{"id":518800,"date":"2023-12-15T07:10:18","date_gmt":"2023-12-15T07:10:18","guid":{"rendered":"https:\/\/www.capgemini.com\/mx-es\/?post_type=research-and-insight&#038;p=518800"},"modified":"2025-04-05T08:32:20","modified_gmt":"2025-04-05T08:32:20","slug":"como-la-tecnologia-de-marketing-puede-transformar-la-experiencia-de-tus-clientes","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/como-la-tecnologia-de-marketing-puede-transformar-la-experiencia-de-tus-clientes\/","title":{"rendered":"C\u00f3mo la tecnolog\u00eda de marketing puede transformar la experiencia de tus clientes"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/Transform-customer-experiences-with-marketing-technology.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/Transform-customer-experiences-with-marketing-technology.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/Transform-customer-experiences-with-marketing-technology.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/Transform-customer-experiences-with-marketing-technology.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/Transform-customer-experiences-with-marketing-technology.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/Transform-customer-experiences-with-marketing-technology.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/Transform-customer-experiences-with-marketing-technology.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/Transform-customer-experiences-with-marketing-technology.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/Transform-customer-experiences-with-marketing-technology.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:51% 13%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">C\u00f3mo la tecnolog\u00eda de marketing puede transformar la experiencia de tus clientes<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2023\/03\/How-marketing-technology-can-transform-your-customer-experience.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Descargar PoV<\/span><span class=\"type\">890 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=872556\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=872556&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=872556&amp;text=\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\" id=\"h-descubre-como-la-tecnologia-moderna-de-marketing-martech-puede-hacer-que-navegar-por-los-desafios-del-mercado-sea-pan-comido\">Descubre c\u00f3mo la tecnolog\u00eda moderna de marketing (martech) puede hacer que navegar por los desaf\u00edos del mercado sea pan comido.<\/h3>\n\n\n\n<p>Para crear mejores experiencias tanto para los clientes como para los empleados, todas las facetas de marketing de una organizaci\u00f3n requieren acceso a los mismos datos ubicados en una fuente central.<\/p>\n\n\n\n<p>Las herramientas de marketing m\u00e1s recientes est\u00e1n dise\u00f1adas para funcionar en m\u00faltiples dominios de experiencia del cliente (CX). Sin embargo, sorprendentemente, muchas empresas a\u00fan no han adoptado esta \u00faltima forma de tecnolog\u00eda de marketing. De hecho, solo el 27% utiliza la tecnolog\u00eda para hacer que el viaje del cliente sea m\u00e1s relevante en funci\u00f3n del comportamiento o la intenci\u00f3n previa del cliente.<a href=\"#CRI\">[1]<\/a> \u00bfPor qu\u00e9 es as\u00ed? La respuesta m\u00e1s probable es que sus departamentos de marketing operen de forma aislada.<\/p>\n\n\n\n<div class=\"wp-block-anchor-block-standard\" id=\"CRI\" data-anchor-padding=\"\" style=\"--data-anchor-padding: 0px\"><\/div>\n\n\n\n<p>Mientras que se necesitar\u00e1n diferentes herramientas para capturar, analizar y utilizar datos en todo el ecosistema de marketing, deben ser consideradas como parte de un sistema hol\u00edstico desde el principio, cada una con sus propias caracter\u00edsticas y funcionalidades. Su integraci\u00f3n debe ser parte del dise\u00f1o de ese sistema; de lo contrario, las personas seguir\u00e1n trabajando en compartimentos estancos. Pero hay un elemento m\u00e1s importante a considerar: los profesionales del marketing necesitan habilidades basadas en datos para conectar el ecosistema de marketing.<\/p>\n\n\n\n<p>Descarga nuestro punto de vista y aprende c\u00f3mo lograr un ecosistema de marketing conectado con una pila central de tecnolog\u00eda de marketing. Esto permitir\u00e1 a los empleados crear ofertas y mensajes relevantes que impulsen la afinidad y lealtad del cliente.<\/p>\n\n\n\n<p><a href=\"\/mx-es\/insights\/biblioteca-de-investigacion\/un-nuevo-manual-para-directivos-de-marketing\/\">[1] Capgemini Research Institute: Un nuevo manual para Directores de Marketing<\/a><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Discover how modern marketing technology (martech) can make navigating market challenges a breeze.<\/p>\n","protected":false},"author":257,"featured_media":518801,"template":"","meta":{"cg_dt_proposed_to":[25,9],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"f81c7a0f-1987-4f5c-8615-68747f97c3fd\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":true,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":239,"primary_term":"Customer 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