{"id":508386,"date":"2022-12-08T08:30:00","date_gmt":"2022-12-08T07:30:00","guid":{"rendered":"https:\/\/www.capgemini.com\/?post_type=research-and-insight&#038;p=836633"},"modified":"2025-04-05T09:42:38","modified_gmt":"2025-04-05T09:42:38","slug":"experiencias-inmersivas","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/experiencias-inmersivas\/","title":{"rendered":"Experiencias inmersivas"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/12\/Immersive-experiences-banner_2800x1800.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/12\/Immersive-experiences-banner_2800x1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/12\/Immersive-experiences-banner_2800x1800.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/12\/Immersive-experiences-banner_2800x1800.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/12\/Immersive-experiences-banner_2800x1800.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/12\/Immersive-experiences-banner_2800x1800.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/12\/Immersive-experiences-banner_2800x1800.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/12\/Immersive-experiences-banner_2800x1800.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/12\/Immersive-experiences-banner_2800x1800.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:48% 67%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer first<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Experiencias inmersivas<\/h1><\/div><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/12\/CRI_Immersive-Experience_Web-1.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Descargar informe<\/span><span class=\"type\">4 MB  pdf<\/span><\/a><\/div><div class=\"col-md-4 downloadFiles \"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/12\/Final-Infographic-Immersive-Experiences-the-Metaverse.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Descargar infograf\u00eda<\/span><span class=\"type\">987 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-1\"><nav class=\"article-social\"><ul class=\"social-nav\"><li class=\"ip-order-fb\"><a href=\"https:\/\/www.facebook.com\/sharer\/sharer.php?u=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=836633\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-fb\"><\/i><span class=\"sr-only\">Facebook<\/span><\/a><\/li><li class=\"ip-order-tw\"><a href=\"https:\/\/twitter.com\/intent\/tweet?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=836633&amp;text=Immersive%20experiences\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-tw\"><\/i><span class=\"sr-only\">Twitter<\/span><\/a><\/li><li class=\"ip-order-li\"><a href=\"https:\/\/www.linkedin.com\/shareArticle?url=https:\/\/www.capgemini.com\/?post_type=research-and-insight&amp;p=836633&amp;text=Immersive%20experiences\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><i aria-hidden=\"true\" class=\"icon-li\"><\/i><span class=\"sr-only\">Linkedin<\/span><\/a><\/li><\/ul><\/nav><\/div><div class=\"col-12 col-md-11 col-lg-10\"><div class=\"article-text article-quote-text\">\n<p>Las organizaciones est\u00e1n poniendo la mejora de las experiencias de sus clientes en la parte superior de sus agendas. La realidad mixta, que incluye la realidad aumentada y la realidad virtual, ha permitido a las empresas brindar una experiencia de cliente diferenciada. En nuestro informe m\u00e1s reciente del Instituto de Investigaci\u00f3n de Capgemini, Inmersi\u00f3n total: c\u00f3mo las experiencias inmersivas y el metaverso benefician la experiencia y las operaciones del cliente, examinamos el potencial y el impacto de estas tecnolog\u00edas.<\/p>\n\n\n\n<p>Como parte de nuestra investigaci\u00f3n, encuestamos a 8,000 consumidores y 1,000 organizaciones en varios sectores y geograf\u00edas. Complementamos esta investigaci\u00f3n con entrevistas a profundidad a ejecutivos y socios tecnol\u00f3gicos en este espacio, as\u00ed como social listening. Descubrimos que existe un gran inter\u00e9s de los clientes en las tecnolog\u00edas inmersivas y que las organizaciones tambi\u00e9n pueden beneficiarse de ellas en sus operaciones internas.<\/p>\n\n\n\n<p>Mirando hacia el futuro, el potencial de las experiencias inmersivas es inmenso. Los consumidores est\u00e1n entusiasmados con las tecnolog\u00edas inmersivas, siendo particularmente curiosos sobre el metaverso, y las experiencias inmersivas en \u00faltima instancia ayudar\u00e1n a las marcas a diferenciar la experiencia del cliente y fortalecer sus operaciones.<\/p>\n\n\n\n<p>Sin embargo, varios factores est\u00e1n frenando la adopci\u00f3n generalizada de experiencias inmersivas y el metaverso. Quedan preocupaciones significativas del lado del consumidor en torno a cuestiones como la privacidad y la seguridad, mientras que las organizaciones se enfrentan a desaf\u00edos cada vez mayores. En este informe, analizamos en detalle el estado actual de las experiencias inmersivas y tambi\u00e9n ofrecemos sugerencias concretas sobre c\u00f3mo las organizaciones pueden desarrollarlas y aprovecharlas en el futuro.<\/p>\n\n\n\n<p>Descarga el informe para obtener m\u00e1s informaci\u00f3n sobre las experiencias inmersivas y el metaverso, as\u00ed como sobre c\u00f3mo la organizaci\u00f3n y los clientes pueden beneficiarse de estos desarrollos transformadores.<\/p>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-learn-more learnMoreBlock updated-new-sample-amal\"><div class=\"container\"><div class=\"content-title\"><h3>Lectura relacionada<\/h3><\/div><div class=\"row\"><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/mx-es\/sobre-nosotros\/quienes-somos\/ecosistema-de-innovacion\/metaverso\/\" target=\"\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/Metaverse-Website-Non-Moving-Banner-2880x1800-1.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/Metaverse-Website-Non-Moving-Banner-2880x1800-1.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/08\/Metaverse-Website-Non-Moving-Banner-2880x1800-1.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h4 class=\"titleWithoutLink_learnMore\"><a href=\"https:\/\/www.capgemini.com\/about-us\/who-we-are\/innovation-ecosystem\/metaverse\/\">Bienvenido al Metaverso<\/a><\/h4><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/mx-es\/servicios\/customer-first\/experiencia-del-cliente\/experiencias-inmersivas\/\" target=\"\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Immersive-experiences.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Immersive-experiences.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2022\/04\/Capgemini_Services_Customer-First_Immersive-experiences.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h4 class=\"titleWithoutLink_learnMore\"><a href=\"https:\/\/www.capgemini.com\/services\/customer-first\/customer-experience\/immersive-experiences\/\">Experiencias inmersivas<\/a><\/h4><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/mx-es\/insights\/biblioteca-de-investigacion\/charla-inteligente\/\" target=\"\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/02\/DotCom_Banner_1540x600-2-1.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/02\/DotCom_Banner_1540x600-2-1.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/02\/DotCom_Banner_1540x600-2-1.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h4 class=\"titleWithoutLink_learnMore\">Charla inteligente: c\u00f3mo las organizaciones y los consumidores est\u00e1n adoptando los asistentes de voz y chat<\/h4><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><div class=\"col-md-4\"><div class=\"box\"><div class=\"box-wrapper\"><a class=\"box-title\" href=\"\/mx-es\/insights\/biblioteca-de-investigacion\/voz-sobre-la-marcha\/\" target=\"\" rel=\"noopener noreferrer\"><div class=\"box-img-wrapper\"><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/02\/DotCom-Banner_1540x866-1-4.jpg?w=500&amp;quality=70\" srcset=\"https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/02\/DotCom-Banner_1540x866-1-4.jpg?w=500&amp;quality=70 1x, https:\/\/www.capgemini.com\/wp-content\/uploads\/2021\/02\/DotCom-Banner_1540x866-1-4.jpg?w=1000&amp;quality=70 2x\" class=\"box-img\" alt=\"\" style=\"object-fit:cover;object-position:50% 50%\" loading=\"lazy\"\/><\/div><h4 class=\"titleWithoutLink_learnMore\">Voz sobre la marcha<\/h4><\/a><\/div><\/div><div class=\"box-inner\"><\/div><\/div><\/div><\/div><\/section>\n\n\n\n<section class=\"wp-block-cg-blocks-call-to-action undefined call-to-action-block is-style-cg-secondary-2\"><div class=\"container\"><div class=\"call-to-action-block-content-wrapper has-description\"><div class=\"text-wrapper has-description\"><h3 class=\"title\" data-maxlength=\"144\">Mantente informado<\/h3><p class=\"description\" data-maxlength=\"210\">Suscr\u00edbete para recibir el \u00faltimo informe del Instituto de Investigaci\u00f3n de Capgemini directamente en tu bandeja de entrada.<\/p><\/div><div class=\"button-wrapper has-description\"><a class=\" cta-btn action-valid\" href=\"\/mx-es\/insights\/instituto-de-investigacion-capgemini\/subscribe\/\" target=\"\" rel=\"noopener noreferrer\" aria-label=\"Suscr\u00edbir sobre Mantente informado\" title=\"Abrir en una nueva ventana\" data-maxlength=\"24\" tabindex=\"0\"> Suscr\u00edbir <\/a><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":33,"featured_media":508387,"template":"","meta":{"cg_dt_proposed_to":[9],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"beebefbb-5e3d-482a-b5cd-2d1d8f814d76\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":true,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":true,"cg_dt_link_disabled":true,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":239,"primary_term":"Customer first","featured_focal_points":""},"tags":[],"research-and-insight-type":[230],"theme":[239],"brand":[],"service":[100],"industry":[],"partners":[],"content-group":[],"class_list":["post-508386","research-and-insight","type-research-and-insight","status-publish","has-post-thumbnail","hentry","research-and-insight-type-report","theme-customer-first","service-customer-experience"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v22.8 (Yoast SEO v22.8) - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Inmersi\u00f3n total: C\u00f3mo las experiencias inmersivas y el metaverso benefician la experiencia y las operaciones del cliente | Capgemini<\/title>\n<meta name=\"description\" content=\"La realidad mixta, que incluye la realidad aumentada y la realidad virtual, ha permitido a las empresas brindar una experiencia de cliente diferenciada.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, 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