{"id":507833,"date":"2023-02-18T17:57:35","date_gmt":"2023-02-18T17:57:35","guid":{"rendered":"https:\/\/www.capgemini.com\/mx-es\/?post_type=research-and-insight&#038;p=507833"},"modified":"2025-04-05T09:11:06","modified_gmt":"2025-04-05T09:11:06","slug":"ofrece-la-experiencia-que-los-compradores-b2b-ansian","status":"publish","type":"research-and-insight","link":"https:\/\/www.capgemini.com\/mx-es\/insights\/biblioteca-de-investigacion\/ofrece-la-experiencia-que-los-compradores-b2b-ansian\/","title":{"rendered":"Ofrece la experiencia que los compradores B2B ans\u00edan"},"content":{"rendered":"\n<header class=\"wp-block-cg-blocks-hero-reusable header heroReusable  \"><div class=\"header-bgs\"><picture><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2021\/10\/Capgemini_DELIVER-THE-EXPERIENCE-B2B-BUYERS-CRAVE.jpg?w=2880&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2021\/10\/Capgemini_DELIVER-THE-EXPERIENCE-B2B-BUYERS-CRAVE.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 1500px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2021\/10\/Capgemini_DELIVER-THE-EXPERIENCE-B2B-BUYERS-CRAVE.jpg?w=1440&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2021\/10\/Capgemini_DELIVER-THE-EXPERIENCE-B2B-BUYERS-CRAVE.jpg?w=2880&amp;quality=70 2x\" media=\"(min-width: 992px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2021\/10\/Capgemini_DELIVER-THE-EXPERIENCE-B2B-BUYERS-CRAVE.jpg?w=1024&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2021\/10\/Capgemini_DELIVER-THE-EXPERIENCE-B2B-BUYERS-CRAVE.jpg?w=1024&amp;quality=70 2x\" media=\"(min-width: 768px)\"\/><source srcset=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2021\/10\/Capgemini_DELIVER-THE-EXPERIENCE-B2B-BUYERS-CRAVE.jpg?w=768&amp;quality=70 1x, https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2021\/10\/Capgemini_DELIVER-THE-EXPERIENCE-B2B-BUYERS-CRAVE.jpg?w=768&amp;quality=70 2x\" media=\"(min-width: 0)\"\/><img decoding=\"async\" src=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2021\/10\/Capgemini_DELIVER-THE-EXPERIENCE-B2B-BUYERS-CRAVE.jpg\" class=\"header-img header-img-d\" alt=\"\" style=\"object-fit:cover;object-position:57.99999999999999% 37%\" loading=\"eager\"\/><\/picture><\/div><div class=\"heroPictureCardHeaderShape\"><\/div><div class=\"container\"><div class=\"row\"><div class=\"col-md-12\"><div class=\"box\"><div class=\"boxTagWrapper\"><div class=\"tagInfo\"><div><span class=\"box-tag\">Customer experience<\/span><\/div><\/div><\/div><div class=\"box-title\"><h1 data-maxlength=\"34\">Ofrece la experiencia que los compradores B2B ans\u00edan<\/h1><\/div><h2 class=\"reasearchInsightTitle\">Tres pasos clave para mejorar la personalizaci\u00f3n B2B<\/h2><div class=\"inner-row-insight download-btn\"><div class=\"col-md-4 downloadFiles addPadding\"><a class=\"button-download--small\" type=\"download\" href=\"https:\/\/www.capgemini.com\/mx-es\/wp-content\/uploads\/sites\/28\/2022\/12\/Capgemini_Salesforce_B2B_Personalization.pdf\" target=\"_blank\" rel=\"noopener noreferrer\" title=\"abrir en una nueva ventana\"><span>Download report<\/span><span class=\"type\">265 KB  pdf<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/div><\/header>\n\n\n\n<section class=\"wp-block-cg-blocks-group undefined section section--article-content section--story-content article-body\"><div class=\"article-main-content\"><div class=\"container\"><div class=\"row\"><div class=\"col-12 col-md-11 col-lg-10 offset-md-1 offset-lg-1\"><div class=\"article-text article-quote-text\">\n<p>El sector B2B est\u00e1 experimentando un profundo cambio. Los compradores exigen experiencias digitales m\u00e1s intuitivas, accesibles y personalizadas, y las organizaciones tienen que contrarrestar la complejidad inherente para ofrecerlas.<\/p>\n\n\n\n<p>En t\u00e9rminos de personalizaci\u00f3n, esto no s\u00f3lo representa una iniciativa, para la mayor\u00eda de las organizaciones, requiere una transformaci\u00f3n completa de c\u00f3mo recogen y utilizan los datos de los clientes. Abordar esto no s\u00f3lo requiere tecnolog\u00eda, sino tambi\u00e9n nuevas formas de hacer negocios.<\/p>\n\n\n\n<p>Por eso hemos elaborado un punto de vista \u00fanico que analiza los retos y las soluciones existentes para replantear la conversaci\u00f3n y ayudar a las organizaciones:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>Priorizar los retos y las oportunidades<\/li>\n\n\n\n<li>Definir el recorrido de sus clientes<\/li>\n\n\n\n<li>Abordar la personalizaci\u00f3n a escala.<\/li>\n<\/ul>\n\n\n\n<div class=\"wp-block-cg-blocks-autocloud-form undefined autocloudform\"><div class=\"section--autoCloud-form\"><div class=\"wrapperAutoCloudSection\" id=\"linkToForm\"><div class=\"container\"><div class=\"row\"><div class=\"col-md-12 col-lg-6 left-img align-self-center escaper-left\"><\/div><div class=\"  col-md-12\"><div class=\"autoCloudForm\"><h4 class=\"formHelpText\"><strong>Download the POV and deliver personalized experiences today.<\/strong><\/h4>\n\t\t<div class=\"mf_forms__container \">\n\t\t\t\t\t\t\t\t<form id=\"mf_form_14452_1874530904\" class=\"mf_form__form row needs-validation\" action=\"\" method=\"post\" enctype=\"multipart\/form-data\" data-nosnippet>\n\n\t\t\t\t<div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_9256_3440_2814460301\" name=\"_mf_9256_3440\" placeholder=\"Nombre completo\" required \/><label for=\"_mf_9256_3440_2814460301\" class=\"form-label\">Nombre completo <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Nombre completo no es v\u00e1lido.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_9256_5466_3539338454\" name=\"_mf_9256_5466\" placeholder=\"Apellido\" required \/><label for=\"_mf_9256_5466_3539338454\" class=\"form-label\">Apellido <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Apellido no es v\u00e1lido.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"email\" class=\"form-control\" id=\"_mf_9256_8281_3567826899\" name=\"_mf_9256_8281\" placeholder=\"Email\" required \/><label for=\"_mf_9256_8281_3567826899\" class=\"form-label\">Email <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Email no es v\u00e1lido.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_9256_8835_287866538\" name=\"_mf_9256_8835\" placeholder=\"Empresa\" required \/><label for=\"_mf_9256_8835_287866538\" class=\"form-label\">Empresa <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Empresa no es v\u00e1lido.<\/div><\/div><div class=\"mf-field-wrapper form-floating col-sm-12\"><input type=\"text\" class=\"form-control\" id=\"_mf_12978_5800_2118323841\" name=\"_mf_12978_5800\" placeholder=\"Puesto\" required \/><label for=\"_mf_12978_5800_2118323841\" class=\"form-label\">Puesto <span class=\"star-required\">*<\/span><\/label><div class=\"invalid-feedback-frm\" role=\"alert\">Puesto no es v\u00e1lido.<\/div><\/div><div class=\"mf-field-wrapper  col-sm-12\">\n\t\t<div class=\"form-check checkbox-controls\">\n\n\t\t\t<input type=\"checkbox\" id=\"_mf_9256_2781_2237410098\" class=\"form-check-input\"\n\t\t\t\tname=\"_mf_9256_2781[]\"\n\t\t\t\tvalue=\"1\"\n\t\t\t\trequired\n\t\t\t>\n\n\t\t\t<label for=\"_mf_9256_2781_2237410098\" class=\"form-check-label consent-text\">\n\t\t\t\tAl enviar este formulario, entiendo que mi informaci\u00f3n ser\u00e1 procesada por Capgemini como se indica arriba, y como se describe en los <a href=\"https:\/\/www.capgemini.com\/terms-of-use\/\">t\u00e9rminos de uso<\/a>.  &nbsp;\t\t\t<\/label>\n\n\t\t<\/div>\n\t\t<\/div>\t\t\t<div class=\"mf_field mf_field--recaptcha\">\n\t\t\t\t<div class=\"g-recaptcha\" 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Hemos recibido tu formulario.\t\t\t\t<\/p>\n\t\t\t<\/div>\n\t\t\t<div class=\"mf_form__errors\">\n\t\t\t\t<p>Lo sentimos, el env\u00edo del formulario fall\u00f3. Int\u00e9ntalo de nuevo.<\/p>\n\t\t\t<\/div>\n\t\t\t\t<\/div>\n\n\t\t<script>\n\t\t\twindow.MF_CONFIG14452 = {\"14452\":{\"errors\":[],\"redirect\":\"\"}};\n\t\t<\/script>\n\t\n\n<\/div><\/div><\/div><\/div><\/div><\/div><\/div>\n<\/div><\/div><\/div><\/div><\/div><\/section>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":367,"featured_media":10184,"template":"","meta":{"cg_dt_proposed_to":[],"cg_seo_hreflang_relations":"[]","cg_seo_canonical_relation":"","cg_seo_hreflang_x_default_relation":"{\"uuid\":\"7f86c88c-9b84-47a7-927c-744bc959db1e\",\"blogId\":\"\",\"domain\":\"\",\"sitePath\":\"\",\"postLink\":\"\",\"postId\":null,\"isSaved\":false,\"isCrossLink\":false,\"hasCrossLink\":false}","cg_dt_approved_content":true,"cg_dt_mandatory_content":false,"cg_dt_notes":"","cg_dg_source_changed":false,"cg_dt_link_disabled":false,"footnotes":"","related_resource_url":"","related_resource_id":0,"related_resource_size":"","related_resource_type":"","cg_author":0,"_yoast_wpseo_primary_theme":60,"primary_term":"Customer 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