{"id":514835,"date":"2022-12-20T14:38:30","date_gmt":"2022-12-20T13:38:30","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=842514"},"modified":"2025-04-05T09:39:53","modified_gmt":"2025-04-05T09:39:53","slug":"dando-forma-a-la-experiencia-del-cliente-habilitada-por-ia","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/dando-forma-a-la-experiencia-del-cliente-habilitada-por-ia\/","title":{"rendered":"Dando forma a la experiencia del cliente habilitada por IA"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/12\/Shaping-the-AI-enabled-customer-experience_AI-Enabled.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/12\/Shaping-the-AI-enabled-customer-experience_AI-Enabled.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/12\/Shaping-the-AI-enabled-customer-experience_AI-Enabled.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/12\/Shaping-the-AI-enabled-customer-experience_AI-Enabled.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/12\/Shaping-the-AI-enabled-customer-experience_AI-Enabled.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/12\/Shaping-the-AI-enabled-customer-experience_AI-Enabled.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/12\/Shaping-the-AI-enabled-customer-experience_AI-Enabled.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/12\/Shaping-the-AI-enabled-customer-experience_AI-Enabled.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/12\/Shaping-the-AI-enabled-customer-experience_AI-Enabled.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:49% 43%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Data and AI<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Dando forma a la experiencia del cliente habilitada por IA<\/h1><\/div><div class=\"inner-row-insight download-btn\"><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=842514\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=842514&amp;text=Shaping%20the%20AI-enabled%20customer%20experience%EF%BF%BC\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=842514&amp;text=Shaping%20the%20AI-enabled%20customer%20experience%EF%BF%BC\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<h3 class=\"wp-block-heading\">Un enfoque eficaz basado en la inteligencia artificial aplicada en el cliente puede satisfacer las crecientes expectativas de los consumidores de hoy y permitir que las empresas de servicios financieros brinden la experiencia adecuada al cliente en el momento correcto, para aumentar los ingresos y la satisfacci\u00f3n.<\/h3>\n\n\n\n<p>La IA est\u00e1 revolucionando la capacidad de la industria para obtener informaci\u00f3n de todos los datos y ponerlos a trabajar para generar valor. Sin embargo, desde la perspectiva del cliente, el uso creciente de estas tecnolog\u00edas no siempre conduce a una mejor experiencia.<\/p>\n\n\n\n<p>Con un enfoque centrado en el cliente, la IA se puede utilizar para comprender no solo al cliente, sino tambi\u00e9n el contexto de cada interacci\u00f3n para que refleje las necesidades y expectativas en ese momento. Las empresas de servicios financieros pueden utilizar la IA alimentada por datos para crear un &#8220;motor centrado en el cliente&#8221; que respalde el desarrollo y la entrega de experiencias potentes.<\/p>\n\n\n\n<section class=\"wp-block-cg-blocks-counter-para section counter-para-section\"><div class=\"container\"><div class=\"article-text\"><div class=\"content-title\"><h3>La experiencia del cliente habilitada por IA puede ofrecer:<\/h3><\/div><\/div><div class=\"row statistics-list\"><div class=\"col-md-4 statistic\"><div class=\"statistic-top\">10%<\/div><span class=\"statistic-bottom\">aumento de los ingresos<\/span><\/div><div class=\"col-md-4 statistic\"><div class=\"statistic-top\">20%<\/div><span class=\"statistic-bottom\">aumento de la satisfacci\u00f3n del cliente<\/span><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-counter-para section counter-para-section\"><div class=\"container\"><div class=\"row statistics-list\"><div class=\"col-md-4 statistic\"><div class=\"statistic-top\">60%<\/div><span class=\"statistic-bottom\">esfuerzo reducido en la selecci\u00f3n de la audiencia<\/span><\/div><div class=\"col-md-4 statistic\"><div class=\"statistic-top\">13%<\/div><span class=\"statistic-bottom\">disminuci\u00f3n de los costos operativos<\/span><\/div><\/div><\/div><\/section>\n\n\n\n<p>Estas tecnolog\u00edas permiten trabajar con grandes cantidades de datos r\u00e1pidamente; comprender qui\u00e9nes son los clientes y qu\u00e9 pretenden hacer; descubrir formas de atenderlos de manera m\u00e1s eficaz; y hacerlo todo casi en tiempo real.<\/p>\n\n\n\n<p>A diferencia de los enfoques tradicionales, la IA permite a las empresas perfeccionar continuamente su comprensi\u00f3n de los clientes y remodelar din\u00e1micamente las experiencias de los clientes para brindarles un valor real, lo que a su vez fomenta relaciones a largo plazo que benefician tanto al cliente como a la empresa.<\/p>\n\n\n\n<h4 class=\"wp-block-heading\" id=\"h-por-que-capgemini\">\u00bfPor qu\u00e9 Capgemini?<\/h4>\n\n\n\n<p>Capgemini es l\u00edder en el desarrollo y la implementaci\u00f3n de soluciones tecnol\u00f3gicas de vanguardia que abordan los desaf\u00edos comerciales de hoy y de ma\u00f1ana. Descarga nuestro nuevo POV y cont\u00e1ctanos para saber c\u00f3mo podemos ayudar a transformar la experiencia del cliente de tu organizaci\u00f3n con un enfoque basado en datos e inteligencia artificial.<\/p>\n\n\n\n<div class=\"wp-block-buttons is-layout-flex wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--1\"><a class=\"wp-block-button__link wp-element-button\" href=\"https:\/\/go.capgeminigroup.com\/l\/95412\/2022-12-16\/7pwc4j\/95412\/1671219599CllBvHJ0\/Capgemini_Shaping_the_AI_enabled_customer_experience.pdf\" target=\"_blank\" rel=\"noreferrer noopener\"><strong>Descargar POV<\/strong><\/a><\/div>\n<\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"<p>Financial services companies can use AI fueled by data to create a \u201ccustomer-first engine\u201d that supports the development and delivery of powerful customer experiences.<\/p>\n","protected":false},"author":440,"featured_media":518398,"template":"","meta":{"cg_dt_proposed_to":[9,25],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"ad902572-feb6-455d-bd01-822ab35ed42c\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":true,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":239,"primary_term":"Data and 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