4 d-md-none d-lg-block\"><\/div><div class=\"col-12 col-md-6 col-lg-4\">\n                           <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/informe-mundial-de-la-banca-minorista\/\" aria-label=\"Informe mundial sobre banca minorista 2025\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-center\">\n                                <div class=\"card-tag\">Capgemini Research Institute<\/div>\n                                <h3 class=\"card-title\">Informe mundial sobre banca minorista 2025<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n\t\t\t\t\t\t\t\t\t<img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <div class=\"col-12 col-md-6 col-lg-4\">\n                            <a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/el-manual-de-un-cmo-ia-generativa\/\" aria-label=\"El manual de un CMO - IA generativa\" class=\"card-link-holder\">\n                            <div class=\"insight-card insight-card-start\">\n                                <div class=\"card-tag\">Capgemini Research Institute<\/div>\n                                <h3 class=\"card-title\">El manual de un CMO &#8211; IA generativa<\/h3>\n                                <div class=\"insight-card-footer\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"light\">\n                                    <img decoding=\"async\" loading=\"lazy\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/themes\/capgemini2025\/assets\/images\/capgemini-research-institute-white.svg\" alt=\"capgemini-research-institute\" class=\"dark\">\n                                <\/div>\n                            <\/div>\n                            <\/a>\n                        <\/div>\n                    <\/div>\n                    <\/div><\/div><\/section>\n\n<section class=\"section section--expert-perspectives\"><div class=\"container\"><div class=\"row\"><div class=\"content-title col-12 col-md-8\"><h2 class=\"expert-heading\">Perspectivas de los expertos<\/h2><\/div><\/div><div class=\"expert-prospective-container\"><div class=\"row\"><div class=\"col-12 col-md-4 row-space\"><div class=\"box\"><div class=\"box-img-wrapper\"><a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/un-enfoque-estrategico-para-los-centros-de-contacto-bancarios\/\" aria-label=\"Un enfoque estrat\u00e9gico para los centros de contacto bancarios\" tabindex=\"-1\"><img decoding=\"async\" class=\"box-img\" alt=\"\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/04\/banking.jpeg?w=600&#038;quality=70\" style=\"object-position: 50% 50%; object-fit: cover;\" loading=\"lazy\" \/><\/a><\/div><div class=\"box-inner\"><div class=\"box-tag\">Customer experience, Technology<\/div><a class=\"content-box-title\" href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/un-enfoque-estrategico-para-los-centros-de-contacto-bancarios\/\" aria-label=\"Un enfoque estrat\u00e9gico para los centros de contacto bancarios\"><h3 class=\"expert-subtitle\">Un enfoque estrat\u00e9gico para los centros de contacto bancarios<\/h3><\/a><div class=\"box-bottom\">\n\t\t   <div class=\"box-logo\"><img decoding=\"async\" class=\"light\" loading=\"lazy\" alt=\"Capgemini\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/themes\/capgemini2025\/assets\/images\/cg-logo-blue.svg\" \/><img decoding=\"async\" class=\"dark\" loading=\"lazy\" alt=\"Capgemini\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/themes\/capgemini2025\/assets\/images\/cg-logo-white.svg\" \/><\/div><div class=\"date-name-info\"><div class=\"author-text\">Capgemini<\/div><div class=\"date-text\">abr. 27, 2024<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"col-12 col-md-4 row-space\"><div class=\"box\"><div class=\"box-img-wrapper\"><a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/mejorar-el-rendimiento-de-los-centros-de-contacto-mediante-una-gestion-eficaz-del-personal\/\" aria-label=\"Mejorar el rendimiento de los centros de contacto mediante una gesti\u00f3n eficaz del personal\" tabindex=\"-1\"><img decoding=\"async\" class=\"box-img\" alt=\"\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/04\/ContactCenter-WorkforceManagement-Web-banner-2880x1800-1.jpg?w=600&#038;quality=70\" style=\"object-position: 50% 50%; object-fit: cover;\" loading=\"lazy\" \/><\/a><\/div><div class=\"box-inner\"><div class=\"box-tag\">Customer experience<\/div><a class=\"content-box-title\" href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/mejorar-el-rendimiento-de-los-centros-de-contacto-mediante-una-gestion-eficaz-del-personal\/\" aria-label=\"Mejorar el rendimiento de los centros de contacto mediante una gesti\u00f3n eficaz del personal\"><h3 class=\"expert-subtitle\">Mejorar el rendimiento de los centros de contacto mediante una gesti\u00f3n eficaz del personal<\/h3><\/a><div class=\"box-bottom\">\n\t\t   <div class=\"box-logo\"><img decoding=\"async\" class=\"light\" loading=\"lazy\" alt=\"Capgemini\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/themes\/capgemini2025\/assets\/images\/cg-logo-blue.svg\" \/><img decoding=\"async\" class=\"dark\" loading=\"lazy\" alt=\"Capgemini\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/themes\/capgemini2025\/assets\/images\/cg-logo-white.svg\" \/><\/div><div class=\"date-name-info\"><div class=\"author-text\">Capgemini<\/div><div class=\"date-text\">abr. 27, 2024<\/div><\/div><\/div><\/div><\/div><\/div><div class=\"col-12 col-md-4 row-space\"><div class=\"box\"><div class=\"box-img-wrapper\"><a href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/capacitar-a-los-agentes-como-la-ia-generativa-ayuda-a-los-agentes-de-los-centros-de-contacto-de-la-banca\/\" aria-label=\"Capacitar a los agentes: c\u00f3mo la IA generativa ayuda a los agentes de los centros de contacto de la banca\" tabindex=\"-1\"><img decoding=\"async\" class=\"box-img\" alt=\"\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/04\/GettyImages-1318603905-1.jpg?w=600&#038;quality=70\" style=\"object-position: 50% 50%; object-fit: cover;\" loading=\"lazy\" \/><\/a><\/div><div class=\"box-inner\"><div class=\"box-tag\">Customer experience, Data and AI<\/div><a class=\"content-box-title\" href=\"https:\/\/www.capgemini.com\/mx-es\/insights\/expert-perspectives\/capacitar-a-los-agentes-como-la-ia-generativa-ayuda-a-los-agentes-de-los-centros-de-contacto-de-la-banca\/\" aria-label=\"Capacitar a los agentes: c\u00f3mo la IA generativa ayuda a los agentes de los centros de contacto de la banca\"><h3 class=\"expert-subtitle\">Capacitar a los agentes: c\u00f3mo la IA generativa ayuda a los agentes de los centros de contacto de la banca<\/h3><\/a><div class=\"box-bottom\">\n\t\t   <div class=\"box-logo\"><img decoding=\"async\" class=\"\" loading=\"lazy\" alt=\"\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2024\/04\/Vinay-Patel-1.jpg?w=960\" \/><\/div><div class=\"date-name-info\"><div class=\"author-text\">Vinay Patel<\/div><div class=\"date-text\">abr. 28, 2024<\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n<section class=\"wp-block-cg-blocks-learn-more learnMoreBlock updated-new-sample-amal\"><div class=\"container\"><div class=\"content-title\"><h2 class=\"learnmore-heading\">M\u00e1s informaci\u00f3n<\/h2><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/mx-es\/sectores\/banca-y-mercados-de-capital\/banca-comercial-y-retail\/\" target=\"\" aria-label=\"Banca minorista y comercial\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/12\/Capgemini_Industries_Capital-Markets_Retail-banking-e1638447185800-1.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/12\/Capgemini_Industries_Capital-Markets_Retail-banking-e1638447185800-1.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/12\/Capgemini_Industries_Capital-Markets_Retail-banking-e1638447185800-1.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">Banca minorista y comercial<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Las fronteras tradicionales del sector se difuminan a medida que los bancos se vuelven pr\u00e1cticamente invisibles. En los segmentos minorista y empresarial, los bancos necesitan enriquecer el valor que ofrecen a sus clientes y crear modelos de negocio \u00e1giles. Podemos acompa\u00f1arle a convertirse en un banco verdaderamente global.<\/p><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/mx-es\/solutions\/el-cliente-primero-banca-y-mercados-de-capitales\/\" target=\"\" aria-label=\"El cliente primero, banca y mercados de capitales\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/04\/The-metrics-that-matter.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/04\/The-metrics-that-matter.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/04\/The-metrics-that-matter.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h3 class=\"titleWithoutLink_learnMore\">El cliente primero, banca y mercados de capitales<\/h3><\/a><\/div><\/div><div class=\"box-inner\"><p class=\"box-desc\">Los clientes de banca han hablado. Esperan servicios accesibles, personalizados y adaptados a sus necesidades y estilos de vida individuales. \u00bfListo para liberar el poder de la orientaci\u00f3n al cliente?<\/p><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":440,"featured_media":521959,"template":"","meta":{"cg_dt_proposed_to":[9,25],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"69f322a8-6225-444e-9f8a-1f527ac122fa\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":true,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":239,"primary_term":"Customer 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